Hengelsport Van Poortvliet

What Hengelsport Van Poortvliet does

Hengelsport Van Poortvliet is a Dutch specialty retailer of fishing tackle and sea bait, founded in April 2017 by Bennie van Poortvliet and headquartered at Cureestraat 4 / Weststraat 32a in Sint-Annaland, Zeeland, Netherlands. The business combines a 28-square-meter physical retail showroom with a direct-to-consumer e-commerce webshop (hengelsportvanpoortvliet.nl), shipping across the Netherlands, Belgium, France, and Germany through PostNL, DHL, and GLS. The company carries leading international brands including Penn, Shimano, Abu Garcia, Berkley, Savage Gear, Shakespeare, Mitchell, Spro, Spiderwire, Albatros, Gamakatsu, Midnight Moon, and DAM.

The core product portfolio spans fishing reels (molens), rods (hengels) — including freshwater, beach (strandhengels), boat (boothengels), spinning, and combo sets — sea bait (zeeaas) such as frozen ragworm (mesheften), shrimp (garnalen), and shore crabs (strandkrabbetjes); artificial lures (kunstaas); pre-tied rigs (onderlijnen); braided and nylon lines; rod rests; tackle boxes; hooks; knot accessories such as swivels and lead lifters; and fishing clothing including waders (waadpakken) and hip boots (lieslaarzen). A secondary hunting (jagen) category sells gun cases, and the company operates a rod rental service ("Hengelverhuur") and gift sets. The website is built on WordPress with WooCommerce, and the founder provides personal product consultation via phone (06-23570782; bait orders 06-23570671), WhatsApp, and email. Pricing ranges from ~€1.35 accessories to €449.96 premium rods, with free domestic shipping above €75 and €11.50 international shipping to Belgium/France/Germany under €250.

The revenue model is direct-to-consumer hardware retail: 100% of revenue derives from sale of fishing equipment, accessories, and sea bait through the e-commerce storefront and physical store, with checkouts supported by iDEAL, Bancontact, Klarna (buy-now-pay-later), and PayPal. The customer base is individual recreational anglers in the Benelux and broader Western European market. No subscription, SaaS, advertising, or marketplace revenue streams are disclosed, and the company does not publish financial performance data.

Name

Hengelsport Van Poortvliet

Legal name

Hengelsport van Poortvliet

Website

https://hengelsportvanpoortvliet.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hengelsport Van Poortvliet is a Dutch specialty retailer founded in 2017 in Sint-Annaland, Netherlands, selling fishing tackle — rods, reels, sea bait, lures, rigs, lines, and apparel — via a WooCommerce webstore and a physical showroom to recreational anglers across the Netherlands, Belgium, France, and Germany.

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

akta.pro primary industry

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

Keywords

• Fishing tackle retail
• Angling equipment
• Sea bait supply
• Fishing rods reels
• Recreational fishing gear

Headquarters

HQ city

Sint Annaland

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fishing Equipment Retail: Retail sale of fishing equipment, accessories, and sea bait through e-commerce and physical store. Products include fishing rods, reels, bait, fishing lines, hooks, clothing, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Hengelsport Van Poortvliet is a Dutch fishing tackle retailer operating both an e-commerce webstore (hengelsportvanpoortvliet.nl) and a physical store in Sint-Annaland, Zeeland. It sells fishing rods, reels, sea bait (fresh and frozen), fishing lines, hooks, tackle boxes, artificial lures, rigs, rod rests, fishing clothing, and hunting accessories from brands such as Penn, Shimano, Abu Garcia, Berkley, Savage Gear, Shakespeare, Mitchell, and Spro. The company also offers a fishing rod rental service.

Product overview

Hengelsport Van Poortvliet is a Dutch e-commerce retailer specializing in sea fishing and freshwater fishing equipment. The company operates as an online store (with physical shop in Sint-Annaland) offering a comprehensive range of fishing products across multiple categories. The core product portfolio includes fishing reels (molens) such as Penn Tidal series and Albatros reels; fishing rods (hengels) including strandhengels (beach rods), boothengels (boat rods), and zoetwaterhengels (freshwater rods); sea bait (zeeaas) including frozen ragworm, shrimp, and shore crabs; artificial lures (kunstaas) from brands like Berkley and Savage Gear; fishing rigs (onderlijnen) for flatfish and roundfish; fishing lines (vislijn) including nylon and braided options; rod rests (hengelsteunen); and fishing clothing including waders. The store also offers hunting equipment (jagen) such as gun cases, fishing tackle boxes, hooks, and knot accessories. Services include rod rental (hengelverhuur). Major brands carried include Penn, Shakespeare, Mitchell, Berkley, Abu Garcia, Spiderwire, Spro, Shimano, and Savage Gear. The company offers free shipping on orders over €75 within Netherlands and provides both online ordering and local pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Molens (Fishing Reels) Fishing reels including strand molens (beach reels), boot molens (boat reels), spin molens (spinning reels), karper molens (carp reels), and reserve spoelen (spare spools) for recreational anglers.
• Hengels (Fishing Rods) Fishing rods including zoetwater hengels (freshwater rods), strand hengels (beach rods), boot hengels (boat rods), hengelsets (rod sets), and spin hengels (spinning rods) for sea, beach, and freshwater fishing.
• Zeeaas (Sea Bait) Fresh and frozen sea bait including mesheften (ragworm), garnalen (shrimp), and strandkrabbetjes (shore crabs) for sea fishing, with specialized frozen storage and shipping.
• Kunstaas (Artificial Lures) Artificial lures including pluggen (plugs), pilkers-en-lepels (pirks and spoons), kunstaas-setjes (lure sets), and overige kunstaas (other artificial bait) from brands like Berkley and Savage Gear.
• Onderlijnen (Fishing Rigs) Pre-made fishing rigs including platvis onderlijnen (flatfish rigs), rondvis onderlijnen (roundfish rigs), and various weighted and clip rigs for sea fishing.
• Vislijn (Fishing Line) Fishing line including nylon vislijn (nylon line), gevlochten vislijnen (braided lines), fluorcarbon leaders, and tapse hoofdlijnen (tapered main lines).
• Hengelsteunen (Rod Rests) Rod rests and supports for boat and beach fishing, including railing houders (rail holders) and strandsteunen (beach supports).
• Viskisten en viskoffers (Tackle Boxes) Fishing tackle boxes and storage cases in various sizes for organizing fishing equipment.
• Haken (Hooks) Various fishing hooks from different brands including Gamakatsu for sea and freshwater fishing.
• Knoop materiaal (Knot Accessories)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PenncoreOthersLeading brand in fishing reels and fishing equipment. Hengelsport van Poortvliet stocks Penn products including Penn Tidal, Penn Vantage XT, Penn Slammer, and Penn Surfblaster series.
• ShimanocoreOthersMajor manufacturer of fishing equipment. Products sold at Hengelsport van Poortvliet.
• Abu GarciacoreOthersSwedish manufacturer of fishing equipment. Products include Abu Garcia Cardinal FD, Abu Garcia Max Pro, and Abu Garcia Max STX spinning reels.
• BerkleycoreOthersAmerican fishing equipment brand known for fishing lines, artificial bait (kunstaas), and accessories. Products include Berkley Sick, Berkley Nautil, Berkley DEX, and Berkley Pulse series.
• Savage GearcoreOthersDanish fishing equipment manufacturer specializing in artificial lures and fishing gear. Products include Savage Gear Minnow Tail, Savage Gear Orange LTD Power Game spinning rods.
• ShakespearecoreOthersHistoric fishing equipment brand. Products include Shakespeare Superteam zitkist (seat box) system and Shakespeare waadpak (wading pants).
• MitchellcoreOthersFrench fishing equipment manufacturer. Mitchell MX3LE spinning reels available at the store.
• SprocoreOthersFishing equipment brand. Products include Spro loodlifter (lead lifter), Spro wartels met interlock (swivels), and Spro waadpak (wading pants).
• SpiderwireminorOthersBrand specializing in braided fishing lines.
• AlbatroscoreOthersFishing equipment brand with wide product range including vismolens (fishing reels), viskoffers (tackle boxes), visstoelen (fishing chairs), bedchairs, and accessories.
• GamakatsuminorOthersJapanese hook manufacturer known for sharp fishing hooks. Products include Gamakatsu LS-5283F N-L hook.
• Midnight MoonminorOthersBrand of fishing rigs including JoJo underlijn (rig) for seabass and gul, and verzwaarde onderlijn (weighted rigs).
• DAMminorOthersGerman fishing equipment manufacturer. Products include DAM Pilker setje (pilker set) and DAM Rivierkreeft fuikje (crayfish trap).
• KlarnaminorOthersPayment service provider offering buy now, pay later options for customers at checkout.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HEMA: Dutch variety retailer that carries a small fishing and outdoor assortment at low price points. Overlaps on entry-level tackle but does not offer sea bait, premium brands, or specialist sea fishing equipment.
• Decathlon: Large French-headquartered sporting goods retailer with a Dutch presence and a dedicated fishing category. Overlaps with Hengelsport Van Poortvliet on rods, reels, and accessories but operates at massive scale and does not specialize in sea fishing or sea bait.
• bol.com: Largest Dutch e-commerce marketplace, carrying fishing tackle from many of the same brands (Penn, Shimano, Abu Garcia). Competes on convenience, selection, and delivery speed rather than specialization; a key competitive threat on commodity products.
• Amazon.nl: Generalist e-commerce platform with broad fishing tackle assortment from the same premium brands. Competes primarily on price and Prime delivery, threatening Hengelsport Van Poortvliet's commodity tackle sales.

Others

• Penn Fishing: Iconic American fishing reel brand (now Pure Fishing) carried as a core supplier by Hengelsport Van Poortvliet. Direct brand sales and Pure Fishing's own retail relationships make Penn both a partnership asset and a partial channel alternative.
• Berkley Fishing: American fishing tackle brand (lines, lures, accessories) stocked by Hengelsport Van Poortvliet. Operates its own e-commerce in some markets, making it both a key supplier relationship and an indirect channel competitor.
• Sportvisserij Nederland: Dutch national fishing federation that operates a webshop selling fishing equipment and licenses. While not a direct retail competitor, it serves the same Dutch angler customer base and benefits from federation membership reach that Hengelsport Van Poortvliet lacks.
• Shimano: Major Japanese fishing equipment manufacturer whose products Hengelsport Van Poortvliet resells. As a brand and direct-to-consumer seller in some markets, Shimano is both supplier and indirect competitor via its own channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hengelsport-van-poortvliet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hengelsport Van Poortvliet