Sunnyview
Sunnyview is an independent, single-site pet boarding facility in Todmorden, West Yorkshire, offering overnight and daycare boarding, grooming, and microchipping for dogs, cats, and small pets to local individual pet owners under manager Claire Cooper.
- Company typePrivate
- Founded1994
- HeadquartersLancaster, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sunnyview does
Sunnyview Kennels and Cattery Ltd is a privately-held, independent pet care services company operating from a single facility on Kebs Road in Todmorden, West Yorkshire, United Kingdom. Founded in 1994, the business has run continuously for over 30 years and currently operates under the management of Claire Cooper, who has been renting the business since October 2021 and plans to purchase the property and company. The company serves local pet owners in the Todmorden area and surrounding West Yorkshire region, with a customer base consisting entirely of individual consumers seeking overnight and daycare boarding, grooming, microchipping, and ancillary services for dogs, cats, and small pets including rabbits, ferrets, and guinea pigs.
The company's core product is pet boarding, delivered through standard kennels with heated indoor sleeping areas and covered outdoor runs, premium luxury kennels equipped with beds, televisions, webcams, and included moorland walks, and a purpose-built cattery with scratching posts, sleeping pods, hammocks, and toys. Add-on services include a fully equipped grooming parlour, microchipping by appointment, moorland walks (included for luxury guests, optional for standard), and a local collection and delivery service for existing customers. A small on-site shop retails pet accessories including Dr Johns dog food, leads, collars, toys, and Groomi deshedding tools. There is no proprietary technology platform; the company runs on a traditional service-operations model with a WordPress website, Facebook, and Instagram used for marketing and customer communication, and phone/email/contact form as primary booking channels.
The business operates on a direct-to-consumer, pay-as-you-go revenue model. Overnight boarding is priced at £16 per night with no additional charge for early collection before 12pm the following day; grooming, microchipping, and moorland walks are priced separately. Distribution is exclusively physical: customers either drop off and collect pets during opening hours (8am–1pm and 4pm–6pm) or arrange pre-arranged local collection and delivery. The team comprises approximately seven staff members including the manager, a supervisor, and several qualified animal care assistants, with multiple staff holding formal animal welfare, canine first aid, microchipping, and dog grooming qualifications. The company is wholly privately held with no disclosed institutional investors, no funding rounds, and no subsidiaries.
Sunnyview firmographics
Firmographics- Name
- Sunnyview
- Legal name
- Sunnyview Kennels and Cattery Ltd
- Website
- https://sunnyviewkennelsandcattery.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunnyview is an independent, single-site pet boarding facility in Todmorden, West Yorkshire, offering overnight and daycare boarding, grooming, and microchipping for dogs, cats, and small pets to local individual pet owners under manager Claire Cooper.
- Ownership category
- akta.pro rank
Sunnyview industry classification
Industry- Product category
- Pet Boarding Services
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (45991)
- akta.pro industry
- Animal Boarding (Kennels, Catteries)Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)Luxury / Premium Dog DaycareOutdoor / Farm-Style Dog DaycareDog Daycare with Boarding Add-On (Daycare + Overnight)Pet Services (Grooming, Training, Daycare)Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Services (Grooming, Training, Daycare)Enrichment-Focused Dog DaycareSenior & Special-Needs Dog Daycare
Keywords
Where Sunnyview is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sunnyview business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Overnight Pet Boarding: Overnight boarding for dogs in standard or luxury kennels. Customers pay per night (approximately £16 for overnight board). No extra charge for early collection before 12pm the following day.
- Daycare Services: Daycare service for dogs, allowing pet owners to leave their animals during the day.
- Dog Grooming: Fully equipped grooming parlour providing grooming services for boarding guests and external customers.
- Microchipping Service: Microchipping service for small animals, available by appointment only.
- Moorland Walks: Moorland walks included for luxury kennels guests. Available to book for standard kennels guests subject to availability. Additional add-on service.
- Pet Accessories Retail: Small on-site shop selling pet supplies including Dr Johns Dog Food, leads, collars, toys, treats, and Groomi deshedding tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Overnight boarding at £16 per night |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sunnyview product offering
Product offeringCore offering
Sunnyview provides overnight and daycare pet boarding services for dogs (standard and luxury kennels), cats (purpose-built cattery), and small pets (rabbits, ferrets, guinea pigs). Ancillary paid services include dog grooming, microchipping, moorland walks, local collection/delivery, and a small on-site shop selling pet accessories and food.
Product overview
Sunnyview is a pet boarding facility offering a unified portfolio of kennels and cattery services. The core offerings consist of Standard and Luxury Kennels for dogs, a Purpose-Built Cattery for cats, and Small Pets Boarding for rabbits, ferrets, and guinea pigs. These core boarding services are supplemented by add-on offerings including Grooming Services, Microchipping Service, Moorland Walks, and Collection and Delivery Service. A Pet Accessories Shop provides retail products. The Standard Kennels provide heated indoor accommodation with outdoor runs, while Luxury Kennels offer enhanced spacious indoor-outdoor units with beds, televisions, webcams, and moorland walks as differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Kennels
Quantifiable outcome
- Minimum 3 times daily exercise for luxury kennels guests
- +1 more outcomes
Companies that use Sunnyview
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Sunnyview technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunnyview partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sunnyview competitors and assessment
Company assessmentDirect peers
- Wagging Tails: UK franchise network of home-style dog daycare and boarding services. Comparable to Sunnyview because it targets the same UK pet owners seeking alternative-to-kennel boarding, with a similar focus on small groups, walks and home-from-home care.
- The Dog House (UK kennels/cattery operators): Independent UK kennel and cattery operators offering standard and luxury boarding similar to Sunnyview. Comparable because they compete for the same overnight boarding customer with a comparable facility-based service mix including walking add-ons.
- Petpals: UK franchise providing home pet sitting, dog walking and small-animal visits. Comparable to Sunnyview because it addresses the same local pet-care demand with a different delivery model (in-home), making it a relevant substitute for boarding and daycare customers.
- Bruce's Doggy Daycare: UK premium dog daycare chain offering supervised daycare, enrichment and walking services for dogs. Comparable to Sunnyview's luxury kennel offering because it competes for the same premium dog-daycare customer with a similar high-touch, enrichment-led proposition.
Broad incumbents
- Pets at Home: UK's largest pet retailer, also offering in-store grooming and veterinary services through Vets4Pets and Companion Care. Comparable to Sunnyview because it overlaps on grooming, accessories retail and pet-care services, though its scale and breadth dwarf a single-site independent kennel/cattery.
Emerging players
- Rover: Global online marketplace connecting pet owners with dog sitters, boarders and walkers. Comparable to Sunnyview because it competes for the same UK boarding and daycare demand via an aggregated in-home and hosted model, often at lower price points than facility-based kennels.
- BorrowMyDoggy: UK-based platform connecting dog owners with local borrowers for walking, sitting and occasional care. Comparable to Sunnyview because it addresses the same dog-owner need for trusted care during travel or work hours, representing an alternative to paid boarding and daycare.
Others
- Dogs Trust: UK's largest dog welfare charity operating rehoming centres, some of which offer boarding-adjacent services. Comparable to Sunnyview as a major UK dog-care brand with operational kennel capacity, although Dogs Trust is charity-funded and rehomings-focused rather than commercial boarding.
- Vets4Pets: UK-wide veterinary services chain often co-located with Pets at Home stores. Comparable to Sunnyview as an adjacent pet-care ecosystem player; Sunnyview's microchipping service sits closest to this category and vets are also a referral channel for boarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunnyview social profiles
Digital presenceSunnyview financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunnyview leadership team
Management profileNumber of profiles
Profiles8 records
Sunnyview funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunnyview M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunnyview
What does Sunnyview do?
Sunnyview provides overnight and daycare pet boarding services for dogs (standard and luxury kennels), cats (purpose-built cattery), and small pets (rabbits, ferrets, guinea pigs). Ancillary paid services include dog grooming, microchipping, moorland walks, local collection/delivery, and a small on-site shop selling pet accessories and food.
Is Sunnyview a public or private company?
Sunnyview is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunnyview founded?
Sunnyview was founded in 1994. It employs 11 to 50 people.
Where is Sunnyview based?
Sunnyview is headquartered in Lancaster, United Kingdom, in the Europe region.
How does Sunnyview make money?
Six revenue lines are on record. Overnight Pet Boarding is the primary driver. The others are daycare Services, dog Grooming, microchipping Service, moorland Walks and pet Accessories Retail.
Who are Sunnyview's main competitors?
Direct peers on record are Wagging Tails, The Dog House (UK kennels/cattery operators), Petpals and Bruce's Doggy Daycare. Pets at Home is listed as a broad incumbent. Emerging players are Rover and BorrowMyDoggy. Others are Dogs Trust and Vets4Pets.
Does Sunnyview have an API?
No public API is recorded for Sunnyview.
What industry is Sunnyview in?
Sunnyview's product category is Pet Boarding Services. Its primary akta.pro industry code is AFAEALAA, Animal Boarding (Kennels, Catteries), with a secondary code of HSANAFAI, Luxury / Premium Dog Daycare. Its NAICS code is 812910.