What Derma Roller does

Dermaroller GmbH is a privately held, family-owned German manufacturer and direct-to-consumer skincare company headquartered in Wolfenbüttel, founded in 1998. It invented the microneedling category and markets itself as the producer of the original Dermaroller®, a handcrafted home-use device featuring 0.2mm atraumatic stainless steel needles that create micro-punctures in the epidermis to stimulate collagen and elastin production, microcirculation, and enhanced absorption of topical skincare actives. The product portfolio centers on two roller lines (Original Home Care HC902 and XCellarisPro) plus an ecosystem of complementary skincare products organized under two sub-brands: New Natural Line (hyaluronic acid, Matrixyl, Vitamin C, marketed for natural daily use) and XCellarisPro (copper tripeptide and Matrixyl 3000, targeted at mature skin and professional cosmetologists). The company also sells a clinically validated hair growth regimen (Hair Lotion and Professional Hair Treatment) supported by a 2024 DERMATEST GmbH 16-week study demonstrating 22% increased hair growth and 62% volume improvement.

The business operates a direct-to-consumer model primarily through its own e-commerce storefront (dermaroller.com/shop), with English and German language support and international shipping. Pricing spans roughly €14.95 for consumables (Roller Cleaner) to €433.34 for premium bundled concept regimens, with discount bundles commonly offering 30%+ savings. Customers are individual end-consumers seeking at-home anti-aging, acne-scar reduction, pore refinement, and (more recently) hair growth solutions; a secondary professional segment (cosmetologists, dermatologists, beauty salons) is served via the XCellarisPro line. Distribution is primarily online, supplemented by a store locator function suggesting some physical retail/partner presence. Marketing is driven by content (knowledge base blog), customer reviews, multi-platform organic social (TikTok, Instagram, Facebook, YouTube, LinkedIn), and influencer collaborations.

The company has no disclosed institutional investors, funding rounds, or M&A activity, and operates with 11–50 employees as a medium-sized family business. Cumulative scale metrics — 771,507 products sold and 54,509 satisfied customers worldwide — indicate a niche but established global consumer brand. Revenue is not publicly disclosed; the firm's CE certification, Made-in-Germany manufacturing, triple quality control, and clinical evidence base form the core defensibility against low-cost Far East competitors in the same category.

Name

Derma Roller

Legal name

Dermaroller GmbH

Website

https://dermaroller.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Dermaroller GmbH is a German family-owned manufacturer and direct-to-consumer skincare company that invented home-use microneedling, selling the Original Dermaroller® device and complementary serums, ampoules, masks, and a clinically validated hair growth regimen to individual consumers and professional cosmetologists worldwide.

Ownership category

akta.pro rank

Product category

Microneedling Skincare Devices

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Microneedling / Collagen Induction Therapy (HSALADAI)

Keywords

• Microneedling skincare devices
• Anti-aging skincare products
• At-home beauty devices
• Cosmetic roller tools
• Dermal treatment products

Headquarters

HQ city

Wolfenbüttel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C): Dermaroller generates revenue primarily through direct-to-consumer online sales via its e-commerce storefront (dermaroller.com/shop). Products include dermarollers, serums, ampoules, masks, cleansers, and bundled sets at various price points ranging from approximately €14.95 to €433.34.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Dermaroller GmbH manufactures and sells the Original Dermaroller, a 0.2mm microneedling device handcrafted in Germany, along with a complementary line of skincare products (hyaluronic acid serums/ampoules, face masks, cleansers, moisturizers, and hair growth treatments). The company invented microneedling and sells complete regimens under the New Natural Line (gentle, natural ingredients) and XCellarisPro (professional-grade, intensive anti-aging) sub-brands, targeting both individual consumers and skincare professionals.

Product overview

Dermaroller GmbH is the inventor of microneedling and offers a comprehensive skincare ecosystem centered around its original microneedling devices. The product portfolio consists of two core device lines (Original Home Care Dermaroller HC902 and XCellarisPro) supplemented by complementary skincare products across two sub-brands. The New Natural Line collection uses natural ingredients like hyaluronic acid, Matrixyl, and vitamin C for gentle daily care, while the XCellarisPro collection targets professional and mature skin with copper tripeptide and Matrixyl 3000. Key products include microneedling rollers (0.2mm needle length for safe home use), hyaluronic acid serums (in ampoules and dispenser formats), face masks, cleansers, moisturizers, hair growth treatments, and various bundle sets. All devices are handcrafted in Germany with triple quality control and CE certification.

Differentiator

Problem solved

Functional benefit

Brands

• New Natural Line: Gentle skincare collection based on natural ingredients including hyaluronic acid, matrixyl, and vitamin C. Suitable for all skin types with anti-aging benefits.
• XCellarisPRO

Products and services

• Original Home Care Dermaroller (HC902) The original microneedling device with 0.2mm stainless steel needles for home use. Stimulates blood circulation, removes dead skin cells, and enhances absorption of skincare products. Rated for up to 50 applications with proper care.
• XCellarisPro Home Care Dermaroller Professional-grade microneedling roller handcrafted in Germany with 0.2mm atraumatic stainless steel needles, designed for home use with up to 50 applications per device.
• Hyaluronic Ampoules Highly concentrated hyaluronic acid serum in individual ampoules for daily skincare. Moisturizes skin, stimulates collagen and elastin production, and reduces fine lines and wrinkles. Available in 7-pack and 30-pack sizes.
• Hyaluronic Acid in Dispenser Hyaluronic acid serum in pump dispenser format for daily application. Provides intensive moisture and anti-aging benefits in a more practical format than ampoules.
• Dermaroller Face Mask Sheet mask infused with Hyaluronic Acid and Matrixyl for long-lasting moisture. Deeply hydrates skin, promotes collagen production, and provides a cooling, refreshing effect. Available in 5-pack and 10-pack sizes.
• Skin Cleanser Gentle facial cleanser with coconut glucoside, aloe vera, and rice extract. Removes excess sebum, makeup, and dead skin cells without drying out the skin; prepares skin for optimal skincare absorption.
• Roller Cleaner Spray Alcohol-free cleaning spray developed specifically for the Original Dermaroller. Removes germs and skin flakes, ensures hygienic application, and inhibits microorganism development.
• Hyal C Serum Anti-aging serum combining hyaluronic acid and vitamin C with niacinamide. Increases skin moisture, promotes collagen formation, protects against free radical damage, and reduces wrinkles and acne scars.
• Moisturizer ACE Day cream with vitamins A, C, and E combined with sweet almond oil, safflower oil, jojoba, and hyaluronic acid. Protects skin barrier, maintains moisture balance, and provides anti-aging benefits.
• XCellarisPro Pure HA Professional-grade serum with hyaluronic acid, copper tripeptide, and Matrixyl. Reduces wrinkles, stimulates cell growth, increases collagen content, and protects skin from environmental damage. Packaged in 7 individual ampoules.
• XCellarisPro CC Cream SPF 30 Tinted day cream with SPF 30, Matrixyl, and copper tripeptide. Combines skincare with foundation effect, corrects redness and skin imperfections, improves elasticity, and offers UV protection.
• XCellarisPro Hair Lotion Hair growth lotion with biotin, caffeine, and ginseng. Clinically proven to increase hair growth by 22% and make hair up to 62% more voluminous when combined with Dermaroller use.
• XCellarisPro Professional Hair Treatment Professional 8-week hair treatment with caffeine, taurine, essential amino acids, and B vitamins. Strengthens and revitalizes hair and delivers nutrients for healthy hair growth.
• XCellarisPro HA Treat Anti-aging serum for mature skin, providing intense moisture and stimulating skin renewal. Light texture that absorbs quickly and leaves skin feeling soft and fresh.
• Home Care Dermaroller + Roller Cleaner Set Bundle containing the Original Home Care Dermaroller HC902 and Roller Cleaner Spray, providing everything needed for safe and hygienic microneedling at home.
• Hyaluron Ampoules + Dermaroller Set Combination set with Original Home Care Dermaroller, 30 hyaluronic ampoules, and roller cleaner. Combines microneedling with intensive moisturizing to reduce fine lines, wrinkles, and promote a radiant complexion.
• Home Care Essentials Set Budget bundle with Roller Cleaner, Face Mask, and Hyaluronic Ampoule. Essential products for a complete microneedling skincare routine at home.

Quantifiable outcome

• 22% more hair growth on treated areas (clinically proven by DERMATEST GmbH, 16-week study 2024, No. 2308112762)
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DERMATEST GmbHcoreOthers · 1 January 2024DERMATEST GmbH is a medical specialist and dermatological testing organization that conducted a 16-week clinical-dermatological study (2024, Report No. 2308112762) on the efficacy of Dermaroller's hair growth products (Hair Lotion, Hair Treatment, and Dermaroller combination). The study clinically proves that on average 22% more hair grows on treated areas and hair is up to 62% more voluminous and stronger. This third-party clinical validation is a cornerstone of Dermaroller's evidence-based marketing claims.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dr. Dennis Gross Skincare: Dr. Dennis Gross combines clinical skincare with at-home devices (e.g., DRx SpectraLite) sold DTC; broader portfolio but overlaps Dermaroller in clinical-grade skincare-device category.
• FOREO: FOREO is an established beauty-device brand (cleansing, microcurrent, LED masks) sold DTC globally; broader skincare-device portfolio than Dermaroller but shares target consumer and DTC channel strategy.
• CurrentBody Skin: CurrentBody is a beauty-tech retailer and brand owner selling at-home clinical devices (LED, microneedling) DTC; partial category overlap with Dermaroller via device-led skincare regimens.

Direct peers

• Environ Skin Care: Environ sells a roller-based skincare system plus vitamin-based cosmeceuticals primarily through skincare professionals; comparable microneedling-plus-serum regimen with a similar professional/B2B channel emphasis.
• Dr. Pen (Dr. Pen USA): Dr. Pen sells motorized microneedling pens direct and through Amazon globally; directly competes with Dermaroller's HC902 in the home-microneedling category with overlapping consumer base.
• Dermapen World / Dermapen 4: Crown Aesthetics' SkinPen (formerly Dermapen) is a regulated microneedling device brand sold through professionals and clinics — directly comparable microneedling category leader in the clinical/medical channel.
• BeautyBio GloPro: BeautyBio's GloPro is a direct microneedling device sold via DTC e-commerce — same product category, similar premium positioning, and similar influencer-led marketing playbook as Dermaroller.

Emerging players

• MDerma: MDerma sells German-engineered microneedling pens for home and professional use, with overlapping product design (stainless-steel needles) and a similar quality-vs-cheap-copies positioning.
• SkinStylus (by SylfirmX): SkinStylus/SylfirmX is a professional-grade microneedling + RF platform; operates in the same microneedling treatment category but skews toward clinics and medspas, complementing Dermaroller's home-use focus.

Others

• Almirón / Institut Esthederm (NAOS group): Institut Esthederm is a French dermo-cosmetics house selling professional and home skincare; comparable dermocosmetic positioning with microneedling-aligned claims, more focused on formulations than devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dermarollertheoriginal
• Facebookfacebook.com/dermaroller
• LinkedInlinkedin.com/company/dermaroller-gmbh
• Instagraminstagram.com/dermaroller_theoriginal
• TikToktiktok.com/@dermaroller_theoriginal
• Xx.com/Dermaroller

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Derma Roller