Covenant Financial Advisors

What Covenant Financial Advisors does

Covenant Financial Advisors is a private, for-profit wealth advisory and management firm headquartered in Sugarcreek, Ohio, that delivers financial planning, insurance, and investment management products and services — including mutual funds, certificates of deposit, and life insurance — to individuals, families, business owners, retirees, and farm owners. The firm offers an integrated suite of eight core planning services (Financial Planning, Insurance Planning, Medicare Planning, Long-Term Care Planning, College Planning, Social Security Planning, Business Planning, and Investment Management) plus a specialty offering called Land As Your Legacy targeted at farm owners, and operates six physical offices across Ohio in Columbus, Grove City, Bellville, Sugarcreek, Canton, and Cleveland, with recent expansion into Canton and Cleveland. The firm is licensed to serve clients across 29 states and relies on a relationship-driven, consultative sales model supported by referrals, local community presence, and a content-focused website. Underlying technology is minimal: no proprietary platform is disclosed, and the firm operates as a traditional advisory practice that depends on third-party broker-dealer and RIA infrastructure — specifically Cambridge Investment Research, Inc. (broker-dealer, FINRA/SIPC) for securities distribution and Cambridge Investment Research Advisors, Inc. (Registered Investment Advisor) for advisory services. Revenue is generated through recurring advisory and AUM-based fees, insurance commissions, and planning fees, with no publicly disclosed pricing. The firm was founded circa 1980 (45+ years in business), is led by founder and president Neal Clemens, and claims 50+ combined years of team experience across its financial planning professionals.

Name

Covenant Financial Advisors

Legal name

Secure Path Advisory Group

Website

https://getcovenant.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Covenant Financial Advisors is a private Ohio-based wealth advisory firm offering integrated financial planning, insurance, Medicare, retirement, and investment management services to individuals, families, business owners, retirees, and farm owners across 29 states via six Ohio offices.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Estate & Legacy Planning Advisory (FSAEAAAG), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Financial advisory services
• Wealth management
• Retirement planning
• Investment management
• Insurance planning

Headquarters

HQ city

Sugarcreek

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory and Planning Services: The firm generates revenue through financial advisory and planning services, likely including investment management fees, advisory fees, and commissions on financial products such as insurance. Services include financial planning, insurance planning, Medicare planning, long-term care planning, college planning, Social Security planning, business planning, and investment management. Securities are offered through Cambridge Investment Research, Inc., a broker-dealer member FINRA/SIPC, and advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The firm delivers comprehensive financial planning and wealth advisory services, including integrated financial planning, insurance planning, Medicare planning, long-term care planning, college planning, Social Security planning, business planning, and investment management. It serves individuals, families, business owners, and farm owners primarily across Ohio (and is licensed in 29 states), offering a specialty Land As Your Legacy program for agricultural clients. Securities are offered through Cambridge Investment Research, Inc., a broker-dealer (FINRA/SIPC), and advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor.

Product overview

Secure Path Advisory Group is a financial advisory firm offering a comprehensive suite of planning services. The core offering consists of eight integrated financial planning services: Financial Planning (the central comprehensive planning service), Insurance Planning, Medicare Planning, Long-Term Care Planning, College Planning, Social Security Planning, Business Planning, and Investment Management. These services are designed to work together to provide holistic financial guidance for individuals, families, business owners, and farm owners. The firm also offers a specialty service called Land As Your Legacy, specifically designed for agricultural landowners. Services are delivered through multiple Ohio office locations with access to client investor portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services designed to help individuals and families achieve financial independence through customized strategies.
• Insurance Planning Strategic insurance planning services to protect assets and manage risk for individuals, families, and business owners.
• Medicare Planning Specialized planning services for Medicare coverage decisions and healthcare cost management in retirement.
• Long-Term Care Planning Planning services for long-term care needs, including strategies for potential nursing home and assisted living expenses.
• College Planning Financial planning services focused on education savings strategies and college funding approaches.
• Social Security Planning Strategic planning for Social Security benefits optimization and timing decisions.
• Business Planning Financial planning services tailored for business owners including succession planning and business valuation strategies.
• Investment Management Professional investment management services for portfolios across various asset classes.
• Land As Your Legacy Specialty program for farm owners focused on preserving agricultural land and legacy planning for future generations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorSecurities are offered through Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC. This is a distribution partnership that enables Secure Path Advisory Group to offer securities products to their clients through a registered broker-dealer. Cambridge Investment Research provides the regulatory infrastructure and securities licensing for securities transactions.
• Cambridge Investment Research Advisors, Inc.coreChannel Partner/ Reseller/ DistributorAdvisory services are offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. This partnership enables Secure Path Advisory Group to provide investment advisory services under the RIA registration of Cambridge Investment Research Advisors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cambridge Investment Research: The broker-dealer and RIA platform that the subject firm is registered under — many independent advisors operating through Cambridge share an identical service mix (financial planning, investment management, insurance) and are the most direct comparables for an independent Cambridge-affiliated practice.
• Hightower Advisors: Independent RIA platform serving high-net-worth individuals, families, and business owners through partner advisors — closely comparable in service mix (planning, investment management, business owner advisory) and in serving as a roll-up vehicle for independent practices.
• Mariner Wealth Advisors: Independent, employee-owned RIA delivering comprehensive financial planning, investment management, and specialty services to individuals, families, and business owners — closely comparable in service breadth and target client segments to a multi-office independent planning practice.
• Carson Group: Independent wealth management firm supporting a national network of financial advisors providing comprehensive financial planning and investment management — directly comparable in advisor-led model, service suite, and multi-generational client focus.
• Creative Planning: Large independent RIA offering comprehensive wealth management, financial planning, and specialty services (including retirement and legacy planning) to high-net-worth individuals and business owners — comparable in service breadth and customer mix, with significantly greater scale.

Broad incumbents

• Ameriprise Financial: Diversified financial services company with a large independent advisor channel offering financial planning, investment management, and insurance — overlapping the same comprehensive-service, advisor-led value proposition the subject firm competes with.
• Edward Jones: Large national financial advisory firm with a branch-based advisor model serving individuals and families across the U.S. — directly comparable in customer segment (individuals, retirees, business owners) and consultative planning approach, though with vastly greater scale and geographic reach.
• Commonwealth Financial Network: Independent broker-dealer/RIA supporting financial advisors offering comprehensive financial planning and wealth management to individuals and small business owners — directly comparable in operating model, customer base, and Cambridge-style platform support.
• Raymond James Financial: Diversified wealth management firm supporting independent financial advisors with broker-dealer and RIA infrastructure — comparable in business model (advisor-led practice using an affiliated BD/RIA platform) and in target client base of individuals and business owners.
• Cetera Financial Group: Independent advisor-focused wealth management platform supporting financial advisors with planning, investment, and insurance offerings — directly comparable as an alternative BD/RIA platform serving advisor-led practices with similar client mixes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covenant Financial Advisors