General Compression
General Compression Limited is a privately-held New Zealand distributor and service provider of industrial air compressors, offering sales, hire, spare parts, and on-site maintenance across 16 branches from Whangarei to Invercargill for manufacturing, pharmaceutical, food processing, and energy customers.
- Company typePrivate
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What General Compression does
General Compression Limited is a privately-held New Zealand industrial air compressor distributor and service provider headquartered in Auckland, operating a 16-branch network spanning the country from Whangarei to Invercargill. The company distributes and services compressed air equipment under exclusive or primary NZ arrangements with multiple major OEMs including CompAir, Gardner Denver, VMAC, Ingersoll Rand, Hydrovane, and Sysadvance. Its product portfolio spans oil-lubricated rotary screw compressors (7.5–410 kW), oil-free compressors including the Quantima magnetic-bearing centrifugal line and DH/D series water-injected screw compressors, portable diesel and electric compressors, vehicle-mounted compressors, and complementary air treatment equipment (refrigerant and adsorption dryers, filtration, oil-water separators), plus on-site nitrogen and oxygen generators.
The business model is a hybrid of hardware resale, recurring service revenue, spare parts distribution, and equipment hire. General Compression sells new equipment via direct field sales through its branch network, an e-commerce online store, and a national phone line, supplemented by quote-based pricing. Certified technicians deliver on-site installation, preventive maintenance, and 24/7 emergency repair against a stocked spare parts inventory. Hire of diesel and electric compressors is described as New Zealand's largest modern fleet, providing usage-based revenue and a customer onboarding path for future equipment sales. The company also operates an Engineered Products division providing custom-designed compression equipment supported by in-house 3D modeling and finite element analysis, and sells SmartAir Lite and SmartAir Master control systems for multi-compressor network optimization.
Customers span industrial manufacturing, pharmaceutical and chemical processing, food and beverage, recycling, energy (including geothermal), aerospace and defense electronics, and construction/drilling, with named enterprise logos including Pacific Steel, Ngati Tuwharetoa Geothermal Assets, RF2M Technologies, Blair Drilling, Merck KGaA, Briers Recycling, BBC Studios, and AGA Rangemaster. Quantified outcomes emphasized by the company include 25–30% energy savings from regulated-speed compressors, 34% fuel savings from TurboScrew portable units, and 15% natural gas displacement via heat recovery, positioning the value proposition around total cost of ownership reduction rather than commodity equipment resale.
General Compression firmographics
Firmographics- Name
- General Compression
- Legal name
- General Compression Limited
- Website
- https://generalcompression.co.nz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- General Compression Limited is a privately-held New Zealand distributor and service provider of industrial air compressors, offering sales, hire, spare parts, and on-site maintenance across 16 branches from Whangarei to Invercargill for manufacturing, pharmaceutical, food processing, and energy customers.
- Ownership category
- akta.pro rank
General Compression industry classification
Industry- Product category
- Industrial Air Compressors
- NAICS
- Pump and Compressor Manufacturing (33391), Air and Gas Compressor Manufacturing (333912), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Pumps & Pumping Equipment (3561), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Air & Gas Compressors (General Purpose) (IMAHANAE)
- akta.pro secondary industries
- Process Gas & High-Pressure Compressors (IMAHANAF), Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where General Compression is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices15 records
Markets served
General Compression business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Air Compressor Sales: Sale of new air compressors including rotary screw, piston, centrifugal, vane, oil-free, and portable compressors from brands such as CompAir, Gardner Denver, VMAC, Ingersoll Rand, and Hydrovane.
- Air Compressor Service & Maintenance: On-site certified technician services for air compressor service, support, and maintenance plans to maximise productivity and reduce operating costs.
- Spare Parts Sales: Large inventory of compressor spare parts in stock for emergency 24/7 repairs and regular maintenance.
- Air Compressor Hire: New Zealand's largest, most modern range of diesel and electric air compressors for hire, as well as refrigerated air dryers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products and services priced via quotation system |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
General Compression product offering
Product offeringCore offering
General Compression is a New Zealand-based industrial air compressor solutions provider that distributes, services, and hires compressed air equipment from major brands including CompAir, Gardner Denver, VMAC, and Ingersoll Rand. The company operates 16 branches nationwide with certified technician support, maintenance plans, spare parts, custom engineered products, a rental fleet, and an online store.
Product overview
General Compression is a New Zealand distributor of industrial air compression equipment, offering a comprehensive portfolio of compressed air and gas solutions. The product range centers on CompAir-branded rotary screw compressors (L, L-RS, LB, L-TV series) ranging from 7.5 kW to 410 kW, oil-free compressors including DH, D, Ultima, and Quantima centrifugal models, and portable diesel/electric compressors. Supporting the core compression products are complementary air treatment systems including refrigerant and adsorption dryers (FXS, FXR, FXT, A-series), filtration (WS, LF ranges), oil-water separators, and nitrogen/oxygen generators. Intelligent control is provided through SmartAir Lite (up to 4 compressors) and SmartAir Master (up to 12 compressors) systems. The company also offers Spare Parts, Service & Repair, Maintenance Plans, Equipment Hire across 16 New Zealand locations, and custom Engineered Products with in-house 3D modeling and FEA capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Oil-Lubricated Rotary Screw Compressors
- Oil-Free Compressors
- Portable Compressors
- VMAC Vehicle Mounted Compressors
- Electric and Petrol Piston Compressors
- Compressed Air Treatment Equipment
- Nitrogen and Oxygen Generators
- SmartAir Controllers
- Air Compressor Service and Repair
- Air Compressor Hire
- Engineered Compressed Air Products
- Spare Parts
Quantifiable outcome
- Energy savings of up to 25% with variable speed regulated speed compressors
- +3 more outcomes
Companies that use General Compression
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
General Compression technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
General Compression partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CompAircoreGeneral Compression is a primary distributor for CompAir compressed air equipment in New Zealand, including rotary screw compressors, oil-free compressors, portable compressors, and SmartAir controller systems.
- Gardner DenvercoreGeneral Compression distributes Gardner Denver compressors and related equipment as part of their comprehensive product portfolio.
- VMACcoreGeneral Compression is a distributor for VMAC vehicle mounted compressors including G30, Raptor 60, PTO Driven, Hydraulic driven, and UNDERHOOD 70 models.
- Ingersoll RandcoreGeneral Compression distributes Ingersoll Rand products including Turbo TA series oil-free centrifugal compressors and power tools.
- SysadvanceminorGeneral Compression distributes Sysadvance modular oxygen generators and nitrogen generators for on-site gas generation.
- HydrovaneminorGeneral Compression distributes Hydrovane rotary vane compressors.
- Westpac Rescue HelicopterminorGeneral Compression is a proud corporate sponsor of the Westpac Rescue Helicopter service.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
General Compression competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks10 records
Key highlights7 records
Customer concentration
General Compression social profiles
Digital presenceGeneral Compression financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Compression leadership team
Management profileNumber of profiles
General Compression funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Compression M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Compression
What does General Compression do?
General Compression is a New Zealand-based industrial air compressor solutions provider that distributes, services, and hires compressed air equipment from major brands including CompAir, Gardner Denver, VMAC, and Ingersoll Rand. The company operates 16 branches nationwide with certified technician support, maintenance plans, spare parts, custom engineered products, a rental fleet, and an online store.
Is General Compression a public or private company?
General Compression is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was General Compression founded?
General Compression was founded in 2014. It employs 11 to 50 people.
Where is General Compression based?
General Compression is headquartered in Auckland, New Zealand, in the Oceania region.
How does General Compression make money?
Four revenue lines are on record. Air Compressor Sales are the primary driver. The others are air Compressor Service & Maintenance, spare Parts Sales and air Compressor Hire.
Does General Compression have an API?
No public API is recorded for General Compression.
What industry is General Compression in?
General Compression's product category is Industrial Air Compressors. Its primary akta.pro industry code is IMAHANAE, Air & Gas Compressors (General Purpose), with a secondary code of IMAHANAF, Process Gas & High-Pressure Compressors. Its NAICS code is 33391 and its SIC code is 3533.