The Spy Store
The Spy Store is a privately held Canadian specialty retailer selling GPS trackers, covert cameras, night vision, bug detectors, and surveillance equipment through four retail stores in Western Canada and a national e-commerce channel serving fleet, residential, and personal-security buyers.
- Company typePrivate
- Founded2004
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Spy Store does
The Spy Store is a Canadian privately held specialty retailer of surveillance and tracking equipment, headquartered in Surrey, British Columbia, and operating continuously for over 20 years. The company sells GPS trackers and data loggers, covert and outdoor cameras, night vision devices, audio recorders, bug detectors, listening devices, and related counter-surveillance and personal-protection products, sourced from third-party manufacturers rather than built in-house. Distribution is through four company-owned retail showrooms in Vancouver (two locations), Surrey, and Calgary, and through two e-commerce storefronts — gpstrackerscanada.com and thespystore.ca — that ship across Canada.
The core technology offering centers on GPS hardware: real-time trackers supporting 4G/LTE, GSM, and multi-constellation positioning (GPS, GLONASS, LBS, Beidou), with advertised features including IP65 waterproofing, magnetic mounting, sub-5m positioning accuracy, and battery standby ranging from weeks to up to three years. A 12-month mobile data subscription is bundled with most real-time SKUs at a stated $250 value, with renewal sold through the company's own website. Hardware price points range from approximately $189 to $398 CAD per device, with accessories priced around $39 CAD.
The business model combines one-time hardware sales with a recurring subscription component. Customers are segmented horizontally across commercial fleet operators and residential buyers (parents tracking teen drivers, pet owners, individuals monitoring personal assets). Marketing relies on content (the company blog), organic social (Facebook, Twitter, Instagram), and SEO targeting Canadian keywords for GPS and surveillance products. The Spy Store also operates GPS Tracker Canada as a dedicated division focused on the GPS tracking category, and previously traded as "The Spy Shop." The company is founder-owned with no external funding, no disclosed parent, and no public reporting.
The Spy Store firmographics
Firmographics- Name
- The Spy Store
- Legal name
- The Spy Store Inc.
- Website
- https://gpstrackerscanada.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Spy Store is a privately held Canadian specialty retailer selling GPS trackers, covert cameras, night vision, bug detectors, and surveillance equipment through four retail stores in Western Canada and a national e-commerce channel serving fleet, residential, and personal-security buyers.
- Ownership category
- akta.pro rank
The Spy Store industry classification
Industry- Product category
- Surveillance and GPS Tracking Equipment Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Smart Security & Surveillance (Cameras, Alarms, Sensors) Retail (CRACAGAC)
- akta.pro secondary industry
- Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)
Keywords
Where The Spy Store is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
The Spy Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- GPS Tracker Hardware Sales: One-time hardware sales of GPS trackers, GPS loggers, and related equipment. Products include real-time trackers ($239-$398 CAD), GPS loggers ($249-$319 CAD), and accessories.
- Mobile Data Subscriptions: 12-month mobile data subscription packages included with trackers ($250 value). Subscription provides uninterrupted tracking without surprise charges and enables renewal at competitive rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GPS Trackers - Real Time ($239-$398 CAD) |
| One time/ perpetual license | Pay-as-you-go | GPS Loggers ($249-$319 CAD) |
| Subscription | Annual | 12-Month Subscription Package Add-on |
| Unit Pricing | Pay-as-you-go | Accessories ($39 CAD) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
The Spy Store product offering
Product offeringCore offering
The Spy Store is a Canadian specialty retailer that sells GPS tracking devices (real-time trackers and data loggers) and a broad line of surveillance/spy equipment including covert cameras, audio recorders, bug detectors, night vision devices, and listening devices. Products are sold both through four company-owned retail showrooms in Vancouver, Surrey, and Calgary and through an e-commerce storefront that ships across Canada. Real-time GPS trackers are typically bundled with a 12-month mobile data subscription and managed through iOS/Android apps.
Product overview
The Spy Store offers GPS tracking solutions through two main product categories: Real-Time GPS Trackers and GPS Data Loggers. Real-Time GPS Trackers include the Slimmest GPS Tracker (9mm thin, IP65 waterproof), Asset GPS Tracker (3-year standby), Car Tracker (10000mAh battery), 4G Car Tracker, 4G OBD Car Tracker (plug-and-play), Multi-Purpose 4G LTE Tracking Device (supports CAT-M1/NB-IoT), and SIM Card Enabled Listening Device. GPS Loggers include the Car GPS Logger (120-hour recording) and Extended Battery GPS Logger (90 hours). Accessories include the Magnet Box for Multi-Purpose 4G LTE Tracker. Products are designed for commercial businesses and residential properties, targeting fleet management, asset tracking, vehicle monitoring, personal safety, and pet tracking applications across Canada. The company also offers a broader range of spy equipment including audio recorders, covert cameras, bug detectors, night vision, and surveillance systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Car GPS Logger with Free Magnet Box A GPS data logger that records up to 120 hours of GPS data viewable through Google Maps/Earth. Water-resistant with magnetic mounting capability. Priced at $249 CAD and ships with a free magnet box. Designed for users who need periodic location playback rather than continuous real-time monitoring.
- Slimmest GPS Tracker with 12-Month Subscription Package
- Asset GPS Tracker with 12-Month Subscription Package
- Car Tracker with 12-Month Subscription Package
- 4G Car Tracker with 12-Month Subscription Package
- 4G OBD Car Tracker with 12-Month Subscription Package
- Multi-Purpose 4G LTE Tracking Device
- Multi-Purpose 4G LTE Tracking Device - 6 Months Battery Pack
- SIM Card Enabled Car/Truck Listening Device
- Extended Battery GPS Logger
- Magnet Box for Multi-Purpose 4G LTE Tracker
- GPS Tracker 3G w/ 6 Month Battery Pack
- GPS Tracker 3G w/ 2 Month Battery Pack
- Car/Truck Vehicle Tracking GSM
- Audio Recorders
- Bug Detectors and Counter Surveillance
- Car Cameras
- Covert Video (Battery Operated)
- Covert WiFi IP Cameras
- Digital Camera Packages
- HD Security Cameras
- Hidden Nanny Cameras
- Listening Devices and Audio Transmitters
- Mini Spy Cameras
- Night Vision Devices
- Outdoor IP Cameras
- Pinhole Cameras
- Police Scanners and Frequency Counters
- Digital Video Recorders
Quantifiable outcome
- Products work reliably in Canada's cold climate
- +2 more outcomes
Companies that use The Spy Store
Customer profileSegments3 records
Ideal customer profiles2 records
The Spy Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Spy Store partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Spy Store competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Spy Store social profiles
Digital presenceThe Spy Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Spy Store leadership team
Management profileNumber of profiles
The Spy Store subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Spy Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Spy Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Spy Store
What does The Spy Store do?
The Spy Store is a Canadian specialty retailer that sells GPS tracking devices (real-time trackers and data loggers) and a broad line of surveillance/spy equipment including covert cameras, audio recorders, bug detectors, night vision devices, and listening devices. Products are sold both through four company-owned retail showrooms in Vancouver, Surrey, and Calgary and through an e-commerce storefront that ships across Canada. Real-time GPS trackers are typically bundled with a 12-month mobile data subscription and managed through iOS/Android apps.
Is The Spy Store a public or private company?
The Spy Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Spy Store founded?
The Spy Store was founded in 2004. It employs 11 to 50 people.
Where is The Spy Store based?
The Spy Store is headquartered in Surrey, Canada, in the North America region.
How does The Spy Store make money?
Two revenue lines are on record. GPS Tracker Hardware Sales are the primary driver. The others are mobile Data Subscriptions.
Does The Spy Store have an API?
No public API is recorded for The Spy Store.
What industry is The Spy Store in?
The Spy Store's product category is Surveillance and GPS Tracking Equipment Retail. Its primary akta.pro industry code is CRACAGAC, Smart Security & Surveillance (Cameras, Alarms, Sensors) Retail, with a secondary code of CRAMAAAE, Outdoor Navigation, Safety & Survival Gear Retail. Its NAICS code is 4492 and its SIC code is 5399.