Poor People's Pub

What Poor People's Pub does

Poor People's Pub is a family-owned restaurant and bar founded in 1974 by Jim Keating and Dan Davis in Sanbornville, New Hampshire. The company operates a single primary location at 1 Witchtrot Road, half a mile off Route 16 at the junction of Routes 109 and 153, with a referenced second location on Block Island, Rhode Island. Core operations include full pub service (burgers, sandwiches, fresh local seafood, beer, cocktails), with daily hours from 11:30 a.m. to 8:30 p.m. and recurring community programming such as Trivia Nights, Wing Bowl Championships, and St. Patrick's Day festivities. The Keating family has continuously owned and operated the business across multiple generations, including Jimbo Keating and his granddaughters.

The product line extends beyond food and beverage into a screen-printed apparel business and a contract-brewed house beer. Merchandise is sold via a Shopify storefront at poorpeoplespub.com, with four vintage t-shirt collections dating from 1974, 1985, 2004, and 2019, each priced uniformly at $24.00 and printed to order on Gildan Softstyle shirts. The house Poor People's Pale Ale is brewed by Peak Organic Brewing Co., a hybrid West-Coast and British-Style Pale Ale with Cascade Hops, ABV 5.1%, IBU 44. Additional revenue comes from venue rental (B-Room capacity for up to 40 guests).

The business model combines on-premise food and beverage revenue, DTC e-commerce merchandise, event-driven community programming, and private event rentals. Distribution is omnichannel: physical restaurant service in New Hampshire and Block Island, global e-commerce for apparel shipping, and an active social media presence across Twitter, Facebook, Instagram, and TikTok. The customer base is primarily local Sanbornville community members and travelers along the Route 16 corridor, with a secondary brand-loyal segment purchasing vintage merchandise.

Name

Poor People's Pub

Legal name

Poor People's Pub

Website

https://poorpeoplespub.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Poor People's Pub is a family-owned restaurant and bar in Sanbornville, NH, founded in 1974, serving pub food, craft beer, and cocktails to locals and travelers, with DTC vintage t-shirt merchandise, a contract-brewed Pale Ale, and a second Block Island location.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Casual Dining Restaurants (THAFACAB)

Keywords

• Casual dining restaurant
• Pub bar service
• Craft pale ale
• Vintage apparel merchandise
• Private event venue

Headquarters

HQ city

Sanbornville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant and Bar Sales: Food and beverage service from the pub location in Sanbornville, NH. Includes full restaurant menu and alcoholic beverages including their house Poor People's Pale Ale.
2. Merchandise Sales: Online t-shirt sales through Shopify storefront. Vintage designs from 1974, 1985, 2004, and 2019 collections. All products are screen printed to order. Sells in multiple colors including Black, Heather Royal Blue, Heather Irish Green, Heather Orange, Cornsilk, and White.
3. Venue Rental: B-Room at the Pub available for private gatherings of up to 40 guests. Contact Bo or Lorna for reservations and special menu requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Poor People's Pub operates a family-owned restaurant and bar in Sanbornville, NH serving pub food, fresh local seafood, beer, and cocktails alongside outdoor dining. The business also sells screen-printed vintage t-shirts (1974, 1985, 2004, 2019 designs) through a Shopify e-commerce storefront, offers its house-brewed Poor People's Pale Ale, and rents a private event space (B-Room) for gatherings of up to 40 guests.

Product overview

Poor People's Pub is a family-owned restaurant and bar established in 1974 in Sanbornville, NH. The business operates primarily as a dining establishment offering pub food and hospitality services, complemented by a merchandise line of vintage t-shirts featuring iconic designs from different eras (1974, 1985, 2004, 2019), and their signature Poor People's Pale Ale brewed by Peak Organic Brewing Co. The company also offers event hosting capabilities including trivia nights, wing bowl championships, and private gatherings in their B-Room (up to 40 guests).

Differentiator

Problem solved

Functional benefit

Brands

• Poor People's Pale Ale: A complex hybrid between a West-Coast Pale Ale and a British-Style Pale Ale. Features cascade hops for citrusy, floral aroma and caramel malt for a smooth malty finish. ABV: 5.1%, IBU: 44. Brewed by Peak Organic Brewing Co.

Products and services

• Restaurant and Bar Service Full-service dine-in restaurant and bar located at 1 Witchtrot Road, Sanbornville, NH. Serves pub food, fresh local seafood, beer, and cocktails with outdoor dining. Open Mon-Sat 11:30 am - 8:30 pm and Sun 11:30 am - 8:00 pm. Targets local residents and travelers along the Route 16 corridor.
• Poor People's Pale Ale House signature pale ale (5.1% ABV, 44 IBU, golden yellow) brewed by Peak Organic Brewing Co. as a hybrid between West-Coast and British-Style Pale Ale styles with Cascade Hops for citrusy/floral aroma and Caramel Malt for a smooth finish. Available to patrons at the pub location.
• 1974 'First Design' T-Shirt Original 1974 vintage Poor People's Pub t-shirt featuring the first ever PPP design, screen printed on front and back. Available in Black (100% Cotton Gildan Softstyle), Cornsilk, Heather Irish Green, Heather Orange, Heather Royal Blue, and White. Sizes SM through XXXL, priced at $24.00.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Peak Organic Brewing Co.minorOthersContract brewing partner for Poor People's Pale Ale - a complex hybrid between West-Coast Pale Ale and British-Style Pale Ale featuring Cascade Hops. The beer is available whenever customers are thirsty at the pub location.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yard House: A national upscale casual dining and beer-focused chain. Comparable as a broader incumbent in the bar + food + craft beer category, though at much larger scale.
• TGI Fridays: A national casual dining chain with significant bar business, branded merchandise, and event-driven marketing. Comparable as a larger incumbent operating in the same casual dining/bar space.

Direct peers

• Woodstock Inn Brewery: A New England destination brewpub combining a full restaurant menu with on-site brewed beer and merchandise. Comparable as a long-standing family-rooted pub with house beer and apparel sales.
• Smuttynose Brewing Company: A New Hampshire craft brewery with a taproom/pub food offering and merchandise line. Comparable as a regional NH craft-beer-forward hospitality brand with apparel ecommerce.
• The Friendly Toast: A New England casual dining restaurant group known for a quirky, nostalgic brand identity and broad menu. Comparable as a similarly positioned neighborhood casual dining brand with strong local following in New England.
• Harpoon Brewery: A New England craft brewery with a beer hall, food service, branded merchandise, and event programming. Comparable as a New England pub/brewery with apparel ecommerce and event-driven traffic.
• Portsmouth Brewery: A long-running New Hampshire brewpub combining a full restaurant menu with house-brewed craft beer and merchandise. Directly comparable to Poor People's Pub as a NH-based pub with house beer and a dining experience.
• Throwback Brewery: A small New Hampshire brewery with on-site taproom and food service. Comparable as a family-rooted NH craft beverage operator combining house beer with food and merchandise.
• Common Man Family of Restaurants: A family-owned New Hampshire hospitality group operating multiple casual dining restaurants and an in-house brand. Comparable as a multi-unit, family-operated NH casual dining company.

Others

• Peak Organic Brewing Co. The contract brewer of Poor People's Pale Ale, and a Maine/New England craft brewery in its own right. Comparable as the production partner and a New England organic craft brewery whose beer is sold through on-premise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/poorpeoplespub
• Facebookfacebook.com/PPPNHFB
• Instagraminstagram.com/poorpeoplespubnh
• TikToktiktok.com/@poorpeoplespubnh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poor People's Pub