What Consonic does

Consonic Pty Ltd is a privately held Australian mechanical engineering company and value-added industrial equipment distributor founded in 1969 by Rex Vincent and headquartered in Seven Hills, Sydney. The company operates regional offices in Melbourne, Adelaide, and New Zealand, employing 51-100 people across sales, design engineering, project management, programming, technical service, and manufacturing functions. Consonic integrates and engineers turnkey processing systems using technology sourced from leading global manufacturers, holding exclusive Australian and New Zealand representation for ENGEL injection moulding machines, Branson (Emerson) ultrasonic and vibration welding equipment, Piovan material handling systems, Kiefel packaging and medical equipment, Reifenhäuser blown film extrusion lines, and several other supporting brands.

The company's product portfolio spans plastic processing machinery, material handling systems, plastic joining equipment, packaging machinery, medical filling modules, recycling granulators, and inline measurement systems. In-house capabilities include 40+ years of vibration welding tooling design and manufacturing (with designs peer-reviewed and benchmarked against Branson's German engineering facilities), 35+ years of plastic joining systems and automation including semi-automatic sound/safety enclosures through fully automated robot cells with leak testing and vision QA, silo engineering and installation, CNC manufacturing, and 3D tooling design. Consonic serves seven primary industry verticals: medical, automotive, food, plastic processing, packaging, pipe and profile, and engineering.

Consonic generates revenue through three streams: one-time sales of industrial machinery sourced from partner manufacturers, professional engineering and integration services covering design, project management, mechanical and electrical design, installation, commissioning, and automation, and recurring technical support and maintenance services delivered by 15+ technicians including preventative maintenance contracts, breakdown service, formal training, process audits, and on-site programming. Pricing is not publicly disclosed; solutions are highly customized and quote-based. The company operates a direct enterprise field sales motion targeting Australian and New Zealand industrial manufacturers across its seven verticals, distributing through its regional office network. The 1986 acquisition of W & H Henry (Engineering) established the in-house design and manufacturing capability that now enables international machinery exports.

Name

Consonic

Legal name

Consonic Pty Ltd

Website

https://consonic.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Seven Hills

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery and Equipment Sales: Consonic generates revenue primarily through the sale of industrial machinery sourced from partner manufacturers including ENGEL injection moulding machines, Branson ultrasonic welders, Piovan material handling systems, Kiefel packaging equipment, and Reifenhäuser extrusion lines. These are sold as complete units or integrated into turnkey processing cells.
2. Engineering and Integration Services: Revenue generated from providing design, engineering, project management, mechanical design, electrical cabinet design, 3D tooling design, CNC manufacture, installation, commissioning, and automation integration services for customers requiring complete processing cells.
3. Technical Support and Maintenance Services: Ongoing revenue from technical support, preventative maintenance contracts, breakdown service, formal training courses, process or skills audits, and on-site programming services provided by over 15 technicians and tradespeople.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Consonic is a value-added distributor and engineering solutions provider that supplies, integrates and supports industrial plastic processing, packaging, medical, food processing, and pipe/profile manufacturing equipment from leading global brands such as ENGEL, Branson, Piovan, Kiefel, and Reifenhäuser across Australia and New Zealand. The company delivers turnkey processing cells that combine world-class machinery with locally engineered design, 3D tooling, CNC manufacturing, installation, commissioning, automation integration, and ongoing technical support and maintenance.

Product overview

Consonic is a distributor and engineering solutions provider for industrial plastic processing, packaging, medical, food processing, and pipe/profile manufacturing industries. The product portfolio consists of ENGEL injection moulding machines (Duo, Insert, Duo Speed, e-cap, e-duo, e-mac, e-last, e-motion, e-victory, e-speed), Piovan material handling systems (modular drying, chillers, blenders, controllers), Branson plastic joining equipment (ultrasonic welders 2000Xc/GSX-E1/2000IW+, vibration welders, infrared welders), Reifenhäuser blown film extrusion lines (EVO 5/9 layer), Kiefel packaging and medical equipment (Natureformer KFT 90, Speedformer KMD, filling modules, KTR Thermorunner), and supporting equipment including Rapid granulators/shredders, iNOEX dosing stations and radar measurement systems, and CTS leak testers. The company complements its equipment sales with engineering services including design, project management, installation, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• ENGEL Injection Moulding Machines All-electric, hybrid and hydraulic injection moulding machines from ENGEL including e-motion, e-duo, e-cap, duo, insert, e-speed, e-mac, e-last, and e-victory series, distributed and integrated for plastic and rubber processing manufacturers in Australia and New Zealand.
• Piovan Material Handling Systems Gravimetric and volumetric dosing and blending systems, modular drying, automatic coupling stations, SLIM and PET chillers, Quantum blenders, Easytherm temperature controllers, and centralized feeding system controllers for plastic processing operations.
• Branson Plastic Joining Equipment Ultrasonic welders (2000Xc, GSX-E1, 2000IW+), vibration welders (GVX-3HR), infrared plastic welders (GIX-1.5), ultrasonic cutters, ultrasonic cleaners and Sonifier cell disruptors for plastic joining, food slicing, and laboratory applications.
• Reifenhäuser Blown Film Extrusion Lines EVO 5-layer and 9-layer barrier film extrusion lines plus Ultraflat take-off systems for sophisticated film production applications requiring multilayer barrier films.
• Kiefel Thermoforming and Medical Equipment NATUREFORMER KFT 90 fiber thermoforming machine, Speedformer KMD steel rule cutting machine, KTR Thermorunner thermoformer, and tabletop pharmaceutical filling modules for medical and packaging applications.
• Rapid Granulator Recycling Equipment RAPTOR shredders, OneCut Pro granulators with FlexiSPEED technology, and 200/300 Series granulators for plastic recycling, size reduction and direct recycling of plastic waste from injection and blow moulding.
• iNOEX Inline Measurement Systems SAVEOMAT dosing stations for up to 7 material components and WARP 100/WARP Portable radar-based pipe measuring systems for wall thickness and diameter measurement at up to 38 points across 19 axes.
• CTS Leak Testing Equipment Precision leak and flow test instruments providing accuracy, speed and repeatability for quality control in manufacturing processes.
• Engineering and Integration Services Design, engineering, project management, mechanical design, electrical cabinet design, 3D tooling design, CNC manufacture, installation, commissioning, and automation integration services for customers requiring complete processing cells.
• Technical Support and Maintenance Services Preventative maintenance, breakdown service, formal training courses, process or skills audits, installation and on-site programming services provided by over 15 service technicians and tradespeople across Australia and New Zealand.
• Vibration Welding Tooling Design and Manufacturing Custom Vibration Welding Tooling designed and manufactured by Consonic, with SolidWorks models of parts completed prior to order acceptance and designs peer-reviewed by Branson's German Design Office.
• Silo Engineering and Installation Services Engineered silo-mounted multi-way diverters, filter systems, load cells, high level sensors, pressure relief, explosion vents, shut off valves, ladders, platforms, fill systems, specialized powder/flake suction boxes, and flow aids.

Quantifiable outcome

• Over 50 years providing engineering solutions to Australian industry
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ENGELcoreTechnology or IntegrationENGEL of Austria is a leading manufacturer of injection moulding machines for plastics and rubber. One of Consonic's first additional agencies accepted in 1973. Consonic represents ENGEL products in Australia and New Zealand, offering all-electric, hybrid, and hydraulic injection moulding machines including e-motion, e-duo, e-cap, duo, insert, and e-speed series.
• Branson (Emerson)coreTechnology or IntegrationBranson, now part of Emerson, is a leading manufacturer of ultrasonic welding, vibration welding, and cleaning equipment. Consonic has a long-standing relationship dating back to the company's founding in 1969, originally formed to market Branson Sonic Power Company's products. Current portfolio includes GSX ultrasonic welding platform, 2000Xc welders, GVX vibration welders, and ultrasonic cleaners.
• PiovancoreTechnology or IntegrationPiovan provides complete range of Gravimetric and Volumetric dosing and blending options, material handling systems, drying systems, chillers, and temperature controllers. Consonic has partnered with Piovan since 2010 for material transfer systems and turnkey solutions requiring superior performance and efficiency in material handling, dehumidifying, blending and chilled water delivery.
• Kiefel TechnologiescoreTechnology or IntegrationKiefel offers thermoforming machines, fiber molded products (NATUREFORMER), speedformer KMD for packaging, and medical filling modules. Consonic represents Kiefel's separate Medical and Packaging divisions with expertise for certified clean room compliance solutions.
• ReifenhäusercoreTechnology or IntegrationReifenhäuser manufactures high-performance blown film extrusion lines including EVO 5-layer and 9-layer barrier film lines, and Ultraflat take-off systems. Consonic offers these products for plastic processing and packaging applications requiring sophisticated film production.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• ENGEL Holding: Austrian global manufacturer of injection moulding machines and one of Consonic's longest-standing OEM partners (since 1973). Comparable as the upstream brand whose equipment Consonic distributes and integrates in ANZ, and a benchmark for the underlying machinery market.
• Wittmann Battenfeld: Global manufacturer of injection moulding machines and auxiliary equipment (material handling, robots, temperature controllers) competing across many of the same product categories Consonic distributes from Piovan and ENGEL.
• Milacron: Global supplier of plastics processing equipment, hot runners, and moulds with a broad portfolio spanning injection, extrusion, and auxiliary equipment. Comparable as a broad incumbent serving the same end-customers as Consonic.
• Husky Injection Molding Systems: Global manufacturer of injection moulding equipment, hot runners, and moulds with a large global footprint. Overlaps with Consonic's ENGEL-based plastic processing portfolio at the OEM level rather than distributor level, providing scale and product benchmark.
• Arburg GmbH + Co KG: German manufacturer of injection moulding machines with all-electric, hybrid, and hydraulic product lines similar to ENGEL's portfolio. Comparable as a competing injection moulding OEM targeting the same plastics processing customers Consonic serves in ANZ.
• Sumitomo (SHI) Demag: Global injection moulding machine manufacturer with strong presence in packaging and medical moulding. Competes head-to-head with ENGEL in the product categories Consonic distributes, providing relevant competitive benchmark.

Direct peers

• Mold-Masters: Global supplier of hot runner systems, mould components, and process control technology for the plastics injection moulding industry. Directly comparable in serving the same plastics processing customers with adjacent process-critical technology.
• Plastral: Australian plastics and packaging machinery distributor offering engineering integration and aftermarket services. Comparable to Consonic as an ANZ-based specialty distributor with similar customer verticals (packaging, medical, industrial).
• ExcelPlas: Australian plastics-focused engineering and equipment firm providing processing solutions and technical services. Comparable to Consonic in target market (Australian plastics manufacturers) and offering mix of equipment supply with engineering support.
• Pacific Plastics Equipment: New Zealand-based industrial plastics processing equipment distributor serving similar injection moulding and extrusion customers. Directly comparable as a regional ANZ plastics machinery value-added distributor with engineering and service support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxvtHO7v4RIC_FrANXNZtBA
• LinkedInlinkedin.com/company/consonic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consonic