NANO OPT Media

What NANO OPT Media does

NANO OPT Media, Inc. (株式会社ナノオプト・メディア) is a Tokyo-headquartered B2B event production company specializing in technology-focused exhibitions, conferences, and hybrid event services for the Japanese market. Founded on February 28, 2000, with approximately 100 million yen in registered capital and operating as a subsidiary of Internet Research Institute, Inc., the company runs a portfolio of approximately 20 events annually, anchored by flagship properties including Interop Tokyo (Japan's largest internet technology exhibition, held since 1994), Security Days, EdgeTech+, Digital Signage Japan, AI NATIVE EXPO, and Data Center Japan. Supporting the live events, NANO OPT Media Online provides on-demand themed seminar streaming and NANO OPT Media Studio offers multi-studio rental and video production services for webinars, live streaming, and B2B content.

The company's revenue model is primarily event-based, with the largest stream being exhibition booth and sponsorship fees from technology companies and IT vendors (quote-based pricing by booth size, event scale, and tier), supplemented by conference registration fees (e.g., 16,500 JPY per premium Interop Tokyo attendee), event operations and management services for third-party events, and studio rental with production add-ons. The go-to-market is sales-led and event-driven: a dedicated sales team recruits exhibitors and sponsors for direct enterprise deals, while the events themselves serve as the demand generation engine that attracts tens of thousands of business professionals, IT managers, engineers, and decision-makers annually. Distribution extends across five Japanese cities (Tokyo, Osaka, Nagoya, Sapporo, Fukuoka) through Security Days and Interop, and internationally via the company's appointment as the Japanese sales agent for Mobile World Congress (GSMA) and ConnecTechAsia.

The company serves two primary customer segments: technology companies, IT vendors, and solution providers seeking face-to-face B2B lead generation and brand visibility (exhibitor/sponsor side); and business executives, IT managers, and technology decision-makers seeking to evaluate emerging technologies and network with peers (attendee side). Co-organization partnerships with Internet Association Japan, JASA, the WIDE Project (Keio University), and IPNSIG embed NANO OPT Media within Japan's internet and embedded systems ecosystems, while the ShowNet demonstration network at Interop Tokyo convenes roughly 80 companies and 400+ engineers in real operational network conditions. The company's cumulative footprint includes approximately 4 million attendees and 10,000+ exhibiting companies across its event history.

Name

NANO OPT Media

Legal name

株式会社ナノオプト・メディア

Website

https://nanooptmedia.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

NANO OPT Media is a Tokyo-based B2B event production company that organizes technology exhibitions including Interop Tokyo, Security Days, and AI NATIVE EXPO, connecting enterprise IT vendors with business and technology decision-makers across Japan.

Ownership category

akta.pro rank

Product category

Trade Show & Conference Services

akta.pro primary industry

Technology & Innovation Expos Organizers (THAHABAE)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Technology exhibitions
• B2B event management
• Trade show production
• Conference services
• Cybersecurity events

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Exhibition & Sponsorship Fees: Revenue from technology companies, IT vendors, and solution providers paying to exhibit at or sponsor the company's events. Pricing varies by event scale, booth size, and sponsorship tier. This is the primary revenue stream.
2. Conference Registration Fees: Paid admission to technical conference sessions at events like Interop Tokyo. Fees charged for premium conference tracks and on-demand access (e.g., Interop Tokyo Conference at 16,500 JPY per person).
3. Event Operations & Management Services: Event planning, venue management, operations contracting, and branding/PR support services for third-party events. Secondary revenue stream based on client commissioning.
4. Studio Rental & Video Production: Revenue from NANO OPT Media Studio rental for B2B video recording, live streaming, webinar hosting, and production services. Offers day-rate and hourly rental packages with optional production add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

NANO OPT Media organizes and operates B2B technology exhibitions and conferences across Japan, including flagship properties Interop Tokyo (internet technology), Security Days (cybersecurity), EdgeTech+ (edge/embedded), AI NATIVE EXPO, Digital Signage Japan, Vision AI Expo, Data Center Japan, and other technology-domain events. The company monetizes these events through exhibitor booth fees and sponsorships from technology vendors, premium paid conference passes, event operations/production services for third parties, and recurring studio rental and on-demand seminar streaming services (NANO OPT Media Studio and NANO OPT Media Online).

Product overview

NANO OPT Media is an event production company specializing in technology-focused live events. Rather than a unified software platform, the company operates a portfolio of annual and recurring exhibitions and conferences across different technology domains. The core offerings include Interop Tokyo (internet technology), Security Days (cybersecurity), EdgeTech+ (edge computing/embedded systems), AI Native EXPO (formerly APPS JAPAN, AI-native development), Vision AI Expo (computer vision), Digital Signage Japan, and Data Center Japan. Supporting services include NANO OPT Media Online (on-demand seminar streaming) and NANO OPT Media Studio (video production/rental studio). Additional events cover manufacturing DX, e-commerce, SNS strategy, and AI innovation. The company operates both in-person venues and online platforms, serving the B2B technology market with events that connect technology providers with business professionals.

Differentiator

Problem solved

Functional benefit

Brands

• NANO OPT Media Studio: Multi-studio facility for webinar recording, live streaming, and talk show production for BtoB events
• ナノオプト・メディア オンライン (NANO OPT Media Online)

Products and services

• Interop Tokyo Japan's largest annual internet technology exhibition for technology vendors, IT professionals, and enterprise decision-makers. Features live demonstrations, conference sessions, and the ShowNet real-world network demonstration. Has cumulatively drawn more than 4 million attendees and 10,000+ exhibiting companies across its 30+ year history.
• Security Days Professional cybersecurity exhibition held twice yearly (Spring and Fall) across multiple Japanese cities (Sapporo, Tokyo, Osaka, Nagoya, Fukuoka). Covers targeted attacks, ransomware, cloud security, information leakage countermeasures, and AI security. Targeted at enterprise security decision-makers and IT professionals.
• EdgeTech+ Comprehensive annual exhibition for edge technologies and business transformation, co-hosted with the Japan Embedded Systems Technology Association (JASA). EdgeTech+ 2024 had 342 exhibiting companies and organizations. Covers embedded systems, IoT, AI/generative AI, and cybersecurity content.
• AI NATIVE EXPO Professional exhibition focused on AI-native user experience design, development, and operations. Covers generative AI platforms, UI/UX automation, multimodal AI, AI operations, and responsible AI topics. Targeted at AI developers, product managers, and enterprise AI buyers.
• Digital Signage Japan (DSJ) Annual exhibition for digital signage technologies and solutions, held as a co-located event with Interop Tokyo at Makuhari Messe. Targeted at digital signage vendors, system integrators, and enterprise buyers across retail, hospitality, transportation, and public-sector verticals.
• Vision AI Expo Image recognition and AI exhibition featuring computer vision technologies, held as a co-located event with Interop Tokyo at Makuhari Messe. Targeted at computer vision solution vendors and enterprise buyers across manufacturing, retail, security, and autonomous systems.
• Data Center Japan One of Japan's largest data center industry events, focusing on AI society infrastructure. Held annually at Tokyo Metropolitan Industrial Trade Center Hamamatsucho. Targeted at data center operators, cloud providers, and enterprise infrastructure buyers.
• NANO OPT Media Online Theme-based on-demand seminar streaming service offering themed video content across security, AI, DX, and other technology domains. Registered users can view all sessions during limited-time delivery windows. Targeted at IT professionals and business decision-makers seeking post-event access to conference recordings.
• NANO OPT Media Studio Multi-studio rental facility for B2B event specialists, offering custom video production for webinar recording, live streaming, and talk show content. Provides end-to-end support from composition to delivery, including synthesized studio sets, remote guest integration, simultaneous interpretation, and post-production editing. Targeted at enterprise technology vendors producing webinars, marketing content, and hybrid event sessions.
• AI Commerce Expo Annual exhibition focused on next-generation e-commerce with AI for lead generation through operational foundation. Covers AI implementation, design, operations, and value creation. Targeted at e-commerce platform vendors, retailers, and digital marketing professionals.

Quantifiable outcome

• Cumulative attendance of approximately 4 million business professionals across all events
• +3 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• WIDE Project (Internet Initiative Japan / Keio University)flagshipStrategic or Co-development PartnerWIDE Project, led by Professor Jun Murai of Keio University, serves as a special cooperant for Interop Tokyo events. The project collaborates on technical program development and provides academic credibility to the flagship Interop Tokyo conference program.
• IPNSIG (InterPlanetary Networking Special Interest Group)coreStrategic or Co-development PartnerIPNSIG collaborates with NANO OPT Media on the Internet x Space Summit special program held at Interop Tokyo, focusing on space-based internet infrastructure and interplanetary networking.
• Internet Association Japan (一般財団法人インターネット協会)flagshipStrategic or Co-development PartnerThe Internet Association Japan (IAJ) is a co-organizer of Interop Tokyo, providing industry association backing, government liaison, and promotional support for the flagship technology event.
• Japan Embedded Systems Technology Association (JASA)flagshipStrategic or Co-development PartnerJASA ( 一般社団法人組込みシステム技術協会) is the official organizer of EdgeTech+ events, with NANO OPT Media serving as the planning and promotion partner. The partnership drives exhibitor and attendee recruitment across Japan's embedded systems and edge technology community.
• PRONEWScoreStrategic or Co-development PartnerPRONEWS, a professional video and broadcast technology media outlet, co-produces the Internet x Media Summit special program at Interop Tokyo, bringing media industry expertise and audience reach to the event's IP broadcasting track.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• COMPUTEX (TAITRA): Major Asia-based technology trade show organizer; comparable to NANO OPT Media's role in the Japanese ICT exhibition market, attracting similar exhibitor/attendee segments and competing for global brand mind share.
• RX Japan (formerly Reed Exhibitions Japan): Operates Japan IT Week and a large portfolio of B2B technology trade shows in Japan, the most direct domestic head-to-head competitor to NANO OPT Media's Interop Tokyo and related events in the Japanese technology exhibition market.
• RSA Conference: Premier global cybersecurity conference competing for the same exhibitor and attendee pool as Security Days, with strong global brand recognition that Japanese security vendors must weigh against NANO OPT Media's domestic flagship.
• Black Hat (Informa Tech): Global cybersecurity conference series directly comparable to NANO OPT Media's Security Days, serving enterprise security buyers and vendors with technical programming in overlapping cybersecurity domains.
• Nikkei BP Events (Nikkei Business Publications): Japanese media-events organizer producing technology conferences and exhibitions comparable to NANO OPT Media's portfolio, competing for the same Japanese enterprise IT audience and exhibitor sponsorship budgets.
• CEATEC (Japan Electronics and Information Technology Industries Association): Japan's flagship combined electronics/IT exhibition, directly competing with Interop Tokyo for Japanese technology exhibitors and decision-maker attendees, with overlapping scope across networking, embedded, and digital transformation.
• Embedded World (NuernbergMesse): Global flagship exhibition for embedded systems technologies directly comparable to NANO OPT Media's EdgeTech+ event, attracting the same embedded/edge technology vendor and engineering audience.

Broad incumbents

• Hannover Messe (Deutsche Messe AG): Major global industrial/technology trade show organizer; comparable as a diversified B2B trade show operator with overlapping exhibitor segments (manufacturing DX, industrial automation) addressed by NANO OPT Media's events.
• CES (Consumer Technology Association): The largest global consumer/enterprise technology trade show; competes for Japanese exhibitor spend that might otherwise flow to NANO OPT Media's portfolio, and represents a higher-visibility international alternative to domestic Japanese events.
• Informa Tech (Informa Markets): Global B2B events and exhibitions giant operating Black Hat and many technology events; represents the institutional competitor whose scale, capital, and international portfolio NANO OPT Media's portfolio is benchmarked against.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smartcommunitytohoku

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NANO OPT Media