What Grupo Martins does

Grupo Martins is a family-owned Portuguese energy distribution group founded in 1988 and headquartered in Meixomil, Paços de Ferreira (Porto district). Operating as official ambassador for BP (fuels), Castrol (lubricants), and RUBiS Gás (domestic gas) in Portugal and Galicia, the group runs approximately 34 BP-branded service stations across northern and central Portugal and has expanded cross-border into Spain via its wholly-owned Martins Galicia subsidiary (Santiago de Compostela HQ, Vigo warehouse). The portfolio spans road diesel, agricultural diesel (green diesel with ISP tax exemption for DGADR cardholders), BP Mazoote Plus heating oil, Castrol and BP lubricants, propane/butane bottled gas (RUBiS and Air Liquide), GreenChem AdBlue for NOx reduction, and complementary car wash services.

The underlying technology is conventional energy distribution and retail: bulk fuel storage, a distribution fleet, field sales representatives organized by territory, and a B2B Castrol e-commerce portal. The company is multilingual (PT/ES/EN website) and runs seasonal promotional campaigns plus digital channels (Facebook, LinkedIn, Instagram). Home delivery is offered for heating oil, bottled gas, and agricultural diesel, with 24-hour emergency gas delivery. No public API, SDK, or AI/ML capabilities are evidenced in the source data.

The business model is transaction-based revenue across multiple streams: retail fuel sales at owned stations, B2B lubricant distribution via field sales and the b2b.grupomartins.pt portal, gas sales (industrial and domestic) with home delivery, AdBlue sales in bulk and packaged formats, and car wash service fees. Customer segments are horizontally diversified across individual drivers, B2B/fleet operators, agricultural buyers, residential heating customers, and industrial clients. The group is privately held with five companies under the Martins umbrella, no disclosed external funding, and a reported headcount of approximately 290 employees.

Name

Grupo Martins

Legal name

Martins & Couto Lda

Website

https://grupomartins.pt

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Martins is a family-owned Portuguese energy distributor operating 34+ BP-branded service stations across northern and central Portugal, distributing fuels, Castrol and BP lubricants, RUBiS bottled gas, and AdBlue to consumers, fleets, agricultural operators, and industrial clients.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel distribution services
• Heating oil delivery
• LPG and propane supply
• Motor oil distribution
• Service station retail

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales (Heating, Road, Agricultural): Sale of heating oil (BP Mazoote Plus), regular road diesel, and agricultural diesel (colored/green diesel with tracer for DGADR card holders). Home delivery available for heating oil and agricultural diesel.
2. Lubricant Distribution (Castrol & BP): Distribution of Castrol and BP branded lubricants through field sales force across Portugal and Galicia. Includes motor oils and specialized lubricants for vehicles.
3. Gas Distribution (Industrial & Domestic): Sale of industrial and domestic bottled gas (propane, butane, and propellant) in various sizes. Home delivery service with extended hours. Emergency delivery and technical assistance provided.
4. Auto Wash Services: Complete car wash services including automatic tunnel washes and manual high-pressure washes. Private label car care products also sold.
5. AdBlue Sales: Distribution of AdBlue (GreenChem brand) for reducing NOx emissions in diesel vehicles, available in bulk and packaged formats (5L to 1000L).
6. B2B Online Store (Castrol Products): B2B e-commerce platform for Castrol lubricant products, targeting business customers and mechanics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Grupo Martins is a multi-energy distribution and retail group that sells motor and heating fuels (BP Mazoote Plus heating oil, road diesel, agricultural diesel), automotive and industrial lubricants under the Castrol and BP brands, propane and butane LPG for domestic and industrial use, and AdBlue emissions additive — both directly to consumers through its 34-35 service stations and home delivery, and to businesses via fleet cards, a Castrol B2B online store, and dedicated sales reps serving workshops, fleets and industry across Portugal and Galicia (Spain).

Product overview

Grupo Martins is a family-owned conglomerate of five companies operating in the energy distribution sector. The core offering centers on fuels (heating oil, road diesel, agricultural diesel), lubricants (Castrol and BP brands as official ambassador), and gas products (industrial and domestic). The portfolio extends to complementary services including car washes, AdBlue distribution, and a B2B online store for lubricants. Operations span approximately 34 service stations in northern and central Portugal, with international expansion through the Martins Galícia subsidiary in Spain.

Differentiator

Problem solved

Functional benefit

Brands

• BP Mazoote Plus: Revolutionary heating fuel with additives that optimize performance, safeguard environment and preserve equipment
• Martins Galicia

Products and services

• BP Mazoote Plus heating oil and other domestic heating fuels Bulk heating oil delivered to households (BP Mazoote Plus) and related domestic heating fuels, sold to residential customers across northern and central Portugal through direct home delivery.
• Road diesel and agricultural diesel Diesel fuels supplied both at the group's service stations (road diesel for vehicles) and via bulk delivery to agricultural and industrial customers (agricultural diesel), including B2B fleet-card customers via Cartão Frota.
• Castrol and BP branded lubricants Automotive and industrial lubricants distributed under the Castrol and BP brands, sold through the Castrol B2B Online Store, via field sales to workshops, and through service stations and resellers.
• Liquefied petroleum gas (propane and butane) — industrial and domestic Industrial and domestic LPG supply (propane and butane) including bottled gas delivered to households and bulk supply to industrial and commercial customers across Portugal.
• AdBlue (GreenChem) NOx-reduction additive AdBlue diesel-exhaust fluid supplied under the GreenChem brand for NOx reduction in modern diesel vehicles, sold through the group's service stations and to B2B customers.
• Car wash service (Lavagem Auto) Vehicle washing service available at the group's service stations for retail consumers and fleet customers.
• Castrol B2B Online Store Dedicated B2B e-commerce platform that allows workshops and lubricants resellers to order branded Castrol products online.
• Cartão Frota fleet card Fleet-card product giving B2B customers consolidated billing for fuel purchases across the group's network of service stations in Portugal.

Quantifiable outcome

• Ranked 4th fuel retailer in Southern Europe by BP (2005)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BPcoreChannel Partner/ Reseller/ DistributorGrupo Martins is a BP branded fuel retailer and one of BP's key distributors in Southern Europe. They sell BP heating oil (Mazoote Plus), road diesel, agricultural diesel, and operate BP branded service stations. BP recognized Distromazoote as the 4th retailer in Southern Europe. Grupo Martins also distributes BP branded lubricants and accepts BP Premier Plus, Poupa Mais, and BP Plus Routex fuel cards.
• CastrolcoreChannel Partner/ Reseller/ DistributorGrupo Martins is a Castrol lubricant distributor and Castrol ambassador in Portugal and Galicia. The group operates the B2B Castrol store (b2b.grupomartins.pt) and maintains the Martins Galicia Castrol Ambassador initiative covering Galicia provinces. Castrol initiated the partnership challenge in 2014 that led to the creation of Martins Galicia.
• RUBiS GáscoreChannel Partner/ Reseller/ DistributorGrupo Martins is an ambassador and distributor of RUBiS branded gas products, including gas heaters (Camilla 4200, Blue Belle, Blue Belle Chic) and bottled gas. The group runs seasonal winter campaigns promoting RUBiS gas heaters with free call numbers.
• GreenChemcoreChannel Partner/ Reseller/ DistributorGrupo Martins represents the GreenChem brand for AdBlue distribution across Portugal. AdBlue is available in bulk or packaged formats (5L, 10L, 20L, 210L, 1000L) and is designed to reduce NOx emissions from diesel vehicles in compliance with European environmental standards.
• Air LiquideminorChannel Partner/ Reseller/ DistributorGrupo Martins distributes Air Liquide industrial gas products alongside their own industrial gas offerings, providing high-quality industrial gases with specialized processes and experienced technician supervision.
• SIGAUSminorStrategic or Co-development PartnerGrupo Martins participates in SIGAUS programs to promote recycling of used oils. These programs enable oil regeneration, energy recovery, and recycling, providing environmental and economic benefits. This reflects the group's environmental commitment.
• DGADR (Direção-Geral de Agricultura e Desenvolvimento Rural)minorOthersDGADR issues microcircuit cards to agricultural sector operators. Grupo Martins sells green agricultural diesel (with ISP tax exemption/reduction) exclusively to card holders. This regulatory partnership enables Grupo Martins to serve the agricultural sector.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Regional players

• DISA: Spanish/Canary Islands fuel and lubricants distributor with service-station and B2B fuel supply; operates a comparable downstream model focused on regional Spanish markets analogous to Martins Galicia.

Direct peers

• Galp: Portugal's largest fuel retailer and integrated energy company with a branded service-station network, B2B lubricants, and gas distribution overlapping directly with Grupo Martins's core Iberian downstream activities.
• Repsol: Spanish-headquartered integrated energy major with a multi-thousand-station Iberian forecourt network, lubricant distribution, and LPG business — directly comparable product and geographic footprint.
• Cepsa: Spanish downstream energy company with branded service stations, lubricants, LPG, and bulk-fuel distribution across Iberia serving similar B2B and retail segments as Grupo Martins.

Broad incumbents

• Enilive (Eni): Eni's downstream retail and biofuels business operates branded stations and B2B fuel/lubricant supply across Europe, comparable in product mix and distribution model to Grupo Martins's Iberian operations.
• TotalEnergies SE: Global integrated energy major with European retail stations, lubricants, and gas distribution overlapping Grupo Martins's product portfolio across retail and B2B.
• Kuwait Petroleum International (Q8): European fuel retailer and lubricants marketer with branded forecourts and B2B distribution in Iberia and across Europe, broadly comparable on fuel cards, lubricants, and forecourt service station operations.
• MOL Group: Central European integrated oil company with retail forecourt networks, lubricants, and fuel cards across multiple countries — comparable on multi-category downstream retail and B2B distribution model.
• BP (Iberia retail): Global oil major that also operates its own BP-branded service stations in Iberia and is Grupo Martins's core fuel supplier; compares on retail forecourt operations, fuel cards, and lubricant distribution at global scale.
• Rubis SCA: European downstream energy group whose RUBiS Gás brand Grupo Martins distributes; comparable LPG/bottled-gas and fuel distribution activities in Iberia and across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupomartins.pt
• LinkedInlinkedin.com/company/grupo-martins-energia
• Instagraminstagram.com/grupomartins.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Martins