Up Sky Down Films

What Up Sky Down Films does

Up Sky Down Films is a privately held, full-service video production company headquartered at 354 Water Street in St. John's, Newfoundland, founded in 2004 by Roger Maunder. The firm operates with a lean core team of four (Director/Owner Roger Maunder, Executive Administrator Jill Mackey-Maunder, Lead Editor Brad Tuck, and Lead Photographer David Howells) supplemented by an established bench of local contractors in sound, lighting, and drone operations. It delivers end-to-end production across four phases — pre-production (script development, storyboarding, location scouting), production (cinematography, directing, on-site capture), post-production (editing, sound design, visual effects), and distribution/marketing (film festival submissions, online promotion) — using industry-standard equipment and mainstream editing suites (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) alongside professional drone videography capabilities.

The company targets a hybrid mix of regional Canadian clients spanning enterprise (Mary Brown's, Avalon Holographics, World Energy GH2, St. John's Board of Trade), institutional/education (Memorial University), non-profit (SPCA St. John's, World Cancer Day), SMB (Coleman's, Jungle Jim's, Riverside Therapeutics), and cultural organizations (Opera on the Avalon, Fashion Week). Commercial projects start at approximately $4,000 with 4-8 week timelines, and pricing is custom-quoted per engagement based on scope and complexity. Revenue is generated entirely through project-based professional services fees, with no SaaS, subscription, or licensing components.

Distribution of finished content is primarily direct delivery (secure digital links or USB), with supplemental exposure via YouTube and film festival submissions. Go-to-market is sales-led via website contact forms, phone inquiries, and referrals, augmented by content marketing (blog) and organic social media (Facebook, Instagram). The firm holds membership in the Documentary Organization of Canada and is willing to take on international projects upon request, though the operating base and core client list remain Newfoundland-anchored after two decades.

Name

Up Sky Down Films

Legal name

Up Sky Down Films

Website

https://upskydownfilms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Up Sky Down Films is a St. John's, Newfoundland-based full-service video production company founded in 2004, serving regional and national Canadian clients with corporate videos, commercials, documentaries, and drone videography through a four-person core team plus local contractors.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based professional video production services including corporate videos, commercials, music videos, documentaries, and special event coverage. Revenue generated through custom project quotes based on scope, complexity, and specific client requirements.
2. Commercial Video Production: Focused commercial video production for businesses running ads, planning campaigns, or trying to attract more customers. Most commercial projects start around $4,000, with pricing based on scope and usage requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Up Sky Down Films is a full-service video production company delivering end-to-end filmmaking services across four phases: pre-production (script development, storyboarding, location scouting), production (cinematography, directing, on-site filming), post-production (editing, sound design, visual effects), and distribution/marketing (film festival submissions, online promotion). The company produces corporate videos, commercials, documentaries, music videos, and event coverage, with specialized drone videography for aerial footage. Commercial projects typically start at $4,000 with most productions delivered within 4-8 weeks.

Product overview

Up Sky Down Films is a comprehensive video production company offering end-to-end services from pre-production planning through distribution and marketing. Their core service portfolio spans four main phases: Pre-Production Services (script development, storyboarding, location scouting), Production Services (cinematography, directing, on-site production), Post-Production Services (editing, sound design, visual effects), and Distribution & Marketing Services (distribution strategy, film festivals, online promotion). The company also offers specialized Drone Videography & Photography for aerial footage, and Commercial Video Production for business marketing campaigns starting around $4,000. Based in St. John's, Newfoundland, they produce corporate videos, VR content, music videos, documentaries, podcasts, testimonials, and event coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Video Production Commercial video production service designed for businesses running ads, planning campaigns, or seeking to attract more customers. Work is built around clear messaging and execution that performs, with most projects starting around $4,000 and pricing scaled by scope, complexity, and usage requirements.
• Drone Videography & Photography Specialized aerial videography and photography service using professional drone equipment to capture overhead and unique-perspective footage that augments ground-based video productions.
• Corporate & Documentary Video Production Full-pipeline corporate video, documentary, and VR content production for organizations needing professional storytelling that achieves communication objectives. Includes script development, storyboarding, location scouting, cinematography, directing, on-site production, editing, sound design, and visual effects. Typical delivery timeline is 4-8 weeks from consultation to final delivery.
• Music Video Production Music video and artistic performance production service for musicians, bands, and performers. Delivered through the studio's full-service production pipeline, with examples including work for Alan Doyle and Rachel Cousins/Coleman's.
• Event & Special Occasion Video Production Video coverage and promotional content for special events, festivals, and cultural occasions (e.g., 2025 Canada Games, St. John's Fashion Week, testimonial campaigns). Includes on-site production through post-production and online promotion.

Quantifiable outcome

• Project turnaround typically 4-8 weeks for most productions
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Documentary Organization of CanadaminorOthersMember of The Documentary Organization of Canada (DOC), a national organization supporting documentary filmmakers. This membership indicates commitment to the documentary craft and access to industry resources and networking.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths2 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/channel/UCHnTKImrY04bXq6ExbYQBIw
• Facebookfacebook.com/roger.maunder
• LinkedInlinkedin.com/company/up-sky-down-films
• Instagraminstagram.com/roger_maunder/?hl=en
• Xx.com/upskydownfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Sky Down Films