Eastwest Healthcare

What Eastwest Healthcare does

Eastwest Healthcare, Inc is a Philippine-based Health Maintenance Organization (HMO) founded in 2002 that designs, distributes, and administers healthcare benefit plans for corporate employers, small and medium enterprises (SMEs), and individual/family subscribers. The company operates through a nationwide network of more than 1,000 medical and dental facilities and serves over 130,000 cardholders across 600+ corporate accounts. Its portfolio is segmented across four core products: FLEXI-HEALTH (a customizable hybrid combining medical insurance reimbursement and HMO coverage for enterprises), ROYAL HEALTH ADVANTAGE (a full-care program for SMEs with a 5-employee minimum enrollment), MEDASSIST (a group plan with daily confinement allowance and accident coverage), and INFINITY HEALTH ADVANTAGE (an individual/family plan with outpatient, inpatient, emergency, hospital assistance, and life insurance benefits).

The company generates revenue primarily through recurring subscription premiums paid by corporate clients (per-employee) and individual/family subscribers, with plan pricing customized by company size, coverage scope, and selected benefits. Its go-to-market is sales-led: account executives engage corporate HR and management directly for enterprise deals, a streamlined enrollment process targets SME clients, and a 24/7 in-house hotline plus website inquiries handle individual subscribers. Distribution is entirely domestic within the Philippines, with no disclosed use of third-party brokers or agents. Content marketing through a medical bulletin blog and active Facebook/Instagram presence supports brand awareness and lead generation at the top of the funnel.

Eastwest Healthcare is a privately held, family-controlled corporation. Jason C. Porciuncula serves as President and Chief Operating Officer, and the Board of Directors is dominated by the Porciuncula family, indicating founder/owner operation. The company holds Anti-Money Laundering Act (AMLA) registration with Philippine regulators and references GDPR-aligned data protection practices in its privacy disclosures. No proprietary technology platform, API ecosystem, AI/ML capabilities, or external capital raises are disclosed in available materials.

Name

Eastwest Healthcare

Legal name

Eastwest Healthcare, Inc

Website

https://eastwesthealthcare.com.ph

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Eastwest Healthcare, Inc is a Philippine Health Maintenance Organization founded in 2002, providing group and individual healthcare benefit plans through a nationwide network of 1,000+ medical facilities to over 130,000 members across 600+ corporate clients.

Ownership category

akta.pro rank

Product category

Health Insurance (HMO)

NAICS

HMO Medical Centers (621491)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Network-Model HMOs (HLAEAMAC)

akta.pro secondary industries

Open-Access HMOs (HLAEAMAF), Group HMO Plans (FSAIAFAK)

Keywords

• HMO services
• Group health plans
• Healthcare benefits management
• Medical insurance programs
• Corporate wellness plans

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Plan Premiums: Eastwest Healthcare generates revenue through annual and recurring premium payments from corporate clients and individual/family plan subscribers. Corporate employers pay per-employee premiums for group health coverage plans, while individual subscribers pay for personal and family health plans. The company subsidizes medical expenses for members accessing care through their provider network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Eastwest Healthcare is a Philippine Health Maintenance Organization (HMO) that designs, sells, and manages healthcare benefit plans for corporate clients, SMEs, and individuals/families. It offers four core products (FLEXI-HEALTH, ROYAL HEALTH ADVANTAGE, MEDASSIST, INFINITY HEALTH ADVANTAGE) covering outpatient, inpatient, emergency, dental, and annual physical exam services through a nationwide network of 1,000+ accredited medical and dental providers.

Product overview

Eastwest Healthcare offers a portfolio of four core healthcare benefit products: FLEXI-HEALTH (a customizable hybrid program combining medical insurance reimbursement and HMO coverage for enterprises), ROYAL HEALTH ADVANTAGE (a full-care SME plan with minimum 5-employee enrollment), MEDASSIST (group healthcare with accident coverage and daily confinement allowance), and INFINITY HEALTH ADVANTAGE (personal/family protection with outpatient, inpatient, emergency, hospital assistance, and life insurance coverage). The offerings are structured as individual product tiers targeting different market segments from SMEs to personal/family plans, all supported by a nationwide network of medical providers.

Differentiator

Problem solved

Functional benefit

Brands

• FLEXI-HEALTH: A premier comprehensive and fully customizable healthcare program designed for companies with diverse medical needs, combining Medical Insurance Plans and HMO programs.
• ROYAL HEALTH ADVANTAGE
• MEDASSIST
• INFINITY HEALTH ADVANTAGE

Products and services

• FLEXI-HEALTH A premier comprehensive and fully customizable group healthcare program for companies with diverse medical needs. Combines Medical Insurance Plans (reimbursement type) and HMO programs (No-Cash Outlay) in a single plan, designed as a flexible yet cost-effective way to provide health coverage to a workforce.
• ROYAL HEALTH ADVANTAGE A full-care group healthcare program designed for growing companies (SMEs) requiring only a minimum enrollment of 5 regular employees. Provides full healthcare coverage with access to a nationwide medical network; all plan options are inclusive of APE, dental care, and financial assistance benefit.
• MEDASSIST A superior group healthcare plan providing complete coverage for outpatient medical emergencies with a daily cash allowance during confinements. Includes accident insurance and optional riders that can be added to tailor group healthcare coverage.
• INFINITY HEALTH ADVANTAGE A personal and family protection plan providing coverage for outpatient, inpatient, and emergency care, coupled with hospital assistance benefit and life insurance. Also offers an optional dental care benefit and APE, designed to protect against health and financial loss from rising medical costs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Medicard Philippines: Medicard is a Philippines-based HMO offering individual and group health cards, corporate plans, and wellness programs through a network of accredited hospitals and clinics. It is comparable to Eastwest in scale, segmentation, and product design, serving similar broker and corporate channels.
• PhilHealth Care, Inc. (PhilCare): PhilCare is a major Philippine HMO providing prepaid health cards and group programs through accredited hospitals and clinics nationwide. It competes head-to-head with Eastwest for corporate accounts and budget-conscious SME buyers, and offers similar product tiers including individual and family plans.
• Intellicare (AsiaCare Health Systems): Intellicare is one of the top HMOs in the Philippines, serving corporate accounts and individuals through a large provider network. It is a direct competitor to Eastwest in the corporate group benefits space, with overlapping offerings in outpatient, inpatient, and emergency coverage.
• Pacific Cross Insurance: Pacific Cross is a regional health and accident insurer with significant Philippine operations, offering group and individual health plans to corporates and consumers. It competes with Eastwest in the corporate group health segment and is a comparable size for mid-market enterprise accounts.
• Maxicare Healthcare Corporation: Maxicare is the largest HMO in the Philippines, offering group and individual health plans through a network of hospitals and clinics. It is the most direct competitor to Eastwest in the corporate, SME, and individual HMO segments, with similar product structure and a comparable nationwide provider network.

Broad incumbents

• Generali Philippines: Generali Philippines is a multi-line insurer offering life, accident, and health products, including group health benefits for corporate accounts. Although broader than a pure HMO, it competes with Eastwest for employee benefits spend and is a relevant benchmark for global insurer entry into the Philippine HMO space.
• Cocolife (Coca-Cola Financial Services): Cocolife is a diversified Philippine insurance and HMO provider offering life, health, and pre-need products. Its healthcare benefits division overlaps with Eastwest's product set, especially for SME and individual consumers, while being part of a broader financial services portfolio.

Emerging players

• AC Health (Ayala Healthcare Holdings): AC Health is the healthcare arm of the Ayala conglomerate, building an integrated provider-and-insurer ecosystem in the Philippines. It is an emerging, well-capitalized competitor that combines HMO-like benefits with owned clinics and hospitals, representing a potential future threat to standalone HMOs like Eastwest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/EastWestHealthcareInc.Official
• Instagraminstagram.com/eastwesthealthcareinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastwest Healthcare