Lighting & Production Equipment

What Lighting & Production Equipment does

Lighting & Production Equipment, Inc. (LPE) is an Atlanta, Georgia-based equipment rental house and full-service event production company founded in 1976. Operating from a single headquarters at 590 Travis Street, the company rents and sells professional audio, video, lighting, grip, rigging, electrical, generator, communication, and dimming equipment to production teams working in network television, live political and sporting events, commercials and industrials, studio installations, architectural lighting, theatrical design, and major motion pictures. Its inventory includes specialized film-quiet generators (400A and 1200A plants), 20K-class HMI daylight fixtures, ETC Sensor dimmers, Kino Flo banks, Clear-Com intercoms, and full theatrical rigging/truss systems sourced from over 40 named manufacturers including Arri, Mole-Richardson, Martin Professional, Strand Lighting, and High End Systems.

LPE generates revenue through five integrated streams: equipment rental (usage-based day rates and per-mile charges for generators), equipment sales (one-time purchase), crew hire, project design (including theatrical and architectural lighting design), and full event production. Pricing is structured around unit day rates for most equipment, usage-based mileage billing for film-quiet generators ($0.40/mile), and ancillary fees such as a $3.50/gallon refueling surcharge and approved-operator charges for high-wattage generators. New customers must submit a credit application or pay via Cash on Delivery/credit card; established accounts transact via direct phone (1-800-275-3721) or email — no online purchasing capability exists.

The company operates with 11-50 employees, of whom four are publicly named (W. Bruce Harlan, Matt Bailey, Brandon Bishop, Andrew Rivers). Its go-to-market is entirely event-driven and direct, with the company website (lpe.com) serving as the sole marketing channel and no social media, app, email newsletter, or other digital presence detected. Geographic scope is the Southeast United States, and ownership structure is undisclosed — there is no evidence of venture capital, private equity, or parent company backing, suggesting an independently held, owner-operated business with five decades of continuous operation.

Name

Lighting & Production Equipment

Legal name

Lighting & Production Equipment, Inc.

Website

https://lpe.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Lighting & Production Equipment is an Atlanta-based equipment rental and full-service event production house, founded in 1976, supplying audio, lighting, grip, generator, and rigging gear to network television, live political and sporting events, film, and theatrical productions across the Southeast U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue stream from renting professional audio, video, lighting, grip, rigging, electrical, generator, communication, and dimmer equipment. Rental rates vary by equipment type (e.g., microphones have day rates; generators charged per mileage). Requires approved operator for generators with additional clean-up charges and per-gallon refueling fees.
2. Equipment Sales: Direct purchase of production equipment including audio, lighting, grip, and related gear.
3. Crew Hire: Providing skilled production crew for events and productions.
4. Project Design Services: Full project design services for production needs including theatrical design and architectural lighting.
5. Full Event Production: Complete event production services combining equipment rental, crew, and design capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lighting & Production Equipment, Inc. rents and sells professional audio, video, lighting, grip, rigging, electrical, generator, communications, and dimmer equipment, and supplements rentals with skilled crew hire, full project design, and end-to-end event production services for television specials, live political and sporting events, commercials, studio installations, architectural lighting, theatrical productions, and major motion pictures. Customers transact via phone or email, pay on per-day or usage-based rates, and may submit a credit application to open an account.

Product overview

Lighting & Production Equipment operates as an equipment rental house offering a comprehensive portfolio of production equipment across multiple categories. Their core offerings include audio equipment rentals (mixing consoles, speakers, microphones, cables), grip equipment (C-stands, flags, reflectors, overhead frames), lighting equipment (HMI, Fresnel, Kino Flo, theatrical fixtures), electrical distribution equipment, generators, communications systems, dimmers/lighting control, and rigging/truss systems. They also provide full project design and event production services. Equipment can be rented or purchased, and crew staffing is available. The company serves network television, live events, commercials, architectural lighting, theatrical productions, and major motion pictures.

Differentiator

Problem solved

Functional benefit

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lighting & Production Equipment