Knollwood Country Club

What Knollwood Country Club does

Knollwood Country Club is a private, member-owned country club founded in 1925 in West Bloomfield, Michigan, operating from a single 5050 West Maple Road campus. Its core product is an 18-hole Donald Ross-inspired championship golf course (6,801 yards from the championship tees, 73.5 rating, 139 slope), supported by an integrated amenity portfolio that includes a 60+ professional caddie program, four hydro tennis courts, a heated Olympic-sized pool with baby pool, fitness center, multiple dining venues (KCC Grille, The Patio, Matt's Place, poolside café), event space accommodating 10 to 350 guests, and a pro shop. The club is currently renovating the course with architect Dave Zinkand and Frontier Golf for reopening in early summer 2025 to coincide with its Centennial anniversary.

The business model is built on recurring membership economics layered with ancillary transaction revenue. Primary revenue streams are annual membership dues from Class A Golf, Class B Social, and Legacy categories, supplemented by one-time initiation fees tied to programs such as the 2025 Class A Golf Membership. Secondary streams include Monday corporate/charity golf outings (May–October, up to 144 players per shotgun), private events and catering (weddings, bar/bat mitzvahs, corporate meetings), on-site food and beverage operations, and pro-shop retail. Pricing is quote-based and not publicly disclosed; distribution is direct from a single clubhouse, with Full Golf members receiving reciprocal access to 100+ private clubs through the Troon Privé Privilege program. Underlying technology is Jonas Club Software, which powers the member portal, billing, reservations and roster validation.

Name

Knollwood Country Club

Legal name

Knollwood Country Club

Website

https://knollwoodcountryclub.net

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

Knollwood Country Club is a private, member-owned country club in West Bloomfield, Michigan, founded in 1925, offering an 18-hole Donald Ross-inspired championship golf course alongside tennis, pool, dining, fitness and event facilities to its member families and private event clients.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf memberships
• Golf outings
• Private event venue
• Racquet sports club

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Recurring dues from member-owned private club; categories include Class A Golf (full access to golf, tennis, pool, dining, fitness, card rooms, voting rights) and Class B Social (non-golf access), plus Legacy programs for family of full golf members.
2. Membership Initiation Fees / Membership Program: One-time initiation or capital contributions tied to membership enrollment in categories such as the 2025 Class A Golf Membership Program.
3. Corporate and Charity Golf Outings: Outings hosted on Mondays May through October (one outing per day, exclusive use of course/clubhouse), accommodating up to 144 players for a single shotgun and double shotguns for larger groups.
4. Private Events and Catering: Weddings, Mitzvahs, showers, birthdays, corporate retreats and meetings; menu packages for 10 to 350 guests with customisable menus led by an in-house culinary team.
5. Food and Beverage Operations: On-site dining including the KCC Grille, The Patio, weekly club nights, happy hour specials, themed buffets and poolside cafe, providing recurring F&B revenue from members and guests.
6. Pro Shop Retail: Golf merchandise sales through the pro shop with KCC members receiving special pricing via the Mill River program.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Knollwood Country Club is a private, member-owned country club in West Bloomfield, Michigan, that sells Class A Golf, Class B Social, and Legacy memberships granting access to its Donald Ross-inspired 18-hole championship golf course, caddie program, tennis courts, pool, fitness center, dining venues, and social programming. It also hosts paid corporate/charity golf outings on Mondays from May to October and rents its clubhouse for weddings, mitzvahs and corporate events for 10 to 350 guests.

Product overview

Knollwood Country Club is a private, member-owned country club in West Bloomfield, Michigan, offering a single integrated hospitality platform built around an 18-hole Donald Ross-inspired Championship Golf Course and a comprehensive clubhouse experience. The core platform is anchored by the Golf Course (currently being renovated by Dave Zinkand and Frontier Golf for the Club's Centennial) and is supported by a portfolio of member-facing modules including Golf Practice Facilities and Simulator, Caddy Program, Golf Staff and Member Services, Tennis Facility, Swim and Fitness Center, Dining at the Club (The KCC Grille, The Patio, Matt's Place), Private Event and Wedding Venue, Winter Recreation Program, Social Programs, Membership Categories (Class A Golf, Class B Social, Legacy), and the partner-access Troon Privé Benefits program, plus Corporate and Charity Golf Outings for non-member groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Class A Golf Membership Full-access membership granting unlimited golf, tennis, pool, dining, fitness and steam rooms, children's playground and youth room, card rooms, voting rights, and access to exclusive events, programs, and tournaments. Includes Troon Privé reciprocity for Full Golf members.
• Class B Social Membership Social-only membership providing unlimited access to tennis, pool, dining, fitness and steam rooms, children's playground and youth room, card rooms, and voting rights, without golf privileges.
• Legacy Membership Multi-generational membership available to children, grandchildren, parents and grandparents of full golf members, supporting continued family involvement in the club.
• Corporate and Charity Golf Outings Full-course buyout offering for corporate and charity clients, sold one outing per day on Mondays from May through October, accommodating up to 144 players on a single shotgun start with double shotguns for larger groups, plus clubhouse event space.
• Private Event and Wedding Venue Event venue hosting weddings, bar/bat mitzvahs, showers, birthdays, corporate retreats and meetings for 10 to 350 guests across The Great Hall, The East Porch, The Ballroom, The Grille Room, and the Outdoor Sundeck, with a dedicated personal coordinator and customizable menus.
• Pro Shop Retail On-site pro shop selling golf merchandise with member special pricing through the Mill River program.
• Clubhouse Dining Services On-site dining including the KCC Grille (a la carte lunch and dinner with wine and beverage pairings), The Patio for casual outdoor dining, Matt's Place, poolside cafe, themed buffets and weekly club nights, open to members and their guests.

Quantifiable outcome

• Access to 100+ private clubs (Troon Privé Privilege) and 200+ Troon-managed properties (Troon Advantage) for Full Golf members.
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship / core, core, project-based and minor.

• Troon (Troon Privé / Troon Advantage)flagship / coreStrategic or Co-development PartnerTroon is the world's largest third-party golf management company headquartered in Scottsdale, Arizona. Through Troon Privé, Knollwood's Full Golf members gain access to more than 100 world-class private clubs (Troon Privé Privilege program) and preferred rates at more than 200 Troon-managed properties via the Troon Advantage program. The Troon logo is featured on Knollwood's website, indicating an ongoing management or affiliation relationship; Troon oversees operations at properties in 29 states and 28 countries.
• Jonas Club SoftwarecoreTechnology or IntegrationJonas Club Software powers Knollwood's website (member login, roster validation, email updates, resubscribe forms, mobile portal) and is credited at the foot of the homepage. The platform handles member authentication, registration, billing and online club communications.
• Frontier Golf (with architect Dave Zinkand)project-basedImplementation/ SI/ Consulting PartnerFrontier Golf, working with golf architect Dave Zinkand, was renovating the Donald Ross-inspired 18-hole championship course to reopen for play in time for the Club's Centennial anniversary.
• Dave Zinkand (golf course architect)project-basedImplementation/ SI/ Consulting PartnerGolf course architect leading the Centennial-era renovation of Knollwood's Donald Ross-inspired course alongside Frontier Golf.
• Mill River (pro shop merchandise program)minorChannel Partner/ Reseller/ DistributorThrough the Mill River program, KCC members receive special pricing on pro-shop merchandise stocked with the latest golf products.
• PGA of AmericaminorOthersKnollwood's Head Golf Professional Tom Fortuna and other staff are PGA members (Tom uses [email protected]); the Club aligns its professional staff development with the PGA.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Country Club of Detroit: Long-established private member-owned club in Grosse Pointe Farms, MI, with a championship golf course and full clubhouse amenities. Comparable to Knollwood in member-owned governance, traditional amenities, and Metro Detroit affluent membership base.
• Bloomfield Hills Country Club: Historic private member-owned club in Bloomfield Hills, MI, offering golf, tennis, pool, dining, and event facilities. Operates in the same affluent Detroit suburb corridor with overlapping member demographics and a comparable dues/initiation structure.
• Indianwood Golf and Country Club: Private club in Lake Orion, MI, with two golf courses and clubhouse amenities. Comparable to Knollwood as a Detroit-area private club with championship golf and family programming; competes for the same regional membership pool.
• Plum Hollow Country Club: Private club in Southfield, MI, offering golf, tennis, pool, dining, and event facilities. Operates within a 10-mile radius of Knollwood and competes directly for West Bloomfield-area families seeking a multi-generational country club experience.
• Wabeek Country Club: Private member-owned country club in Bloomfield Hills, MI, with similar golf/tennis/dining amenities. Tom Fortuna served as Head Golf Professional at Wabeek for 22 years before joining Knollwood, making it a near-direct comparable in geography, size, and service model.
• Oakland Hills Country Club: Premier private club in Bloomfield Hills, MI (minutes from Knollwood), with a Donald Ross-designed course and a storied major-championship pedigree. Directly competes for the same affluent West Bloomfield / Metro Detroit member base and shares PGA professional talent pathways (Tom Fortuna was previously an Assistant here).
• Grosse Ile Golf and Country Club: Private member-owned club on Grosse Ile in the Detroit River with championship golf, tennis, pool, and dining. Comparable to Knollwood in member-owned structure and full-service amenity mix; shares PGA professional talent (Jeff Gniewek worked here previously).

Others

• Troon (Troon Privé / Troon Advantage): World's largest third-party golf management company operating 200+ properties worldwide. Knollwood is a Troon Privé affiliate; Troon is comparable as the ecosystem partner that delivers reciprocal access and shared best practices rather than as a direct competitor.

Regional players

• Travis Pointe Country Club: Private member-owned club in Ann Arbor, MI, with championship golf, tennis, pool, and dining. Shares PGA professional talent pathways with Knollwood (Jeff Gniewek previously worked here) and offers a comparable amenity mix, though in a different (Washtenaw County) submarket.

Broad incumbents

• Detroit Athletic Club: Iconic private city athletic club in downtown Detroit with extensive dining, fitness, and social programming (no golf). Comparable as a member-owned Detroit institution with multi-generational membership, but broader and more urban than Knollwood.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/knollwoodwestbloomfield
• LinkedInlinkedin.com/company/knollwood-country-club-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knollwood Country Club