Atitrans Tours & Travel

What Atitrans Tours & Travel does

Atitrans Tours & Travel is a Guatemalan tourism transportation company founded in 1992 and headquartered in Antigua Guatemala, with a secondary office in Panajachel on Lake Atitlan. The company provides scheduled shared shuttles, private vehicle hire, customizable tour packages, and charter bus rental for international tourists traveling between Guatemala's principal destinations, including Antigua, Guatemala City, Lake Atitlan, El Paredon Beach, Chichicastenango, Monterrico, Flores/Tikal, and Lanquin/Semuc Champey, with cross-border services to El Salvador (San Salvador) and Mexico (San Cristobal de las Casas). Its fleet spans sedans/SUVs (1-3 passengers) through minivans, minibuses, coaster buses, mini pullmans, and pullman coaches seating up to 56 passengers.

The company's core technology is a WooCommerce-based e-commerce website (atitrans.net) with online booking, WhatsApp and phone support (24/7 on +502 3465-2828 and +502 7720-3434), and multilingual interface in English, French, German, Italian, Portuguese, and Spanish; a separate dedicated domain (busrentalguatemala.com) serves the large-group charter segment. No proprietary technology platform, AI/ML systems, or third-party OTA integrations are disclosed. The company is registered with the Guatemalan Institute of Tourism (INGUAT) under registration numbers 426-427, supports the General Directorate of Transportation (DGT) and GUATECOMPRAS systems, and holds the Tourism Biosafety Seal.

The business model is direct-to-consumer, generating revenue through per-seat pricing on shared shuttles ($15-$95 per person depending on route), per-vehicle pricing on private transportation ($75-$690 per vehicle depending on capacity and route), and bundled tour packages combining transportation, bilingual guides, entrances, and meals. Distribution is handled through the company's own digital channels (website, Facebook, Instagram) and physical offices; no third-party travel agencies or OTAs are used. The primary customer segments are international tourists and small-to-large group travelers (including families, corporate retreats, weddings, and school trips), with no named enterprise anchor customers and a highly distributed revenue base.

Name

Atitrans Tours & Travel

Legal name

ATITRANS

Website

https://atitrans.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Atitrans Tours & Travel is a Guatemalan tourism transportation company, founded 1992, providing shared shuttles, private transportation, tour packages, and bus rental across Guatemala's principal tourist destinations and cross-border to El Salvador and Mexico, serving international tourists and group travelers via offices in Antigua and Panajachel.

Ownership category

akta.pro rank

Product category

Tourist Ground Transportation

NAICS

Scenic and Sightseeing Transportation, Land (48711), Tour Operators (56152)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Tour & Sightseeing Coach Charters (THAIAIAB)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

Keywords

• Shared shuttle transportation
• Private ground transportation
• Tour package services
• Airport transfer services
• Charter bus rental

Headquarters

HQ city

Antigua

HQ country

Guatemala

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Shared Shuttle Services: Per-seat pricing for shared/collective shuttle transportation between major Guatemala destinations including Antigua, Panajachel, Guatemala City, El Paredon, and surrounding tourist areas. Prices range from $15 to $95 depending on route and service type. Shuttle routes include Antigua↔Panajachel, Antigua↔Guatemala City, Panajachel↔Guatemala City, Antigua↔El Paredon Beach, Antigua↔San Pedro la Laguna, Panajachel↔Chichicastenango Market, Antigua↔Monterrico Pacific Coast, Antigua↔Quetzaltenango, Panajachel↔Flores/Tikal, Antigua↔San Salvador (El Salvador), Panajachel↔San Cristobal de las Casas (Mexico), Panajachel↔Huehuetenango, and others.
2. Private Transportation: Per-vehicle private car/van/minibus/coach rentals with professional driver for airport transfers, inter-city travel, and group transport. Pricing is per vehicle per trip. Vehicle types include sedans/SUVs (up to 3 passengers), minivans (up to 6 passengers), minibuses (up to 13 passengers), coaster buses (up to 20 passengers), mini pullmans (up to 30 passengers), and pullman coaches (up to 46 passengers). Routes include Guatemala City Airport ↔ Antigua, Guatemala City Airport ↔ Panajachel/Lake Atitlan, and others.
3. Tour Packages: Tailor-made tour packages combining multiple shuttle/tour activities at discounted group rates. The company also offers package tours including transportation, bilingual guide, and box lunch for cultural destinations such as Giant Kites Festival tours (Santiago & Sumpango) and volcano excursions (Pacaya Volcano).
4. Bus Rental with Driver: Group bus rental services with driver for private groups. The company advertises bus rental through busrentalguatemala.com and offers vehicles ranging from sedans to 56-seat bus coaches for charter.
5. Hotel Reservations and Ancillary Services: The company offers hotel reservation services as part of its bundled tour offerings and assists with itinerary planning for multi-destination travel in Guatemala.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atitrans Tours & Travel provides shared shuttle transportation, private vehicle hire, tour packages, and charter bus rentals for tourists traveling between Guatemala's principal destinations including Antigua, Panajachel/Lake Atitlan, Guatemala City, El Paredon Beach, and cross-border routes to San Salvador (El Salvador) and San Cristobal de las Casas (Mexico). The company operates a multi-size fleet spanning sedans/SUVs through 46-seat pullman coaches, with bilingual guides, hotel pickup and drop-off, and bundled itineraries combining transport, entrance fees, and meals.

Product overview

Atitrans Tours & Travel is a 100% Guatemalan tourism company established in 1992, operating as a shuttle services and private transportation provider with offices in Antigua Guatemala and Panajachel. The core offering consists of shared shuttle services connecting major destinations (Antigua Guatemala, Guatemala City, Panajachel/Lake Atitlan, El Paredon Beach, and international routes to El Salvador and Mexico) alongside premium private transportation options ranging from sedans to 46-passenger coaches. The product portfolio includes: (1) Shuttle Services - scheduled shared transportation with multiple daily departures; (2) Private Transportation - dedicated vehicle hire with various capacity options; (3) Tour Packages - customizable bundled tours for groups; and (4) Bus Rental - charter services for custom group travel. The fleet spans from sedans/SUVs (1-3 passengers) through minivans, minibuses (8-13 passengers), to full coaches (up to 56 passengers) including executive class and traditional chicken bus options. Additional specialized services include volcano excursions (Pacaya), market tours (Chichicastenango), cultural festivals (Giant Kites Festival), and adventure destinations (Semuc Champey, Tikal/Flores).

Differentiator

Problem solved

Functional benefit

Products and services

• Shuttle Services Scheduled shared ground transportation connecting major Guatemalan tourist destinations including Antigua, Guatemala City, Panajachel, Lake Atitlan towns, El Paredon Beach, and international routes to El Salvador and Mexico. Services include scheduled daily departures with hotel pickup and drop-off, air-conditioned vehicles, and luggage allowance, priced per person from $15 to $95 depending on route. Targeted at individual international tourists, couples, families, and small groups traveling on a pre-set timetable.
• Private Transportation Premium dedicated vehicle hire with professional driver including sedans/SUVs (up to 3 passengers), minivans (up to 6 passengers), minibuses (up to 13 passengers), coaster buses (up to 20 passengers), mini pullmans (up to 30 passengers), and pullman coaches (up to 46 passengers) for airport transfers, inter-city travel, and group transport. Pricing is per vehicle per trip, with example rates from $75 (private car airport to Antigua) to $690 (46-seat pullman airport to Panajachel). Targeted at tourists and small-to-large groups seeking exclusive door-to-door service with air conditioning and luggage space.
• Tour Packages Customizable bundled tour packages allowing travelers to combine multiple tours and shuttles at discounted group rates. Includes cultural tours, volcano excursions (e.g., Giant Kites Festival tours to Santiago and Sumpango, Pacaya Volcano excursions), market visits (Chichicastenango), and adventure activities, with package pricing that incorporates transportation, bilingual English guide, entrances, and a box lunch. Targeted at tourists visiting Guatemala for multiple days who want a single pre-arranged itinerary.
• Bus Rental with Driver Charter bus rental with professional driver for groups, providing vehicles ranging from sedans to 56-seat bus coaches for custom transportation needs including multi-day circuit tours, corporate events, weddings, retreats, school trips, and family reunions. Targeted at group organizers, tour operators, event planners, and large-party travelers requiring dedicated vehicles on a custom itinerary.

Quantifiable outcome

• Operates since 1992 — over 30 years of continuous tourism service delivery in Guatemala
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Transportes del SolcoreStrategic or Co-development PartnerAtitrans partners with Transportes del Sol for the executive class shuttle service from Antigua Guatemala to San Salvador, El Salvador. Atitrans operates a shared shuttle from Antigua to Guatemala City where passengers transfer to Transportes del Sol's first-class executive bus for the remaining journey to San Salvador. Drop-off is at the Transporte del Sol station on Calle Circunvalación in San Salvador.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interbus: Direct Guatemalan competitor operating shared shuttles and private transportation between Antigua, Guatemala City, Panajachel/Lake Atitlan, and other top tourist hubs, with overlapping route network and similar per-seat shuttle pricing model.
• Litegua (Lineas Terrestres de Guatemala): Major Guatemalan intercity bus/coach operator providing scheduled and charter services across domestic routes, overlapping with Atitrans on intercity ground transportation.
• Transportes del Sol: Salvadoran executive-class bus operator already partnered with Atitrans on the Antigua-Guatemala City-San Salvador corridor; comparable long-distance intercity tourist/bus service.
• King Quality Travel Guatemala: Guatemalan tour operator and ground transportation provider offering airport transfers, shared shuttles and private tours across the country's main tourist destinations alongside tour packages.

Broad incumbents

• Tica Bus: Central American intercity bus incumbent spanning Guatemala, Honduras, Nicaragua, Costa Rica and Panama with scheduled cross-border routes, comparable long-distance group transport.
• ADO (Grupo ADO): Large Mexican intercity bus group operating premium and standard coach services including executive-class; comparable in fleet scale and intercity tourist transport, especially relevant for Atitrans' Mexico cross-border shuttles.

Regional players

• Tropic Air: Belize-based regional airline serving the major Belize tourist destinations with scheduled and charter flights; comparable as a regional tourism transport operator in the broader Central American market.
• Pullman Bus / Turistik (Chile): Latin American tour coach and charter operators running tourist bus services across regional destinations; comparable as chartered tourist coach providers in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/viajagt
• Instagraminstagram.com/atitrans

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atitrans Tours & Travel