Bob’s Market and Greenhouses

What Bob’s Market and Greenhouses does

Bob's Market and Greenhouses, Inc. is a privately held, vertically integrated nursery and garden center founded in 1970 and headquartered at 1334 Second Street, Mason, West Virginia. The company operates a dual retail-wholesale model: three consumer retail markets in Mason, WV, Gallipolis, OH, and Belpre, OH serve home gardeners in the Mid-Ohio Valley (USDA Zones 6 and 7), while a wholesale seedling and finished-plant division ships nationally from Mason, WV and Pittsburgh, PA facilities, ranking among the ten largest wholesale seedling growers in the United States. Since 1998, Bob's has held an exclusive grower relationship with Ball Seed (Ball Horticultural Company), giving it access to proprietary seed genetics that anchor the wholesale value proposition.

The wholesale division produces seedling plugs, wholesale bedding crops, vegetative annuals, hanging baskets, and seasonal crops such as mums and poinsettias, distributing via company-owned truck fleet, palletized freight, and UPS Next Day Air to commercial growers nationwide. The retail division sells finished plants, hanging baskets, and gardening supplies direct-to-consumer through seasonal events (Annual Customer Appreciation Sale, Mother's Day Weekend Sale) and BOGO promotions on items such as 10-inch SunPatiens hanging baskets ($20.99 each BOGO) and 12-inch mixed hanging baskets ($24.99 each BOGO).

The company monetizes through one-time plant sales (retail and wholesale), supported by a recurring text-based VIP Club subscription service providing sales alerts, frost advisories, and direct gardening Q&A with host John Morgan. The broader business is wrapped in a content ecosystem including The Keep Growing Podcast (weekly, 250+ episodes), Bob's Blog, Bob's LIVE weekly video show, Uncle Jim's Almanac (monthly regional gardening calendar built with WVU Extension data), and Corena's Kitchen recipe content — functioning as demand generation and customer retention across the Mid-Ohio Valley market.

Name

Bob’s Market and Greenhouses

Legal name

Bob's Market & Greenhouses, Inc.

Website

https://bobsmarket.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Bob's Market and Greenhouses is a privately held, vertically integrated nursery founded in 1970 in Mason, WV, operating three retail markets in WV and OH and a top-10 US wholesale seedling growing division under exclusive agreement with Ball Seed.

Ownership category

akta.pro rank

Product category

Garden Center & Wholesale Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Wholesale nursery supplies
• Garden center retail
• Seedling plug growing
• Hanging basket plants
• Bedding plant production

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Plant Sales: Sale of finished plants, seedlings, gardening supplies, and related products through company-owned retail locations.
2. Wholesale Seedling and Plant Sales: Wholesale division selling seedling plugs, bedding crops, vegetative annuals, hanging baskets, mums, and poinsettias to commercial customers. Ships via own truck fleet, palletized freight, and UPS Next Day Air. Has been exclusive grower for Ball Seed since 1998.
3. VIP Club Membership: Text notification service for sales, events, frost alerts, and gardening tips. Provides direct customer communication channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bob's Market and Greenhouses operates a vertically integrated nursery business with two divisions. The wholesale division ranks among the ten largest seedling growers in the United States and serves as an exclusive grower for Ball Seed since 1998, supplying seedling plugs, bedding crops, vegetative annuals, hanging baskets, and seasonal crops such as mums and poinsettias to commercial growers. The retail division operates three market locations across West Virginia and Ohio, selling finished plants, hanging baskets, and gardening supplies directly to home gardeners in the Mid-Ohio Valley region (USDA Zones 6 and 7).

Product overview

Bob's Market and Greenhouses operates as a vertically integrated nursery and garden center business with distinct retail and wholesale divisions. The wholesale division ranks among the ten largest seedling growers in the United States and has been an exclusive grower for Ball Seed since 1998, offering seedling plugs and finished products (bedding crops, vegetative annuals, hanging baskets, seasonal crops like mums and poinsettias) through Mason and Pittsburgh wholesale facilities. The retail division operates three market locations (Mason, Gallipolis, Belpre) plus Pittsburgh Wholesale, selling finished plants and hanging baskets directly to consumers. The company complements its product business with content services including The Keep Growing Podcast, Uncle Jim's Almanac, Bob's LIVE video shows, and Corena's Kitchen recipe content. A VIP Club provides text-based customer engagement for sales and weather alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Seedling Plugs Wholesale seedling plugs sold to commercial growers, including other garden centers, landscapers, and commercial greenhouse operations. Ships via company truck fleet, palletized freight, or UPS Next Day Air. Available exclusively through Ball Seed genetics since 1998.
• Wholesale Finished Plants

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ball Seed (Ball Horticultural Company)coreStrategic or Co-development PartnerSince 1998, Bob's Market has been an exclusive grower for Ball Seed, giving them access to proprietary seed varieties and genetics. This exclusive relationship is a key differentiator for their wholesale seedling operation.
• WVU ExtensioncoreStrategic or Co-development PartnerMonthly almanac content includes data courtesy of WVU Extension. The partnership provides research-based gardening advice for the Mid-Ohio Valley region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dümmen Orange: Global breeder and producer of vegetative cuttings, plugs, and potted plants, supplying the same commercial grower channel Bob's serves. Comparable as a genetics-driven wholesale ornamental supplier.
• Bailey Nurseries: Major wholesale nursery with broad plant assortment and branded genetics (Endless Summer, First Editions) sold to garden centers and landscape customers. Comparable vertically integrated wholesale nursery business model.
• Costa Farms: One of the largest horticultural growers in North America, producing ornamental and foliage plants for mass-market retailers. Directly comparable as a scaled wholesale bedding and indoor plant producer serving big-box and grocery channels.
• Green Circle Growers: Large wholesale greenhouse operation producing annuals, perennials, and finished bedding plants for national retail and grower customers. Highly comparable to Bob's wholesale seedling and finished-crop business model.
• Syngenta Flowers: Major breeder and producer of flower seed and vegetative genetics for the professional ornamental market. Competes with Bob's wholesale customer offering and shares the same plug and seedling production economics.
• Proven Winners: Cooperative network of growers producing branded annuals, perennials, and shrubs sold through independent garden centers. Directly comparable wholesale grower channel with similar end-customer base to Bob's wholesale and retail operations.
• Monrovia Nursery Company: Large-scale wholesale nursery producing ornamental shrubs, perennials, and edible plants for garden centers and landscape professionals. Comparable as a multi-state wholesale nursery grower serving both retail and commercial customers.
• Ball Horticultural Company: Major US horticultural breeder and seed distributor whose Ball Seed brand Bob's has been the exclusive grower for since 1998. Operates overlapping wholesale plug and genetics businesses and shares the same commercial grower customer base.

Regional players

• English Gardens: Michigan-based independent garden center chain with multi-location retail operations, complementary educational content, and seasonal event programming. Comparable as a regional multi-store garden center competitor in a different geography.
• Armstrong Garden Centers: California-focused retail garden center chain operating in a different geography than Bob's Mid-Ohio Valley footprint. Comparable as a multi-store independent garden center retailer with strong local brand presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bobsmarket
• Facebookfacebook.com/bobsmarket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bob’s Market and Greenhouses