PUES Corporation

What PUES Corporation does

PUES Corporation (株式会社ピューズ) is a privately held Japanese engineering company, founded in 1999 and headquartered in Shin-Yokohama, with additional offices in Atsugi and the Kyoto Innovation Center (PICK). The firm specializes in end-to-end electric vehicle (EV) research, development, manufacturing, and testing, organized around six capability domains: motor and inverter development, battery system development, charging system development, control system development, CAE/model-based analysis, and intelligent/autonomous technology development. The company also markets a portfolio of original products (onboard chargers, battery management systems, rapid charging interfaces, insulation deterioration detection boards, engine-generator replacement battery systems) alongside authorized Japan distribution of European and North American EV powertrain brands BRUSA HyPOWER, BRUSA Technology, DMC, and Motion Applied.

PUES operates a hybrid revenue model combining commissioned development services with hardware product sales. The services business is sales-led, targeting Japanese automotive OEMs, automotive parts manufacturers, material makers, power companies, and educational institutions, with project-based contracts and unit-level customization. The products business distributes both PUES-developed original hardware (orderable from a single unit) and imported foreign-brand EV components, functioning as a value-added channel partner with technical customization capabilities. The go-to-market combines direct enterprise sales, the company website, distribution partnerships, and presence at major Japanese industry events (Japan Mobility Show Kansai 2025, 人とくるまのテクノロジー展 2026 YOKOHAMA, けいはんな乗り物フェア), supplemented by AI and EV technology education programs at technical colleges.

The company's strategic positioning has expanded beyond pure automotive engineering services. In May 2026, PUES entered a non-exclusive licensing agreement with TMSUK Co., Ltd. to develop, manufacture, and sell the RODEM universal-design electric mobility device for transportation-disadvantaged users, with autonomous-driving integration and 2030 social implementation targets. The firm also participates in the Kyoto Research Park and Milano Innovation District (MIND) international ecosystem collaboration, signaling intent to extend into broader mobility and future-city applications. Leadership is led by Representative Director and President Masaaki Ono (松本浩征), with the company reporting a headcount of 51-100 employees and no disclosed revenue or external funding.

Name

PUES Corporation

Legal name

株式会社ピューズ (PUES Corporation)

Website

https://pues.co.jp

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PUES Corporation is a privately held Japanese EV engineering firm offering commissioned development and hardware products across motor/inverter, battery, charging, control, CAE, and autonomous systems, serving Japanese automotive OEMs, parts makers, power companies, and educational institutions.

Ownership category

akta.pro rank

Product category

Electric Vehicle Engineering Services

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Electrical Equipment Manufacturing (33531)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)

akta.pro secondary industries

EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles) (TLAKAMAI), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

Keywords

• Electric vehicle development
• EV engineering services
• Motor inverter development
• Battery system development
• Automotive component distribution

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Commissioned Development Services: Provides commissioned development and engineering support services primarily to automotive OEMs, parts manufacturers, material manufacturers, power companies, and educational institutions
2. Original Product Sales: Sale of self-developed original products with customization options available from single units
3. Overseas Brand Product Distribution: Distribution of imported European and North American products including BRUSA HyPOWER, BRUSA Technology, DMC, and Motion Applied brands

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

PUES Corporation provides commissioned development and engineering support services for electric vehicle systems, including motor/inverter development, battery systems, charging systems, control systems, CAE-based model-based development, and intelligent/autonomous driving technology. In parallel, the company sells its own original EV products (such as RODEM electric mobility, onboard chargers, BMS, rapid charging interfaces, and insulation deterioration detection boards) and serves as the authorized Japanese distributor of imported EV component brands including BRUSA HyPOWER, BRUSA Technology, DMC, and Motion Applied, with customization available from a single unit.

Product overview

PUES Corporation is an independent Japanese engineering company providing total solutions for electric vehicle (EV) research, development, manufacturing, and testing. The company operates through two main business segments: commissioned development services and product sales. Development services encompass motor/inverter development, battery systems, charging systems, control systems, CAE analysis, and intelligent/autonomous technology development. Product sales include proprietary original products as well as imported overseas brands. The overseas brand portfolio includes BRUSA Technology (Swiss inverters, motors, and drive trains), Motion Applied (high-power SiC inverters), DMC (motor controllers and DC/DC converters), and BRUSA HyPOWER (charging systems). Through a licensing partnership with TMSUK, PUES also develops and manufactures the RODEM electric mobility device. The company supplies components to major automakers, automotive parts manufacturers, material makers, power companies, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• RODEM: Electric mobility vehicle developed under a non-exclusive license from TMSUK Co., Ltd. A universal design next-generation smart mobility designed for barrier-free transportation, allowing users to ride from behind with a height-adjustable seat.
• Motion Applied
• DMC

Products and services

• Motor and Inverter Development Services
• Battery System Development Services
• Charging System Development Services
• Control System Development Services
• CAE Analysis / Model-Based Development Services
• Intelligent Technology Development Services
• RODEM Electric Mobility Device
• PUES Original EV Component Products
• BRUSA HyPOWER Distributed EV Power Electronics
• BRUSA Technology Distributed EV Components
• DMC Distributed Motor Controllers and DC/DC Converters
• Motion Applied Distributed High-Performance Inverters

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TMSUK (株式会社テムザック)coreStrategic or Co-development Partner · 21 May 2026Non-exclusive license agreement for RODEM electric mobility. TMSUK provides technology and intellectual property while PUES handles development, manufacturing, and sales. The partnership aims to accelerate the social implementation of small electric mobility for transportation-disadvantaged users, targeting 2030.
• Kyoto Research Park Co., Ltd. (京都リサーチパーク株式会社 / KRP)minorStrategic or Co-development Partner · 11 October 2025Innovation ecosystem collaboration with Milano Innovation District (MIND) in Italy. PUES participated in international collaboration event at Osaka-Kansai Expo, presenting business activities related to health and future cities. Partnership focuses on international innovation ecosystem linkage and global innovation creation.
• BRUSA HyPOWERcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Swiss-made BRUSA HyPOWER power electronics products in Japan
• BRUSA TechnologycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of BRUSA Technology products including DMC5 inverter series, DTI8 inverter, HSM1/HSM2 motors, and drive trains in Japan
• DMCcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of DMC motor controllers (SigmaLITE, SuperSigma2 series) and DC/DC converters in Japan
• Motion AppliedcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Motion Applied high-performance IPG5 and IPG5-x inverters for high-power EV and e-axle applications

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HORIBA: Large Japanese automotive testing, measurement, and engineering conglomerate. Broad incumbent in the same automotive R&D space where PUES operates, with deeper resources and a global footprint.
• Toyota Tsusho Corporation: Japanese trading house with extensive automotive component distribution and EV-related business. Comparable to PUES in the automotive component distribution angle but at vastly greater scale and with a global footprint.
• Nidec Corporation: Major Japanese manufacturer of motors including EV traction motors. Competes with PUES' motor development and BRUSA motor distribution business from a much larger, vertically integrated base.

Direct peers

• DMC (Dynamic Motor Control): UK/US manufacturer of motor controllers and DC/DC converters for EV and mobility applications. PUES distributes DMC's SigmaLITE, SuperSigma2, and DC/DC converter lines in Japan, making it a directly comparable peer.
• FEV Group: German engineering services firm specializing in EV powertrain, battery, and vehicle development for global OEMs. Competes with PUES for the same commissioned EV development mandates and CAE analysis work.
• AVL List GmbH: Austria-based global provider of EV powertrain development, testing, and CAE services to automotive OEMs. Highly comparable to PUES' commissioned development services across motor/inverter, battery, and vehicle control domains.
• Ricardo plc: UK-based engineering consultancy with deep EV powertrain, battery, and control systems expertise serving global OEMs. Comparable to PUES on commissioned EV development services and CAE/model-based development capabilities.
• BRUSA Technology: Swiss manufacturer of EV inverters, motors, and drive trains. PUES is BRUSA's authorized Japan distributor and sells the DMC5, DTI8, HSM1/HSM2, and DTSP drive train lines, making BRUSA a directly comparable EV power electronics peer.
• IAV GmbH: German automotive engineering services provider with strong EV powertrain, control systems, and intelligent/autonomous driving capabilities. Direct competitor to PUES for OEM commissioned development work.
• Motion Applied: UK-based maker of high-performance SiC inverters (IPG5 series) used in EV, e-axle, aviation, drone, and marine applications. PUES distributes Motion Applied IPG5 and IPG5-x inverters in Japan, putting them in directly comparable power electronics businesses.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUES Corporation