Cape May

What Cape May does

Cape Publishing, Inc. operates CapeMay.com, a content-driven destination travel guide and vacation planning website for Cape May, New Jersey, founded in 1998 and headquartered at 513 Washington Street in Cape May. The platform serves as the primary digital planning resource for visitors to the historic seaside destination, providing editorial coverage of accommodations (historic hotels, bed & breakfast inns, guest houses, campgrounds, rental houses), dining across all price tiers, activities, events, beaches, and visitor logistics such as parking, pet policies, and Coast Guard family information. CapeMay.com is paired with Cape May Magazine, a print and digital publication, and is distributed through the Love Cape May brand on Instagram, Facebook, and YouTube, plus a daily "Picture of the Day" email newsletter. The website explicitly states it does not take commissions on bookings, instead sending visitors directly to local businesses for direct reservations.

The company's revenue is generated primarily through advertising and sponsorships from Cape May-area hotels, restaurants, attractions, real estate brokerages, and service providers, with sponsored placements and featured business listings on the website and in the magazine. Ancillary revenue lines include a print photo store and Cape May-branded merchandise (e.g., the "Love Cape May" sticker), and the platform has extended into event-driven sub-brands such as Cape May Restaurant Week and The Best of Cape May. The technology stack is a web-based content platform with Parkmobile app integration for digital parking payments, and a distribution partnership with NJ Transit to promote car-free access from Philadelphia, New York, and elsewhere in New Jersey. No booking engine, e-commerce checkout for travel services, or AI-driven personalization features are present in the disclosed architecture.

Cape Publishing serves visitor segments including family vacationers, U.S. Coast Guard families attending recruit graduations at the nearby USCG Training Center, couples and romance seekers, pet-owning travelers during off-season months, and organized group tour participants, primarily drawing from the Philadelphia metropolitan area, New York, and the broader Northeast region. Pricing information surfaced on the site covers municipal beach tags ($10-$40 per person depending on duration) and parking meter rates ($1.50-$2.00/hour) controlled by the City of Cape May rather than Cape Publishing itself, which is purely an information and advertising intermediary rather than a ticketing or accommodation reseller.

Name

Cape May

Legal name

Cape Publishing, Inc.

Website

https://capemay.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cape Publishing, Inc. operates CapeMay.com, a destination travel guide and vacation planning website for Cape May, NJ, monetized via advertising and sponsorships from local hotels, restaurants, and attractions serving Northeast US tourists.

Ownership category

akta.pro rank

Product category

Travel & Tourism Information

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Travel guide platform
• Destination marketing
• Vacation planning
• Beach tourism
• Visitor information

Headquarters

HQ city

Cape May

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: CapeMay.com, operated by Cape Publishing, generates revenue through sponsored listings, featured business placements, and advertising from local Cape May businesses including hotels, restaurants, attractions, and service providers. The website explicitly states it does not receive commission from bookings made via the site, sending visitors directly to businesses for direct booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CapeMay.com is an advertising-supported destination travel guide and vacation planning platform for Cape May, New Jersey, operated by Cape Publishing, Inc. It aggregates visitor information including accommodations directory (hotels, B&Bs, guest houses, campgrounds, rentals), dining listings, activity guides, events calendar, and practical visitor resources (parking, transportation, pet policies). The platform sends visitors directly to local businesses for bookings without taking commissions.

Product overview

CapeMay.com is a destination marketing and travel planning platform for Cape May, New Jersey. The platform operates as a content-driven website that aggregates visitor information including accommodations (hotels, bed and breakfast inns, guest houses, camping resorts, house/condo rentals), dining listings (fine dining, casual dining, fast-casual, bars, coffee shops), activities and experiences (beaches, birding, tours, water sports, theaters, wineries), shopping directory, events calendar, and visitor resources (parking, getting around, FAQs, Coast Guard family information). The company behind the platform is Cape Publishing, Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• CapeMay.com Travel Guide Platform

Quantifiable outcome

• Cape May serves as the primary digital planning resource for visitors to America's oldest seaside resort, supporting a destination with approximately 40,000 peak visitors on busy summer weekends

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Cape PublishingcoreOthersCape Publishing is the parent company of CapeMay.com and publishes Cape May Magazine and related visitor guides. Cape Publishing handles all operations, advertising sales, and content production for the Cape May destination portal.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Visit Philadelphia: Greater Philadelphia regional DMO and content site covering attractions, dining, lodging, and events for Cape May's largest feeder market. Operates a parallel destination-guide business model with similar content verticals and advertising-supported economics.
• Visit New Jersey: State-level destination marketing organization promoting New Jersey tourism. Operates a similar content-and-advertising model scaled up to the state level; comparable in function (visitor information, business promotion) though not in scope.

Broad incumbents

• Tripadvisor: Global travel content and review platform that competes for destination-planning mindshare. Comparable in serving pre-visit research intent for restaurants, hotels, and attractions; CapeMay.com competes with Tripadvisor in Cape May-specific queries.
• Lonely Planet: Global travel-guide publisher and content site covering destinations worldwide. Comparable as a destination editorial platform monetized via display advertising, affiliate links, and content licensing—though vastly larger in scope.
• Visit Florida: State-level DMO operating a destination content site covering lodging, dining, attractions, and events. Operates the same editorial-plus-advertising model as CapeMay.com but at state scale, making it a useful upper-bound comparable for monetization.
• Travel + Leisure: Travel media brand combining a flagship print magazine, daily digital content, and destination guides. CapeMay.com operates a structurally similar magazine-plus-website-plus-newsletter publishing model at the destination scale.

Direct peers

• ShermansTravel: Digital travel media brand publishing destination guides, deal content, and travel inspiration. Comparable as an editorial-first destination content business monetized via affiliate and display advertising.
• AFAR Media: Travel content platform and magazine publisher targeting experience-led travelers. Comparable as a content-first, advertising-funded travel media company with destination guides and a print magazine; CapeMay.com operates the same playbook at destination scale.
• Cape May MAC (Mid-Atlantic Center for the Arts & Humanities): Cape May MAC is the official interpretive and tour operator for Cape May's Victorian history, running tours, events, and visitor information out of the Physick House. Directly comparable: both serve as the destination's primary visitor-facing information brands in Cape May.

Emerging players

• Tourism Media (formerly known as resort/destination guide publishers): Niche publisher of destination-specific magazines and visitor guides for U.S. resort towns. Directly comparable operating model—print and digital visitor guides for a single destination, monetized through local advertising—and a logical white-label partner or acquirer profile for Cape Publishing.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lovecapemay
• Facebookfacebook.com/lovecapemay
• Instagraminstagram.com/lovecapemay
• Xx.com/lovecapemay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape May