Atlantic American Employee Benefits
Atlantic American Employee Benefits is the voluntary benefits division of Bankers Fidelity Life Insurance Company, distributing group accident, critical illness, hospital indemnity, short-term disability, and whole life insurance to U.S. employers through brokers and the MyCoverage portal.
- Company typePrivate
- Founded1950
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Atlantic American Employee Benefits does
Atlantic American Employee Benefits (AAEB) is the voluntary benefits division of Bankers Fidelity Life Insurance Company, which is in turn a subsidiary of the privately held Atlantic American Corporation. Operating from Atlanta, Georgia, AAEB distributes a portfolio of five core group voluntary supplemental insurance products — Group Accident, Group Critical Illness, Group Hospital Indemnity, Group Short-Term Disability, and Group Whole Life — through a broker/producer channel to U.S. employers. The products are designed to supplement major medical coverage by paying fixed cash benefits for covered accidents, critical illness diagnoses, hospital stays, disabilities, and permanent life events, with all products underwritten on a guaranteed-issue basis.
AAEB runs on a recurring premium revenue model, with employer and employee premiums collected via payroll deduction. Its go-to-market is broker-led, supplemented by direct employer outreach and a self-service MyCoverage portal (mycoverage.atlam.com) that allows individual policyholders to view coverage, file claims, and manage their policies 24/7. The company's stated "Technology First" distribution strategy is centered on integrating its products with third-party benefits administration platforms, enrollment companies, and payroll systems, rather than on building proprietary AI or data capabilities.
AAEB is backed by the long underwriting history of Bankers Fidelity (more than 65 years) and the broader Atlantic American Corporation group (nearly 200 years of cumulative experience across life, health, property and casualty subsidiaries). The division adopted the Atlantic American Employee Benefits brand in May 2021. With 51–100 employees and no disclosed outside funding, AAEB operates as a stable, mature insurance distribution franchise focused on incremental product and channel expansion rather than transformative growth.
Atlantic American Employee Benefits firmographics
Firmographics- Name
- Atlantic American Employee Benefits
- Legal name
- Atlantic American Employee Benefits, a division of Bankers Fidelity Life Insurance Company
- Website
- https://aaemployeebenefits.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Atlantic American Employee Benefits is the voluntary benefits division of Bankers Fidelity Life Insurance Company, distributing group accident, critical illness, hospital indemnity, short-term disability, and whole life insurance to U.S. employers through brokers and the MyCoverage portal.
- Ownership category
- akta.pro rank
Atlantic American Employee Benefits industry classification
Industry- Product category
- Voluntary Supplemental Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Insurance Carriers and Related Activities (524), Insurance Agencies and Brokerages (524210), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Accident & Health Insurance (6321), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)
- akta.pro secondary industries
- Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Worksite Hospital Indemnity Insurance (FSAIAMAB), Worksite Supplemental Life Insurance (Voluntary Life) (FSAIAMAF), Residual / Partial Disability & Return-to-Work Benefits (FSAIAIAH)
Keywords
Where Atlantic American Employee Benefits is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic American Employee Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Voluntary Insurance Premiums: Atlantic American Employee Benefits generates revenue through insurance premiums collected from employers and employees on their voluntary benefit products including group accident, critical illness, hospital indemnity, short-term disability, and whole life insurance. Premiums are collected through payroll deduction, making it a recurring revenue stream. The company is the voluntary benefits division of Atlantic American Corporation, underwritten by Bankers Fidelity Life Insurance Company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing through broker channel |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Atlantic American Employee Benefits product offering
Product offeringCore offering
Atlantic American Employee Benefits designs, underwrites, and distributes a portfolio of voluntary, group supplemental insurance products — Accident, Critical Illness, Hospital Indemnity, Short-Term Disability, and Whole Life — to employer clients via brokers. Policies pay fixed cash benefits to covered employees to offset out-of-pocket costs not covered by major medical insurance, with premiums collected through payroll deduction.
Product overview
Atlantic American Employee Benefits is a voluntary benefits division of Bankers Fidelity Life Insurance Company offering five core supplemental insurance products: Group Accident, Group Critical Illness, Group Hospital Indemnity, Group Short-Term Disability, and Group Whole Life. These products are designed to supplement major medical insurance by helping employees cover out-of-pocket expenses such as deductibles, co-pays, and non-reimbursed medical costs. The company also provides a digital self-service platform (MyCoverage Portal) for policy administration, claims filing, and benefit management. Products are distributed through brokers and integrate with employer HR and benefits administration systems.
Differentiator
Problem solved
Functional benefit
Brands
- MyCoverage: Secure online portal for policyholders to view coverage, file claims, and manage their policies 24/7.
Products and services
- Group Accident Accident protection insurance that pays a fixed benefit for covered accidents, injuries, or treatments received, helping cover out-of-pocket costs such as co-pays and deductibles not fully covered by major medical insurance. Sold to employer clients through brokers as a voluntary employee benefit.
- Group Critical Illness Fixed-benefit plan providing a lump-sum cash benefit upon diagnosis of specified critical illnesses including heart attack, stroke, major organ failure, and cancer, covering over eighty-five conditions. Distributed to employers through brokers as voluntary employee coverage.
- Group Hospital Indemnity Hospital coverage providing benefits for expenses associated with hospital stays due to covered accidents or sickness, with an HSA-compatible plan covering hospital admission and confinement and non-HSA plans covering up to 30 additional benefits. Sold to employers through brokers.
- Group Short-Term Disability Disability insurance providing monthly benefit amounts in $100 increments from $300 up to $6,000 or 67% of income, whichever is less, for employees unable to work due to illness or injury. Sold to employers through brokers as voluntary employee coverage.
- Group Whole Life Permanent life insurance to age 120 with guaranteed premiums that never increase, guaranteed death benefit, and living care benefits for chronic illness, including an Accelerated Death Benefit for Chronic Illness Rider and Waiver of Premium for Disability Rider. Distributed to employers through brokers.
- MyCoverage Portal Secure online portal providing 24/7 self-service access for policyholders to view coverage and benefit information, file claims, download forms and Explanations of Benefits, check claim status and history, update communication preferences, and contact the home office. Individual certificates are delivered electronically through this portal.
Quantifiable outcome
- 73% of employees say a wider benefit offering would keep them at their present employers longer
- +1 more outcomes
Companies that use Atlantic American Employee Benefits
Customer profileSegments3 records
Ideal customer profiles2 records
Atlantic American Employee Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Atlantic American Employee Benefits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Enrollment CompaniescoreAtlantic American Employee Benefits partners with enrollment companies as part of their Technology First distribution strategy. These partnerships enable seamless integration for employee enrollment in voluntary benefits products.
- Benefits Administration VendorscorePartnerships with benefits administration vendors allow Atlantic American products to integrate with employer benefits technology platforms, enabling streamlined administration and reduced friction for HR teams.
- Payroll FirmscoreIntegration with payroll firms enables payroll deduction for premium collection, simplifying the payment process for employees and administrative burden for employers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Atlantic American Employee Benefits competitors and assessment
Company assessmentDirect peers
- Unum Group: Unum is a major provider of group disability, life, accident, and critical illness insurance sold through brokers to employer clients. Unum's Colonial Life subsidiary operates almost identically to AAEB in the worksite voluntary channel, making Unum the closest publicly-traded peer.
- Aflac: Aflac is the dominant US worksite voluntary benefits carrier, offering group accident, critical illness, hospital indemnity, and supplemental health products through broker and employer channels. Directly comparable to AAEB in product mix, broker distribution, and target employer customers, though at vastly greater national scale.
- Allstate Benefits: Allstate Benefits (formerly American Heritage Life Insurance) sells voluntary accident, critical illness, hospital indemnity, disability, and life products through employer/worksite broker channels. Same product mix and distribution motion as AAEB, with the backing of a national brand.
- Colonial Life: Colonial Life, a Unum subsidiary, is a dedicated worksite voluntary benefits carrier selling accident, critical illness, hospital indemnity, disability, and life insurance through brokers to employer groups. Nearly identical product portfolio and distribution model to AAEB, making it the most directly comparable direct peer.
- ManhattanLife: ManhattanLife is a regional-focused carrier selling supplemental health, accident, hospital indemnity, and life insurance products through independent agents and brokers. Directly comparable to AAEB in product mix and broker distribution, and similarly mid-sized with a regional footprint.
- Globe Life: Globe Life operates supplemental life and health insurance subsidiaries (including Globe Life And subsidiaries like Liberty National) targeting middle-income American families through agent and worksite channels. Comparable to AAEB in selling simplified-issue voluntary supplemental products, with significant agent/broker distribution overlap.
Broad incumbents
- Lincoln Financial Group: Lincoln Financial provides group life, disability, dental, and voluntary benefits through employer and broker channels. Comparable to AAEB in employer-sponsored supplemental offerings, though with a broader portfolio including annuities and retirement products and a national footprint.
- MetLife: MetLife is one of the largest US group benefits carriers, offering group life, disability, dental, accident, and voluntary supplemental products through brokers and employer channels. Overlaps with AAEB across the group voluntary portfolio but operates as a broad diversified carrier with much greater scale and geographic reach.
- Cigna Group: Cigna is a major national health insurer with significant supplemental and voluntary benefits offerings alongside its core medical business. Comparable to AAEB in providing employer-sponsored ancillary benefits, but operates at massive scale and across all commercial health insurance lines rather than specializing in voluntary worksite products.
Regional players
- USAble Life: USAble Life is a regional group life, disability, and supplemental health carrier serving employers primarily in the South and Southeast United States through broker distribution. Directly comparable to AAEB in regional focus, employer-sponsored benefits, and broker-led distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Atlantic American Employee Benefits social profiles
Digital presenceAtlantic American Employee Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic American Employee Benefits leadership team
Management profileNumber of profiles
Atlantic American Employee Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic American Employee Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic American Employee Benefits
What does Atlantic American Employee Benefits do?
Atlantic American Employee Benefits designs, underwrites, and distributes a portfolio of voluntary, group supplemental insurance products — Accident, Critical Illness, Hospital Indemnity, Short-Term Disability, and Whole Life — to employer clients via brokers. Policies pay fixed cash benefits to covered employees to offset out-of-pocket costs not covered by major medical insurance, with premiums collected through payroll deduction.
Is Atlantic American Employee Benefits a public or private company?
Atlantic American Employee Benefits is a private company. It is classified as corporate owned and is currently operating.
When was Atlantic American Employee Benefits founded?
Atlantic American Employee Benefits was founded in 1950. It employs 51 to 100 people.
Where is Atlantic American Employee Benefits based?
Atlantic American Employee Benefits is headquartered in Atlanta, United States, in the North America region.
How does Atlantic American Employee Benefits make money?
One revenue line is on record: voluntary Insurance Premiums.
Who are Atlantic American Employee Benefits's main competitors?
Direct peers on record are Unum Group, Aflac, Allstate Benefits, Colonial Life, ManhattanLife and Globe Life. Broad incumbents are Lincoln Financial Group, MetLife and Cigna Group. USAble Life is listed as a regional player.
Does Atlantic American Employee Benefits have an API?
No public API is recorded for Atlantic American Employee Benefits.
What industry is Atlantic American Employee Benefits in?
Atlantic American Employee Benefits's product category is Voluntary Supplemental Insurance. Its primary akta.pro industry code is HLAEAAAK, Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness), with a secondary code of FSAIAKAF, Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid). Its NAICS code is 524114 and its SIC code is 6321.