What Danet does

Danet is a Turkish processed and fresh meat producer operating under the legal entity İklim Mağazacılık Gıda Sanayi ve Ticaret Limited Şirketi, headquartered in Bayrampaşa, Istanbul, with 501-1,000 employees and a heritage dating to 1975. The company's product portfolio spans eight core groups: sucuk (18 SKUs including the GI-registered Afyon Sucuğu), pastırma (4), smoked meats/füme (9), kavurma (5), salam (19), jambon (9), sosis (4), and döner (2), plus 23 fresh beef and 12 fresh lamb SKUs sourced from Afyonkarahisar farms with daily slaughter. Specialty lines include a 17-SKU gluten-free range, a 6-SKU high-protein low-fat range for athletes, and a premium Gurme Seçkiler (Gourmet Selections) line. Technology is traditional meat processing combined with modern food safety systems (BRC, ISO 9001, ISO 22000, Halal), natural smoking using oak, beech, and cherry wood, and a registered geographic indication for Afyon Sucuğu.

Danet monetizes through one-time unit-priced retail sales across three go-to-market motions: 4 owned physical stores in Istanbul and Afyonkarahisar, a direct-to-consumer e-commerce platform (online.danet.com.tr) with nationwide delivery via Aras Kargo and free shipping above 450 TL, and a B2B Out-of-Home Consumption (EDT) channel supplying restaurants, hotels, and catering companies. A dedicated sub-brand, Danet Güvenle Danet (daneteguven.com.tr), handles home-delivered sacrificial meat. Customers are segmented into individual consumers (B2C), food service operators (EDT), athletes/fitness users, and gluten-intolerant consumers, served through corporate-site, social media, email, and phone/WhatsApp customer service channels. Revenue figures are not publicly disclosed.

Name

Danet

Legal name

İklim Mağazacılık Gıda Sanayi ve Ticaret Limited Şirketi

Website

https://danet.com.tr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Danet is a Turkish processed and fresh meat producer, founded in 1975 in Istanbul, offering sucuk, pastırma, salami, smoked meats, kavurma, döner, and fresh beef and lamb through 4 retail stores, a nationwide e-commerce platform, and a B2B food-service channel.

Ownership category

akta.pro rank

Product category

Traditional Turkish Processed Meat Products

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

akta.pro secondary industries

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Frozen Prepared Meat & Seafood Meals (AFANAFAC)

Keywords

• Turkish sucuk sausage
• Pastirma cured meat
• Delicatessen meat products
• Smoked meat products
• Fresh beef lamb

Headquarters

HQ city

Bayrampasa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Danet generates revenue primarily through the sale of processed meat products including sucuk, salam, sosis, pastirma, fume products, doner, kavurma, and fresh meats directly to consumers through physical stores and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Danet produces and sells traditional Turkish processed meat and delicatessen products including sucuk (18 SKUs), pastırma (4), salam/salami (19), sosis/sausages (4), füme/smoked meats (9), kavurma (5), jambon/ham (9), döner (2), plus fresh beef (23 cuts) and fresh lamb (12 cuts). The company sells directly to consumers through four physical retail stores in Istanbul and Afyon and a nationwide e-commerce platform, while also supplying food-service businesses (restaurants, hotels, caterers) via its EDT channel. Specialty lines cover gluten-free (17 SKUs), high-protein/low-fat (6 SKUs) and registered-indication Afyon Sucuğu gourmet selections.

Product overview

Danet is a Turkish food processing company founded in 1975, producing a comprehensive range of delicatessen and fresh meat products. The product portfolio centers on eight core product groups: Sucuk (fermented Turkish sausage, 18 products including registered Afyon Sucuk), Pastirma (cured beef, 4 products), Fume (smoked meats, 9 products), Kavurma (slow-cooked meat, 5 products), Salam (salami varieties, 19 products including Hungarian and Spanish styles), Jambon (deli ham, 9 products), Sosis (sausages, 4 products), and Doner (ready-to-eat doner kebab, 2 products). Additionally, Danet offers specialty lines including Gurme Seçkiler (gourmet selections with geographical indication Afyon Sucuk), Fit & Glütensizler (gluten-free, 17 products), and Yüksek Protein Az Yağ (high-protein low-fat, 6 products for athletes). Fresh meat offerings include Taze Dana Eti (23 beef cuts) and Taze Kuzu Eti (12 lamb cuts). Products are marketed through the Danet Online B2C e-commerce platform and physical retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• Danet Güvenle Danet (Daneteguven): Home delivery service for sacrificial meat and kurban orders

Products and services

• Sucuk Grubu (Sucuk Group) Fermented and dried Turkish sausage made from beef, chicken or veal with traditional spices, including the registered geographic-indication Afyon Sucuk, Kangal Sucuk and Mangal Sucuk varieties; 18 products in total, sold through Danet's stores and e-commerce site.
• Pastırma Grubu (Pastirma Group) Traditional Turkish cured beef coated with cumin and garlic paste, offered in sliced and block formats; 4 products in total.
• Füme Grubu (Smoked Products Group) Smoked meat products prepared using oak, beech and cherry tree woodchips, including smoked beef ribs, smoked turkey, smoked chicken and roast beef; 9 products in total.
• Kavurma Grubu (Kavurma Group) Slow-cooked meat sautéed in its own fat and seasoned with salt, available in block, sliced and tin formats; 5 products in total.
• Salam Grubu (Salami Group) Coarse-ground cured meat sausage in Hungarian, Spanish and specialty pistachio varieties, made with beef, turkey or chicken; 19 products in total.
• Jambon Grubu (Ham Group) Whole-muscle cured pork-free deli ham in beef, chicken and turkey varieties, including vegetable options; 9 products in total.

Quantifiable outcome

• Products certified under BRC, ISO 22000, ISO 9000, and Halal standards ensuring food safety compliance
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danetlezzeti
• YouTubeyoutube.com/@danetlezzeti
• Facebookfacebook.com/DanetLezzeti
• LinkedInlinkedin.com/company/danet
• Instagraminstagram.com/danetlezzeti

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danet