What Indonesia Trade Promotion Centre does

Indonesia Trade Promotion Centre (ITPC) Chicago is an official branch office of the Indonesian Government operating under the Ministry of Trade of Indonesia. Established in 2009 and headquartered at 670 N Clark Street, Chicago, it serves as one of 19 ITPC offices located across 18 countries, with a second US location in Los Angeles. ITPC Chicago's mandate is to promote and facilitate bilateral trade between Indonesia and the United States — specifically serving the Midwest and East Coast regions — by helping US businesses identify reliable Indonesian product suppliers and assisting Indonesian exporters in accessing the US market.

The organization delivers its mission through a service portfolio centered on trade facilitation: it organizes Indonesian Pavilions at major US trade exhibitions (Trade Expo Indonesia, The Inspired Home Show, Specialty Coffee Expo, National Restaurant Association Show), conducts trade missions with Indonesian ambassadors and government officials, publishes downloadable exporters and importers directories across categories such as seafood, furniture, coffee, and spices, and provides market information, regulatory updates, and business matching services to both sides of the bilateral relationship. Documented facilitation outcomes include a $900K contract signed at Trade Expo Indonesia 2019 between US firm Go Alloy and Indonesian manufacturer BNM Steel, and ongoing coordination with strategic partners such as the US-ASEAN Business Council.

ITPC Chicago operates with a small three-person team led by Director Dhonny Yudho Kusuma, Deputy Director Nia Wiraniza, and Trade Analyst Officer Raka Pratidina. As a non-commercial government agency, it does not charge fees for services and is funded entirely through budget allocation from the Indonesian Ministry of Trade. Its go-to-market motion is event-driven, anchored by annual trade exhibitions and ambassador-led missions, supplemented by a social media presence (YouTube, Instagram, Facebook, Twitter/X) for top-of-funnel awareness. Indonesia's total trade with all countries ranged from approximately $159 billion to $194 billion between 2021 and 2023, providing context for the scale of the bilateral trade activity ITPC Chicago supports.

Name

Indonesia Trade Promotion Centre

Legal name

Indonesian Trade Promotion Center

Website

https://itpcchicago.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ITPC Chicago is the official Indonesian Government trade promotion office under the Ministry of Trade, facilitating bilateral trade between Indonesia and the US Midwest/East Coast through trade exhibitions, business matching, and market information services for US importers and Indonesian exporters.

Ownership category

akta.pro rank

Product category

Trade Promotion Services

NAICS

National Security and International Affairs (9281), Convention and Trade Show Organizers (56192)

SIC

Foreign Governments (8888)

akta.pro primary industry

Import/Export & Cross-Border Food Commodity Trading (AFAIAKAL)

Keywords

• Trade facilitation services
• Export promotion services
• Business matching services
• Trade exhibition organization
• Bilateral trade promotion

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: As an official Indonesian Government Agency operating under the Ministry of Trade of Indonesia, ITPC is funded through government budget allocation rather than commercial revenue generation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ITPC Chicago is an official Indonesian Government Agency under the Ministry of Trade of Indonesia that promotes and facilitates bilateral trade between Indonesia and the United States. Its core offerings include trade facilitation services (market information, data, regulations, and trends from Indonesia), business matching between Indonesian exporters and US importers, organization of trade exhibitions and Indonesian Pavilions at major US trade shows, trade inquiry services, business missions, and downloadable importers/exporters directories across product categories such as seafood, furniture, coffee, and spices.

Product overview

Indonesia Trade Promotion Centre (ITPC) Chicago is an official Indonesian Government Agency under the Ministry of Trade of Indonesia that promotes and facilitates trade between Indonesia and the United States. Rather than a unified software product, ITPC operates as a trade services organization offering multiple interconnected services including market information dissemination, business matching between Indonesian exporters and US importers, organization of trade exhibitions (such as the Indonesia Pavilion at US trade shows and Trade Expo Indonesia), and maintenance of importers/exporters directories. The center connects businesses through business missions, trade inquiries, and facilitates participation in overseas trade exhibitions, serving as the primary bridge for bilateral trade relations between the two nations in the Midwest and East Coast regions of the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Facilitation Services Core trade facilitation services providing market information, data, regulations, and trends from Indonesia; business matching between Indonesian exporters and US importers; business mission coordination; information dissemination; and trade inquiry services for businesses and entrepreneurs from both countries.
• Indonesian Exporters Database

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• US-ASEAN Business CouncilcoreStrategic or Co-development Partner · 1 January 2019Productive meeting held with US-ASEAN Business Council during Trade Minister's visit to Washington DC, focused on strategy to improve bilateral trade between Indonesia and the US, discussing current issues and recent breakthroughs in Indonesia's trade policy

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• International Trade Administration (US Department of Commerce): The US government's primary trade promotion arm with a global network of commercial officers. ITA performs trade facilitation functions from the US side, mirroring ITPC's role but as a broad incumbent within the US government rather than a foreign government agency specializing in Indonesia-US bilateral trade.

Direct peers

• ProColombia: Colombia's official export promotion agency operating in over 30 countries. ProColombia organizes Colombian pavilions at international trade shows, facilitates buyer-seller matchmaking, and promotes non-traditional exports, mirroring ITPC's mandate and operating model.
• Austrade (Australian Trade and Investment Commission): Australia's official trade and investment promotion agency, with US offices in major cities. Austrade performs identical functions to ITPC: organizing national pavilions at US trade shows, facilitating business matching, and providing market intelligence to Australian exporters.
• Thailand Board of Investment (BOI): Thailand's government agency for investment and trade promotion with overseas offices. BOI's overseas offices perform comparable functions to ITPC, including organizing trade missions, business matching, and promoting bilateral trade with US counterparties.
• Germany Trade and Invest (GTAI): Germany's federal trade and investment promotion agency. GTAI provides market intelligence, organizes trade shows (often at major US venues), and facilitates business matching for German exporters, operating as a close structural peer to ITPC.
• CCPIT (China Council for the Promotion of International Trade): China's official foreign trade promotion body. CCPIT operates a global network of representative offices that organize exhibitions, business matching, and trade missions on behalf of Chinese exporters. While larger in scale, its mandate and operating model closely parallel ITPC's.
• JETRO (Japan External Trade Organization): Japan's official external trade organization operating government-funded trade promotion offices globally. JETRO is the most direct structural analog to ITPC, performing nearly identical functions (business matching, exhibitions, market information) for Japanese exporters seeking foreign market access, including in the US.
• Enterprise Singapore (IE Singapore): Singapore's government agency for trade promotion and enterprise development. Enterprise Singapore helps Singapore-based companies internationalize, organizes overseas trade missions and pavilions, and provides market intelligence in a structurally similar manner to ITPC.
• MATRADE (Malaysia External Trade Development Corporation): Malaysia's national trade promotion agency, a direct regional peer to ITPC. MATRADE operates trade promotion offices globally, organizes pavilions at major US trade shows (e.g., Inspired Home Show), and facilitates business matching between Malaysian exporters and US buyers in similar fashion to ITPC.
• KOTRA (Korea Trade-Investment Promotion Agency): Korea's government trade promotion agency operating a global network of trade centers. KOTRA mirrors ITPC's mandate of facilitating bilateral trade through business matching, exhibitions, and market intelligence, with US offices in major cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/itpcchicago
• YouTubeyoutube.com/channel/UCH_0BPVjMw12MxeKrp6yowQ
• Facebookfacebook.com/itpcchicagoofficial
• Instagraminstagram.com/itpcchicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indonesia Trade Promotion Centre