What rose does

rose GmbH is a privately held German dental software company headquartered in Aachen, founded in 2018, that develops cloud-based practice management, analytics, and controlling software for dental practices (Zahnarztpraxen) across Germany. The company's product portfolio centers on two lines: rose-metrics, a cloud-based controlling and benchmarking suite with modules covering treatment cost plan (HKP) management, periodontal therapy (PAR/UPT) monitoring, regional KZV budget monitoring (HVM), appointment quality analysis, recall campaign management, automatic billing alerts for missed BEMA/GOZ positions, and peer benchmarking; and rose-apps (rose4charly), a set of web-based applications including digital document signing, factoring integration, digital anamnesis, and a patient portal that integrate natively with the charly practice management system. The technology stack is a Linux-based cloud deployment with PostgreSQL, Node.js, Redis, and Caddy, with Ansible for provisioning and more than 300 Raspberry Pi connectors deployed at customer sites for PVS data ingestion. Integrations extend to the EVIDENT, DENTPORT, Z1, and Z1 Pro practice management systems, and the company is supported by a network of 10+ German dental billing and factoring data centers.

The company generates revenue through subscription-based, quote-priced monthly or annual contracts tied to the number of dentists and prophylaxis staff per practice, with two contract structures (12-month initial term with no setup fee, or monthly cancellation with a setup fee). Its go-to-market is multi-modal: a self-serve demo booking flow on the website, a product-led growth motion across the rose-metrics and rose-apps portfolio, community-led education via weekly "rose-wednesday" webinars and monthly Saturday community meetings, an academy platform with courses and glossaries, and event-driven presence at major German dental trade shows (Fachdental, IDS). Distribution is direct-to-practice with no reseller network, supported by phone, email, and in-product ticketing. Named customers are predominantly SMB dental practices (ZahnLevin, Dres. Meyer-Engemann, diezahnarztpraxis, Team Lieblings-Zahnarzt, Dentkonzept), with enterprise references (solutio, BFS health finance) functioning as channel and integration partners rather than paying end-customers. The company is led by Managing Director Dr. Fabian Göckler and has a small team of 1-10 employees.

Name

rose

Legal name

rose GmbH

Website

https://rose.dental

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

rose GmbH is a German SaaS company that builds cloud-based dental practice management, analytics, and controlling software (rose-metrics) and digital workflow apps (rose-apps/rose4charly) for SMB dental practices across Germany, with native integrations to major practice management systems.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Clinical & Claims Data Integration for Population Health (payer-provider data fusion) (HLACAHAI)

akta.pro secondary industries

Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC), Healthcare Billing & Patient Payments Presentment (FSAMAJAH)

Keywords

• Dental practice software
• Practice analytics software
• Dental controlling software
• Patient portal software
• Dental practice management

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - rose-metrics: Monthly or annual subscription for rose-metrics software. Pricing based on number of doctors and prophylaxis staff in the practice. Two options: 12-month initial term with no setup fee and monthly cancellation thereafter, or monthly cancellation with setup fee.
2. Subscription - rose4charly / rose-apps: Three rose-apps available: rose4charly-Documents, Factoring, and Anamnese. Subscription-based pricing integrated with rose-metrics. Touchpens available for purchase at cost price.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

rose develops and sells rose-metrics, a cloud-based analytics and controlling platform for German dental practices that delivers daily KPI dashboards, HKP tracking, PAR/UPT monitoring, HVM budget monitoring, Terminqualität, Recall, Benchmark, and GOZ billing gap detection. Alongside it, the company sells rose-apps (rose4charly) — web-based applications for digital document signing, factoring integration with providers such as BFS, digital anamnesis (patient medical history) capture, and the Patientenportal — that integrate natively with the charly practice management system. Pricing is subscription-based and scaled by the number of doctors and prophylaxis staff at each practice.

Product overview

rose is a German dental software company offering a modular portfolio of cloud-based solutions for dental practice management. The core products are rose-metrics (analytics and controlling) and rose-apps (rose4charly, digital practice applications). rose-metrics provides practice analytics including HKP-Manager, PAR-/UPT-Monitor, HVM-Monitor, Terminqualität, Recall-Manager, Abrechnungsunterstützung, Benchmark, and Geo-Analyse modules. rose-apps comprises Factoring, Documents, Anamnese, and Patientenportal applications that integrate with the charly practice management system. The products work together to enable data-driven, paperless dental practice workflows.

Differentiator

Problem solved

Functional benefit

Brands

• rose-metrics: Dental software for controlling and benchmarking in dental practices
• rose-apps
• rose4charly

Products and services

• rose-metrics Cloud-based dental practice analytics and controlling software for German Zahnarztpraxen. It provides daily-updated KPIs, HKP-Manager, PAR/UPT-Monitor, HVM/Budget-Monitor, Terminqualität (appointment quality), Recall-Manager, Benchmark, Geo-Analyse, Offene GOZ-Leistungen, Abrechnungsunterstützung, and Umsatztabelle for tracking practice and practitioner performance.
• rose-apps (rose4charly) Web-based digital practice applications that integrate with the charly practice management system, including the Documents-App (digital document signing), the Factoring-App (integrated factoring via BFS and other providers), the Anamnese-App (digital patient medical history), and the Patientenportal (patient-facing document and task portal).

Quantifiable outcome

• Daily updated practice data and key performance indicators for real-time management decisions
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• solutio GmbHcoreTechnology or Integrationsolutio is the developer of charly, the practice management system (PVS) with which rose-apps integrate seamlessly. The partnership enables rose to offer web-based applications (Documents, Factoring, Anamnese) that work natively within the charly environment. solutio and rose are described as a 'strong alliance' in healthcare. solutio's tagline 'charly liefert die Daten, rose macht sie verständlich' (charly delivers the data, rose makes it understandable) reflects the integration.
• EVIDENT GmbHcoreTechnology or IntegrationEVIDENT has been independently active in practice software for over 40 years with a focus on honest, transparent consulting. The partnership developed a pioneering interface for data exchange between EVIDENT and rose-metrics, enabling more dental practices to integrate rose and increase practice efficiency. EVIDENT combines high-level software development competence with dental expertise.
• DENTPORTcoreTechnology or IntegrationDENTPORT is listed as a supported practice management system (PVS) integration. rose has developed an interface for data exchange with rose-metrics.
• Z1 / Z1 ProcoreTechnology or IntegrationZ1 and Z1 Pro are listed as supported practice management systems. rose has developed interfaces for data exchange with rose-metrics.
• DentkonzeptminorGTM or Marketing PartnerDentkonzept is a dental consulting firm whose Managing Director Christiane Berger recommends rose-metrics to consulting and billing clients for optimal practice management, particularly for benchmarking and HKP management.
• Lieblings-Zahnarzt (Team Lieblings-Zahnarzt)minorGTM or Marketing PartnerLieblings-Zahnarzt is a network of dental practices. Their team uses rose-metrics to support partner dentists from day one of practice opening, providing practice performance insights and digital process optimization.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Curve Dental: Cloud-native dental practice management SaaS primarily serving North American practices. Operates in the same dental-PMS cloud category as rose and serves as a useful US-only comparable for cloud dental software unit economics, even though it does not currently compete in Germany.
• Planet DDS (Denticon): Cloud dental practice management platform (Denticon) serving multi-location dental groups primarily in the US. Comparable to rose on cloud-PMS-plus-analytics architecture and on the dental-DSO target segment, though focused on a different geography.

Direct peers

• Z1 AG (Z1 / Z1 Pro): German dental practice management software vendor whose Z1 and Z1 Pro systems are explicitly supported by rose-metrics via API. Z1 competes for the same German SMB dental practice buyer, including on workflow automation and patient communication.
• DENTPORT: German dental practice management system integrated with rose-metrics. DENTPORT offers PVS and practice-operations features for German dental practices, overlapping with rose on workflow automation and patient management.
• medondo AG: Cloud-based practice management software used by German dental practices, with marketing/recall and patient-communication features that overlap with rose's Recall-Manager, Patientenportal, and practice-controlling modules.
• Dampsoft: One of the longest-established German dental practice management software vendors, serving single and group practices with PVS, billing, and practice-controlling functionality that overlaps directly with rose's analytics + controlling value proposition.
• EVIDENT GmbH: Independent German dental practice software provider with 40+ years of history and a co-developed rose-metrics data-exchange interface. EVIDENT is both a partner and a direct functional competitor for the German dental analytics/controlling workflow.
• solutio GmbH (charly): Developer of the charly dental practice management system, which is one of rose's primary integration targets and the largest named PVS partner. Both vendors serve German dental practices with cloud/SaaS tooling that combines PVS data and practice-controlling workflows, making charly the most direct functional peer (and a partner) for rose-metrics.

Broad incumbents

• Doctolib: Major European healthcare SaaS platform with strong German market share in practice scheduling and patient communication. While not dental-specific, Doctolib competes for the same healthcare SMB wallet and could expand into dental-specific workflows.
• CompuGroup Medical (CGM): Large European healthcare IT incumbent with a dental software division serving German practices. CGM offers PVS and practice-management capabilities across many specialties, positioning it as a broad incumbent that could absorb rose-style analytics into its dental portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rose.dental.aachen
• LinkedInlinkedin.com/company/rose-messbar-erfolgreich
• Instagraminstagram.com/rosedental_software
• TikToktiktok.com/@rosedental_software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rose