PASI

What PASI does

PASI (legal name Clube PASI de Seguros, operating as Plano de Amparo Social Imediato) is a privately held Brazilian insurance company founded in 1988 by Alaor Silva Junior in Belo Horizonte, Minas Gerais. The company pioneered Brazil's first popular (microinsurance) life insurance product, initially serving working-class construction workers through the country's first life insurance clause embedded in a Collective Labor Agreement (CCT) with Sinduscon-MG in 1989. Today PASI insures approximately 2.5 million lives across all 27 Brazilian states, distributed through an exclusive network of more than 7,000 independent insurance brokers and serving over 51,000 corporate clients with cumulative contracts exceeding 220,000. Sub-brands cover specialized segments: Agrovida (rural), AP Temporário (temporary workers), Amparo Funeral PASI (individual/family), and Seguro para PME (SMEs and MEI).

PASI's core technology stack is a proprietary digital ecosystem comprising the Portal do Corretor (broker self-service with 76% of new corporate contracts now digitally completed), Portal do Cliente, and the PASI Super App (a mobile platform aggregating policy access, cashback, and partner discounts). The most strategic technological additions in 2026 are PASI NR-1 — a B2B platform for managing psychosocial workplace risks in compliance with Brazilian Regulatory Norm NR-1, integrating COPSOQ II diagnostics, automated PGR documentation, real-time dashboards, and the Serena AI agent for first-line mental health support — and PASI FARMA, a WhatsApp-distributed pharmaceutical benefit offering generic medications at cost price. LGPD-compliant data handling and audit trails are built into the NR-1 platform.

PASI's revenue model is dominated by recurring group life insurance premiums (per-life, monthly or annual) sold through brokers to enterprises bound by CCTs, SMEs, and agricultural clients, complemented by recurring premiums from individual/family funeral plans and AP Temporário short-term personal accident policies. The newer PASI NR-1 platform generates B2B SaaS-style recurring fees per employee, while PASI FARMA functions primarily as a retention and cross-sell layer rather than a major revenue line. Indemnities are paid within 24 hours of documentation submission, a service differentiator versus typical industry timelines. The company is privately held with no disclosed investors, parent company, or stock exchange listing.

Name

PASI

Legal name

Clube PASI de Seguros - PASI: Plano de Amparo Social Imediato

Website

https://pasi.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

PASI is a privately held Brazilian insurance company founded in 1988, insuring 2.5 million lives across all 27 states via a 7,000+ broker network with group life, funeral, temporary-worker, and rural products. It recently expanded into B2B SaaS via the PASI NR-1 psychosocial risk platform featuring the Serena AI agent.

Ownership category

akta.pro rank

Product category

Group Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAIADAA

Basic Group Term Life (Employer-Paid)

Financial & Insurance/Insurance — Life & Health/Group Life Insurance (Employer-Sponsored)

SECONDARYFSAIABAH

Simplified Issue Whole Life / UL Insurance

Financial & Insurance/Insurance — Life & Health/Whole & Universal Life Insurance

Keywords

• Group life insurance
• Funeral insurance
• Collective bargaining insurance
• Psychosocial risk management
• Microinsurance Brazil

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Group Life Insurance Premiums: PASI earns revenue through recurring insurance premiums collected from group life insurance policies contracted by enterprises (PMEs, large companies, agricultural businesses) and unions/collective bargaining agreements. Premiums are paid per covered life, typically monthly or annually, based on the number of insured employees and selected coverage tiers. This is the primary revenue stream.
2. Individual and Family Funeral Insurance: Revenue from individual and family funeral insurance products (Amparo Funeral PASI — Individual, Familiar, and Sênior plans), sold directly to consumers or through brokers, with monthly premium collections covering death benefit payouts.
3. Temporary Worker Personal Accident Insurance: Short-term personal accident insurance policies (AP Temporário) for temporary workers, contracted for 1, 3, 6, or 12-month periods, with one-time or short-cycle premium payments per insured.
4. NR-1 Psychosocial Risk Management Platform: B2B SaaS-style recurring revenue from the PASI NR-1 platform, sold to enterprises requiring NR-1 compliance for psychosocial risk management. Revenue is generated through platform subscription fees per employee or organization size.
5. PASI FARMA Pharmaceutical Benefit: Revenue derived indirectly from the PASI FARMA pharmaceutical benefit, which strengthens customer retention and cross-selling within the PASI insurance ecosystem. The primary value is customer loyalty and differentiation rather than direct revenue generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

PASI fundamentally sells group life insurance and related insurance products (funeral, agricultural, temporary worker, SME, collective bargaining) to enterprises and individuals across Brazil. The core portfolio is anchored by the Plano de Amparo Social Imediato (PASI) group life product, distributed via a national broker network. The company has expanded into adjacent offerings including the PASI NR-1 B2B platform for psychosocial risk management, PASI FARMA pharmaceutical benefit, and the PASI Super App digital ecosystem serving 2.5 million insured lives.

Product overview

PASI operates as a comprehensive insurance ecosystem offering group life insurance and related products across multiple segments. The core offering consists of PASI life insurance, while the digital ecosystem includes the PASI Super App mobile application and Portal PASI web portal. Specialized insurance products include PASI FARMA (pharmaceutical benefits at cost), PASI NR-1 (psychosocial risk management platform), Amparo Funeral (funeral assistance), Agrovida (agricultural sector insurance), AP Temporário (temporary worker coverage), Seguro para PME (SME insurance), and Seguro para Convenção Coletiva (collective agreement insurance). Support services include Central de Amparo PASI (psychological, nutritional, social assistance), Telemedicina (24h medical consultations), Cesta Natalidade (birth basket), and Bônus por Nascimento (birth bonus), along with Clube de Vantagens (benefits club).

Differentiator

Problem solved

Functional benefit

Brands

• PASI FARMA: Pharmaceutical benefit offering medications at cost price with home delivery via WhatsApp
• PASI NR-1
• Agrovida
• Amparo Funeral PASI
• PASI Super App

Products and services

• PASI Group Life Insurance (Plano de Amparo Social Imediato) Group life insurance coverage for workers and their families covering natural and accidental death, invalidity, funeral assistance, occupational accidents, and living benefits. Indemnities paid within 24 hours of complete documentation. Coverage starting from 1 employee and including MEI. Serves enterprises, SMEs, and collective bargaining agreements (CCT).
• PASI FARMA Pharmaceutical benefit program allowing insured members to purchase generic medications at cost price, ordered via WhatsApp with real-time pricing and home delivery. Included with active PASI insurance coverage at no separate membership fee; some products priced 10x+ below conventional pharmacies. Available to insured members and policy-activating companies.
• PASI NR-1 B2B SaaS platform for managing workplace psychosocial risks in compliance with NR-1. Features COPSOQ II-based risk diagnosis with sector/function segmentation, automated Risk Management Program (PGR) generation, real-time executive dashboard, and AI agent Serena for employee emotional support and burnout assistance. Targets Brazilian companies with CLT workers subject to MTE inspection (active since May 26, 2026).
• PASI Super App Mobile super-app for insured members providing central access to coverage information, cashback and digital wallet, partner discounts (fuel, gas, cinema, retail), gift cards, experiences, policy certificates, beneficiary designation, and assistance services.
• Amparo Funeral PASI Individual, family, and senior (up to 85 years) funeral assistance combining funeral services with life insurance coverage. Plans include national coverage, body transfer, urn, ornamentation, cremation option, administrative procedures, and 24/7 activation. Capital options of R$3,000, R$5,000, R$7,000, or R$10,000. Sold directly to consumers via phone, WhatsApp, and online without broker intermediation. Monthly subscription from R$2.50.
• Agrovida Life insurance for rural workers and the agricultural sector. Includes standard life and accident coverage plus specific protections for agrochemical intoxication and anaphylactic shock. Available in BASIC, PLUS, and FAMILY plans with simple, bureaucracy-free contracting. Sold to agricultural producers and farming operations of all sizes.
• AP Temporário Personal accident insurance for temporary/seasonal/event workers with flexible 1, 3, 6, or 12-month coverage periods. Starting at R$5.42 per period for R$10,000 coverage. Designed for retail seasonal hiring, events, construction projects, relocations, and other short-term contracted work. Includes 24-hour medical assistance.
• Seguro para PME Group life insurance designed for small and medium enterprises including MEI. Coverage starting from 1 employee with PLENO and PREMIUM plan options. Includes death, accident, invalidity, funeral assistance, and exclusive assistance services. Quote-based pricing for SMEs.
• Seguro para Convenção Coletiva (CCT) Collective bargaining agreement group life insurance complying with union CCT requirements. No age limit for active legal workers. Covers up to 100% of collective agreement specifications. Indemnities paid within 24 hours. Quote-based pricing depending on headcount, risk classification, and wage tiers.
• Clube de Vantagens PASI Benefits club for insured members offering up to 50% off on leisure, 35% off on food, up to 80% off on education, and travel discounts. Connects members to partner establishments through a personalized digital platform included with active insurance coverage.
• Central de Amparo PASI Remote assistance services for insured members and their families including psychological support, social assistance, nutritional guidance, and fitness support delivered by qualified professionals. Available Monday to Saturday, 8am to 9pm nationwide. Over 38,000 atendimentos performed across the company's history.
• Portal PASI (Portal do Corretor / Portal do Cliente) Digital web portal with separate broker and client access. Brokers use it to manage quotes, issue policies, track portfolios, view commission dashboards, and monitor campaign performance. Clients use it to manage policies, access certificates, designate beneficiaries, and contact support. Processes 76% of new corporate contracts without human intervention.

Quantifiable outcome

• Indemnities paid within 24 hours after complete document submission
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Sinduscon-MG (Sindicato da Indústria da Construção Civil de Minas Gerais)coreStrategic or Co-development Partner · 11 June 2026One of the longest-standing partnerships in Brazilian insurance history, renewed in 2026 for its 37th consecutive year. Began in 1989 when the construction sector was in crisis, with Sinduscon-MG approving the PASI product for its member companies. This partnership created the first-ever life insurance clause in a Brazilian Collective Labor Agreement (CCT) and became a national reference model for combining financial protection, social benefits, and corporate responsibility in the construction sector.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seguroPASI
• Xx.com/seguropasi
• LinkedInlinkedin.com/company/seguropasi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASI