Smile

What Smile does

Smile is a French-headquartered open source IT services company founded in 1991, operating under the legal name Smile and the umbrella Smile Group. The firm delivers consulting, implementation, integration, and managed services to enterprise and government clients, organized around five core expertises: AI & Data, Customer eXperience, Business Apps, Cloud transformation & Management, and Industrial & Product Systems. The company employs more than 2,000 professionals across 20 offices in 9 European countries (France, Switzerland, Belgium, Luxembourg, Netherlands, Poland, Ukraine, Morocco, and Germany), with Paris as headquarters. Its technical positioning centers on open source technologies — including deep Drupal expertise, modern application stacks, IoT platforms, and cloud-native architectures — augmented by agentic AI capabilities and an internal 'augmented Factory' delivery model. The company markets itself as the European leader in open source solutions and advocates for digital sovereignty through open source adoption.

Revenue is generated through professional services engagements sold on time-and-materials or fixed-price project contracts, including advisory, implementation, integration, and managed services. There is no proprietary standalone product platform; differentiation comes from open source expertise, multi-disciplinary delivery capability, and a multi-brand constellation strategy. Notable named clients include Somfy (Data & AI), Snowleader (e-commerce and PIM), UNESCO (digital consulting), Dunlop Protective Footwear (e-commerce platform), Azelis (customer experience platform), Lactalis (B2B e-commerce), French government agency DGFiP (Drupal expertise tender win), European Health Center (Generative AI), and Dalkia (sustainable ICT). Customer acquisition is driven by direct enterprise field sales, with go-to-market supported by a corporate website, 20 office locations, an active LinkedIn presence, YouTube content, industry events (e.g., Salon Solutions), and a published portfolio of customer case studies. No funding rounds, M&A activity, or public listing are disclosed; the firm appears to grow organically from services revenue.

Name

Smile

Legal name

Smile

Website

https://smile.fr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Smile is a French-headquartered open source IT services firm with 2,000+ professionals across 20 European offices, delivering consulting, implementation, and managed services in AI & Data, Customer Experience, Business Apps, Cloud, and Industrial IoT to enterprise and government clients.

Ownership category

akta.pro rank

Product category

IT Services / Open Source Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Open source IT services
• Digital transformation consulting
• AI and data services
• Cloud transformation services
• Enterprise software integration

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. IT Services and Consulting: Smile generates revenue primarily through professional services, consulting engagements, and project-based IT service delivery. As an open source IT services company, Smile provides advisory, implementation, integration, and managed services to enterprise clients across its five core expertises: AI & Data, Customer eXperience, Business Apps, Cloud transformation & Management, and Industrial & Product Systems. Revenue is earned through time-and-materials or fixed-price project contracts with enterprise clients. The company also earns fees from Drupal expertise tenders (e.g., DGFiP interministerial tender win).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Smile is an open source IT services company that delivers consulting, implementation, integration, and managed services across AI & Data, Customer eXperience, Business Apps, Cloud transformation & Management, and Industrial & Product Systems. The company serves enterprise clients and public sector institutions through 20 European offices, combining open source expertise with agentic AI capabilities and an augmented Factory delivery model.

Product overview

Smile is an open source IT services company offering professional services and consulting across five core expertise areas: AI & Data, Customer eXperience, Business Apps, Cloud transformation & Management, and Industrial & Product Systems. The company operates a constellation of brands under the Smile Group umbrella with over 2000 professionals across Europe. Services include Data & AI Strategy and Governance, Agent platform, Content platforms, Agentic Commerce, Enterprise Solutions, DevOps/SecOps/FinOps, and Industrial IoT solutions. The company positions itself around agentic AI capabilities and digital autonomy, supported by an augmented Factory delivery model.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & Data expertise Consulting and implementation services covering Data & AI Strategy and Governance, Data & AI Platform and Integration, Agent platform, and Data & AI Products, delivered to enterprise clients across Europe.
• Customer eXperience expertise Digital experience services covering Content platforms, Agentic Commerce, B2B portal, Customer engagement & CRO, Marketing & performance, and Mobile Apps for enterprise customers.
• Business Apps expertise Enterprise application services covering Enterprise architecture, Enterprise Solutions, and Applications & Product Engineering for large organizations.
• Cloud transformation & Management expertise Cloud and infrastructure services covering Management services, Modern Apps development, DevOps, SecOps, and FinOps for enterprise clients.
• Industrial & Product Systems expertise Industrial digital services covering Smart Devices & Software, Industrial Connected Platforms, and Product & Manufacturing eXperience for manufacturing and industrial clients.
• Smile.Ai AI-powered technology brand within the Smile Group that enables digital autonomy and supports agentic AI capabilities across Smile's service offerings.

Quantifiable outcome

• 10% increase in average cart value for Dunlop Protective Footwear e-commerce platform
• +1 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Technologies & Partners ecosystemcoreTechnology or IntegrationSmile maintains a 'Technologies & Partners' section on its website (navigated via 'Our Technologies and partners' /en/technologies), indicating a structured ecosystem of technology partnerships. The company works across a broad range of open source and enterprise technologies. Specific named partner companies are not listed in the source content, but the existence of a dedicated partner ecosystem page suggests formal technology integration and go-to-market relationships with technology vendors and open source foundations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aubay: Paris-listed European IT services and consulting firm with comparable scale, similar multi-country footprint, and an analogous mix of integration, application, and infrastructure services.
• Devoteam: Paris-headquartered European IT services firm with a similar open-source, cloud, and digital-transformation focus. Closest mid-sized European peer to Smile in terms of services mix, customer profile, and open-source orientation.
• Wavestone: Paris-based consulting firm focused on digital and sustainable transformation, with a comparable mix of strategy, technology, and cybersecurity advisory work — a direct competitor for French enterprise transformation mandates.
• AKKA Technologies (Capgemini Engineering): European engineering and digital services firm with strong industrial IoT and embedded-systems capabilities — a natural peer for Smile's Industrial & Product Systems expertise pillar.

Broad incumbents

• Accenture: Largest global IT and management services firm, frequently competing with Smile for enterprise digital transformation, cloud, and AI engagements across Smile's European verticals.
• Atos: European-headquartered digital transformation, cloud, and managed services provider that directly competes with Smile for public-sector and enterprise IT services contracts, particularly in France.
• Capgemini: Global IT services leader with deep French roots and a strong European public-sector and industrial book. Competes with Smile across AI/Data, Cloud, and Customer Experience transformation programs at the top end of the market.
• CGI Group: Large North American-headquartered IT and business consulting services firm with significant European operations. Competes with Smile for enterprise and public-sector digital transformation contracts, particularly in Western Europe.
• Sopra Steria: Major Franco-European IT services group delivering digital transformation, infrastructure, and consulting to enterprise and public-sector clients — directly competing with Smile for large transformation mandates across Europe.

Regional players

• Tietoevry: Nordic-headquartered IT services and digital transformation provider serving enterprise and public-sector clients. Comparable business model and service mix, though primarily operating in Northern Europe rather than Smile's Western European stronghold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SmileOpenSource
• LinkedInlinkedin.com/company/smile
• Xx.com/GroupeSmile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile