Greater New York LECET

What Greater New York LECET does

Greater New York LECET (legally, the Greater New York Laborers-Employers Cooperation and Education Trust) is a private nonprofit labor-management partnership trust jointly governed by trustees from affiliated LIUNA Laborers' locals — Locals 66, 78, 79, and 108 — and their signatory contractors. It operates from New City, New York and serves the five boroughs of New York City plus Nassau and Suffolk Counties on Long Island. The organization provides three core service lines: business development (project tracking from design to completion, market research, and competitive analysis), industry promotion (marketing communications, the award-winning Under One Banner magazine, the "Built Better/Built Safer/Built Union" banner campaign, trade publication advertising, trade shows, press conferences), and government affairs advocacy (legislative and policy work with elected officials and agencies including NYC HPD, HDC, EDC, NYCHA, and IDAs on prevailing wage, labor standards, and apprenticeship requirements).

Supplementary offerings include the Build Together Program and Bronx Brigade workforce development initiatives, a Contractor Resources hub consolidating federal, state, and city program information (e.g., SBA EIDL, PPP, NYC SBS funds), and a Fact-Finding page publishing third-party research such as Fiscal Policy Institute studies on the underground economy in NYC affordable housing and Columbia University SIPA research on minority youth employment in construction trades. The organization's mission is to secure and grow market share for signatory contractors and affiliated union members in the construction industry through coordinated labor-management response to non-union competition.

Greater New York LECET is led by Executive Director Karla Mayenbeer Cruz, with co-chairmen John O'Hare (Management Trustee Chairman) and Mike Hellstrom (Labor Trustee Chairman). The trust does not have external investors, parent company ownership, or public funding rounds. Revenue is generated through contributions from the affiliated locals and signatory contractors but is not publicly disclosed, consistent with the organization's nonprofit trust structure.

Name

Greater New York LECET

Legal name

Greater New York Laborers-Employers Cooperation and Education Trust

Website

https://gnylecet.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greater New York LECET is a nonprofit labor-management partnership trust serving LIUNA-affiliated Laborers' Locals 66, 78, 79, and 108 and their signatory contractors across NYC and Long Island, providing business development, industry promotion, and government affairs advocacy to grow union construction market share.

Ownership category

akta.pro rank

Product category

Labor-Management Cooperative Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Incumbent Worker Training & Upskilling (EDAAAOAE)

akta.pro secondary industries

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB), DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

Keywords

• Labor-management cooperation
• Construction industry advocacy
• Union workforce development
• Government affairs advocacy
• Industry promotion services

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels8 records

Core offering

Greater New York LECET is a nonprofit labor-management partnership trust that delivers marketing, government affairs, project tracking, business development, and industry promotion services to LIUNA Laborers' locals and their signatory contractors operating in the New York City and Long Island construction industry. It conducts research, publishes industry materials, runs community programs, and advocates on behalf of its union and contractor constituents.

Product overview

Greater New York LECET is a labor-management partnership organization offering a unified suite of services for LIUNA Laborers' locals and their signatory contractors. The core offering consists of business development services (project tracking, market research, competitive analysis), government affairs advocacy (legislative support, policy initiatives), and industry promotion (marketing communications, the Under One Banner magazine, campaign programs). Supplementary offerings include contractor resources (COVID-19 relief programs, SBA loans, NYC business programs), and fact-finding research studies. The portfolio includes campaign programs such as the Build Together Program and Bronx Brigade, all coordinated to increase union-sector market share in NYC and Long Island construction.

Differentiator

Problem solved

Functional benefit

Brands

• Under One Banner: Award-winning magazine published by GNY LECET to promote the accomplishments of unions and signatory contractors.
• Built Better/Built Safer/Built Union

Products and services

• Under One Banner Magazine Award-winning industry publication produced by Greater New York LECET covering the NYC and Long Island construction industry for LIUNA Laborers' locals and signatory contractors.
• Build Together Program Community-facing program run by Greater New York LECET to promote the value of unionized construction labor and engage with communities in the NYC region.
• Bronx Brigade Community program operated by Greater New York LECET focused on the Bronx, supporting outreach and promotion of unionized construction labor.
• Contractor Resources Resources and support services provided by Greater New York LECET to signatory contractors to help them operate effectively in the NYC and Long Island unionized construction market.
• Fact-Finding Research Studies Research studies produced by Greater New York LECET to document industry economics, conditions, and trends in the NYC construction market to support advocacy and member education.
• Business Development Services Business development services delivered by Greater New York LECET to help signatory contractors and LIUNA locals pursue and win construction work in the NYC and Long Island region.
• Government Affairs Advocacy Government affairs and public policy advocacy performed by Greater New York LECET on behalf of LIUNA Laborers' locals and their signatory contractors with New York City and Long Island government entities.
• Industry Promotion Services Marketing, branding, and public relations services provided by Greater New York LECET to promote the unionized construction industry in the NYC and Long Island region.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship, regional, key and research.

• Laborers' Local 66coreStrategic or Co-development PartnerLong Island-based Laborers' Local with more than 1,000 members, representing Long Island's most highly trained, skilled, and dependable construction union laborers.
• Laborers' Local 78coreStrategic or Co-development PartnerRepresents asbestos, lead, and hazardous waste handlers in NYC and Long Island with 3,000 members employed by nearly 200 signatory environmental contractors, performing 90% of all asbestos removal in the area.
• Laborers' Local 79coreStrategic or Co-development PartnerConstruction and General Building Laborers' Local serving the five boroughs of NYC with more than 9,000 active and retired members. Largest Laborers' Local in North America.
• Laborers' Local 108coreStrategic or Co-development PartnerRepresents men and women employed in scrap metal recycling, light manufacturing, warehouse workers, food service workers, professional employees, security guards, cleaners, race track mutuals, parimutuel and sports book tellers.
• Build Together ProgramflagshipStrategic or Co-development PartnerNational workforce development program focused on creating opportunities for underrepresented groups in the construction trades. GNY LECET participates in this LIUNA-affiliated initiative.
• Bronx BrigaderegionalStrategic or Co-development PartnerCommunity workforce development initiative focused on the Bronx area, connecting local residents with construction career opportunities through union apprenticeship programs.
• NYC Housing Preservation and DevelopmentkeyGTM or Marketing PartnerCity agency responsible for housing development. GNY LECET advocates for labor standards, job training, prevailing wage requirements, and apprenticeship programs on HPD-subsidized projects.
• NYC Housing Development CorporationkeyGTM or Marketing PartnerCity financing agency for housing development. GNY LECET works to ensure labor standards are included in HDC-financed projects.
• NYC Economic Development CorporationkeyGTM or Marketing PartnerCity agency overseeing economic development projects. GNY LECET advocates for prevailing wage requirements and good, safe jobs on EDC projects.
• NYC Housing AuthoritykeyGTM or Marketing PartnerPublic housing authority. GNY LECET advocates for labor standards and workforce development on NYCHA capital projects.
• Industrial Development Authorities (IDAs)regionalGTM or Marketing PartnerLocal development authorities providing tax incentives for development. GNY LECET advocates for inclusion of labor standards on IDA-supported projects.
• Fiscal Policy InstituteresearchStrategic or Co-development PartnerResearch organization whose studies on the underground economy in affordable housing are published by GNY LECET on their Fact-Finding page.
• Columbia University School of International and Public AffairsresearchStrategic or Co-development PartnerAcademic institution whose research on minority youth employment in building and construction trades is published by GNY LECET on their Fact-Finding page.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Building and Construction Trades Council of Greater New York: Umbrella labor council representing 15+ NYC building trades unions in collective bargaining, public advocacy, and PLA negotiation. Closest direct comparable as a labor-side advocacy body operating in the same NYC construction policy arena as GNY LECET.
• National LECET (LIUNA LECET): National-level LECET organization also operating as a labor-management cooperation and education trust for LIUNA signatory contractors. Directly comparable mission, structure, and service mix to GNY LECET, but at national scope.
• Building Trades Employers Association (BTEA) of New York City: NYC-based multi-trade employer association representing union contractors in collective bargaining and government affairs. Comparable as a signatory contractor counterpart organization engaging in the same public policy arena as GNY LECET.

Broad incumbents

• Associated Builders and Contractors (ABC): National open-shop construction trade association representing non-union contractors. Operates as the primary structural counterpart to GNY LECET in the same NYC and national construction policy arena, making it a strategically comparable peer.
• Laborers' International Union of North America (LIUNA): International union that GNY LECET's affiliated locals (66, 78, 79, 108) belong to. Comparable as the national labor body coordinating workforce development, political advocacy, and market-share defense for the same construction trade.

Regional players

• Construction Industry Council of Westchester & Hudson Valley: Regional construction industry association representing contractors, unions, and affiliated professionals in the NYC-metro adjacent region. Comparable as a labor-inclusive industry promotion and government affairs body, but with broader contractor membership scope.
• General Building Contractors of New York State (GBC): Association of general building contractors in New York engaged in labor relations and government advocacy. Comparable to GNY LECET's contractor-side engagement, but focused on management-side representation rather than joint labor-management trust governance.
• New York State Building & Construction Trades Council: Statewide labor council coordinating building trades advocacy in Albany and across New York. Comparable to GNY LECET as a labor-management advocacy organization, but operating one jurisdictional level above NYC.

Emerging players

• Helmets to Hardhats: National program connecting transitioning military members to construction apprenticeship opportunities. Comparable to GNY LECET's Build Together and Bronx Brigade workforce development programs, but serving a different source population and at national scope.
• Center for Construction Research and Training (CPWR): National research and training center focused on construction safety and health. Comparable to GNY LECET's Fact-Finding research and workforce development functions, but with a national research mandate rather than regional labor-management advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gnylecet
• Facebookfacebook.com/nylecet
• Instagraminstagram.com/gnylecet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater New York LECET