Conesa

What Conesa does

Conesa Group (legal name CONESA GROUP S.L., previously Conservas Vegetales de Extremadura) is a 100% family-owned Spanish tomato processing company founded in 1976 by Manuel Vázquez Gimón in Villafranco del Guadiana, Badajoz, Spain. It is the #1 tomato processor in Europe and one of the five largest globally, with a self-declared world leadership position in tomato powder production. The company operates 11 factories across 3 continents (Europe, North America via Agusa in Lemoore CA, and Asia via Xiangfeng in China) and processes 1.4 million tonnes of fresh tomato per campaign, up from approximately 6,000 tonnes at founding.

The company's product portfolio spans tomato concentrates (high and low Brix, in Cold Break and Hot Break variants), tomato powder (produced via proprietary Spray Dried System and Filtermat technologies), tomato sauces including custom formulations, organic-certified products, diced tomatoes, and specialty derivatives (lycopene, fiber, pet food ingredients). Products are packaged in formats spanning Industrial bulk (25kg to 1,400L containers), Food Service/HORECA (50g stick packs to 20kg bag-in-box), and Retail/CPG (190g bottles to 1kg PET and Tetrarecart). Active R&D programs include blockchain-based traceability (SAFE4TOM), low-temperature processing for HORECA sterilized gazpacho, metabolic signaling to enhance Brix levels, biocidal cover crop research (COVERTOM), and cherry tomato cultivar development (CHERRYTOM).

Conesa generates revenue through B2B manufacturing and export of processed tomato products, selling directly to industrial food manufacturers, food service operators, retail chains, and pet food producers across 70 countries (with 80% of production exported). Pricing is not publicly disclosed and is described as quote-based and negotiated per customer, consistent with industrial ingredient supply. The go-to-market is enterprise field sales supported by direct logistics from factory to customer destination. The company remains privately held by the founding family and is currently led by the second generation, with no external institutional investors, private equity, or venture capital ownership disclosed.

Name

Conesa

Legal name

CONESA GROUP S.L.

Website

https://conesagroup.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Conesa Group is a 100% family-owned Spanish tomato processor and the #1 in Europe, producing concentrates, powder, sauces, organic, and derivatives for industrial, HORECA, and retail customers across 70 countries.

Ownership category

akta.pro rank

Product category

Processed Tomato Ingredients / Tomato Processing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)

akta.pro primary industry

Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)

akta.pro secondary industries

Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Tomato processing
• Tomato concentrate production
• Tomato powder manufacturing
• Industrial tomato ingredients
• Tomato sauce manufacturing

Headquarters

HQ city

Badajoz

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tomato Product Manufacturing and Sales: Conesa Group generates revenue through the manufacturing and sale of processed tomato products including concentrates (high and low), tomato powder, sauces, diced tomatoes, organic products, and derivatives (lycopene, fiber, pet food ingredients). Revenue is derived from selling these products to retail, food service, and industrial customers across global markets, with 80% of production exported to 70 countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Conesa Group is a tomato processor that manufactures and globally distributes processed tomato products including high and low concentration concentrates, tomato powder, sauces, organic tomato products, diced tomatoes, and specialty derivatives such as lycopene, fiber, and pet food ingredients. Products are sold across industrial bulk, food service/HORECA, and retail packaging formats to food manufacturers, hospitality operators, and retailers in 70 countries.

Product overview

Conesa Group is a tomato processing company offering a comprehensive portfolio of tomato-based products organized into two main categories: product lines (Derivados, Salsas, Orgánico, Polvo, Altas/Bajas Concentraciones, Dados) and packaging formats (Retail, Food Service, Industrial). The core products include tomato concentrates at various brix levels, tomato powder (where Conesa is the world leader), sauces, organic products, diced tomatoes, and specialty derivatives. Products are available in multiple packaging formats across retail, food service/horeca, and industrial segments. The company operates 11 factories across 3 continents and exports 80% of production to 70 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomato Concentrates (Concentrados de Tomate) High and low concentration tomato concentrates available in multiple brix levels (4/6 through 36/38), in Cold Break (CB) and Hot Break (HB) variants, sold to industrial food manufacturers, food service operators, and retail customers in bulk, HORECA, and retail packaging formats.
• Tomato Powder (Polvo de Tomate) Tomato powder produced using proprietary Spray Dried System and Filtermat technologies, available in Cold Break and Hot Break variants. Conesa is the world leader in tomato powder production, serving industrial, food service, and retail applications including as an ingredient in sauces, seasonings, and food formulations.
• Sauces (Salsas) Range of tomato-based sauces including fried tomato (tomate frito), barbecue, pizza toppings, and pasta toppings, plus custom sauces formulated to customer specifications. Sold to industrial, food service/HORECA, and retail customers under Conesa and private label.
• Organic Tomato Products (Orgánico) Certified organic tomato products including concentrates, diced tomatoes, tomato powder, pizzas and passatas, and tomato sauce, supplied with organic production certification to retail, food service, and industrial buyers.
• Diced Tomatoes (Dados) Diced tomato products available in four size grades — Extra pequeño (9x9mm), Pequeño (10x10 to 12x12mm), Medio (14x14 to 17x17mm), and Grande (18x18 to 21x21mm) — sold to food manufacturers and food service operators.
• Tomato Derivatives (Derivados) Specialty tomato derivatives including High Lycopene, Fiber, and Petfood products, sold as functional ingredients for food manufacturing, nutraceutical applications, and animal nutrition/pet food formulations.

Quantifiable outcome

• 80% of production exported to 70 countries worldwide
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, supporting and regional.

• CTAEX (Centro Tecnológico Nacional Agroalimentario)coreStrategic or Co-development PartnerCTAEX is the National Agri-Food Technological Center in Badajoz, Spain. Conesa collaborates with CTAEX on multiple R&D projects including the SAFE4TOM blockchain traceability initiative, the CHERRYTOM cherry tomato project, and the COVERTOM biocidal cover crop project. CTAEX provides scientific-technical collaboration connecting the research community with the agri-food sector.
• Imasde Agroalimentaria S.L.coreStrategic or Co-development PartnerPrivate agricultural research center providing technical assistance during experimental tomato cultivation testing with cover crops. Imasde has collaborated with Conesa on multiple CDTI-funded R&D projects including the design of new tomato processed products and improvements in tomato concentrate production.
• AINIA (Centro Tecnológico de Innovación)coreStrategic or Co-development PartnerTechnology and Innovation Center collaborating with Conesa on the development of new tomato-based transformed products using low-temperature processing. AINIA supported the 30-month project for designing new tomato products including sterilized gazpacho for HORECA.
• IaaS365supportingTechnology or IntegrationTechnology company providing the blockchain-based traceability platform for the SAFE4TOM project. IaaS365's Innovation Manager José María de Tena presented the SAFE4TOM traceability system during the project's final conference.
• MapitisupportingStrategic or Co-development PartnerCompany specialized in implementing new cultivation systems, collaborating with Conesa (via Agraz) on the CHERRYTOM project for developing new cherry tomato lines for industrial cultivation.
• Xiangfeng (China)regionalChannel Partner/ Reseller/ DistributorXiangfeng is a subsidiary/factory of Agraz (Conesa Group) located in China, extending the group's manufacturing footprint to the Asian market as part of the group's 3-continent, 11-factory network.
• Agraz S.A.U.coreOthersAgraz S.A.U. is a wholly-owned subsidiary of Conesa Group, operating as a tomato processing company. Agraz leads the CHERRYTOM project for cherry tomato development and has its own factory in Villafranco del Guadiana, Badajoz. It has separate employment forms for seasonal campaign workers.
• AgusaregionalOthersAgusa is a group company of Conesa operating a factory in Lemoore, California (USA), extending the group's North American manufacturing presence. Contact: [email protected].
• Astex (Salsas Astex)regionalOthersAstex (Salsas Astex) is a group company specializing in sauces, with a factory located in Badajoz, Spain. Contact: [email protected].
• Tepro ExtremadurasupportingStrategic or Co-development PartnerAgricultural engineering company in Extremadura. Emilio Bravo, Agricultural Engineer at Tepro Extremadura, presented on the current traceability process for industrial tomatoes in the field during the SAFE4TOM project final conference.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morning Star Company: World's largest tomato processor, operating multiple California plants and producing tomato paste, diced, and powdered tomato ingredients for the global B2B market. Directly comparable to Conesa as a bulk tomato ingredient supplier serving industrial food manufacturers.
• Mutti S.p.A. Italian premium tomato processor (passata, concentrates, sauces) with strong European retail presence and growing international expansion. Comparable as a tomato-focused processor competing for both retail and B2B customers in Europe.
• Cirio (Conserve Italia): Historic Italian canned tomato and sauce brand owned by Conserve Italia, one of Europe's largest tomato processors. Overlaps directly with Conesa in canned/diced tomatoes, concentrates, and sauces across European retail and HORECA.
• Xinjiang Tunhe / COFCO Tunhe: Chinese tomato processor within COFCO group, among the world's largest tomato concentrate producers with significant export volumes. Direct competitor in the global tomato concentrate/paste commodity market where Conesa also sells.
• Ingomar Packing Company: Large California-based tomato processor producing paste and bulk tomato ingredients for food manufacturers globally. Direct competitor in industrial tomato ingredients with overlapping customer base in food service and CPG.
• Kagome Co., Ltd. Japan's leading tomato processor producing tomato juice, sauces, ketchup, and bulk tomato ingredients globally. Comparable product portfolio (concentrates, sauces, derivatives) and a global multi-country footprint similar in scale ambition to Conesa.

Broad incumbents

• Premier Foods (UK): Major UK packaged food manufacturer producing ambient sauces (including tomato-based) with significant tomato ingredient procurement needs. Comparable as a major B2B customer of tomato ingredients and adjacent competitor in retail sauces/ambient meals in Europe.
• Kraft Heinz Company: Global food conglomerate with massive tomato-based product lines (Heinz ketchup, soups, sauces) and significant in-house tomato processing capabilities. Comparable as a major buyer and competitor in tomato ingredients, though operates at far larger scale and broader portfolio.

Regional players

• Herdez (Grupo Herdez): Mexico's largest processed food company with a strong position in Mexican sauces, tomato products, and preserved vegetables. Comparable as a regional tomato-product manufacturer that competes in similar shelf-stable and ambient tomato categories.
• Los Angeles Salad Company / SK Foods: US-based tomato processor and ingredient supplier focused on North American markets. Comparable as a regional tomato ingredient competitor with similar B2B customer orientation, though geographically focused on the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/conesa_group
• LinkedInlinkedin.com/company/conesa-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conesa