Jan Tana
Jan Tana is a US private company that manufactures and sells competition tanning products and on-site tanning services for bodybuilding, physique, figure, fitness, and bikini competitors, holding the Mr. Olympia official tan designation for 25 years.
- Company typePrivate
- Founded1989
- HeadquartersCelina, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jan Tana does
Jan Tana Inc. is a US-based private company founded in 1989 that manufactures and sells competition-grade tanning products for the bodybuilding, physique, figure, fitness, and bikini competition categories. Its core product system is a multi-step protocol built around Hi-Def Color (night-before base tan), Ultra 1 Color (darkest day-of competition tan), and Competition Tan (immediate bronzer), supported by Glaze (physique-highlighting body gloss), Green Away (pH neutralizing spray to remove sweat-induced green tint), Tattoo Cover, Tanning Puffs, and Deep Moisturizer. All products are manufactured in an FDA-approved facility. The flagship Color Collection bundle is priced at $79.99, with individual SKUs ranging from $11.99 (puffs) to $399.99 (gallon Ultra 1 Color for airbrush professionals).
The company operates three go-to-market motions: direct-to-consumer e-commerce through a BigCommerce storefront serving the US, Canada, and Mexico; an international distributor network covering Africa, France, Hungary, Iran, Italy, Poland, Russia, and the UAE; and on-site professional tanning services delivered by the Jan Tana International Tanning Team at major competitions including Mr. Olympia, The Lee Haney Games, Arnold Classic Sports Festival, and World Championships. The company has held Mr. Olympia official tan status for 25 consecutive years and cites 100,000+ lifetime customers. Founder Jan Tana remains associated with the brand and ownership is privately held with no venture capital or institutional investor involvement evidenced.
Jan Tana firmographics
Firmographics- Name
- Jan Tana
- Legal name
- Jan Tana
- Website
- https://jantana.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jan Tana is a US private company that manufactures and sells competition tanning products and on-site tanning services for bodybuilding, physique, figure, fitness, and bikini competitors, holding the Mr. Olympia official tan designation for 25 years.
- Ownership category
- akta.pro rank
Jan Tana industry classification
Industry- Product category
- Competition Tanning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Self-Tanning (Lotions, Mousses, Drops) (CRABAHAG)
- akta.pro secondary industries
- Spray Tanning (Airbrush/Booth) (HSALAJAB), Professional Tanning (Spray Tan & Salon Systems) (CRABALAI), Sunless Tanning Product Retail (Self-Tanners/Branded Products) (HSALAJAH)
Keywords
Where Jan Tana is headquartered
LocationHeadquarters
- HQ city
- Celina
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jan Tana business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Direct Product Sales: Direct-to-consumer sales of competition tanning products through e-commerce storefront. Products include color formulas, bronzers, application tools, and accessories. One-time purchase model with optional add-ons and upsells.
- International Distribution: Products sold through international distributors in Africa, France, Hungary, Iran, Italy, Poland, Russia, and UAE. Distributors purchase products and resell regionally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Color Collection bundle - $79.99 |
| Unit Pricing | Pay-as-you-go | Hi-Def Color with Puff - $34.99 (4oz), $249.99 (airbrush sizes) |
| Unit Pricing | Pay-as-you-go | Ultra 1 Color with Puff - $37.99 (4oz), $399.99 (airbrush sizes) |
| Unit Pricing | Pay-as-you-go | Competition Tan - $19.99 (4oz with puff), $299.99 (larger) |
| Unit Pricing | Pay-as-you-go | Glaze - $14.99 (4oz), $199.99 (larger sizes) |
| Unit Pricing | Pay-as-you-go | Green Away - price varies by size |
| Unit Pricing | Pay-as-you-go | Tanning Puffs (Pack of 3) - $11.99 |
| Unit Pricing | Pay-as-you-go | Makeup/Tattoo Cover - $34.99 |
| Unit Pricing | Pay-as-you-go | Natural Tan - $14.99 (4oz with puff), $149.99 (airbrush sizes) |
| Unit Pricing | Pay-as-you-go | Deep Moisturizer - price varies by size |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Jan Tana product offering
Product offeringCore offering
Jan Tana manufactures and sells a complete line of competition-grade tanning products including color formulas (Hi-Def Color, Ultra 1 Color, Competition Tan, Natural Tan), application accessories (Glaze, Green Away, Tanning Puffs, Makeup/Tattoo Cover, Deep Moisturizer), and the flagship Color Collection bundle. Products are designed specifically for bodybuilders, physique, figure, fitness, and bikini competitors requiring dark, even stage-ready tans. The company also operates the Jan Tana International Tanning Team, delivering on-site professional tanning services at major competitions including The Lee Haney Games and Arnold Classic Sports Festival.
Product overview
Jan Tana is a specialized tanning product company focused on competition tanning solutions for bodybuilding, fitness, and physique athletes. The product portfolio centers on a multi-step competition tanning system: Hi-Def Color (night before competition base tan), Ultra 1 Color (darkest day-of competition tan), and Competition Tan (immediate bronzer). Supporting products include Glaze (physique-highlighting body gloss), Green Away (pH neutralizing spray to remove green tint), Tanning Puffs (application tools), Makeup/Tattoo Cover (cosmetic coverage), and Deep Moisturizer (skin conditioning). The flagship Color Collection bundles multiple products together. The company also offers Natural Tan for everyday sunless tanning. All products are manufactured in an FDA-approved facility, and the company has been the official tan of Mr. Olympia for 25 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Color Collection Comprehensive competition tanning kit bundling Hi-Def Color base tan, Ultra 1 Color darkest competition tan, application puff, and Glaze for physique definition. Designed for bodybuilders, physique, figure, fitness, and bikini competitors who want a complete coordinated system.
- Hi-Def Color Rich, dark chestnut-colored tanning solution suitable for all skin colors. Used the night before competition as a base tan and day-of for touch-ups. Easy to apply, quick drying, washes out of clothing. Available in 4oz ($34.99), 32oz, and 128oz (gallon) sizes for both self-application and airbrush use.
- Ultra 1 Color Darkest competition tan available, delivering a rich mahogany color that dries on contact. Applied 2-3 hours before stage for maximum color intensity. Available in 4oz ($37.99), 32oz, and 128oz (gallon) sizes for self-application and airbrush use.
- Competition Tan Ultra dark bronzer delivering an immediate competition tan that can be applied over Hi-Def Color or used directly day-of competition. Also functions as a daily face and body bronzer. The 4oz size with puff is priced at $19.99.
- Glaze Light, non-greasy body gloss that reflects light and highlights physique for maximum definition on stage. Applied 10-30 minutes before going on stage. Suitable for Bikini, Figure, Fitness, Physique, and Bodybuilding competitions. Available in 4oz ($14.99), 32oz, and 128oz sizes.
- Green Away Neutralizing pH spray mist with apricot fragrance that prevents and removes the green tint from skin caused by sweating during competition. Applied over entire body before tanning or onto puff to remove green tint. Available in 4oz, 32oz, and 128oz sizes.
- Tanning Puffs (Pack of 3) Soft velour puffs designed for smooth, even color application across all Jan Tana tanning products. Pack of 3 puffs, washable and reusable. Priced at $11.99.
- Makeup/Tattoo Cover Cosmetic product providing a flawless competition complexion by covering tattoos and stretch marks. Applied backstage and blended at the edges with competition tan color. Priced at $34.99.
- Natural Tan Golden sunless tan with an immediate bronzer effect that mimics a natural tan from the sun. Tan builds gradually and fades evenly over time. Designed for once- or twice-weekly application to maintain a year-round tan. Easy to apply and dries quickly. Available in 4oz ($14.99), 32oz, and 128oz sizes.
- Deep Moisturizer Skin conditioning product enriched with Collagen and Vitamins A, C, and E. Used to condition skin for smooth, even color application, blend color when airbrushing, fix dry patches, remove bikini glue, and remove green tint from skin. Available in 4oz, 32oz, and 128oz sizes.
- On-Site Competition Tanning Services Professional on-site tanning application service delivered by the Jan Tana International Tanning Team at major bodybuilding and fitness competitions worldwide. The team has tanned thousands of competitors globally and serves events including The Lee Haney Games and Arnold Classic Sports Festival. Service bookings are arranged per event for individual competitors or groups.
Quantifiable outcome
- 100,000+ happy customers worldwide
- +1 more outcomes
Companies that use Jan Tana
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Jan Tana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jan Tana partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Gentle Giant PromotionsminorAfrica distributor for Jan Tana products. Located in Africa region.
- jantana.frminorFrance distributor for Jan Tana products. Phone: +33 625 338 547
- jantanahungary.comminorHungary distributor for Jan Tana products. Email: [email protected]
- Aster General Trading L.L.CminorIran distributor for Jan Tana products. Office: No. 113- Ashrafi Esfahani blvd- Tehran- Iran. Tel/WhatsApp: +98 912 2345616 / +98 912 4125820
- American Fitness SASminorItaly distributor for Jan Tana products. Website: american-fitness.it. Instagram: @sergio_american_fitness. Phone: 0039 080 5230942
- takateam.plminorPoland distributor for Jan Tana products.
- thewinningtan.ruminorRussia distributor for Jan Tana products.
- Golden InnovationsminorUAE distributor for Jan Tana products. Website: goldeninnovations.ae
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Jan Tana competitors and assessment
Company assessmentDirect peers
- ProTan: ProTan manufactures competition-grade tanning products including stage tans, bronzers, and muscle definition cosmetics, directly overlapping with Jan Tana's Hi-Def Color, Ultra 1 Color, and Glaze lineup for bodybuilding and physique competitors.
- Loving Tan: Loving Tan is a direct-to-consumer self-tanning brand offering ultra-dark mousse and gradual tanners; its dark-format products increasingly target the same 'deep tan' use case that anchors Jan Tana's competition positioning.
- Norvell: Norvell is the most direct competitor in competition and professional sunless/airbrush tanning, offering spray tan solutions, bronzers, and on-site competition systems marketed to the same bodybuilding, fitness, and pageant athlete base as Jan Tana.
- Sjolie Sunless Tanning: Sjolie is a professional sunless/airbrush tanning brand offering solutions and equipment to mobile spray tan technicians and competition tanners, with direct overlap to Jan Tana's airbrush product line.
- Designer Skin: Designer Skin offers professional tanning lotions and competition bronzers distributed through salons and fitness channels, serving a similar athlete and salon-tanner customer base as Jan Tana.
- Devoted Creations: Devoted Creations produces professional indoor/outdoor tanning lotions, bronzers, and competition tan products sold through salons and competition suppliers, overlapping with Jan Tana in the professional competition tanning segment.
- Bondi Sands: Bondi Sands is a leading global self-tanning brand with a product portfolio of mousses, lotions, and gradual tanners; while primarily consumer-facing, its expanding pro/athlete-facing range increasingly competes with Jan Tana's sunless line.
- MineTan: MineTan is a professional-grade sunless tanning brand offering express, mousse, and spray solutions used by salons and mobile tanners, with significant overlap to Jan Tana's sunless and airbrush lines.
Broad incumbents
- Australian Gold: Australian Gold is a broad incumbent in sun care and tanning lotions spanning indoor, outdoor, and sunless categories; its professional tanning range overlaps with Jan Tana's competition products but as part of a much wider portfolio.
- St. Tropez: St. Tropez (PZ Cussons) is a premium self-tanning brand with broad retail distribution; its professional/mousse range competes with Jan Tana's Natural Tan and competition sunless offerings at the premium end of the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Jan Tana social profiles
Digital presenceJan Tana compliance and trust
Trust signalCompliance1 record
Jan Tana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jan Tana leadership team
Management profileNumber of profiles
Profiles1 record
Jan Tana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jan Tana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jan Tana
What does Jan Tana do?
Jan Tana manufactures and sells a complete line of competition-grade tanning products including color formulas (Hi-Def Color, Ultra 1 Color, Competition Tan, Natural Tan), application accessories (Glaze, Green Away, Tanning Puffs, Makeup/Tattoo Cover, Deep Moisturizer), and the flagship Color Collection bundle. Products are designed specifically for bodybuilders, physique, figure, fitness, and bikini competitors requiring dark, even stage-ready tans. The company also operates the Jan Tana International Tanning Team, delivering on-site professional tanning services at major competitions including The Lee Haney Games and Arnold Classic Sports Festival.
Is Jan Tana a public or private company?
Jan Tana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jan Tana founded?
Jan Tana was founded in 1989. It employs 11 to 50 people.
Where is Jan Tana based?
Jan Tana is headquartered in Celina, United States, in the North America region.
How does Jan Tana make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are international Distribution.
Who are Jan Tana's main competitors?
Direct peers on record are ProTan, Loving Tan, Norvell, Sjolie Sunless Tanning, Designer Skin, Devoted Creations, Bondi Sands and MineTan. Broad incumbents are Australian Gold and St. Tropez.
Does Jan Tana have an API?
No public API is recorded for Jan Tana.
What industry is Jan Tana in?
Jan Tana's product category is Competition Tanning Products. Its primary akta.pro industry code is CRABAHAG, Self-Tanning (Lotions, Mousses, Drops), with a secondary code of HSALAJAB, Spray Tanning (Airbrush/Booth). Its NAICS code is 32561 and its SIC code is 2840.