Opening Doors
Opening Doors was a UK-registered charity connecting LGBTQ+ people over 50 with free befriending, dementia support, community groups, and accredited training for health and social care professionals, operating nationally with a London focus until its permanent closure in February 2024 due to insolvency.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Opening Doors does
Opening Doors (legal name: Opening Doors London) was a UK-registered charity (Charity No. 1167919) and Company Limited by Guarantee (No. 10123607), founded in 2016 and headquartered at Unit 4.5 Resource for London, 356 Holloway Road, London N7 6PA. It operated as the only dedicated national charity connecting LGBTQ+ people over 50 with activities, events, support, and information, with a primary focus on London but national UK reach. Core services comprised free direct-to-member programs — Befriending, Telefriending, Dementia Services, the Bi-the-Way meetup, a BAME/PoC group, and a Trans & Non-Binary group — delivered by trained volunteers and staff, supplemented by accredited LGBTQ+ training for health and social care professionals, the Pride in Care quality standard, and research/policy initiatives including the three-year Precarious Lives study.
The business model blended donation-driven and earned-income streams: public donations and fundraising appeals (e.g., the LGBTQ+ Dementia Support appeal raising £7,490.70 against a £10,000 target), legacy gifts, corporate partnerships for workplace inclusion, training fees for accredited courses, and an implicit in-kind contribution from volunteers. Core services were free to members, with a Freemium pricing posture and suggested donations of £5/£10/£20. Marketing was community-led, primarily through organic social (Twitter, Facebook, Instagram, YouTube), email newsletter, referrals, and earned media including recognition by UN experts. No proprietary technology platform was identified; service delivery used standard tools including Zoom for remote groups.
The organization announced permanent closure on February 29, 2024 due to ongoing financial challenges resulting in insolvency. At closure it reported 2,230+ members, 120 active befriending/telefriending relationships, and a 2019 member survey indicating 82% of members felt more connected to LGBTQ+ communities as a result of engagement. The closure marks a terminal decline of an organization whose small-scale, donation-dependent economics ultimately proved unsustainable despite strong community traction and unique positioning in the UK LGBTQ+ aging sector.
Opening Doors firmographics
Firmographics- Name
- Opening Doors
- Legal name
- Opening Doors London
- Website
- https://openingdoorslondon.org.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Opening Doors was a UK-registered charity connecting LGBTQ+ people over 50 with free befriending, dementia support, community groups, and accredited training for health and social care professionals, operating nationally with a London focus until its permanent closure in February 2024 due to insolvency.
- Ownership category
- akta.pro rank
Opening Doors industry classification
Industry- Product category
- LGBTQ+ Senior Community Support Services
- NAICS
- Social Assistance (624), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
- akta.pro secondary industry
- Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)
Keywords
Where Opening Doors is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Opening Doors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The organization relies heavily on public donations and fundraising campaigns. They run specific appeals such as the LGBTQ+ Dementia Support appeal and accept one-time or regular donations through their website.
- Corporate Partnerships: Opening Doors maintains corporate partnership programs for organizations seeking to support LGBTQ+ inclusion in the workplace and care sectors.
- Training Fees: Accredited LGBTQ+ training for health and social care professionals generates revenue through course fees.
- Membership: While services appear to be free for members, membership may include optional paid components or generate in-kind value through volunteer time.
- Legacy Gifts: The organization encourages supporters to leave legacy gifts as part of their long-term funding strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with access to all services |
| Other | Pay-as-you-go | Suggested donation amounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Opening Doors product offering
Product offeringCore offering
Opening Doors is a UK national charity delivering free social support services, community groups, dementia care, and accredited professional training for LGBTQ+ people over 50. Core services include one-to-one Befriending and Telefriending, identity-specific community groups, Dementia Services, and the Pride in Care quality standard. The organization complements direct service with research, policy advocacy, and accredited training for health and social care professionals.
Product overview
Opening Doors is a national charity offering a suite of interconnected services for LGBTQ+ people over 50. The core offering consists of Befriending and Telefriending programs providing one-to-one social support, along with specialized groups including Dementia Services, Bi-the-Way, BAME/PoC, and Trans & Non-Binary groups. The organization complements direct member services with accredited LGBTQ+ Training for health and social care professionals, a Pride in Care Quality Standard for care providers, and Research and Policy initiatives including the Precarious Lives study. All services are free to members, with a focus on reducing isolation and building community connections across the UK with particular emphasis on London.
Differentiator
Problem solved
Functional benefit
Products and services
- Befriending Service One-to-one social support from trained volunteers providing connection and companionship to isolated LGBTQ+ individuals over 50.
- Telefriending Service Telephone-based befriending service providing regular phone contact for members who are isolated or housebound.
- Dementia Services Specialized support services for LGBTQ+ people affected by dementia, including tailored care and support for individuals and caregivers.
- LGBTQ+ Training for Professionals Accredited training program for health and social care professionals on LGBTQ+ inclusion and best practices in care settings.
- Pride in Care Quality Standard A quality standard initiative for care providers to ensure inclusive services for LGBTQ+ individuals across the care sector.
- Bi-the-Way Meetup Group A dedicated group and meetup for bisexual individuals within the LGBTQ+ over-50s community.
- BAME/PoC LGBTQ+ Group A support group for Black, Asian, and Minority Ethnic LGBTQ+ individuals providing intersectional community support.
- Trans & Non-Binary Group A virtual support group for transgender and non-binary individuals over 50 delivered via Zoom.
- Research and Policy Program Research initiatives including the three-year Precarious Lives study into poverty among LGBTQ+ over-50s in London, and policy development work informing national frameworks for LGBTQ+ aging.
- Free Membership Program Free membership program connecting LGBTQ+ people over 50 with activities, events, support and information across the Opening Doors service portfolio.
Quantifiable outcome
- 82% of members feel more connected to LGBTQ+ communities (Member Survey 2019)
- +2 more outcomes
Companies that use Opening Doors
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Opening Doors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Opening Doors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ashurst LLPcoreAshurst LLP, an international law firm, assisted with the production of the ground-breaking Joint Strategic Needs Assessments report on provisions for the older LGBTQ+ population of London. Professor Ben Thomas served as research lead.
- Corporate PartnersminorOpening Doors maintains a corporate partnerships program for organizations seeking to support LGBTQ+ inclusion in workplaces and care sectors, though specific corporate partners are not named on the website.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Opening Doors competitors and assessment
Company assessmentBroad incumbents
- Age UK: Large UK charity serving all older adults with advice, befriending, and dementia services. Operates the same adjacent categories (befriending, dementia support, older-people isolation) at much greater scale, with newer LGBTQ+ inclusion initiatives partially overlapping Opening Doors' remit.
- Alzheimer's Society: UK national dementia charity providing support services, training, and policy leadership. Directly relevant to Opening Doors' specialized dementia services arm and comparable in operating in the dementia support and professional training space.
Emerging players
- CliniQ: UK-based sexual health and wellbeing service for trans and non-binary people, with London roots. Comparable as a small specialist LGBTQ+ services charity in London addressing intersectional community needs.
- Stonewall Housing: UK LGBTQ+ charity providing housing advice, support, and advocacy. Comparable as a small UK LGBTQ+ specialist nonprofit in community services space, though focused on housing rather than aging/dementia.
- PACE Health & Wellbeing: UK LGBTQ+ mental health charity offering counselling and wellbeing services. Comparable as a London-based LGBTQ+ mental health/community support organization with similar small-charity profile and professional training elements.
- AKT (Albert Kennedy Trust): UK charity supporting LGBTQ+ young people facing homelessness. Comparably structured small UK LGBTQ+ specialist charity delivering direct services and working with vulnerable populations, but with a youth rather than aging focus.
Direct peers
- Switchboard LGBT: UK LGBTQ+ helpline providing listening, information, and support services — historically serving as a befriending-style resource for isolated LGBTQ+ people. Directly comparable service model and UK charity structure.
- LGBT Foundation: UK-based LGBTQ+ charity (Manchester) delivering community services, helpline support, and programs for LGBTQ+ people including older adults. Directly comparable in mission, geography, and the mix of community support plus professional training.
- MindOut: UK LGBTQ+ mental health charity providing online support, peer support groups, and befriending-style services. Closely comparable in offering mental wellbeing services to LGBTQ+ adults and operating as a small UK nonprofit with community-led delivery.
- SAGE (Services & Advocacy for GLBT Elders): US national nonprofit providing advocacy, community, and direct services for LGBTQ+ older adults. The closest mission-equivalent to Opening Doors on a global basis, sharing the LGBTQ+ aging focus, befriending-style services, and research/policy orientation.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Opening Doors social profiles
Digital presenceOpening Doors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opening Doors leadership team
Management profileNumber of profiles
Profiles2 records
Opening Doors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opening Doors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opening Doors
What does Opening Doors do?
Opening Doors is a UK national charity delivering free social support services, community groups, dementia care, and accredited professional training for LGBTQ+ people over 50. Core services include one-to-one Befriending and Telefriending, identity-specific community groups, Dementia Services, and the Pride in Care quality standard. The organization complements direct service with research, policy advocacy, and accredited training for health and social care professionals.
Is Opening Doors a public or private company?
Opening Doors is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was Opening Doors founded?
Opening Doors was founded in 2016. It employs 11 to 50 people.
Where is Opening Doors based?
Opening Doors is headquartered in London, United Kingdom, in the Europe region.
How does Opening Doors make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships, training Fees, membership and legacy Gifts.
Who are Opening Doors's main competitors?
Broad incumbents on record are Age UK and Alzheimer's Society. Emerging players are CliniQ, Stonewall Housing, PACE Health & Wellbeing and AKT (Albert Kennedy Trust). Direct peers are Switchboard LGBT, LGBT Foundation, MindOut and SAGE (Services & Advocacy for GLBT Elders).
Does Opening Doors have an API?
No public API is recorded for Opening Doors.
What industry is Opening Doors in?
Opening Doors's product category is LGBTQ+ Senior Community Support Services. Its primary akta.pro industry code is BPAGAEAH, Mental Health & Crisis Support Services, with a secondary code of BPAGAKAN, Social Justice & Human Rights Grantmaking Foundations. Its NAICS code is 624 and its SIC code is 8300.