Will
Will is a privately held, full-service creative agency headquartered in Vancouver, BC that delivers brand strategy, visual identity, integrated campaigns, and digital experiences to B2B enterprise, mid-market, and nonprofit clients across Canada and internationally.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Will does
Will is a privately held, full-service creative agency founded in 2014 and headquartered in Vancouver, BC. The firm organizes its offering around three practice areas — Strategy & Research, Creative Development, and Amplify (launch/activation/evaluation) — delivering brand strategy, visual identity, integrated campaigns, naming, motion and interactive, packaging, website UX/UI, environmental design, and video/animation services to B2B clients across consumer brands, education, nonprofit, mining/resources, cannabis, travel, and hospitality. Notable client engagements include Lululemon Athletica (Align pant launch), Teck Resources (copper advocacy campaign), Royal Roads University, Canada Games, Stanley Park Brewing, COBS Bread, Bulletproof Coffee, Red Truck Beer Company, and Kiaro.
Revenue is generated through project-based professional services engagements, typically scoped per project with custom quote-driven pricing and multi-year contract structures; no packaged products, software platforms, APIs, or proprietary technology assets are sold. The agency operates a sales-led go-to-market model, acquiring clients through portfolio presentations, direct outreach, referrals from existing relationships, and inbound inquiries via its website. Its primary customer segments are enterprise and mid-market brands, with secondary practice in nonprofit cause-marketing and educational institution marketing.
The firm is independent, with no disclosed venture capital, private equity backing, parent company, or acquisition history. Delivery relies on an in-house team of approximately 30-plus professionals plus selective co-development partnerships (e.g., Astral for immersive 3D web, MET Fine Printers for proprietary packaging prototypes). Work has been recognized by Applied Arts (Visual Identity Design, Website Design) and Communication Arts. No revenue figures, funding history, or detailed financial disclosures are available in the source data.
Will firmographics
Firmographics- Name
- Will
- Legal name
- Will
- Website
- https://hiwill.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Will is a privately held, full-service creative agency headquartered in Vancouver, BC that delivers brand strategy, visual identity, integrated campaigns, and digital experiences to B2B enterprise, mid-market, and nonprofit clients across Canada and internationally.
- Ownership category
- akta.pro rank
Will industry classification
Industry- Product category
- Creative and Brand Agency Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Will is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Will business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: WILL generates revenue through project-based creative and strategy engagements with B2B clients. Services include brand strategy, creative development, integrated campaigns, and production across various channels and touchpoints. Work is typically scoped per project with deliverables spanning visual identity, campaigns, digital experiences, and brand guidelines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Will product offering
Product offeringCore offering
Will is a full-service creative agency that delivers brand strategy, creative development, and integrated campaign services to B2B clients. Offerings span strategy and research, creative development (visual identity, motion, packaging, website UX/UI, environmental design), and amplification services (brand launches, activations, digital development, video, and evaluation) executed through project-based engagements.
Product overview
Will is a full-service creative agency that offers a broad portfolio of services organized into three core practice areas: Inspire (strategy, research, brand architecture, customer journey planning), Create (creative development, integrated campaigns, visual identity, motion, packaging, website UX/UI, environmental design, digital experiences), and Amplify (brand launches, activations, video/animation, digital development, brand guardianship, evaluation). The agency does not sell packaged software products; its offerings are professional services delivered to clients through project-based engagements across brand strategy, campaign development, visual identity, web/digital experiences, and video production.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Research Services Strategic consulting including design strategy, campaign strategy, content strategy, employee value proposition, customer journey planning, brand strategy, brand architecture, and brand reviews. Delivered to B2B clients seeking brand positioning and market differentiation.
- Creative Development Services Creative services including integrated campaigns, naming, visual identity, voice and messaging, motion and interactive, brand guidelines, communication design, packaging, website UX/UI, and environmental design for B2B brands and organizations.
- Amplify Services Brand launch and activation services including brand launches, brand activations, internal engagement, integrated production, interactive experiences, digital development, video and animation, brand guardianship, and evaluation and optimization.
Quantifiable outcome
- Think Tank: Revenue increased 2.5x over prior year, most enrolments in school history, 3x web traffic
- +9 more outcomes
Companies that use Will
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Will technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Will partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AstralcorePartnered with Astral to create Think Tank Training Centre's 3D immersive website. Astral provided technical expertise for developing the interactive web experience featuring cellular-level evolution storytelling and dynamic visual elements.
- MET Fine PrintersminorPartnered with MET Fine Printers to bring the Red Truck Beer boombox passive amplifier concept to life through handmade prototyping. MET provided printing and production expertise for the limited edition beer case packaging.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Will competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Will social profiles
Digital presenceWill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Will leadership team
Management profileNumber of profiles
Profiles5 records
Will funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Will M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Will
What does Will do?
Will is a full-service creative agency that delivers brand strategy, creative development, and integrated campaign services to B2B clients. Offerings span strategy and research, creative development (visual identity, motion, packaging, website UX/UI, environmental design), and amplification services (brand launches, activations, digital development, video, and evaluation) executed through project-based engagements.
Is Will a public or private company?
Will is a private company. It is classified as unknown and is currently operating.
When was Will founded?
Will was founded in 2014. It employs 11 to 50 people.
Where is Will based?
Will is headquartered in Vancouver, Canada, in the North America region.
How does Will make money?
One revenue line is on record: creative Agency Services.
Does Will have an API?
No public API is recorded for Will.
What industry is Will in?
Will's product category is Creative and Brand Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.