Holafoods

What Holafoods does

Holafoods (legal name: Công Ty Cổ Phần Thương Mại Và Công Nghệ Thực Phẩm Hoàng Lâm) is a privately held Vietnamese joint stock company headquartered in Hanoi that operates as a B2B and B2C distributor of food ingredients, bakery and foodservice equipment, and baking tools. The company's product portfolio is anchored by an exclusive Vietnamese distribution partnership with Farina, through which it markets proprietary ingredient lines under sub-brands FariBake (bakery ingredients), Faricook (cooking ingredients), and house brands including Hola, Hena, Luna, Lava, Sava, Taiwa, and Heka. It also distributes a wide range of third-party international brands (Wilton, Werner's, Sanneng, SEIKI, SILIKOMART, DAIWA, Rational, GELITA, Mediterranean food brands, among others). The catalogue spans premixed flours, mooncake and bread fillings, sauces, glazes, jams, toppings, nutritional seeds, dairy (e.g., Irish-sourced mozzarella), olive oil, pasta, frozen foods, and complete production lines for mooncakes, bread, steamed buns, pineapple cakes, cookies, and pizza, plus industrial equipment such as high-capacity egg-cracking machines.

The company's underlying technology rests on imported production technology licensed via Farina and applied to proprietary ingredient formulations. Differentiated technical features include heat-resistant premium filling technology that preserves structure, color, and texture during baking; a fruit-pulp filling line (Heka) described as the first such offering in Vietnam with visible fruit texture and crispy mouthfeel; and the Leona 112 emulsifier certified to FSSC and Halal standards for industrial cake production. Manufacturing/IP risk sits with Farina; Holafoods captures value through regional distribution exclusivity, professional technical support, recipe content marketing (including seasonal mooncake guides), and customer service rather than through in-house R&D.

Holafoods makes money primarily through B2B wholesale distribution of ingredients, equipment, and tools to professional bakeries, hotels, restaurants, central kitchens, and industrial food manufacturers in Vietnam, supplemented by direct-to-consumer sales through its own e-commerce storefront at holafoods.com.vn and a Zalo community channel. Pricing is quote-based rather than publicly disclosed, with dedicated sales hotline (024 35 377 011 / 0904 667 886) and email ([email protected]) channels for both B2B orders and customer service including delivery and account management. Revenue is not disclosed and the employee base is reported at 11–50, consistent with an SME-scale specialty distributor. Note on corporate history: firmographic data lists year_founded as 2004 while the company-website copyright and the company-history block both indicate active operations from 2018; the discrepancy is not resolved in the source material and is flagged here.

Name

Holafoods

Legal name

Công Ty Cổ Phần Thương Mại Và Công Nghệ Thực Phẩm Hoàng Lâm

Website

https://holafoods.com.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Holafoods is a Hanoi-based Vietnamese B2B distributor of food ingredients, bakery and foodservice equipment, and baking tools, anchored by an exclusive Farina partnership and serving bakeries, hotels, restaurants, central kitchens, and industrial food manufacturers across Vietnam via direct sales and its holafoods.com.vn e-commerce storefront.

Ownership category

akta.pro rank

Product category

Food Ingredient Distribution

NAICS

Other Specialty Food Retailers (44529)

SIC

Bakery Products (2050)

akta.pro primary industry

Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)

Keywords

• Bakery ingredients distribution
• Food ingredient supply
• Baking equipment sales
• Mooncake fillings
• Foodservice supplies

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Ingredient Distribution: B2B and B2C distribution of bakery ingredients, cooking ingredients, and food service supplies. Product categories include fillings (for mooncakes, bread, pastries), premixed flours, custard, fruit jams, glazes, decorative toppings, nutritional seeds, butter, cheese, oils, sauces, frozen foods, dried goods, and seasonings.
2. Equipment and Tools Sales: Distribution of bakery equipment (ovens, mixers, proofing cabinets, display cases, packaging machines), restaurant/hotel equipment, production lines, egg cracking machines, and baking tools (pans, molds, spatulas, knives, scales).
3. Industrial Food Solutions: Supply of industrial quantities to large-scale food manufacturers, bakery chains, and central kitchens. Products include Leona 112 emulsifier meeting international standards (FSSC, Halal) for industrial cake production.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels4 records

Core offering

Holafoods is a Vietnamese distributor of bakery and foodservice ingredients, baking equipment, and tools. It imports and distributes the Farina brand portfolio (FariBake, FariCook, Hena, Taiwa, Heka, etc.) plus international food brands, serving bakeries, hotels, restaurants, central kitchens, and home bakers via an e-commerce storefront and direct B2B sales.

Product overview

Holafoods operates as a comprehensive B2B food ingredients and equipment supplier serving bakeries, restaurants, hotels, and food service businesses across Vietnam. The company offers a multi-brand portfolio centered on its core Farina ingredients brand, supplemented by specialized sub-brands FariBake (baking ingredients) and FariCook (cooking ingredients), alongside third-party international brands. Product categories span: (1) bakery ingredients including pre-made flour mixes, mooncake/bread fillings (Hena, Taiwa, Heka, Hola brands), jams and toppings; (2) cooking ingredients including sauces (white cream, pesto, mayonnaise), pasta and noodles, frozen foods, olive products, and dairy; (3) baking/cooking equipment including ovens, mixers, production lines; and (4) baking tools including trays, molds, and utensils. The business model combines proprietary brand products with distribution of international food ingredient brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Farina Brand Ingredients Core proprietary brand offering a comprehensive range of bakery ingredients including pre-made flour mixes, mooncake fillings, bread fillings, jams, toppings, and seasonings for professional and home baking.
• FariBake Brand Ingredients Baking ingredients sub-brand offering pre-mixed flours, flavored fillings, dessert sauces, and decorative toppings for professional bakeries and food service businesses.
• FariCook Brand Ingredients Cooking ingredients sub-brand offering olive oil, frozen vegetables, pasta, and culinary sauces for restaurants, hotels, and food service operations.
• Hena - Mung Bean Bread Filling Premium mooncake and bread filling made from mung bean using imported technology, featuring smooth texture, good binding, and heat resistance for baking applications.
• Taiwa - Premium Lotus Seed Fillings Premium Taiwanese-style mooncake fillings with a lotus seed base, including varieties such as Oolong Tea Grapefruit, Super Seeds, and Lotus Seed Red Date.
• Heka - Premium Fruit Fillings Premium fruit-meat mooncake fillings using real fruit pulp with crispy texture, in varieties such as Passion Fruit, Strawberry, Cantaloupe, Apricot, and Cranberry. Marketed as the first fruit-meat filling line in Vietnam.
• White Cream Sauce - FariBake Heat-stable white cream sauce base for restaurants, central kitchens, bakeries and F&B businesses, suitable for pizza, pasta, sandwiches, and baked goods.
• Sugar Pearl Decorations - FariBake Decorative sugar pearls in various colors and sizes for decorating cakes, cupcakes, and beverages, with a 24-month shelf life.
• Leona 112 - Bakery Emulsifier Industrial emulsifier for sponge cakes and industrial bakery products, providing uniform rising, shape and moisture retention, and extended freshness. Meets FSSC and Halal international standards.
• Mozzarella Cheese - FariCook Irish-sourced mozzarella cheese for pizza, bakery, and European cuisine, featuring excellent melting and stretching properties.
• Spaghetti Angelina Italian-style pasta imported from Turkey, made from 100% semolina wheat flour with firm texture and elasticity for holding sauces.
• Unsalted Butter - FariBake Premium 82% fat butter sourced from Australia and New Zealand for baking and cooking, suitable for creams, butter fillings, and European pastries.
• Olive Pomace Oil - FariCook 100% olive-derived pomace oil from Spain for cooking, frying, and salad dressing, with high heat resistance. Available in 1L bottles and 5L containers.
• Bakery Equipment Bakery equipment including water chillers, egg/cream beaters, dough mixers, dividers, formers, proofing cabinets, ovens, and cake slicers for professional baking operations.
• Production Lines Complete production lines for mooncakes, fresh bread, steamed buns, pineapple cakes, cookies, and pizza, enabling industrial-scale food manufacturing.
• Baking Tools Baking tools and accessories including trays, molds (silicone, muffin, chocolate, pizza), dough scrapers, spatulas, whisks, cutting tools, brushes, and rolling pins.
• Vị Thu 2025 Mid-Autumn Festival Collection Seasonal mooncake filling collection featuring new fillings including Premium Mango Fruit, Yuzu, Matcha Tapioca, and Traditional Tapioca for the Mid-Autumn Festival 2025.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Công ty TNHH Thực Phẩm FarinacoreTechnology or IntegrationHolafoods distributes Farina food ingredients including FariBake (bakery ingredients), Faricook (cooking ingredients), and house brands Hola, Hena, Luna, Lava, Sava, Taiwa, Heka. Farina provides imported production technology for premium fillings, premixed flours, sauces, and food service ingredients. Products meet FSSC and Halal international certifications.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Orkla Food Ingredients: Scandinavian broader-portfolio food ingredients company serving bakery and confectionery markets across multiple geographies. Overlaps with Holafoods in bakery ingredients but operates across many adjacent categories and regions.
• Cargill: US-headquartered global food and agricultural ingredients conglomerate with significant presence in Vietnam. Provides oils, dairy, and food ingredients to industrial bakery and foodservice customers, overlapping with portions of Holafoods' product portfolio.

Direct peers

• Lesaffre: French global leader in yeast and bakery ingredients with operations across Asia including Vietnam. Comparable product portfolio (yeasts, bread improvers, bakery mixes) targeting the same bakery and industrial foodservice customer base.
• Bakels: Swiss-headquartered bakery ingredient manufacturer with presence across Southeast Asia. Specializes in bakery mixes, fillings, and decorations for the same professional bakery and foodservice segments that Holafoods serves.
• AB Mauri: Global bakery ingredients business (Associated British Foods subsidiary) operating across Asia-Pacific. Offers yeast, bakery mixes, and frozen bakery products to industrial and artisan bakeries, directly comparable to Holafoods' core bakery customer segments.
• Dawn Foods: US-headquartered global bakery ingredient manufacturer and distributor with broad bakery ingredient portfolio. Competes in the same fillings, mixes, and decoration categories with similar bakery customer base.
• Puratos: Belgian global bakery, patisserie, and chocolate ingredients company with direct Vietnam operations. Offers similar product categories (fillings, mixes, emulsifiers, decorations) to bakeries and foodservice customers, making it a directly comparable competitor in the same category Holafoods serves.

Others

• GELITA: German global gelatin and collagen peptide producer. Distributed by Holafoods in Vietnam per the company data; comparable as a supplier-partner in the bakery and confectionery ingredient ecosystem rather than a direct competitor.

Market position

Strengths4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/holafoods-jsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holafoods