ProGrace
ProGrace International is a 501(c)(3) nonprofit founded in 2016 that develops and distributes a Jesus-centered theological framework to help individual Christians and pregnancy-resource organizations engage abortion conversations beyond the pro-life and pro-choice binary through courses, a book, a podcast, and guides.
- Company typePrivate
- Founded2016
- HeadquartersWheaton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ProGrace does
ProGrace International is a 501(c)(3) nonprofit organization founded in 2016 by Angela Weszely and headquartered in Wheaton, Illinois. The organization develops and distributes a proprietary theological framework that frames the abortion conversation through a Jesus-centered, grace-centered approach designed to transcend the pro-life and pro-choice political binary and affirm equal value and dignity for both women and children. ProGrace serves two primary customer segments: individual Christians across denominational and political backgrounds who feel underserved by partisan frameworks, and pregnancy resource centers, pregnancy care centers, and other direct service organizations seeking to align staff and reduce political entanglement in their work.
The product suite is built around the ProGrace Framework and includes the Discover ProGrace free 4-part e-course for individuals, the Equip Program organizational membership ($499/year) for direct service providers, the Reframing the Questions video podcast, the Becoming ProGrace book by Angela Weszely, and free Conversation and Discussion Guides. Content is delivered through the organizer's website via a simple app accessible on phone or desktop, with the podcast distributed on YouTube, Spotify, and Apple Podcasts, and the book sold through Amazon. There is no proprietary technology platform, AI/ML, API, or SDK underpinning the offerings.
ProGrace operates a hybrid revenue model anchored by charitable contributions (one-time gifts, recurring donations, DAF grants, QCDs, stock, crypto, and estate/legacy gifts) with supplemental commercial revenue from the $499/year Equip Program membership and Amazon book sales. The go-to-market is community-led: a free e-course functions as a top-of-funnel lead magnet into an online community, while founder-led speaking engagements at churches and conferences drive awareness and organizational pipeline. The organization is governed by a Board of Directors and supported by an Advisory Board that includes academic and practitioner figures from Fuller Theological Seminary, Wheaton College, and direct-service organizations such as Hope Women's Center Arizona.
ProGrace firmographics
Firmographics- Name
- ProGrace
- Legal name
- ProGrace International
- Website
- https://prograce.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProGrace International is a 501(c)(3) nonprofit founded in 2016 that develops and distributes a Jesus-centered theological framework to help individual Christians and pregnancy-resource organizations engage abortion conversations beyond the pro-life and pro-choice binary through courses, a book, a podcast, and guides.
- Ownership category
- akta.pro rank
ProGrace industry classification
Industry- Product category
- Faith-Based Education and Ministry Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Services (611), Educational Support Services (6117)
- akta.pro primary industry
- Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)
- akta.pro secondary industry
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)
Keywords
Where ProGrace is headquartered
LocationHeadquarters
- HQ city
- Wheaton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProGrace business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Equip Program Membership: Annual membership for direct service organizations to access the Equip program, including customized Discover ProGrace course, library of resources, and continuous support from ProGrace team. Priced at $499 per year per organization.
- Book Sales - Becoming ProGrace: Sale of the book 'Becoming ProGrace: Expanding the Abortion Conversation Beyond Life Versus Choice' by Angela Weszely, available on Amazon.
- Donations and Charitable Contributions: ProGrace accepts donations from individuals and partners. The organization provides options for one-time gifts, recurring donations, DAF grants, QCDs, stock donations, crypto donations, and estate/legacy gifts. EIN: 81-3366641 (ProGrace International).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Discover Program - Free 4-part e-course |
| Subscription | Annual | Equip Program - Yearlong organizational membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
ProGrace product offering
Product offeringCore offering
ProGrace provides faith-based educational programs and resources built around a proprietary Jesus-centered theological framework for engaging the abortion conversation. Its core offerings include the free Discover ProGrace 4-part e-course for individuals, the $499/year Equip Program membership for pregnancy organizations and direct service providers, the "Becoming ProGrace" book sold on Amazon, and the Reframing the Questions podcast/video series.
Product overview
ProGrace is a faith-based educational organization offering a multi-product suite centered on a Jesus-centered framework for engaging in the abortion conversation. The core portfolio includes: (1) Discover ProGrace, a free 4-part e-course for individuals; (2) Equip Program, a paid online course and community for pregnancy organizations and direct service providers; (3) Reframing the Questions podcast, a video series hosted by Angela Weszely; (4) the book 'Becoming ProGrace' by Angela Weszely; and (5) free resources including a Conversation Guide and Discussion Guide. All offerings are unified by the ProGrace Framework, a theological approach rooted in scripture and the example of Jesus that transcends the pro-life/pro-choice binary. Programs range from free individual learning to $499/year organizational memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover ProGrace A free 4-part e-course that helps individuals reframe and navigate the abortion conversation through a Jesus-centered lens. Includes teaching videos, reflection prompts, and access to the ProGrace online community. Designed for Christians across denominational and political backgrounds seeking a framework rooted in historic Christianity.
- Equip Program An online course and yearlong community for pregnancy organizations and direct service providers, priced at $499 per year per organization. Provides a customized Discover ProGrace course, a library of specially designed resources, and continuous support from the ProGrace team for implementing a grace-centered approach.
- Reframing the Questions Podcast A video podcast series hosted by Angela Weszely featuring conversations applying the ProGrace framework to the abortion conversation with diverse Christian voices. Includes 6 episodes covering core framework topics and is available on YouTube, Spotify, and Apple Podcasts.
- Becoming ProGrace (Book) A book authored by Angela Weszely that articulates a uniquely Christian response to abortion, calling readers to take on the character of Christ rather than trying to change others. Published on Amazon as an ebook and offers substantive answers to questions about affirming the image of God and navigating tension in Christian values.
- ProGrace Conversation Guide A free downloadable resource providing language and practical tips to help individuals navigate conversations about abortion with grace, based on the ProGrace framework.
- Becoming ProGrace Discussion Guide A free guide designed to help groups lead conversations marked by grace, compassion, and biblical truth around the Becoming ProGrace book content.
Quantifiable outcome
- Organizations report improved staff alignment around shared theological values
- +4 more outcomes
Companies that use ProGrace
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ProGrace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProGrace partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Fuller Theological Seminary - Center for Peacebuilding and Conflict TransformationcoreChristy Vines serves as Executive Director of the Center for Peacebuilding and Conflict Transformation at Fuller Theological Seminary and is featured on ProGrace's Advisory Board. The partnership connects ProGrace with academic theological training and peacebuilding expertise.
- Hope Women's Center ArizonacoreTammy Abernethy, CEO of Hope Women's Center Arizona, serves on the Advisory Board. The organization uses the Equip Program and has provided testimonials about transformational impact on staff, volunteers, and women served. Hope Women's Center represents a model pregnancy organization partner.
- Wheaton CollegeminorRev. Amy Peeler, PhD, New Testament professor at Wheaton College, ordained Episcopal priest, and author serves on the Advisory Board. Provides theological academic credibility and perspective.
- One America MovementminorListed as a trusted partner under the 'Conversation' category. Works toward Christian unity across political divides, aligning with ProGrace's mission to bridge denominational and political differences.
- AND CampaignminorListed as a trusted partner under the 'Conversation' category. Christian organization engaging culture and politics, aligning with ProGrace's approach to transcending political frameworks.
- CC Public LifeminorListed as a trusted partner under the 'Conversation' category. Organization focused on faithful citizenship and public life engagement.
- AvailminorListed as a trusted partner under the 'CARE' category. Provides support services for women. CEO Chris Whitford contributed a review of Becoming ProGrace book. Avail uses ProGrace framework in their organizational approach.
- Every Mother's AdvocateminorListed as a trusted partner under the 'CARE' category. Direct service organization connecting with ProGrace's network of pregnancy organizations.
- YoungLivesminorListed as a trusted partner under the 'CARE' category. Youth ministry organization for young moms, aligning with ProGrace's focus on supporting women and children.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
ProGrace competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
ProGrace social profiles
Digital presenceProGrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProGrace leadership team
Management profileNumber of profiles
Profiles10 records
ProGrace funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProGrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProGrace
What does ProGrace do?
ProGrace provides faith-based educational programs and resources built around a proprietary Jesus-centered theological framework for engaging the abortion conversation. Its core offerings include the free Discover ProGrace 4-part e-course for individuals, the $499/year Equip Program membership for pregnancy organizations and direct service providers, the "Becoming ProGrace" book sold on Amazon, and the Reframing the Questions podcast/video series.
Is ProGrace a public or private company?
ProGrace is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ProGrace founded?
ProGrace was founded in 2016. It employs 11 to 50 people.
Where is ProGrace based?
ProGrace is headquartered in Wheaton, United States, in the North America region.
How does ProGrace make money?
Three revenue lines are on record. Equip Program Membership is the primary driver. The others are book Sales - Becoming ProGrace and donations and Charitable Contributions.
Who are ProGrace's main competitors?
Care Net is listed as a direct peer.
Does ProGrace have an API?
No public API is recorded for ProGrace.
What industry is ProGrace in?
ProGrace's product category is Faith-Based Education and Ministry Services. Its primary akta.pro industry code is BPAGAJAD, Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis), with a secondary code of MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides). Its NAICS code is 813.