Associated Motors
Associated Motors Ltd, founded in 1964 and headquartered in Nairobi, Kenya, is a private B2B company that supplies commercial vehicles, provides maintenance services, and distributes genuine spare parts to business clients in Kenya.
- Company typePrivate
- Founded1964
- HeadquartersNairobi, Kenya
- Headcount101–250
- GTM typeB2B
- OfferingServices
Associated Motors firmographics
Firmographics- Name
- Associated Motors
- Website
- https://associated-motors.com
- Company type
- Private
- Founded year
- 1964
- Headcount range
- 101–250 employees
- Short description
- Associated Motors Ltd, founded in 1964 and headquartered in Nairobi, Kenya, is a private B2B company that supplies commercial vehicles, provides maintenance services, and distributes genuine spare parts to business clients in Kenya.
- Ownership category
- akta.pro rank
Associated Motors industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)
- akta.pro secondary industries
- General Automotive Repair & Maintenance (TLAKAAAA), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Associated Motors is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Markets served
Associated Motors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel
Associated Motors product offering
Product offeringCore offering
Associated Motors Ltd supplies commercial vehicles to business clients, provides vehicle maintenance services, and distributes genuine spare parts. The company operates as a Kenyan commercial-vehicle distributor and after-sales service provider supporting fleet operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Vehicle Supply
Companies that use Associated Motors
Customer profileIdeal customer profiles1 record
Associated Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Associated Motors competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: Global automotive distributor with extensive emerging-markets footprint; represents many of the same commercial vehicle OEMs at scale and applies consistent digital and operational standards that pressure smaller regional distributors.
- Scania East Africa: Global heavy commercial vehicle OEM with authorized distribution in East Africa; competes directly for premium truck sales and genuine parts share, and serves as a benchmark for what an OEM-direct channel looks like.
Others
- Avis Fleet Services Kenya: Kenyan fleet leasing and management operator that is both a potential large-volume B2B customer for commercial vehicles/parts and a competitor for integrated fleet service revenue.
Regional players
- Imperial Logistics (Imperial Holdings): South Africa-based automotive distribution and logistics group with operations across sub-Saharan Africa, including commercial vehicle distribution and aftermarket parts — comparable African commercial vehicle distribution franchise.
Direct peers
- CMC Motors: Long-established Kenyan automotive distributor (now part of the Mwangaza Group), historically distributing commercial vehicles, passenger vehicles and genuine parts — a direct peer in the Nairobi commercial vehicle distribution market.
- Simba Corporation: Kenyan conglomerate with a large automotive division distributing commercial vehicles and operating authorized parts and service centers — directly comparable as a Kenyan integrated vehicle + parts + service operator.
- CFAO Motors: Pan-African automotive and commercial vehicle distributor with strong Kenya presence, supplying vehicles, parts and aftermarket services across multiple OEM franchises — the closest large-scale direct competitor to Associated Motors' integrated model.
- DT Dobie Kenya: Kenyan distributor for Mercedes-Benz commercial and passenger vehicles, with authorized parts and service operations — a direct peer competing for the same premium commercial fleet customers.
- Toyota Kenya: Authorized distributor of Toyota and Hino commercial vehicles in Kenya, with full parts and service support — a key direct competitor for both commercial vehicle sales and genuine parts distribution in the same Nairobi market.
Emerging players
- MVB (Motor Vehicles & Parts) — East Africa operators (e.g., Make It Easy / Watu Simu adjacent dealers): Emerging East African commercial vehicle and parts dealers (illustrative of the cohort) that are increasingly competing on digital channels and lower-priced genuine and OE-equivalent parts.
Market position
Customer concentration
Associated Motors social profiles
Digital presenceAssociated Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Associated Motors leadership team
Management profileNumber of profiles
Associated Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Associated Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Associated Motors
What does Associated Motors do?
Associated Motors Ltd supplies commercial vehicles to business clients, provides vehicle maintenance services, and distributes genuine spare parts. The company operates as a Kenyan commercial-vehicle distributor and after-sales service provider supporting fleet operators.
When was Associated Motors founded?
Associated Motors was founded in 1964. It employs 101 to 250 people.
Where is Associated Motors based?
Associated Motors is headquartered in Nairobi, Kenya, in the Africa region.
Who are Associated Motors's main competitors?
Broad incumbents on record are Inchcape plc and Scania East Africa. Avis Fleet Services Kenya is listed as an others. Imperial Logistics (Imperial Holdings) is listed as a regional player. Direct peers are CMC Motors, Simba Corporation, CFAO Motors, DT Dobie Kenya and Toyota Kenya. MVB (Motor Vehicles & Parts) — East Africa operators (e.g., Make It Easy / Watu Simu adjacent dealers) is listed as an emerging player.
Does Associated Motors have an API?
No public API is recorded for Associated Motors.
What industry is Associated Motors in?
Associated Motors's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is TLAKAOAB, Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus), with a secondary code of TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 42312 and its SIC code is 5013.