Greenville Colorants

What Greenville Colorants does

Greenville Colorants was a privately held specialty chemicals supplier founded in 1951 and headquartered in New Brunswick, United States, that produced colorants and additives for the textile, paper, and specialty industries in North America. Its core technology centered on specialty colorant and additive formulations, developed by technical teams of degreed scientists and chemists to serve custom application requirements across multiple end-use verticals.

In April 2020, Greenville Colorants was acquired by ChromaScape, a strategic operating company that supplies premium colorants and additives for industries including wood mulch, printing inks, paper, asphalt and sealer, aggregate, recycled rubber, and specialty applications. The acquisition rationale emphasized combining technical formulation expertise, expanding manufacturing footprint for greater production volumes with shorter delivery times, and broadening the combined product portfolio across pigments, colorants, and additives.

Prior to the acquisition, Greenville Colorants operated at a mid-market scale with 101-250 employees. Revenue figures, pricing models, customer concentration, and detailed go-to-market mechanics are not publicly disclosed. Post-acquisition, Greenville Colorants became a subsidiary within the ChromaScape group of companies, and its standalone strategic actions beyond the acquisition event are not documented in available sources.

Name

Greenville Colorants

Legal name

Greenville Colorants

Website

https://greenvillecolorants.com

Company type

Private

Founded year

1951

Operating status

Acquired

Headcount range

101–250 employees

Short description

Greenville Colorants was a North American specialty colorants and additives supplier serving textile, paper, and specialty industries, founded in 1951 and acquired by ChromaScape in April 2020.

Ownership category

akta.pro rank

Product category

Specialty Chemicals

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Chemical Manufacturing (325)

SIC

Miscellaneous Chemical Products (2890), Industrial Organic Chemicals (2860), Chemicals & Allied Products (2800)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industries

Color Masterbatches & Dispersions (IMAEAHAK), Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Synthetic/Artificial Colorants (FD&C Dyes, Lake Pigments) (AFAJAEAC), Color Lakes & Pigment Preparations (Aluminum Lakes, Encapsulated Pigments) (AFAJAEAE)

Keywords

• Specialty colorants
• Chemical additives
• Industrial pigments
• Paper colorants
• Textile chemicals

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D

Core offering

Greenville Colorants supplies specialty colorants and additives chemicals to industrial customers across the textile, paper, and specialty industries in North America. Following its April 2020 acquisition by ChromaScape, the company contributes to a combined portfolio of pigments, colorants, and additives serving industries including wood mulch, printing inks, paper, asphalt and sealer, aggregate, recycled rubber, and specialty applications. The combined entity leverages merged technical teams of degreed scientists and chemists and an expanded manufacturing footprint to deliver specialty chemical formulations and custom applications.

Product overview

Greenville Colorants was a specialty colorants and additives supplier acquired by ChromaScape in April 2020. Following the acquisition, the combined company offers an expanded portfolio of pigments, colorants and additives for applications across industries including wood mulch, printing inks, paper, asphalt and sealer, aggregate, recycled rubber, and specialty sectors. The acquisition enabled the combined entity to leverage expanded manufacturing footprint, greater technical expertise from combined teams of scientists and chemists, and increased production capacity with shorter delivery times.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Colorants

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ChromaScapecoreStrategic or Co-development Partner · 1 April 2020ChromaScape acquired Greenville Colorants in April 2020. This acquisition brought together two leading specialty colorants and additives suppliers. The combination merged technical teams of degreed scientists and chemists, expanded manufacturing footprint, and created a broader product portfolio for pigments, colorants, and additives across multiple industries including wood mulch, printing inks, paper, asphalt and sealer, aggregate, recycled rubber, and specialty applications.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• LANXESS: Specialty chemicals company with inorganic pigments and colorants for industrial applications. Comparable as a broad specialty chemicals incumbent with colorant offerings.
• Tronox Holdings: Global producer of titanium dioxide and other inorganic pigments used across industrial applications. Comparable as a pigment manufacturer serving overlapping industrial end uses.
• Clariant: Global specialty chemicals company with a significant pigments and colorants business serving industrial, printing, and coatings markets. Comparable as a broad specialty chemicals player with overlapping colorant offerings.
• Venator Materials: Specialty chemicals producer of titanium dioxide pigments and colorants for coatings, plastics, and paper. Comparable as a pigment supplier serving several of the same industrial verticals.
• DIC Corporation: Parent of Sun Chemical and a global manufacturer of printing inks, organic pigments, and specialty chemicals. Comparable as a broad incumbent serving printing inks and pigments markets.
• ChromaScape: Parent company of Greenville Colorants and a specialty colorants and additives supplier serving wood mulch, printing inks, paper, asphalt, aggregate, and recycled rubber. Overlapping product portfolio and end markets make it the most direct comparable as the acquirer/parent platform.

Direct peers

• Sun Chemical: A leading global manufacturer of printing inks, pigments, and colorants serving packaging, publication, and industrial markets. Highly comparable to Greenville Colorants in pigments and colorants supply to the printing inks industry.
• Sensient Technologies: Specialty manufacturer of colors, flavors, and fragrances with a substantial colorants business serving industrial and consumer applications. Directly comparable as a specialty colorants supplier with strong formulation and custom application capabilities.
• Ferro Corporation: Specialty chemicals producer of colorants and performance materials for industrial applications including coatings, construction, and plastics. Comparable as a specialty colorants and additives manufacturer.
• Heubach Group: Specialty manufacturer of organic and inorganic pigments, pigment preparations, and colorants serving industrial coatings, plastics, and printing inks. Comparable in specialty colorant manufacturing and formulation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/greenville-colorants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenville Colorants