Electi

What Electi does

Electi is a Brazilian education services company headquartered in São Paulo that designs and delivers socioemotional learning (SEL) programs for K-12 schools and school networks. The company's flagship offering is the "Jornada SER," a five-step engagement comprising a school-climate diagnostic ("Diagnóstico Socioemocional"), facilitator training ("Formação de Facilitadores"), curriculum implementation of 22 sessions per semester ("Trilhas Socioemocionais"), ongoing pedagogical advisory ("Assessoria Pedagógica"), and family engagement ("Envolvimento das Famílias"). Electi's core intellectual property is an original 8-pillar facilitator methodology anchored to the Brazilian BNCC and DNCEI educational frameworks and informed by international pedagogical thinkers including Piaget, Schön, Freire, Coll, Reggio Emilia, and Larrosa. The platform also incorporates mascot-based emotional mediation tools (Andorinha, Onça, Boto, Boana) for early childhood and elementary cycles, individualized diagnostic reports for each school, thematic guides for continuing educator education, and an online community for families.

The business operates a consultative enterprise sales motion, booking conversations via Google Calendar and delivering customized proposals to individual schools and to multi-school education networks through dedicated internal customer cells. Revenue is generated primarily through recurring subscription contracts with individual schools and managed-services arrangements with networks, with multi-year contract cadence and quote-based pricing that is not publicly disclosed. Distribution is entirely direct and confined to Brazil, with named reference customers including Conoscenza, Pueri Domus, Colégio Beatíssima, Maple Bear, Sphere, and Carolina Patrício. Electi reports outcome metrics including 11.4% average annual growth of partner schools (2024–2025), 85% of educators reporting complete practice transformation, and customer satisfaction ratings of 9.6/10 for advisor recommendation and 9.1/10 for flexibility and adaptation to school realities.

Name

Electi

Legal name

Electi

Website

https://electi.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Electi is a Brazilian socioemotional learning company that delivers its proprietary "Jornada SER" program — combining diagnostics, educator training, 22-session curriculum trails, pedagogical advisory, and family engagement — to K-12 schools and school networks across Brazil.

Ownership category

akta.pro rank

Product category

K-12 Socioemotional Learning Services

NAICS

Educational Support Services (6117), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

Keywords

• Socioemotional learning programs
• K-12 educator training
• School climate consulting
• Socioemotional curriculum implementation
• Family engagement services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. School Partnership Programs: Recurring service contracts with individual schools and school networks for socioemotional learning programs including diagnostic assessment, educator training, curriculum implementation, ongoing pedagogical advisory, and family engagement services.
2. School Network Services: Dedicated internal customer cell for each education network with limited schools per pedagogical advisor, direct and frequent contact with schools and network management teams, with potential curriculum and branding customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Electi develops and delivers socioemotional learning programs to private K-12 schools and school networks in Brazil. Its core offering is the "Jornada SER" (SER Journey), a five-step program covering socioemotional diagnostics, educator facilitator training, curriculum-integrated learning trails, ongoing pedagogical advisory, and family engagement. The company also offers dedicated services for school networks including customized atendimento and structured treinamento programs.

Product overview

Electi is a socioemotional learning company offering the 'Jornada SER' (SER Journey), a comprehensive five-step program comprising: Diagnóstico Socioemocional (school climate diagnostic), Formação de Facilitadores (educator training), Trilhas Socioemocionais (22-session curriculum implementation), Assessoria Pedagógica (ongoing pedagogical advisory), and Envolvimento das Famílias (family engagement). The company also provides Relatório Diagnóstico (diagnostic reports), Guias Temáticos (thematic guides), Material Didático (teaching materials), and dedicated services for school networks including personalized atendimento and structured treinamento programs. The methodology is grounded in an original 8-pillar framework and incorporates Reggio Emilia approaches for early childhood education.

Differentiator

Problem solved

Functional benefit

Products and services

• Jornada SER A comprehensive socioemotional learning program for K-12 schools in Brazil that integrates socioemotional diagnostics, educator facilitator training, curriculum-integrated learning trails, ongoing pedagogical advisory, and family engagement into a unified five-step journey. Built on the proprietary 8-pillar authorial methodology and aligned with Brazilian BNCC and DNCEI educational frameworks.
• Atendimento para Redes A personalized service offering for school networks (multi-school systems) that provides an exclusive internal customer service cell per network, a deeper listening process, customized proposals, branded materials, test experiences, and tailored training sequences for coordinated socioemotional learning implementation across multiple schools.
• Treinamentos para Redes A structured training program for school networks comprising weekly or biweekly operational sessions, monthly strategic alignment meetings with network leadership, and quarterly impact evaluation sessions to coordinate socioemotional learning across multiple schools and ensure measurable network-wide outcomes.

Quantifiable outcome

• 11.4% average annual growth of partner schools (2024 to 2025)
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• CASEL: Leading US-based organization that defines SEL frameworks (the CASEL framework) used by schools and districts globally. Comparable as the de facto thought leader and consulting resource for SEL implementation in K-12, though primarily a nonprofit framework provider rather than a curriculum seller.
• Pearson Education (Brasil): Global education publisher with Brazilian operations selling K-12 curricula, assessment, and educator professional development. Comparable in selling curriculum and training content to Brazilian schools, though at vastly greater scale and with English-language heritage content.
• Positivo (Grupo Positivo): Large Brazilian education group operating schools, publishing educational content, and selling digital learning solutions to K-12 institutions. Comparable as a Brazilian K-12 content and solutions provider with significantly broader scale and product portfolio.

Others

• Fundação Lemann: Major Brazilian education foundation funding K-12 transformation, teacher training, and socioemotional learning initiatives. Comparable as a Brazilian K-12 ecosystem player focused on educator quality and student outcomes, though structured as a grant-maker rather than a curriculum vendor.

Direct peers

• Instituto Ayrton Senna: Brazilian nonprofit organization focused on education transformation and youth development in K-12 schools across Brazil. Highly comparable because both target Brazilian K-12 school climate and student socioemotional outcomes through long-term partnerships with schools and networks.
• Move This World: US-based SEL platform providing K-12 schools with socioemotional learning curricula, educator training, and family engagement content. Directly comparable in product mix (curriculum + training + family component) and target customer (K-12 schools).
• Escola da Inteligência: Brazilian socioemotional intelligence program for K-12 schools, offering curriculum, educator training, and pedagogical advisory. Direct competitor in the same Brazilian private K-12 SEL market with a similar subscription-based delivery model.
• Rethink Ed: US-based provider of SEL and behavioral health curriculum, professional development, and educator resources for K-12 schools. Comparable as a comprehensive SEL solution bundling curriculum, training, and educator support for school systems.
• Committee for Children (Second Step): US-based nonprofit that develops the Second Step SEL curriculum used in K-8 schools worldwide. Comparable as a packaged SEL curriculum and educator training provider sold to schools, though operating at much greater scale and with digital delivery.

Emerging players

• Lantern (SEL platform): Earlier-stage SEL platform focused on K-12 schools with digital curriculum and educator tools. Comparable in SEL focus and target customer, though more software-led than Electi's advisor-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/electi
• LinkedInlinkedin.com/company/electi-educacional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electi