DAP

What DAP does

DAP Network Co., Ltd. (ディーエーピーネットワーク株式会社) is a Tokyo-based private Japanese company that operates as a vertically integrated mail-order support business. On the B2B side, the company provides other mail-order and e-commerce firms with sales channel development, sales planning, customer management, product planning and development, response-driven advertising production (including design, media placement, and print consulting), call center setup, and logistics/fulfillment services, with wholesale supply priced at 7掛け (70% of list) for partner products. On the B2C side, DAP runs the DAP Online Shop (お悩み解決LABO), selling own-brand and distributed beauty, health, and wellness products including the Hot Bubble PRO bicarbonate bath additive (5.5M+ packs sold cumulatively), Golden Candle Detox Tea (5.5M+ bags), the nene vegan balm line, the Unmei noharamaki Platinum Photon warming belt (patented in 28 countries), and distributed brands such as Yukimayu silk brushes and Plaque Remover Kurun. The company also operates an elderly meal delivery service (高齢者配食サービス事業), giving it five distinct operating segments: wholesale, retail e-commerce, design production, fulfillment, and senior meal delivery. Distribution spans DAP's own storefront, Rakuten Shopping, Yahoo! Shopping, and physical retail through Do it Best and True Value across Japan. Revenue is generated through product sales (one-time and subscription/定期便), B2B wholesale, and advertising/professional service fees; CEO is 安達 正光 (Adachi Masamitsu) and registered capital has remained at ¥6 million since 2017. The company has not disclosed funding rounds, revenue, or headcount, and operates exclusively within Japan.

Name

DAP

Legal name

ディーエーピーネットワーク株式会社 (DAP Network Co., Ltd.)

Website

https://dap-net.jp

Company type

Private

Operating status

Operating

Short description

DAP Network Co., Ltd. is a Tokyo-based private Japanese company providing integrated mail-order support services — including product planning, advertising, fulfillment, and call center setup — to other B2B mail-order firms, while operating its own DAP Online Shop selling own-brand and distributed beauty, health, and wellness products such as Hot Bubble PRO and Golden Candle Detox Tea.

Ownership category

akta.pro rank

Product category

Mail-order Business Support Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFAKAD

Appointment Setting & Sales Development (SDR/BDR) Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Mail-order support services
• E-commerce fulfillment
• Wholesale distribution
• Advertising production
• Beauty and health products

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales through DAP's own online shop (DAPオンライン) and major Japanese e-commerce marketplaces (Rakuten, Yahoo! Shopping). Revenue is generated from the sale of owned and sourced beauty, health, and wellness products.
2. B2B Wholesale: Wholesale distribution of products to mail-order companies, offering products at wholesale pricing (e.g., 7掛け掛け率) with support services including advertising collateral and fulfillment.
3. Advertising Services: Response-driven advertising production for mail-order businesses, including design, media placement, and print consulting. Revenue is generated through service fees for advertising planning and execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

DAP Network Co., Ltd. is a Japanese mail-order support company that provides B2B services (sales channel development, product planning, response-driven advertising production, call center setup, and logistics/fulfillment) to other mail-order businesses, while simultaneously operating its own direct-to-consumer e-commerce shop (DAP Online Shop) selling branded beauty, health, and wellness products such as Hot Bubble PRO bath additives, Golden Candle Detox Tea, and nene Gochisou Balm.

Product overview

DAP Network Co., Ltd. operates as a comprehensive B2B support platform for mail-order and e-commerce companies, offering six core service modules: e-commerce support (sales channel development, sales planning, customer management, product planning, and operations), advertising services (planning, media, production, printing consulting), call center setup, logistics support, and its own mail-order business. The company also operates DAP Online Shop (悩み解決LABO), a consumer-facing e-commerce platform. The product portfolio includes own-brand products such as Hot Tab bath additives, Golden Candle detox tea, and nene Gochisou Balm, alongside distributed brands including Yukimayu silk brushes, Plaque Remover Kurun toothbrushes, and various skincare/makeup brands like MAMA BUTTER, AYUR BEAUTE, and aneria natural.

Differentiator

Problem solved

Functional benefit

Brands

• Hot Tab Pro (ホットバブルプロ): Bathing product line featuring effervescent bicarbonate bath salts for bathing, facial washing, and foot bath applications
• nene (ネネ)
• DAP ONLINE (悩み解決LABO)

Products and services

• DAP Network Mail-Order Support Services Comprehensive B2B support service for mail-order and e-commerce companies, covering sales channel development, sales planning, customer management, product planning, and mail-order business operations.
• Advertising Services Advertising planning, media proposals, ad production, and printing operations consulting tailored for mail-order markets; includes a proprietary consumer survey-based design validation methodology.
• Call Center Setup Support Stage-separated outsourcing solutions for call center construction, reducing setup time, effort, and costs for mail-order companies.
• Logistics Support Warehousing, inspection, shelving, picking, packing, and shipping operations with volume-based cost reduction through logistics consolidation for mail-order clients.
• DAP Online Shop (お悩み解決LABO) Consumer-facing e-commerce platform selling beauty, health, and wellness products including bath products, skincare, dietary supplements, and oral care.
• Hot Tab / Hot Bubble PRO Proprietary German-style natural carbonated bath additive (quasi-drug) developed with bicarbonate ion formulation that remains dissolved in water for sustained effervescent and thermal bathing effects; over 5.5 million packs sold.
• Golden Candle Detox Tea 56-herb blend detox tea developed for aesthetic salon slimming treatments; sold in 1, 3, 5, and 12 box sets with cumulative sales exceeding 5.5 million bags.
• nene Gochisou Balm 100% plant-derived vegan balm made from Japanese food-grade ingredients with no synthetic fragrances, colors, or preservatives; part of the nene skincare line.
• Plaque Remover Kurun Roller-type toothbrush with 15,000 ultra-fine bristles (0.076mm diameter) for gum care; Japanese-made oral care product distributed by DAP.
• Yukimayu Silk Brush Series 100% domestic silk (Gunma Prefecture) skincare brushes for facial cleansing and massage; includes face brush, nose brush, and intraoral brush.

Quantifiable outcome

• Hot Bubble PRO has sold 5.5 million+ packs
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• RakutencoreChannel Partner/ Reseller/ DistributorDAP operates an official store on Rakuten Shopping, one of Japan's largest e-commerce marketplaces, enabling access to Rakuten's extensive member base for sales of beauty, health, and wellness products.
• Yahoo! ShoppingcoreChannel Partner/ Reseller/ DistributorDAP operates an official store on Yahoo! Shopping, providing an additional major marketplace channel for product sales in Japan.
• Do it BestcoreChannel Partner/ Reseller/ DistributorDAP products, including the Black Foam with Wide-Spray Applicator, are distributed through Do it Best retail locations nationwide in Japan.
• True ValuecoreChannel Partner/ Reseller/ DistributorDAP products are available through True Value retail locations nationwide in Japan.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Ifuji Color (株式会社ウェブジェックス/Webgex): Mid-sized Japanese printing and direct-mail execution provider serving mail-order clients. Overlap with DAP's direct-response advertising production and print consulting services for Japanese communication-sales brands.
• BELL SYSTEM24 Holdings, Inc. Large Japanese BPO/contact-center provider offering call-center construction and operation services. Compares to DAP's call center setup support module and customer-management services for mail-order clients.

Broad incumbents

• DHC Corporation: Japan's largest mail-order beauty and health products company. Comparable as a benchmark for vertically integrated DTC beauty/health distribution and response-driven advertising, though at significantly larger scale than DAP.
• FANCL Corporation: Major Japanese beauty and health DTC brand with heavy direct-marketing distribution. Overlap with DAP in subscription-based health/wellness products and direct-response consumer acquisition via mail and digital.
• transcosmos Inc. (トランスコスモス株式会社): Major Japanese BPO and digital-marketing incumbent offering contact-center outsourcing, e-commerce one-stop services, and direct-marketing execution that overlap materially with DAP's call center, advertising, and mail-order support service modules.

Regional players

• Q'sai (キューサイ株式会社): Established Japanese mail-order health-food brand with subscription and mail-order heritage. Directly comparable to DAP's Golden Candle Detox Tea in category (wellness/blended-herb mail-order SKUs) and channel (subscription and direct mail), anchored in Japan.

Others

• Rakuten Group, Inc. Operator of Japan's largest marketplace where DAP runs an official store. Relevant as both a distribution partner and an incumbent ecosystem player shaping the rules and economics for any Japan DTC operator including DAP.
• LY Corporation (Yahoo! Japan parent): Owner of Yahoo! Shopping, a core distribution channel for DAP. Comparable as a platform-side counterparty whose commission structure and traffic allocation policy directly affect DAP's marketplace economics.

Direct peers

• Scroll Corporation (スクロール株式会社): One of Japan's largest full-service 'tsuhan' (mail-order) support companies, offering product planning, contact center, logistics, advertising, and retail — the same integrated stack DAP delivers, making it the most directly comparable B2B peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAP