Net Affinity
Net Affinity is an Australian managed IT services provider based in Sydney, delivering proactive 24/7 IT support, cybersecurity, cloud, network infrastructure, and unified communications to mid-market and SME clients across Australia.
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Net Affinity does
Net Affinity Pty Ltd is a privately held Australian managed IT services provider headquartered in Sydney, founded in 2000 and operating with 11-50 employees. The company delivers a portfolio of seven integrated service pillars to Australian mid-market and SME clients: Advanced Connectivity (network infrastructure including SD-WAN, fibre, firewalls, MPLS, zero-trust), Managed Security Services (including SOC as a Service), Managed Services (proactive 24/7 monitoring), Cloud Solutions (Microsoft Azure and AWS migration/management), Strategy & Consulting, Unified Communications (Cloud PBX/VoIP integrating Microsoft Teams and Webex with CRM workflows), and Technology Lifecycle Management (hardware/software asset procurement through retirement including e-waste compliance). Its underlying technology stack is built on enterprise-grade third-party platforms — SentinelOne for AI-driven behavioural threat analysis, Huntress for 24/7 human-led threat hunting, Microsoft, AWS, and Cisco for cloud, networking, and unified communications — assembled and managed on behalf of clients rather than developed in-house.
The business model is primarily recurring subscription-based managed services billed monthly, converting client capital expenditure on internal IT into predictable operating expense. This is supplemented by project-based or retainer consulting engagements for technology strategy, cloud transformation, and digital risk governance. Go-to-market is sales-led, using a free IT assessment as the primary top-of-funnel conversion mechanism, a gated resource library (guides, checklists, infographics) for mid-funnel lead nurturing, and organic social (LinkedIn, Facebook, YouTube) plus email for demand generation. Pricing is not publicly disclosed; each engagement is quoted following the assessment, reflecting a consultative selling model aligned to client scale and requirements.
Net Affinity targets Australian businesses — particularly multi-location mid-market enterprises, SMEs without large internal IT teams, and franchise operations requiring standardised infrastructure across branches. Named customer references include DigiCamp, Binary Vault, and a Staffing and Recruitment Group, all SMB or mid-market accounts. The company is independently operated with no disclosed parent, institutional investor, M&A activity, or funding rounds, and operates exclusively within Australia.
Net Affinity firmographics
Firmographics- Name
- Net Affinity
- Legal name
- Net Affinity Pty Ltd
- Website
- https://netaffinity.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Net Affinity is an Australian managed IT services provider based in Sydney, delivering proactive 24/7 IT support, cybersecurity, cloud, network infrastructure, and unified communications to mid-market and SME clients across Australia.
- Ownership category
- akta.pro rank
Net Affinity industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Network, Infrastructure & Data Center Integration (BPAEAAAK)
- akta.pro secondary industries
- Intent-Based Networking & Automation (NetOps) (HDABAFAF), Cloud On-Ramps & Direct Connect Services (HDABALAA)
Keywords
Where Net Affinity is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Net Affinity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Recurring subscription-based managed services covering network infrastructure, cybersecurity, cloud management, helpdesk support, and data backup/disaster recovery. Priced as a monthly operational expense replacing capital expenditure on internal IT.
- Professional Consulting and Strategy Services: Technology consulting engagements providing long-term strategic roadmapping, cloud transformation architecture, digital risk governance, and capital expenditure budgeting. Typically project-based or retainer arrangements.
- Technology Lifecycle Management: Managed hardware and software lifecycle from procurement through to retirement, including asset performance tracking, software licensing compliance, and hardware refresh planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom subscription pricing following free IT assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Net Affinity product offering
Product offeringCore offering
Net Affinity is a specialist ICT and IT Managed Service provider delivering proactive, subscription-based managed IT services to Australian businesses. The core offering bundles seven integrated service pillars: Network & Infrastructure (SD-WAN, fibre, firewalls), Managed Security Services (including SOC), Managed Services (24/7 proactive IT support), Cloud Solutions (Azure/AWS migration and management), Strategy & Consulting, Unified Communications (Cloud PBX/VoIP), and Technology Lifecycle Management.
Product overview
Net Affinity is an Australian managed IT services provider offering a portfolio of seven integrated service pillars that work together as a unified IT management solution. The core offering combines Advanced Connectivity (network infrastructure with SD-WAN, fibre, and firewalls), Managed Security Services (including SOC as a Service), Managed Services (proactive 24/7 support), Cloud Solutions (migration and management for Azure/AWS), Strategy & Consulting (digital transformation roadmapping), Unified Communications (Cloud PBX/VoIP integrating Microsoft Teams and Webex), and Technology Lifecycle Management (hardware/software asset management). These services are designed to interconnect: network infrastructure provides the foundation for cloud and UC services, security services protect all layers, lifecycle management ensures sustainable hardware refreshes, and consulting aligns all services to business goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Network & Infrastructure (Advanced Connectivity)
- Managed Security Services
- Managed Services
- Cloud Solutions
- Strategy & Consulting
- Unified Communications
- Technology Lifecycle Management
- SOC (Security Operations Center) as a Service
Quantifiable outcome
- 67% faster project delivery
- +2 more outcomes
Companies that use Net Affinity
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Net Affinity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Net Affinity partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- MicrosoftcoreMicrosoft is referenced as a key cloud platform partner, with Net Affinity assisting organisations in migrating to Microsoft Azure and Microsoft 365 environments. The partnership also includes integration with Microsoft Teams for unified communications solutions.
- AWS (Amazon Web Services)coreAWS is cited as a major cloud platform for which Net Affinity provides cloud networking and integration services, ensuring that cloud-based applications feel locally accessible to employees regardless of location.
- SentinelOnecoreSentinelOne provides AI-driven behavioural analysis for autonomous real-time threat blocking, forming a core component of Net Affinity's managed security services stack.
- HuntresscoreHuntress pairs automated threat detection with 24/7 human-led threat hunting to identify hidden attackers before they deploy ransomware, complementing SentinelOne within Net Affinity's security operations.
- CiscocoreCisco is referenced as a key technology vendor partner, with Net Affinity's staff holding Cisco certifications and the company demonstrating recognised industry standing through vendor partnerships.
- Webex (Cisco)secondaryWebex is used as a platform within Net Affinity's unified communications solutions, providing integrated voice, video, and messaging capabilities alongside Microsoft Teams for professional hybrid work environments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Net Affinity competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Net Affinity social profiles
Digital presenceNet Affinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Affinity leadership team
Management profileNumber of profiles
Net Affinity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Affinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Affinity
What does Net Affinity do?
Net Affinity is a specialist ICT and IT Managed Service provider delivering proactive, subscription-based managed IT services to Australian businesses. The core offering bundles seven integrated service pillars: Network & Infrastructure (SD-WAN, fibre, firewalls), Managed Security Services (including SOC), Managed Services (24/7 proactive IT support), Cloud Solutions (Azure/AWS migration and management), Strategy & Consulting, Unified Communications (Cloud PBX/VoIP), and Technology Lifecycle Management.
Is Net Affinity a public or private company?
Net Affinity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Net Affinity founded?
Net Affinity was founded in 2000. It employs 11 to 50 people.
Where is Net Affinity based?
Net Affinity is headquartered in Sydney, Australia, in the Oceania region.
How does Net Affinity make money?
Three revenue lines are on record. Managed IT Services are the primary driver. The others are professional Consulting and Strategy Services and technology Lifecycle Management.
Does Net Affinity have an API?
No public API is recorded for Net Affinity.
What industry is Net Affinity in?
Net Affinity's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAAAK, Network, Infrastructure & Data Center Integration, with a secondary code of HDABAFAF, Intent-Based Networking & Automation (NetOps). Its NAICS code is 54151 and its SIC code is 7370.