Decolonize Design
Decolonize Design is a founder-owned Los Angeles consultancy that helps organizations move beyond conventional DEI through its proprietary Belonging, Dignity, Justice and Joy (BDJJ) Framework, delivering facilitation, training, and published content on racial equity and systems change.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Decolonize Design does
Decolonize Design is a privately held Los Angeles-based LLC founded by Aida Mariam Davis that delivers consulting, facilitation, and training services to organizations seeking alternatives to conventional Diversity, Equity, and Inclusion (DEI) approaches. The company's core offering is built around its proprietary Belonging, Dignity, Justice and Joy (BDJJ) Framework, a methodology rooted in African lifeways and Critical Race Theory that addresses institutional and workforce bias through systems change design rather than compliance-driven diversity metrics. Its primary customer segment is organizations pursuing racial equity and justice-oriented transformation, engaged directly through "Build With Us" and "Partner with us" pathways on the company website.
The company's product surface includes the BDJJ Framework (a methodology, not a software product) and the forthcoming book "Kindred Creation: Parables and Paradigms for Freedom," authored by the founder and distributed via Penguin Random House. The book has received advance praise from high-profile endorsers including Angela Davis, Nikki Giovanni, and Marc Lamont Hill. No software platform, app, API, or AI/ML components are offered; the company is a services-and-content business rather than a technology company.
The business model is services-led: facilitation and consulting engagements with organizations, supplemented by book royalties through Penguin Random House retail channels. Pricing is not publicly disclosed. The company is founder-owned with no disclosed venture capital, private equity, or growth-equity backing. Operations are US-focused (North America), with a team of approximately seven people including a Senior Facilitator, Head of Learning & Transformation, Community Organizer, two Senior Operations Associates, and a Research & Operations Associate. Marketing is digital-first and thought-leadership-driven, leveraging the founder's mission-oriented brand and the book launch as primary awareness channels.
Decolonize Design firmographics
Firmographics- Name
- Decolonize Design
- Legal name
- Decolonize Design LLC
- Website
- https://decolonizedesign.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decolonize Design is a founder-owned Los Angeles consultancy that helps organizations move beyond conventional DEI through its proprietary Belonging, Dignity, Justice and Joy (BDJJ) Framework, delivering facilitation, training, and published content on racial equity and systems change.
- Ownership category
- akta.pro rank
Decolonize Design industry classification
Industry- Product category
- Equity Consulting Services
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)
- akta.pro secondary industry
- Reentry & Justice-Involved Support Services (BPAGAEAN)
Keywords
Where Decolonize Design is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Decolonize Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Decolonize Design product offering
Product offeringCore offering
Decolonize Design provides facilitation, consulting, and training services for organizations pursuing equity transformation, anchored by the proprietary Belonging, Dignity, Justice and Joy (BDJJ) Framework as an alternative to conventional DEI approaches. Engagements are customized and movement-oriented, drawing on the founder Aida Mariam Davis's authored work and network.
Product overview
Decolonize Design offers consulting and training services centered around the Belonging, Dignity, Justice and Joy (BDJJ) Framework, an alternative to conventional DEI approaches. The company also publishes the book "Kindred Creation" by founder Aida Mariam Davis. The BDJJ Framework serves as the core methodology guiding their organizational transformation and training offerings, with the book providing theoretical foundations and practical parables for implementing these principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Belonging, Dignity, Justice and Joy (BDJJ) Framework
- Organizational Facilitation, Consulting, and Training Services
- Kindred Creation
Companies that use Decolonize Design
Customer profileSegments2 records
Ideal customer profiles1 record
Decolonize Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decolonize Design partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Decolonize Design competitors and assessment
Company assessmentDirect peers
- The Winters Group: The Winters Group is a Black-owned diversity, equity, and inclusion consulting firm serving corporate, nonprofit, and government clients. It is a direct boutique peer to Decolonize Design, offering DEI strategy, training, and transformation engagements.
- Courageous Conversation: Courageous Conversation provides racial equity professional development, training, and consulting to schools, organizations, and communities. It is a direct peer offering proprietary frameworks and training services similar to Decolonize Design's BDJJ offering.
- Equity in the Center: Equity in the Center is a racial equity advisory organization that works with nonprofits, funders, and other social sector entities to advance racial equity. It is a direct peer in developing frameworks and advising institutions on substantive equity practice.
- World Trust (World Trust Educational Services): World Trust is a racial equity organization producing documentaries, training, and consulting rooted in equity and inclusion pedagogy. Comparable to Decolonize Design as a movement-based, framework-driven provider of equity education and organizational transformation.
Broad incumbents
- PolicyLink: PolicyLink is a national research and action institute advancing racial and economic equity, offering consulting, frameworks, and convenings for institutions. Comparable to Decolonize Design as a movement-oriented intermediary that translates equity frameworks into institutional practice for similar buyer segments.
- Race Forward: Race Forward is a national racial justice organization that publishes research, runs convenings, and advises institutions on systemic change. It is a broader incumbent in the racial equity and justice space that Decolonize Design operates in, with overlapping target buyers (foundations, nonprofits, public agencies).
- Deloitte Consulting (DEI practice): Deloitte's Organization Transformation and Human Capital practices include a substantial DEI consulting practice serving Fortune 500 and large institutions. Comparable to Decolonize Design as a competitor for institutional equity transformation engagements, with far broader scale and incumbency.
Emerging players
- Justice + Joy National Collaborative: Justice + Joy is a national collaborative advancing liberatory practices in social change, with overlap to Decolonize Design's movement- and joy-centered framing. Comparable as a peer in the racial equity and justice ecosystem with similar values-aligned consulting and convening.
- ProInspire: ProInspire is a nonprofit that develops leaders and advises social sector organizations on equity-centered leadership and organizational change. Comparable to Decolonize Design in addressing institutional and workforce bias in the social sector, with a broader leadership-development focus.
Others
- Racial Equity Tools: Racial Equity Tools is a curated resource site for racial equity practitioners, offering frameworks, training designs, and organizational change resources. Comparable to Decolonize Design as an enabling resource in the equity transformation value chain, though it does not deliver direct consulting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decolonize Design social profiles
Digital presenceDecolonize Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decolonize Design leadership team
Management profileNumber of profiles
Profiles7 records
Decolonize Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decolonize Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decolonize Design
What does Decolonize Design do?
Decolonize Design provides facilitation, consulting, and training services for organizations pursuing equity transformation, anchored by the proprietary Belonging, Dignity, Justice and Joy (BDJJ) Framework as an alternative to conventional DEI approaches. Engagements are customized and movement-oriented, drawing on the founder Aida Mariam Davis's authored work and network.
Is Decolonize Design a public or private company?
Decolonize Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decolonize Design founded?
Decolonize Design was founded in 2018. It employs 1 to 10 people.
Where is Decolonize Design based?
Decolonize Design is headquartered in Los Angeles, United States, in the North America region.
Who are Decolonize Design's main competitors?
Direct peers on record are The Winters Group, Courageous Conversation, Equity in the Center and World Trust (World Trust Educational Services). Broad incumbents are PolicyLink, Race Forward and Deloitte Consulting (DEI practice). Emerging players are Justice + Joy National Collaborative and ProInspire. Racial Equity Tools is listed as an others.
Does Decolonize Design have an API?
No public API is recorded for Decolonize Design.
What industry is Decolonize Design in?
Decolonize Design's product category is Equity Consulting Services. Its primary akta.pro industry code is EDABAOAL, Onboarding Program Design, Enablement & Train-the-Trainer, with a secondary code of BPAGAEAN, Reentry & Justice-Involved Support Services. Its NAICS code is 54172 and its SIC code is 8200.