Robbie
ROBBIE is a Greek vertically integrated technical advertising shop founded in 1983, producing commercial signage, vehicle fleet branding, digital printing, and exhibition constructions from three facilities in Acharnes, Aigaleo, and Thessaloniki for enterprise customers across Greece.
- Company typePrivate
- Founded1983
- HeadquartersAcharne, Greece
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Robbie does
ROBBIE Μ. ΕΠΕ is a privately held Greek technical advertising applications company founded in 1983 and headquartered in Acharnes, Greece. It operates as a vertically integrated visual communications provider, producing commercial signage (illuminated and non-illuminated signs, 3D lettering in metal/metalloplastic/plastic, pylons, building wraps, storefront window decoration), digital large-format printing (stickers, tarpaulins, oneway vision, mesh), and a dedicated vehicle division covering fleet branding, truck tarpaulins, the Truckskinz sub-brand, bodywork repair, and painting for trucks, buses, and cars. Supporting offerings include promotional structures (stands, flags, banners, beach flags), exhibition booth design and construction, corporate identity and logo design, and website development.
The business model is project-based direct sales: customers (predominantly Greek enterprises with vehicle fleets and retail footprints) request quotes through the company website or in-person at one of three physical production facilities in Acharnes, Aigaleo, and Thessaloniki. The company highlights its 4,500 sq.m. of covered production space and internally organized departments for design, signage service, vehicle fabrication, and spare parts as differentiators, positioning itself as a one-stop shop for physical advertising applications. Documented customers include Coca-Cola Three Epsilon, Algida (Unilever), AB Vasilopoulos, LeasePlan, Coco-Mat, Lesaffre, Puratos Hellas, and ~20 other Greek enterprises across food/beverage, transport, retail, and service industries. Pricing is not publicly disclosed and is handled via direct inquiry.
Robbie firmographics
Firmographics- Name
- Robbie
- Legal name
- ROBBIE Μ. ΕΠΕ
- Website
- https://robbie.gr
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROBBIE is a Greek vertically integrated technical advertising shop founded in 1983, producing commercial signage, vehicle fleet branding, digital printing, and exhibition constructions from three facilities in Acharnes, Aigaleo, and Thessaloniki for enterprise customers across Greece.
- Ownership category
- akta.pro rank
Robbie industry classification
Industry- Product category
- Commercial Signage & Advertising Services
- NAICS
- Sign Manufacturing (339950), Commercial Printing (except Screen and Books) (323111)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC)
Keywords
Where Robbie is headquartered
LocationHeadquarters
- HQ city
- Acharne
- HQ country
- Greece
- HQ region
- Europe
Offices3 records
Markets served
Robbie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Signage Manufacturing and Installation: Design, manufacturing, and installation of commercial signage including illuminated signs, 3D letters, pillars, and building signage. Services include repairs and maintenance.
- Vehicle Branding Services: Vehicle fleet branding including partial and full coverage, Truckskinz products, tarpaulin covers, and vehicle painting/fabrication services
- Digital Printing Services: Digital printing on various materials including stickers, tarpaulins, oneway vision, mesh for building wraps and promotional materials
- Promotional Constructions: Design and construction of promotional stands, banners, beach flags, exhibition booths, and special constructions
- Corporate Identity Design: Design and study of corporate identity, logos, and mockups; website design services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Robbie product offering
Product offeringCore offering
Robbie is a vertically integrated Greek advertising applications manufacturer that designs, fabricates, and installs commercial signage (illuminated and non-illuminated signs, 3D letters, pylons), vehicle fleet branding (truck tarpaulins, Truckskinz wrapping, vehicle bodywork and painting), building wraps, digital printing on various substrates, promotional structures (stands, flags, banners), exhibition booths, and corporate identity design. The company operates from 4,500 sq.m. of covered facilities across three Greek locations and serves enterprise customers nationwide.
Product overview
ROBBIE is a Greek advertising applications company established in 1983, operating as a vertically integrated signage and visual communication services provider. The company offers a comprehensive portfolio of physical advertising solutions rather than a software product. Core offerings include illuminated and non-illuminated signs (Επιγραφές), 3D lettering (3D Γράμματα), pylons and advertising structures (Πυλώνες), building wrapping (Κάλυψη Κτιρίων), and store window decoration (Διακόσμηση Βιτρίνες). The vehicle division provides fleet branding (Προϊοντική – Εταιρική Σήμανση Οχημάτων), truck tarpaulins (Μουσαμάδες Φορτηγών), Truckskinz branded wrapping, and professional bodywork/painting services (Φανοποιία – Βαφές). Supporting services include digital printing (Ψηφιακές Εκτυπώσεις) for stickers, banners, and mesh materials; promotional structures (Προωθητικές Κατασκευές) like stands and flags; corporate identity design (Σχεδιασμός Εταιρικής Ταυτότητας); exhibition booth construction (Εκθεσιακά Περίπτερα); and website development (Σχεδιασμός & Κατασκευή Ιστοσελίδας). The company operates from 4,500 sq.m. facilities in Acharnes, Aegaleo, and Thessaloniki, serving clients nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Illuminating & Non-Illuminating Signs (Επιγραφές Αυτόφωτες & Ετερόφωτες)
Companies that use Robbie
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
Robbie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Robbie partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Robbie competitors and assessment
Company assessmentDirect peers
- Signarama: Signarama is a global sign franchise providing custom signs, vehicle graphics, banners, and promotional products. Closely comparable to Robbie in offering vehicle wraps and commercial signage to small and enterprise business customers.
- FASTSIGNS: FASTSIGNS is a franchised sign and graphics company offering custom signs, vehicle wraps, and digital printing to business customers. Directly comparable to Robbie's core signage and vehicle branding services, though operating at much larger scale across the US and internationally.
- YESCO: YESCO is a US-based sign manufacturing and service company producing illuminated signage, 3D letters, vehicle graphics, and digital displays. Comparable to Robbie as a vertically integrated sign manufacturer with installation and service capabilities.
Emerging players
- HEXIS: HEXIS is a French manufacturer specializing in high-performance vinyl wrap films for vehicle customization and signage applications. Comparable as an emerging material supplier competing in the vehicle wrap segment that Robbie serves.
- Arlon Graphics: Arlon produces graphic films, print media, and wrapping films for vehicle graphics and commercial signage. Comparable as an emerging materials supplier in the same wrap and sign substrates space Robbie relies on.
- Mactac: Mactac manufactures pressure-sensitive adhesive films and graphic products for vehicle wraps, signage, and architectural applications. Comparable as an emerging supplier of wrap and signage substrates used by Robbie's production operations.
Broad incumbents
- Avery Dennison: Avery Dennison produces pressure-sensitive vinyl wrap films, reflective materials, and sign substrates used in vehicle branding and signage worldwide. Comparable as an incumbent supplier of core materials Robbie uses for fleet wrapping and signage production.
- Orafol: Orafol is a German manufacturer of self-adhesive graphic films, reflective materials, and tapes for vehicle wrapping, signage, and architectural graphics. Comparable as a broad incumbent supplying films and substrates central to Robbie's vehicle wrap and sign offerings.
- Spandex: Spandex is a global distributor of sign-making, digital printing, and vehicle wrapping materials serving sign shops and graphics producers. Comparable as a broad distribution incumbent in the same value chain that Robbie operates within.
- 3M Commercial Solutions: 3M's Commercial Solutions division supplies reflective films, graphic films, and signage materials used in vehicle wraps, illuminated signs, and architectural graphics. Comparable as a broad upstream incumbent whose products underpin much of Robbie's manufacturing work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Robbie social profiles
Digital presenceRobbie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robbie leadership team
Management profileNumber of profiles
Robbie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robbie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robbie
What does Robbie do?
Robbie is a vertically integrated Greek advertising applications manufacturer that designs, fabricates, and installs commercial signage (illuminated and non-illuminated signs, 3D letters, pylons), vehicle fleet branding (truck tarpaulins, Truckskinz wrapping, vehicle bodywork and painting), building wraps, digital printing on various substrates, promotional structures (stands, flags, banners), exhibition booths, and corporate identity design. The company operates from 4,500 sq.m. of covered facilities across three Greek locations and serves enterprise customers nationwide.
Is Robbie a public or private company?
Robbie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robbie founded?
Robbie was founded in 1983. It employs 11 to 50 people.
Where is Robbie based?
Robbie is headquartered in Acharne, Greece, in the Europe region.
How does Robbie make money?
Five revenue lines are on record. Signage Manufacturing and Installation is the primary driver. The others are vehicle Branding Services, digital Printing Services, promotional Constructions and corporate Identity Design.
Who are Robbie's main competitors?
Direct peers on record are Signarama, FASTSIGNS and YESCO. Emerging players are HEXIS, Arlon Graphics and Mactac. Broad incumbents are Avery Dennison, Orafol, Spandex and 3M Commercial Solutions.
Does Robbie have an API?
No public API is recorded for Robbie.
What industry is Robbie in?
Robbie's product category is Commercial Signage & Advertising Services. Its primary akta.pro industry code is THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits). Its NAICS code is 339950 and its SIC code is 2750.