InfoLink

What InfoLink does

InfoLink Interactive Media is a privately held, founder-operated web design and digital marketing agency headquartered in Picton, Ontario, founded in 1996 by Anne VanVlack, a Certified Marketing Consultant. The firm designs and maintains websites, provides web hosting, domain registration, social media setup, SEO optimization, and training services for small businesses, local nonprofits, community organizations, and a smaller number of government and enterprise clients across Eastern Ontario, with concentration in Prince Edward County. Customer logos span small farms, marinas, retail, hospitality, churches, hospice, county-level government, and selected consumer-brand planning engagements (e.g., Planters Peanuts Canada, Johnvince Foods).

The core technology stack is conventional and non-proprietary: WordPress and SiteApex content management systems, HTML/CSS responsive design, PayPal for e-commerce payments, Awstats (standard) and Google Analytics (optional) for traffic analytics, and integration with Facebook, Twitter, and YouTube for social media services. Differentiators are service-level rather than technical: CMS training for client self-service, mobile-responsive and SEO-optimized site builds, bundled premium directory listing on the high-traffic prince-edward-county.com website for local PEC clients, and long-standing community involvement via VisitTheCounty.ca and local chamber/board participation.

The business model is a mix of one-time project fees and recurring subscriptions. One-time website design ranges from $199 (One Page Micro-Site) to $499+ (Small Business Site), with a 30% deposit and final payment on launch. Recurring revenue streams include web hosting ($9.95-$34.95/month), website maintenance on 6-month minimum contracts (Basic $40/month, Standard $75/month), domain registration ($25/year), and hourly professional services ($40/hour). Go-to-market is sales-led via a free-consultation funnel, phone (local and toll-free 1-888-476-7838), email, and in-person engagement, supplemented by organic social (Facebook, Twitter, YouTube) and community-referral channels. No external funding, acquisitions, or headcount scale signals are disclosed.

Name

InfoLink

Legal name

InfoLink Interactive Media

Website

https://infolinkweb.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

InfoLink Interactive Media is a Picton, Ontario-based web design, hosting, and digital marketing agency founded in 1996, serving small businesses, nonprofits, and select municipal/enterprise clients in Eastern Ontario with WordPress/SiteApex websites, maintenance subscriptions, and related services.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals and All Other Information Services (519290)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

Web Directories & Link Indexes (BPAMAAAK)

Keywords

• Web design services
• Website hosting
• Website maintenance
• Digital marketing agency
• Search engine optimization

Headquarters

HQ city

Picton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Website Design Services: One-time fees for custom website design including small business sites starting at $499 and one-page micro-sites starting at $199. Includes consultation, custom design with client colors/fonts/photos/text, responsive layout, SEO, and content management system setup.
2. Web Hosting Services: Recurring monthly hosting fees ranging from $9.95 to $34.95/month depending on site size and options selected. Includes domain management, security, and uptime monitoring.
3. Website Maintenance Packages: Monthly subscription packages for ongoing website updates: Basic Package at $40/month (1 hour updates), Standard Package at $75/month (2 hours updates). Includes security updates, plugin updates, and performance monitoring.
4. Domain Registration: Annual domain name registration and renewal services at $25/year per domain.
5. Professional Services: Hourly consulting and training services at $40/hour for web maintenance, social media coaching, and website planning. Includes workshops on web marketing and e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

InfoLink designs, builds, hosts, and maintains websites for small businesses, nonprofits, and municipalities in Eastern Ontario, with a focus on Prince Edward County. Its core deliverables include custom small business website design (from $499) and one-page micro-sites (from $199) built on WordPress and SiteApex CMS, bundled with responsive layouts, SEO, and CMS training. Recurring web hosting ($9.95–$34.95/month), monthly maintenance packages, domain registration, and consulting/training services complete the offering.

Product overview

InfoLink is a small business web design and digital marketing agency offering a portfolio of interconnected website services. The core offerings include Small Business Website Design (from $499) and One Page Micro-Sites (from $199), both built on responsive design principles with WordPress CMS. These core products are complemented by Web Hosting Services, Website Maintenance packages (Basic at $40/month and Standard at $75/month), Domain Registration, SEO Optimization, and Social Media Setup services. The company also provides specialized Consulting and Training Services covering WordPress, SiteApex CMS, and social media platforms. All offerings are designed for small businesses in Eastern Ontario, with a focus on accessibility, professional image, and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Website Design Professionally designed, fully mobile-responsive small business website package starting at $499, including consultation, custom design with client colors/fonts/photos/text, 5 web pages, photo slider, galleries, social media feed, WordPress CMS, SEO, and hosting. Targeted at small businesses and organizations in Eastern Ontario.
• One Page Micro-Site Affordable single-page website design starting at $199, including customized colors, fonts, photos, text, social media feed, photo slider, and PayPal payment button. Designed for small businesses and individuals seeking a simple online presence.
• Website Maintenance Basic Package Monthly recurring website maintenance subscription at $40/month providing 1 hour of updates per month with a 5-7 business day turnaround, billed in 15-minute increments with unused time rolling over. Includes text updates, photo additions, web page changes, and security maintenance on a 6-month minimum contract.
• Website Maintenance Standard Package Monthly recurring website maintenance subscription at $75/month providing 2 hours of updates per month with a 3-5 business day turnaround, billed in 15-minute increments with unused time rolling over. Includes all Basic Package features plus faster turnaround on a 6-month minimum contract.
• Web Hosting Services Recurring monthly web hosting service priced from $9.95 to $34.95/month depending on site size and traffic, including Awstats tracking, domain management, security and uptime monitoring, and up to 30 minutes of free maintenance/support per year. Local PEC businesses additionally receive a premium listing on prince-edward-county.com (value $75/year).
• Domain Registration Annual domain name registration and renewal management service at $25/year, covering common domain types including .com, .ca, .net, and .org, with InfoLink managing renewals on behalf of clients.
• Consulting and Training Services Hourly expert consulting at $40/hour plus structured training workshops covering web accessibility, website architecture, user interfaces, RFP preparation, e-commerce planning, digital asset protection, legal compliance, WordPress, SiteApex CMS, Facebook, WordPress blogs, and online newsletters. Targeted at small businesses, nonprofits, and municipalities.

Quantifiable outcome

• Web hosting includes up to 1/2 hour of maintenance/support per year (value of $20)
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Prince Edward County Organizations (Tourism Ecosystem)coreStrategic or Co-development Partner · 1 January 1996InfoLink has maintained the VisitTheCounty.ca website since 1996, working in close alliance with Prince Edward County organizations impacted by tourism. This long-standing relationship demonstrates deep integration with the local tourism economy and community development initiatives.
• Prince Edward County Chamber of Tourism & CommerceminorStrategic or Co-development PartnerAnne VanVlack served as a director on the board of the Prince Edward County Chamber of Tourism & Commerce from 1998-2001, providing strategic guidance and community leadership.
• Taste the County Prince EdwardminorStrategic or Co-development PartnerAnne VanVlack served as a director on the board of Taste the County Prince Edward from 1998-2006, supporting local food and tourism initiatives.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bluehost: Mass-market shared web hosting provider with low monthly fees ($2.95-$13.95). Competes at the lower bound of InfoLink's $9.95-$34.95/month hosting tier on price alone.
• Constant Contact: SMB-focused email marketing and digital marketing platform. Overlaps with InfoLink's eNewsletter setup and social media coaching/optimization services in the SMB marketing stack.
• Shopify: Leading ecommerce platform with built-in hosting and payment processing. Competes with InfoLink's PayPal-integrated ecommerce website builds for the same SMB merchant budget.
• Squarespace: Premium DIY website builder and hosting platform with templated designs and ecommerce. Directly competes for the small business website budget that InfoLink serves via custom design.
• Wix: Global DIY website builder targeting the same small business segment that InfoLink serves with custom design and hosting. Represents the dominant self-service substitute for a service-led agency like InfoLink.
• GoDaddy: Domain registrar and hosting provider with bundled website builder targeting micro-businesses. Overlaps with InfoLink's domain registration ($25/year) and hosting ($9.95-$34.95/month) offerings.
• Web.com: Full-service SMB web design, hosting, and marketing provider. Most direct broad-incumbent comp for InfoLink's bundled design-plus-hosting-plus-marketing model.

Emerging players

• PageCloud: Ottawa-based website builder with free-form design canvas. Canadian competitor targeting the SMB and entrepreneur segment that InfoLink addresses with custom WordPress builds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/infolinkweb
• YouTubeyoutube.com/user/infolinkweb
• Facebookfacebook.com/InfoLinkWeb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoLink