FireStone CFO
FireStone CFO is a privately held, Colorado-based boutique financial services firm delivering fractional CFO, accounting, business advisory, and technology consulting services to small and mid-sized businesses ($1M–$100M revenue), with niche specialization in crypto, cannabis, and SaaS verticals.
- Company typePrivate
- Founded2011
- HeadquartersSuperior, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FireStone CFO does
FireStone CFO is a privately held, Colorado-based financial services firm founded in 2011 that delivers outsourced fractional CFO, accounting, business advisory, and technology consulting services to small and mid-sized businesses ranging from $1M to $100M in revenue. The firm operates as a boutique practice with approximately ten team members distributed across the United States, including a Managing Partner, CFO, Controller, Accountants, and supporting staff, and claims a global client footprint. Service offerings span five core lines: Fractional CFO (executive-level leadership on a fractional, interim, or project basis), Accounting & Financial Planning (controller oversight, bookkeeping, forensic accounting, audit support), Business Advisory (M&A support, capital raises, business valuations, financial modeling), Technology & Digital Consulting (ERP implementations and systems automation), and Crypto Accounting & Blockchain Integration (digital asset accounting, token treasury management, valuation, and tax strategy).
The firm holds no proprietary technology platform; its service delivery is built on integration expertise with mainstream finance, payroll, HR, CRM, and SaaS-metrics ecosystems — including QuickBooks Online, Bill.com, Expensify, Gusto, eShares (now Carta), Salesforce, and SaaS Optics — alongside leading crypto accounting platforms. Pricing is bespoke and quote-based, with multi-year contract billing and no published rate cards. Go-to-market is consultative and relationship-driven, leveraging the firm's website, LinkedIn presence across named team members, and likely referral channels from investors, accelerators, and ecosystem partners serving growth-stage companies in the firm's nine target verticals: Cryptocurrency, Tech & Start-ups, Cannabis, Light Manufacturing, Hospitality, Retail, Religious Organizations, AI, and Professional Services. The firm is founder/owner-operator controlled with no institutional investment, parent company, or public listing, and operates without disclosed revenue, funding rounds, or financial benchmarks.
FireStone CFO firmographics
Firmographics- Name
- FireStone CFO
- Legal name
- Firestone CFO
- Website
- https://firestonecfo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FireStone CFO is a privately held, Colorado-based boutique financial services firm delivering fractional CFO, accounting, business advisory, and technology consulting services to small and mid-sized businesses ($1M–$100M revenue), with niche specialization in crypto, cannabis, and SaaS verticals.
- Ownership category
- akta.pro rank
FireStone CFO industry classification
Industry- Product category
- Financial Advisory & Outsourced CFO Services
- NAICS
- Management Consulting Services (54161), Finance and Insurance (52)
- SIC
- Finance Services (6199), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Outsourced Finance & CFO Services (BPAHABAE)
- akta.pro secondary industries
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI), Financial Crime, AML/CFT & Sanctions Compliance (BPAHAFAE)
Keywords
Where FireStone CFO is headquartered
LocationHeadquarters
- HQ city
- Superior
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FireStone CFO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fractional CFO Services: Executive-level financial leadership provided on a fractional, interim, or project basis. Clients pay for senior CFO expertise without the full-time cost, offering flexible deployment across operational planning, capital raises, M&A, and financial modeling.
- Accounting & Financial Planning: Day-to-day accounting services including controller oversight, bookkeeping, forensic accounting, and audit support. Revenue is generated through ongoing retainer or project-based engagements.
- Business Advisory: Advisory engagements covering M&A support, capital raise consultation, business valuations, and financial modeling. Delivered as project-based or ongoing strategic advisory retainers.
- Technology & Digital Consulting: ERP implementations, financial systems automation, and software integration services (e.g., QuickBooks Online, Salesforce). Includes SaaS Optics specialization and integration with QBO.
- Crypto Accounting & Blockchain: Specialized cryptocurrency accounting services including blockchain transaction processing, token accounting, digital asset valuations, and treasury management. Works with exchanges, token issuers, miners, NFT/Web3 companies, and infrastructure providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagements — no public tier structure |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
FireStone CFO product offering
Product offeringCore offering
FireStone CFO provides outsourced CFO consulting and financial services to small and mid-sized businesses generating $1M–$100M in revenue. The firm delivers fractional CFO leadership, accounting and financial planning, business advisory (M&A, capital raises, financial modeling), technology and digital consulting, and specialized cryptocurrency and blockchain accounting services.
Product overview
FireStone CFO is a bespoke financial services firm offering a portfolio of advisory and accounting services. The core offerings include Fractional CFO (executive-level financial leadership), Accounting & Financial Planning (controller, bookkeeping, forensic accounting, audit support), Business Advisory (M&A, capital raises, financial modeling), and Technology & Digital Consulting (ERP implementations, systems automation). A specialized sub-offering, Crypto Accounting & Blockchain Integration, provides digital asset accounting services including payment processing, token treasury management, and tax strategy. The services are delivered through a flexible model targeting small to mid-sized companies in traditional and emerging industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CFO Executive-level financial leadership services provided on a fractional, part-time, interim, or project basis, delivering in-house CFO capabilities without the cost of a full-time equivalent. Targeted at CEOs of high-growth small to mid-sized businesses.
- Accounting & Financial Planning Comprehensive accounting services including controller oversight, bookkeeping, financial planning, forensic accounting, and audit support for day-to-day financial operations of small to mid-sized businesses.
- Business Advisory Strategic financial guidance for complex decisions including M&A support, capital raises, financial modeling, business valuations, and post-merger integration. Delivered as project-based or ongoing strategic advisory retainers.
- Technology & Digital Consulting Finance technology advisory covering ERP implementations, financial systems automation, and integration services to streamline business processes and enable data-driven decisions, including SaaS Optics and QuickBooks Online specializations.
- Crypto Accounting & Blockchain Integration Specialized cryptocurrency and blockchain accounting services including digital asset payment processing, token treasury management, valuation, tax strategy, and blockchain transaction processing for crypto exchanges, token issuers, miners, and Web3 companies.
Companies that use FireStone CFO
Customer profileSegments5 records
Ideal customer profiles2 records
FireStone CFO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
FireStone CFO partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Major Crypto Accounting PlatformscoreFirestone CFO partners with all major crypto accounting platforms to integrate with clients' accounting software. These integrations enable seamless processing of blockchain transactions, digital asset valuations, token accounting, and treasury management for cryptocurrency clients.
- QuickBooks OnlinecoreFirestone CFO specializes in implementations and integrations with QuickBooks Online (QBO) as a core accounting platform for SMB and mid-market clients, providing financial systems automation and ERP-level integration.
- Bill.comsupportingBill.com is one of the platforms integrated and implemented by Firestone CFO for accounts payable/receivable automation and financial workflow management.
- ExpensifysupportingExpensify is implemented by Firestone CFO for expense management automation and integration with clients' financial systems.
- GustosupportingGusto is implemented for payroll system automation and HR/ payroll process integration as part of Firestone CFO's technology and digital consulting services.
- eShares (now Carta)supportingeShares (now Carta) is implemented for equity management and shareholder services as part of financial systems automation engagements.
- SalesforcesupportingSalesforce is implemented for CRM integration as part of the firm's financial systems automation and process centralization services.
- SaaS OpticscoreFirestone CFO specializes in SaaS Optics implementations and integrations. SaaS Optics is a SaaS metrics and analytics platform used by subscription businesses for ARR tracking, churn analysis, and cohort reporting — directly supporting the firm's SaaS and tech client segment.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
FireStone CFO competitors and assessment
Company assessmentDirect peers
- CFO Hub: Fractional CFO services for growth-stage and mid-sized companies. Similar engagement model and target customer profile.
- Bench: Online bookkeeping and accounting platform serving SMBs. Competes for the small business end of FireStone's customer base with a software-led delivery model.
- Auxilium: Outsourced finance and accounting services including fractional CFO for SMBs. Comparable service breadth across CFO, controller, and bookkeeping.
- Kruze Consulting: Fractional CFO and accounting firm serving venture-backed startups from seed through Series C. Closest direct competitor to FireStone in the VC-backed startup CFO niche.
- The CFO Centre: Global network of fractional CFOs serving SMBs and mid-market companies. Directly comparable fractional CFO model targeting similar client revenue bands.
- B2B CFO: Nationwide network of fractional CFOs serving privately held businesses. Closely comparable bespoke fractional CFO delivery model.
- Pilot: Tech-enabled bookkeeping, tax, and CFO services for startups and small businesses. Combines software with human CFOs, competing directly with FireStone in the startup segment.
Broad incumbents
- Andersen Tax: Large professional services firm with dedicated crypto and cannabis practices that compete with FireStone's niche vertical offerings at the higher end.
- Deloitte Crypto & Blockchain Services: Big Four firm with dedicated digital asset and Web3 advisory practices; broad incumbent competing for FireStone's larger crypto clients as the market matures.
Emerging players
- burlywood: Fractional CFO and bookkeeping services tailored to SaaS and tech-enabled businesses. Competes for FireStone's SaaS vertical clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FireStone CFO social profiles
Digital presenceFireStone CFO financial estimates
Financial estimateRevenue estimate
Valuation estimate
FireStone CFO leadership team
Management profileNumber of profiles
Profiles4 records
FireStone CFO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FireStone CFO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FireStone CFO
What does FireStone CFO do?
FireStone CFO provides outsourced CFO consulting and financial services to small and mid-sized businesses generating $1M–$100M in revenue. The firm delivers fractional CFO leadership, accounting and financial planning, business advisory (M&A, capital raises, financial modeling), technology and digital consulting, and specialized cryptocurrency and blockchain accounting services.
Is FireStone CFO a public or private company?
FireStone CFO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FireStone CFO founded?
FireStone CFO was founded in 2011. It employs 1 to 10 people.
Where is FireStone CFO based?
FireStone CFO is headquartered in Superior, United States, in the North America region.
How does FireStone CFO make money?
Five revenue lines are on record. Fractional CFO Services are the primary driver. The others are accounting & Financial Planning, business Advisory, technology & Digital Consulting and crypto Accounting & Blockchain.
Who are FireStone CFO's main competitors?
Direct peers on record are CFO Hub, Bench, Auxilium, Kruze Consulting, The CFO Centre, B2B CFO and Pilot. Broad incumbents are Andersen Tax and Deloitte Crypto & Blockchain Services. burlywood is listed as an emerging player.
Does FireStone CFO have an API?
No public API is recorded for FireStone CFO.
What industry is FireStone CFO in?
FireStone CFO's product category is Financial Advisory & Outsourced CFO Services. Its primary akta.pro industry code is BPAHABAE, Outsourced Finance & CFO Services, with a secondary code of BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting). Its NAICS code is 54161 and its SIC code is 6199.