SoulAdvisor

What SoulAdvisor does

SoulAdvisor is a two-sided online marketplace that connects individuals seeking holistic wellness services with vetted practitioners across modalities such as massage therapy, energy healing, yoga, naturopathy, counseling, and movement therapies. Founded around 2015-2016 and headquartered in Sydney, Australia, the platform lists over 1,000 practitioners offering more than 2,000 distinct services across 200+ therapy types and operates in 47 countries. The company positions itself as a 'trusted gateway to authentic wellness experiences,' with practitioner vetting and a free 15-minute discovery call used to match prospective clients with suitable providers.

The core product is a self-serve marketplace accessible via web and native iOS and Android apps, organized through browsable directories by practitioner, service, therapy type, and health concern, plus a personalized recommendation flow. Supporting infrastructure includes the 'Your Sanctuary' content hub (articles, podcasts, books, courses), an events and retreats vertical, and partnerships with industry peak bodies (Meditation Australia, Yoga Australia, PACFA, WTQA, APSWC), Indigenous wellness organizations, and the Angkor Grace wellness resort in Cambodia for co-hosted retreats. No proprietary AI/ML capabilities, APIs, SDKs, or patents are disclosed.

The business model is a freemium B2C marketplace: individual clients access discovery calls for free and pay practitioners directly for booked sessions, while SoulAdvisor monetizes primarily through paid monthly memberships charged to practitioners for listing, booking infrastructure, and verification credentials. The company has not disclosed funding, revenue, ownership, or management-team details in the available source material.

Name

SoulAdvisor

Legal name

SoulAdvisor

Website

https://www.souladvisor.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SoulAdvisor is a two-sided online marketplace connecting individuals seeking holistic wellness services with over 1,000 vetted practitioners offering 2,000+ therapy services across 47 countries, monetizing via practitioner membership subscriptions and a freemium discovery call model.

Ownership category

akta.pro rank

Product category

Holistic Wellness Marketplace

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Holistic wellness marketplace
• Practitioner directory platform
• Complementary therapy booking
• Alternative health services
• Wellness practitioner network

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Marketplace Transaction Fees: SoulAdvisor earns revenue by charging practitioners a membership fee to list their practice and services on the platform. Practitioners pay for access to the marketplace, booking infrastructure, and verification credentials that build trust with potential clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SoulAdvisor operates a global two-sided marketplace connecting over 1,000 certified holistic wellness practitioners with individuals seeking healing services across 47 countries. The platform facilitates discovery, booking, and delivery of 2,000+ therapy services across 200+ modalities, supported by a free 15-minute discovery call matching feature, a content hub, events and retreats, and native mobile apps. Practitioners pay membership fees to list and gain access to the marketplace infrastructure, while clients book and pay for individual sessions.

Product overview

SoulAdvisor is a holistic wellness marketplace platform operating as a unified ecosystem connecting practitioners with clients. The core platform provides a practitioner directory and services marketplace with over 1000 practitioners offering 2000+ services across 200+ therapy types. Key products include the Discovery Call (free 15-minute introductory sessions), Practitioner Membership (paid listing program), and the Angkor Grace Program (wellness resort partnership). The platform also features content hub 'Your Sanctuary' (articles, podcasts, books, courses), Events/Retreats, and mobile applications for iOS and Android. The ecosystem is designed to support the full client journey from practitioner discovery through booking to ongoing wellness content consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• SoulAdvisor Marketplace Platform A two-sided holistic wellness marketplace platform connecting over 1,000 vetted practitioners with clients seeking healing services. Provides practitioner discovery, service browsing, and booking across 2,000+ services and 200+ therapy modalities in 47 countries.
• Discovery Call A free 15-minute one-on-one introductory session with experienced holistic practitioners, providing personalized guidance and a custom action plan to help potential clients explore their wellness journey before committing to a paid session.
• Practitioner Membership A paid monthly membership program for holistic wellness practitioners to list their practice on the platform, including verification credentials, booking infrastructure, and access to the marketplace of global clients.
• Your Sanctuary Content Hub A content platform featuring wellness articles, podcasts, books, and courses designed to support holistic wellness journeys and drive organic discovery and engagement for the marketplace.
• Events and Retreats Curated wellness retreats hosted at partner resorts such as Angkor Grace Wellness Resort in Cambodia, plus monthly community events designed to build engagement and trust with practitioners and clients.
• SoulAdvisor Mobile App Native iOS and Android mobile applications providing access to the SoulAdvisor practitioner directory, booking, discovery calls, and wellness content on mobile devices.
• Angkor Grace Program A wellness resort partnership program with Angkor Grace Wellness Resort in Siem Reap, Cambodia, offering exclusive practitioner placement opportunities and co-hosted wellness experiences and retreats near Angkor Wat.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Angkor Grace Wellness ResortcoreStrategic or Co-development PartnerAngkor Grace is an oasis in Siem Reap, Cambodia, offering world-class amenities wrapped in nature's bounty. Located 15 minutes from Angkor Wat, it provides the backdrop for SoulAdvisor's retreats and the Angkor Grace program. SoulAdvisor has a dedicated Angkor Grace program page and co-hosts wellness experiences at this resort.
• Meditation AustraliaminorStrategic or Co-development PartnerNationally recognized not-for-profit association which aims to develop, promote and support the teaching and practice of meditation. Sets peer-reviewed standards, upholds professionalism and ethical conduct, and fosters continuing professional development.
• Yoga AustraliaminorStrategic or Co-development PartnerNot-for-profit organization recognized as the industry peak-body and advocacy organization for yoga in Australia. Brings yoga teachers together from all different traditions, styles and backgrounds to provide mutual support and professional recognition.
• Ngungwulah Aboriginal CorporationminorStrategic or Co-development PartnerPrimary objective is to advance Aboriginal and Torres Strait Island people's culture within the wellness community. A Registered Supplier with Supply Nation. Works with Yoga Australia on Reconciliation Action Plan.
• Wayapa WuurrkminorStrategic or Co-development PartnerUnderstands and honours the ancient wisdom of interdependence with all things through mindful movement and meditation. Focuses on wellness, Indigenous thinking and developing a relationship with our environment through earth mindfulness.
• Asia Pacific Spa & Wellness Coalition (APSWC)minorStrategic or Co-development PartnerRegistered as an association in Singapore in 2007 with mission to act as a bridging mechanism between countries to promote, protect, educate and develop the spa and wellness industry in the Asia-Pacific region. Fostering growth through collaboration and resource sharing.
• Psychotherapy and Counselling Federation of Australia (PACFA)minorStrategic or Co-development PartnerLeading national peak body and professional association for counsellors and psychotherapists in Australia. Promotes the development and practice of counselling and psychotherapy, represents the profession to communities and government, and develops the evidence-base.
• Wushu Tai Chi & Qigong Australia Inc. (WTQA)minorStrategic or Co-development PartnerIndependent, inclusive, not-for-profit association with principal aim of promoting the benefits and improving the standards of Chinese martial and healing arts across Australia. Association of students, practitioners, instructors, and schools united in passion for these arts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindbody: Mindbody is the leading SaaS/marketplace platform for wellness, fitness, beauty, and spa practitioners to manage bookings and reach clients. It is directly comparable to SoulAdvisor's marketplace model for holistic wellness practitioners, though at significantly larger scale and broader vertical coverage.
• Booksy: Booksy is an appointment-booking marketplace serving beauty, wellness, and fitness professionals. It competes head-to-head with SoulAdvisor for practitioner mindshare on a two-sided booking marketplace model, although Booksy's strongest verticals are barbers and salons.
• Vagaro: Vagaro provides booking and marketplace software for fitness, wellness, beauty, and spa professionals. It mirrors SoulAdvisor's core offering of connecting practitioners with clients and includes integrated payment and scheduling.
• StyleSeat: StyleSeat is an online marketplace that lets beauty and wellness professionals manage bookings and attract new clients. Its two-sided model for personal-care and wellness practitioners is closely aligned with SoulAdvisor's approach.
• Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a self-serve appointment-scheduling platform used by coaches, healers, and wellness practitioners. It overlaps with SoulAdvisor on the practitioner-side booking infrastructure but lacks the curated discovery marketplace.
• Calendly: Calendly is a widely used scheduling automation platform adopted by many wellness and coaching practitioners. It is adjacent rather than a direct marketplace competitor but competes for practitioner workflow budgets and discovery attention.
• BookRetreats: BookRetreats is a marketplace for booking yoga, meditation, and wellness retreats worldwide. It is comparable to SoulAdvisor's events/retreats business and overlaps on the holistic wellness customer base.

Regional players

• Treatwell: Treatwell is a leading online booking marketplace for hair, beauty, and wellness treatments primarily across the UK and Europe. It is comparable to SoulAdvisor in marketplace dynamics but with a different geographic footprint and heavier emphasis on beauty services.

Broad incumbents

• Practo: Practo is a large healthcare and wellness practitioner discovery and booking platform, primarily across India and Southeast Asia. It is comparable to SoulAdvisor in connecting users to practitioners but is dominated by allopathic medical providers rather than holistic modalities.
• Headspace: Headspace is a major consumer wellness platform offering meditation, sleep, and coaching services. While not a practitioner marketplace, it competes for the same holistic-wellness consumer wallet and overlaps with SoulAdvisor's content/community surfaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SoulAdvisor_com
• Facebookfacebook.com/souladvisors
• LinkedInlinkedin.com/company/souladvisor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulAdvisor