Sandhan Matrimony

What Sandhan Matrimony does

Sandhan Matrimony is an Indian online matrimonial and matchmaking service operated as a sole proprietorship by Prasanta Kumar Sahu, founded in 2018 and headquartered in Ekalapur (Ganjam district, Odisha) with branch offices in Brahmapur, Bengaluru, and Chennai. The platform connects individuals seeking marriage partners across India and NRI markets, functioning as a two-sided marketplace with profile search, contact-detail gating, AI-described matchmaking, encrypted chat, voice and video calling, horoscope compatibility checks, video biodata uploads, and photo-privacy controls. It is structured around a portfolio of community- and geography-specific sub-brands (Hindu, Muslim, Christian, Oriya, Kannada, Odisha, Karnataka, Berhampur, Sundhi/Sondi Matrimony) supported by SEO-targeted long-tail landing pages spanning 969+ castes, 31+ languages, and 3,200+ cities across four countries; an Android app on Google Play Store extends the web platform to mobile, and a wedding vendor directory (venue, catering, photography, etc.) sits adjacent to the core service.

The underlying technology is a profile-scoring and recommendation system that evaluates categorical attributes (age, education, religion, caste, mother tongue, location, profession, income, horoscope) to generate partner suggestions; supporting features include verified profile stamps, request-based photo viewing, profile blocking, and end-to-end encrypted chat. Revenue is generated through a freemium model: free registration and profile creation, with seven tiered premium subscriptions (Silver, Gold, Diamond, Platinum, Gold Plus, Diamond Plus, Platinum Plus) priced INR 269–714 across 60–180 day durations that unlock contact details sharing and advanced communication. The go-to-market is product-led and SEO-driven, with no reported external funding, no institutional investors, and an employee base of 1–10. Operational scope is India-centric with NRI extensions via online channels and offline marriage-bureau assistance in Karnataka and Odisha.

Name

Sandhan Matrimony

Legal name

Prasanta Kumar Sahu

Website

https://sandhanmatrimony.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sandhan Matrimony is a bootstrapped Indian matrimonial and matchmaking platform serving individuals seeking marriage partners, with community-specific sub-brands across religions, castes, and regions. It runs a freemium model with tiered premium subscriptions unlocking contact details, encrypted chat, and AI-assisted matchmaking.

Ownership category

akta.pro rank

Headquarters

HQ city

Berhampur

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Premium Membership Subscriptions: Freemium model where registration is free, but paid premium memberships (Silver, Gold, Diamond, Platinum, Platinum Plus, Diamond Plus, Gold Plus) unlock contact details sharing and advanced communication features. Revenue is generated through tiered subscription plans billed monthly with discounts on longer-duration plans.
2. Contact Detail Access: Matrimonial sites generate revenue by sharing matching profile contact details with paid members, per the stated FAQ: 'They make money on sharing the matching profile contact details.' Paid members can view and contact profiles they are interested in.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sandhan Matrimony operates an online matrimonial and matchmaking platform connecting unmarried Indian adults with potential life partners. Free registration enables users to create profiles, search across multiple dimensions (religion, caste, mother tongue, location, education, occupation), and use AI-powered matchmaking with horoscope compatibility. Paid premium memberships unlock contact-detail sharing, unlimited messaging, and priority visibility. The platform also lists wedding vendors across Indian cities for post-match wedding planning.

Product overview

Sandhan Matrimony is an online matrimonial platform serving as a unified marketplace connecting Indian singles seeking marriage partners. The core platform (Sandhan Matrimony) offers AI-powered matchmaking with profile search across multiple dimensions including religion, caste, location, education, and profession. It operates through a web platform and Android mobile app. The service includes specialized sub-brands for different religious communities (Hindu, Muslim, Christian matrimony) and regional/language communities (Oriya, Kannada, Odisha, Karnataka, Berhampur matrimony), plus a Sundhi/Sondi community-specific offering. Additional modules include Wedding Vendor planning services, Premium Membership subscription tiers, Success Stories showcase, Blog content section, and Member Demographic analytics. The platform covers 31+ languages, 969+ castes, and operates across 3200+ cities in 4 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandhan Matrimony Online Matchmaking Platform Web-based matrimonial and matchmaking service for Indian singles featuring free profile registration, AI-powered matchmaking with horoscope compatibility, multi-dimensional search (religion, caste, mother tongue, location, education, occupation, income), verified profiles, privacy-protected messaging, encrypted chat, photo privacy controls, user blocking, and contact-detail sharing for premium members.
• Sandhan Matrimony Mobile App Android application (com.sandhanmatrimony) on Google Play Store providing on-the-go matchmaking with AI-powered match recommendations, profile search, chat, voice calls, and video calling capabilities for members.
• Premium Membership Subscriptions Paid subscription memberships (multiple tiers including Silver, Gold, Diamond, Platinum variants) that unlock contact details sharing with matched profiles, advanced communication features, and priority visibility for Indian singles serious about finding a partner.
• Wedding Vendor Services Directory of wedding vendors across Indian cities covering venue, catering, decoration, bridal and groom makeup, photography and videography, wedding wear, entertainment, invitations, wedding planning, and gifts for matched couples planning their wedding.
• Hindu Matrimony Specialized matrimonial service within the platform for Hindu singles across various castes and communities, with faith-aligned search filters.
• Muslim Matrimony Specialized matrimonial service within the platform for Muslim singles including Sunni, Shia, Ahmadiyya, Bohra, Khoja, and other community profiles.
• Christian Matrimony Specialized matrimonial service within the platform for Christian singles across various denominations and communities.
• Odisha Matrimony Regional matrimonial service focused on Odisha state with Odia-speaking profiles and geography-specific partner searches.
• Oriya Matrimony AI-powered matchmaking service for Oriya-speaking individuals across India and abroad.
• Karnataka Matrimony Regional matrimonial service for Karnataka state with Kannada-speaking profiles and offline marriage bureau assistance.
• Kannada Matrimony Matrimonial service specifically designed for Kannadiga community members within the broader platform.
• Berhampur Matrimony Localized matrimonial service for Berhampur and Ganjam district in Odisha, supporting city-level matchmaking searches.
• Indian Matrimony Comprehensive matrimonial service covering all of India with diverse profiles across multiple religions, castes, languages, and regions.
• Sundhi/Sondi Matrimony Community-specific matrimonial service for Sundhi/Sondi community members, with matching filters for the community.

Quantifiable outcome

• 3+ documented success stories (Baljinder Singh & Radhika Arora, Kundan Agarwal & Pragati Gautam, Prasanta Kumar Sahu & Pushpanjali Sahu) with wedding dates ranging from February to May 2023.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• TeluguMatrimony: Matrimony.com group's Telugu-community vertical. Directly mirrors Sandhan's language-specific sub-brand approach and serves the same target user as Sandhan's Oriya and Kannada offerings.
• MarathiShaadi: Info Edge's Marathi-language matrimonial vertical. Comparable to Sandhan's language/regional sub-brand strategy (e.g., Oriya, Kannada matrimony) and directly relevant as a model for community-specific go-to-market.

Direct peers

• Jeevansathi: Info Edge's second matrimonial brand and one of the named competitors in Sandhan's short description. Targets the same unmarried adult segment in India with a comparable freemium model and community-based search.
• Sangam.com: Indian matrimonial service explicitly referenced by Sandhan as a direct comparable. Operates a community-segmented matchmaking platform with paid premium memberships in the same product category.
• ChristianMatrimony: Religion-specific matrimonial platform that directly competes with Sandhan's Christian Matrimony sub-brand. Operates the same niche segmentation strategy and serves a comparable Christian-diaspora audience in India.
• BharatMatrimony: Operated by Matrimony.com Ltd and explicitly cited by Sandhan in its own description as a comparable. Competes head-on as a national matrimonial service with community/language segmentation that mirrors Sandhan's sub-brand strategy.
• MuslimMatrimony: Community-specific matrimonial platform that directly overlaps with Sandhan's Muslim Matrimony sub-brand, serving Sunni, Shia, and other community segments with the same matchmaking-and-contact-access model.
• CommunityMatrimony: Matrimony.com group brand that competes in the same community-segmented matchmaking niche Sandhan targets, with deep coverage across castes, religions, and regional languages in India.
• Shaadi.com: India's largest online matrimonial platform operated by Info Edge. Directly competes with Sandhan in the same product category — AI-driven matchmaking with paid contact-detail access — and shares the same freemium subscription model and tiered membership structure.
• M4Marry: Indian matrimonial platform explicitly cited by Sandhan in its description as a direct comparable. Operates the same online matchmaking model with paid contact-detail access and community-based filters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sandhanmatrimny
• Facebookfacebook.com/SandhanMatrimony

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandhan Matrimony