Mad Mexican
Mad Mexican is a Canadian restaurant and packaged food company founded in 2006 in Scarborough, Ontario, serving Mexican cuisine through dine-in service, takeout, farmers markets, and a direct-to-consumer online store.
- Company typePrivate
- Founded2006
- HeadquartersScarborough, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mad Mexican does
Mad Mexican is a Canadian restaurant company founded in 2006 and headquartered in Scarborough, Ontario, that specializes in Mexican cuisine. The company operates a dual-format business built around two core offerings: a Restaurant & Market providing dine-in menu service and takeout orders, and an Artisan Foods line of Mexican food products distributed through farmers markets and retail channels. The business serves individual consumers and small-volume buyers across the Greater Toronto Area and broader Canadian market, with a stated emphasis on traditional preparation methods and quality ingredients.
The company distributes through three channels: a physical restaurant and market location for on-premise dining and takeout, farmers markets and retail for its Artisan Foods packaged products, and a direct-to-consumer online store that extends the brand's reach beyond its physical footprint. The Restaurant & Market functions as both a foodservice venue and a retail point for artisan Mexican products, while the online store enables broader product distribution.
The business model combines traditional restaurant revenue (dine-in, takeout, delivery) with packaged food sales through retail and e-commerce. With 51-100 employees and a single disclosed operating geography in Canada, Mad Mexican operates as an independent regional food brand. No technology stack, AI capabilities, management team details, ownership structure, or funding history are publicly disclosed in the available source material, limiting visibility into operational scale and growth posture.
Mad Mexican firmographics
Firmographics- Name
- Mad Mexican
- Website
- https://madmexican.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mad Mexican is a Canadian restaurant and packaged food company founded in 2006 in Scarborough, Ontario, serving Mexican cuisine through dine-in service, takeout, farmers markets, and a direct-to-consumer online store.
- Ownership category
- akta.pro rank
Mad Mexican industry classification
Industry- Product category
- Casual Mexican Restaurant and Artisan Foods
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Mad Mexican is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- Canada
- HQ region
- North America
Markets served
Mad Mexican business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Distribution channels3 records
Mad Mexican product offering
Product offeringCore offering
Mad Mexican operates a Mexican restaurant and market in Scarborough, Canada, serving dine-in and takeout menu items, while also selling a line of artisan Mexican food products through farmers markets and a direct-to-consumer online store. The offering centers on traditional Mexican cuisine prepared with quality ingredients, distributed across in-person restaurant, retail, and e-commerce channels.
Product overview
Mad Mexican operates as a food business offering artisan Mexican food products and a restaurant/market experience. The company operates two main offerings: Artisan Foods (products available at farmers markets and retail locations) and a Restaurant & Market (offering dine-in menu, takeout orders, and an online store).
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Foods A line of artisan Mexican food products available for purchase at farmers markets and retail locations, prepared with an emphasis on quality ingredients and traditional preparation methods; targeted at individual consumers who want to take Mexican food home.
- Restaurant & Market A restaurant and market establishment offering dine-in menu service, takeout orders, and an online store for products; targeted at local individual consumers in the Scarborough area seeking ready-to-eat Mexican meals.
Companies that use Mad Mexican
Customer profileIdeal customer profiles1 record
Mad Mexican technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mad Mexican partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Mad Mexican competitors and assessment
Company assessmentBroad incumbents
- Freshii: Canadian-headquartered health-focused fast-casual chain with multiple menu categories including Mexican-style items. Comparable urban Canadian fast-casual restaurant operator, though more diversified menu.
- Chipotle Mexican Grill: Major North American fast-casual Mexican chain with broad market presence. Comparable category and target customer, though at vastly larger scale with established supply chain infrastructure.
- Taco Bell: Mass-market Mexican-inspired QSR brand under Yum! Brands. Comparable Mexican cuisine category, though operating at QSR price and scale rather than artisan positioning.
Regional players
- Mad Mex: Australian fresh-Mexican restaurant chain with similar branding ethos. Comparable artisan-Mexican positioning and dine-in/takeout model, though operating in a different geography.
Others
- Pancho's Mexican Food Products: Canadian manufacturer and distributor of Mexican packaged food products sold through retail channels. Comparable to Mad Mexican's Artisan Foods line in terms of packaged Mexican grocery category participation.
Direct peers
- El Mero Mero: Toronto Mexican restaurant emphasizing traditional ingredients and recipes. Directly comparable independent full-service Mexican operator in the same GTA market.
- Quesada Burritos & Tacos: Canadian fast-casual Mexican chain with broad Ontario presence. Comparable Mexican-focused QSR operator targeting similar urban Canadian customers through dine-in and takeout.
- Burrito Boyz: Toronto-based burrito-focused Mexican QSR with multiple GTA locations. Closely comparable urban-Canadian Mexican cuisine operator with similar dine-in and takeout offerings.
- La Carnita: Toronto-based Mexican street-food-inspired restaurant group. Comparable independent Toronto Mexican operator with similar dine-in positioning and artisan/craft food philosophy.
- Mucho Burrito: Canadian quick-service Mexican chain with multiple Ontario locations. Directly comparable to Mad Mexican's Mexican cuisine positioning within the same regional market, though operating at a much larger franchise scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Mad Mexican financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Mexican leadership team
Management profileNumber of profiles
Mad Mexican funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Mexican M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Mexican
What does Mad Mexican do?
Mad Mexican operates a Mexican restaurant and market in Scarborough, Canada, serving dine-in and takeout menu items, while also selling a line of artisan Mexican food products through farmers markets and a direct-to-consumer online store. The offering centers on traditional Mexican cuisine prepared with quality ingredients, distributed across in-person restaurant, retail, and e-commerce channels.
Is Mad Mexican a public or private company?
Mad Mexican is a private company. It is classified as unknown and is currently operating.
When was Mad Mexican founded?
Mad Mexican was founded in 2006. It employs 51 to 100 people.
Where is Mad Mexican based?
Mad Mexican is headquartered in Scarborough, Canada, in the North America region.
Who are Mad Mexican's main competitors?
Broad incumbents on record are Freshii, Chipotle Mexican Grill and Taco Bell. Mad Mex is listed as a regional player. Pancho's Mexican Food Products is listed as an others. Direct peers are El Mero Mero, Quesada Burritos & Tacos, Burrito Boyz, La Carnita and Mucho Burrito.
Does Mad Mexican have an API?
No public API is recorded for Mad Mexican.
What industry is Mad Mexican in?
Mad Mexican's product category is Casual Mexican Restaurant and Artisan Foods. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5400.