Homegrade
Homegrade is a Brussels-based non-profit (asbl) serving as the official free housing advisory center for the Brussels-Capital Region, providing guidance to tenants, owners, and co-owners on renovation, energy efficiency, and housing regulations through web content, in-person counseling, helplines, and professional training.
- Company typePrivate
- Founded2017
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Homegrade does
Homegrade is a non-profit association (asbl) registered in Brussels, Belgium, operating as the official housing advice and support center for private housing in the Brussels-Capital Region. Founded in 2017 through the merger of Centre Urbain and Maison de l'Energie, the organization serves tenants, owners, and co-owners seeking to improve quality of life through responsible housing use and renovation. Its services are organized into 11 thematic advisory areas covering thermal insulation, energy, renovation management, co-ownership, urban planning, acoustics, rental/purchase standards, heritage, sustainability, health/safety/sanitation, and daily living habits, supplemented by financial aid guidance (Primes RENOLUTION and ECORENO credit), a publications library of 30+ resources, webinars, and professional training programs.
The underlying technology is a web-based information platform (homegrade.brussels) functioning primarily as a content delivery and contact channel rather than a software product. It includes thematic advice pages, a publications library, online calculators for renovation planning, a directory of heritage crafts professionals (Artisans du patrimoine), and contact forms for advisor follow-up. The platform is WCAG 2.1 AA accessibility certified by AnySurfer, with website development handled by Banlieues. The organization does not operate a mobile app, API, or proprietary software product; its core "product" is human advisory delivered through walk-in counseling at Place Quetelet 7, a telephone helpline (1810 / 02 219 40 60), online contact forms, webinars, and presence at public events such as Batibouw.
The business model is non-commercial: all advisory, publications, and training services are provided free of charge to residents and professionals, with funding derived from the Brussels-Capital Region government and partner public agencies including Bruxelles Environnement, Urban.brussels, and the Rénolution program. The go-to-market is community-led and event-driven, relying on awareness through public events, organic search, social media (Facebook, YouTube), and direct outreach rather than paid marketing. Customer segments span diffuse private residents across the Brussels-Capital Region plus a secondary segment of housing professionals (architects, contractors, energy specialists) accessing PEB training and the Ready to Renov directory.
Homegrade firmographics
Firmographics- Name
- Homegrade
- Legal name
- asbl Homegrade
- Website
- https://homegrade.brussels
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homegrade is a Brussels-based non-profit (asbl) serving as the official free housing advisory center for the Brussels-Capital Region, providing guidance to tenants, owners, and co-owners on renovation, energy efficiency, and housing regulations through web content, in-person counseling, helplines, and professional training.
- Ownership category
- akta.pro rank
Homegrade industry classification
Industry- Product category
- Housing Advisory Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
- akta.pro secondary industries
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Homegrade is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Homegrade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government Funding: Homegrade is a non-profit organization (asbl) funded primarily by the Brussels-Capital Region government. All services provided are entirely free and non-commercial to the public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free Advisory Services - All services are provided at no cost to residents |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Homegrade product offering
Product offeringCore offering
Homegrade is a free, non-profit housing advice and support center serving private residents in the Brussels-Capital Region. It provides consultation, publications, financial-aid guidance (Primes RENOLUTION, ECORENO credit), professional training (PEB), and a contractor directory (Ready to Renov) across 11 thematic areas including insulation, energy, renovation management, co-ownership, urban planning, acoustics, rental standards, heritage, sustainability, and health/safety.
Product overview
Homegrade is a non-profit organization (asbl) resulting from the merger between Centre Urbain and Maison de l'Energie, serving as a free consultation and support center for private housing in the Brussels-Capital Region. The organization offers a unified advisory platform organized into 11 thematic topic areas (Isolation, Energies, Managing Renovation Work, Co-ownership, Urban Planning, Acoustics, Rental/Purchase, Heritage, Sustainability, Health/Safety/Sanitation, and Daily Living), supported by financial aid services including ECORENO credit and financial grants/incentives, over 30 publications and resources, professional PEB training, a renovation contractor directory (Ready to Renov), and collaboration programs like RENOLUTION and Habitat Network. All services are provided free of charge and non-commercially to tenants, owners, and co-owners seeking to improve their housing quality through responsible use and renovation.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Housing Advisory Service
Companies that use Homegrade
Customer profileSegments2 records
Ideal customer profiles2 records
Homegrade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homegrade partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Région de Bruxelles-CapitalecoreRegional government that funds Homegrade as the official housing advisory center for Brussels. Provides institutional support and mandates the organization's public service mission.
- Bruxelles EnvironnementcoreBrussels environmental agency collaborating on sustainability topics including energy efficiency, circular economy, and sustainable building practices.
- RénolutioncoreRegional renovation program for which Homegrade serves as an advisory partner, guiding residents through available renovation subsidies and incentives.
- Urban.brusselscoreRegional urban planning authority collaborating on planning permission guidance and heritage preservation advice for Brussels buildings.
- OpalisminorDirectory of second-hand building material resellers in Belgium, recommended by Homegrade for sustainable renovation projects involving reused materials.
- CDR ConstructionminorBrussels Professional Construction Reference Center providing dismantling manuals and resources for material reuse referenced in Homegrade's circular economy guidance.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Homegrade competitors and assessment
Company assessmentBroad incumbents
- ADEME (Agence de la transition écologique): France's national environmental and energy agency running consumer-facing programs on home renovation, energy savings and circular economy. Comparable role as a publicly funded advisory body on residential energy and sustainability, though much larger and serving all of France.
- Build Up — European Commission initiative: European Commission information portal on building energy efficiency, renovation best practice and consumer-facing resources. Comparable advisory-content role for households and professionals on energy-efficient renovation, though digital-only and supranational in scope.
- DENA (Deutsche Energie-Agentur): German federal energy agency providing information, advisory services and consumer-facing campaigns on building energy efficiency and renovation. Comparable public-purpose mandate on energy/renovation advice, but operating at national scale with broader portfolio than Homegrade's Brussels-focused niche.
Direct peers
- Centre for Sustainable Energy: Bristol-based non-profit delivering independent home energy and retrofit advice to householders, with funding from local authorities and national programs. Comparable in mission (free household-level renovation/energy advice), channel mix (helpline, online, publications) and public-purpose funding structure.
- Energy Savings Trust: UK-based independent non-profit providing free, government-supported advice to households on home energy efficiency, renewables and renovation — directly analogous to Homegrade's free advisory mandate and public-purpose funding model, but operating at national scale.
- France Rénov': France's national public-service network consolidating the former Espaces Info Energie points — providing free, neutral, government-funded housing renovation advice (energy, subsidies, procedures) via local points, web, phone and events. Functionally the closest country-level analog to Homegrade's regional model.
Regional players
- ICEDD (Institut de Conseil et d'Études en Développement Durable): Belgian environmental and sustainable development consultancy and information center with consumer-facing energy/renovation resources. Comparable Belgian advisory footprint on environmental and energy topics, though with a broader research/policy remit beyond housing alone.
Others
- Renovate Europe Foundation: European cross-industry campaign body advocating deep energy renovation of the building stock. Adjacent to Homegrade's ecosystem work on Rénolution and energy-efficient renovation in Brussels, but operating as an advocacy/policy platform rather than a household advice service.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homegrade social profiles
Digital presenceHomegrade compliance and trust
Trust signalCompliance1 record
Homegrade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homegrade leadership team
Management profileNumber of profiles
Homegrade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homegrade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homegrade
What does Homegrade do?
Homegrade is a free, non-profit housing advice and support center serving private residents in the Brussels-Capital Region. It provides consultation, publications, financial-aid guidance (Primes RENOLUTION, ECORENO credit), professional training (PEB), and a contractor directory (Ready to Renov) across 11 thematic areas including insulation, energy, renovation management, co-ownership, urban planning, acoustics, rental standards, heritage, sustainability, and health/safety.
Is Homegrade a public or private company?
Homegrade is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Homegrade founded?
Homegrade was founded in 2017. It employs 11 to 50 people.
Where is Homegrade based?
Homegrade is headquartered in Brussels, Belgium, in the Europe region.
How does Homegrade make money?
One revenue line is on record: government Funding.
Who are Homegrade's main competitors?
Broad incumbents on record are ADEME (Agence de la transition écologique), Build Up — European Commission initiative and DENA (Deutsche Energie-Agentur). Direct peers are Centre for Sustainable Energy, Energy Savings Trust and France Rénov'. ICEDD (Institut de Conseil et d'Études en Développement Durable) is listed as a regional player. Renovate Europe Foundation is listed as an others.
Does Homegrade have an API?
No public API is recorded for Homegrade.
What industry is Homegrade in?
Homegrade's product category is Housing Advisory Services. Its primary akta.pro industry code is HSAPAEAC, Whole-Home Interior Renovation (Non-Structural), with a secondary code of HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its NAICS code is 236118 and its SIC code is 7340.