Marsa

Name

Marsa

Legal name

Marsa Gıda Sanayi ve Ticaret A.Ş.

Website

https://marsa.com.tr

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consumer/Household Products: Sale of branded vegetable oils and margarine products to household consumers through retail channels in Turkey and export markets.
2. Professional/Catering Products: Sale of professional-grade oils, margarine, and shortening solutions to pastry shops, caterers, bakeries, and food industry manufacturers through B2B channels.
3. Industrial Products: Bulk and industrial-scale edible oil and margarine products for food manufacturing, including biscuit fats, filling cream fats, chocolate fats, and coating fats.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marsa produces and distributes vegetable oils, margarines, and specialty fats for household consumers under brands such as Ona, Teremyağ, Bizim Yağ, Luna, and Evet. It also supplies professional-grade oils, margarines, shortenings, and pastry ingredients under the Ustam, Proser, Akbis, Akrim, and Mars brands for bakeries, pastry shops, caterers, and industrial food manufacturers. Operating from Mersin, Turkey, the company exports its products to more than 50 countries.

Product overview

Marsa is a leading Turkish vegetable oil and margarine manufacturer operating under the Besler group (part of Yıldız Holding) since 1925. The company produces a comprehensive portfolio of over 30 brands and 450+ SKUs spanning consumer and professional segments. The product portfolio includes consumer-facing brands (Ona, Teremyağ, Bizim Yağ, Luna, Evet) serving households, and professional brands (Ustam, Proser, Terem) serving pastry, catering, and industrial customers. Product categories include: margarines and spreads, vegetable cooking oils (including sunflower oil and ghee), pastry and bakery shortenings, and specialty fats for chocolate coatings, biscuits, and filled creams. The company operates across 5 continents exporting to over 50 countries, with production facilities in Istanbul, Adana (Turkey), and Brunei with a total annual capacity of 658,000 tons.

Differentiator

Problem solved

Functional benefit

Brands

• Teremyağ: Local favorite brand for household consumption, butter-flavored margarine
• Ona
• Luna
• Ustam
• Proser
• Evet
• Bizim Yağ
• Atlas
• Sabah
• Niva
• Terema

Products and services

• Ona Consumer margarine brand sold through retail channels to households in Turkey for everyday cooking, baking, and spreading.
• Teremyağ Butter-flavored margarine positioned as a flavorful, butter-like spread and cooking fat for consumer use.
• Bizim Yağ Consumer liquid cooking oil brand marketed to households for frying, sautéing, and general cooking needs.
• Luna Consumer sunflower-based spread product offered to households as a soft, table-use alternative.
• Evet Consumer margarine/oil range formulated for lighter cooking and dietary use in the household segment.
• Ustam Professional brand of margarines, shortenings, and specialty fats developed for pastry chefs, bakeries, and patisseries requiring consistent baking performance.
• Proser Professional liquid oils and frying oils supplied to industrial kitchens, food service operators, and food manufacturers.
• Akbis Industrial-grade margarine and shortening for large-scale bakery and pastry production.
• Akrim Industrial specialty fat product used in food manufacturing applications.
• Mars Industrial oils and fats supplied to food processors and large-volume professional buyers.
• Atlas Regional consumer margarine brand distributed in selected geographic markets.
• Sabah Regional consumer margarine/oil brand.
• Niva Regional consumer spread or margarine brand.
• Terema

Quantifiable outcome

• Ranked first in Vegetable Oils and Oilseeds Category for exports in 2016
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Yıldız HoldingcoreOthers · 1 January 2011Marsa became part of Yıldız Holding in 2011, operating under the Besler umbrella as a gateway to global markets and the out-of-home consumption market. Yıldız Holding is a major Turkish conglomerate in the food sector.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AAK: Specialty oils and fats company supplying bakery, dairy, and food service customers. Closely comparable to Marsa's professional/industrial segment (Ustam, Proser) and its specialty fat formulations for chocolate coatings, biscuits, and fillings.
• Bunge Limited: Global agribusiness and one of the world's largest processors of oilseeds. Directly comparable to Marsa in vegetable oil refining, margarine inputs, and global B2B ingredient supply to food manufacturers.
• Sime Darby Plantation: Large integrated palm oil producer with downstream refining. Comparable to Marsa in vegetable oil refining and supply of food-grade oils, though focused upstream on plantation ownership rather than branded consumer margarine.
• IOI Corporation: Integrated palm oil producer with downstream refining and specialty fats. Comparable to Marsa as a vertically integrated vegetable oil and fats player supplying both consumer and B2B customers.
• Upfield: World's largest plant-based spreads company (Flora, Becel, Rama, ProActiv). Direct specialty margarine peer competing with Marsa's consumer margarine brands across the Middle East, Europe, and emerging markets.
• Wilmar International: Asia's leading agribusiness group with extensive edible oils, oilseed crushing, and consumer margarine operations. Comparable to Marsa in vertically integrated vegetable oil refining, scale of capacity, and multi-continent distribution.

Broad incumbents

• Unilever: Global consumer goods major with a historic margarine/spreads portfolio and global foodservice reach. Competes with Marsa's consumer brands in retail and food service, though Unilever operates a far broader product portfolio.
• Associated British Foods: Diversified food and ingredients group with significant oils, fats, and bakery operations including Allied Bakeries and AB Mauri. Comparable to Marsa in specialty fats supply to industrial bakery customers and consumer food brands.
• Cargill: Privately held global food and agriculture giant with major vegetable oil origination, refining, and ingredient activities. Overlaps with Marsa across edible oils and food industry ingredient supply, but operates at a much broader portfolio scale.

Others

• Besler (Yıldız Holding): Sibling entity under Yıldız Holding's food group. Related rather than directly competitive: shares parent conglomerate distribution, sourcing, and strategy, and serves an adjacent Turkish food manufacturing customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UstamPastacilikUrunleri
• Instagraminstagram.com/ustampastacilik
• LinkedInlinkedin.com/company/marsa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsa