What Active Sports Therapy does

Active Sports Therapy is a private, multi-disciplinary sports medicine and rehabilitation clinic operating two locations in Calgary, Alberta (Willow Park on MacLeod Trail SE and Westman Village in Mahogany). The firm delivers an integrated care portfolio spanning physiotherapy, chiropractic, massage therapy, Active Release Techniques (ART), naturopathic medicine, Traditional Chinese Medicine/acupuncture, and specialized rehabilitation modalities (IMS/dry needling, shockwave, laser, Graston, vestibular therapy, concussion rehab, custom orthotics, functional neurology, DNS, FMS/SFMA). It layers advanced device-based services onto this base — including EMSCULPT NEO body contouring, EMSELLA pelvic health, and Exomind brain stimulation — distinguishing it from single-discipline physiotherapy practices in the region.

The clinic operates on a fee-for-service per-visit revenue model with no subscription component, accepting direct insurance billing, MVA (motor vehicle accident) claims, and WCB (workers' compensation) cases, and requiring no physician referral. Go-to-market is direct-to-consumer: patients self-refer and book via the Juvonno online portal or by phone, with marketing driven by a 15+ page blog, organic social (Facebook, Instagram, YouTube), email newsletter, community events (free lectures, golf tournaments, team workshops), and earned media through practitioner speaking engagements. The firm reports 30+ practitioners with 400+ combined years of clinical experience, 40,000+ patients served historically, and 42,000+ patient visits per year, with extended weekday hours and Saturday availability.

Customer segmentation is horizontal: athletes (competitive and recreational), general public with musculoskeletal complaints, teen athletes, and pelvic-health patients. The firm is independently owned with no parent company, no private equity backing, and no institutional funding disclosed, operating purely as a cash-flow-funded private healthcare services practice. Strategic emphasis centers on the proprietary "Unified Team Care" model — cross-disciplinary collaborative treatment planning — and on continuously upgrading the technology stack to retain clinical differentiation within the Calgary market.

Name

Active Sports Therapy

Legal name

Active Sports Therapy

Website

https://activesportstherapy.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Sports Therapy is a private, multi-disciplinary sports medicine and rehabilitation clinic in Calgary operating two locations that deliver physiotherapy, chiropractic, massage therapy, and advanced device-based treatments to athletes, families, and general musculoskeletal patients on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Sports Injury Rehabilitation

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Physiotherapy services
• Chiropractic care
• Sports injury rehabilitation
• Massage therapy
• Pelvic health treatment

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Clinical Treatment Services: Fee-for-service revenue generated from individual treatment sessions across multiple service lines including physiotherapy, chiropractic, massage therapy, Active Release Techniques, shockwave therapy, laser therapy, acupuncture, naturopathic medicine, and specialized treatments such as Emsculpt Neo and Emsella. Patients pay per visit and the clinic offers direct billing to insurance providers. Revenue is primarily one-time per-visit with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Active Sports Therapy operates a multi-disciplinary sports injury and rehabilitation clinic in Calgary delivering physiotherapy, chiropractic, massage therapy, and Active Release Techniques (ART), supplemented by advanced treatments such as Emsculpt Neo, Emsella, Exomind, shockwave therapy, laser therapy, naturopathic medicine, and Traditional Chinese Medicine. The clinic serves individual patients on a fee-for-service basis with no physician referral required, offering direct billing to insurance, MVA claim handling, and WCB case management.

Product overview

Active Sports Therapy is a multi-disciplinary physiotherapy, chiropractic, and sports injury clinic in Calgary, Alberta operating under a 'Unified Team Care' philosophy. The clinic offers a unified platform of integrated treatment services including physiotherapy, chiropractic, massage therapy, Active Release Techniques (ART), and advanced rehabilitation technologies (EMSCULPT NEO, EMSELLA, laser therapy, shockwave therapy, Exomind), complemented by naturopathic medicine and Traditional Chinese Medicine. The core services are physiotherapy, chiropractic, massage therapy, and Active Release Techniques, which are supported by a comprehensive suite of additional treatments including IMS/dry needling, acupuncture, cupping, Graston, vestibular therapy, sports nutrition, custom orthotics, concussion rehabilitation, and functional medicine approaches. The clinic has two locations: Willow Park and Westman Village in Calgary.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy

Quantifiable outcome

• 40,000+ patients served across clinic history
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Scale indicators4 records

Recent moves6 records

Broad incumbents

• Lifemark Health Group: One of Canada's largest rehabilitation and physiotherapy networks with hundreds of clinics nationwide; a broad incumbent that overlaps significantly with AST's physiotherapy and rehab offerings at greater scale.
• CBI Health Group: National Canadian healthcare services network operating extensive physiotherapy, rehabilitation, and occupational health clinics; competes with AST for patients and practitioners in the broader rehab category.

Direct peers

• Athlete's Care Sports Medicine Centres: Canadian multi-location sports medicine and physiotherapy chain offering physiotherapy, chiropractic, massage therapy, and sports medicine services; directly comparable multi-disciplinary sports rehab model.
• Evidence Sport & Spine: Calgary clinic delivering evidence-based physiotherapy, chiropractic, and sports injury rehabilitation with a similar multi-disciplinary practitioner model to Active Sports Therapy.
• Panther Sports Medicine: Calgary-based multi-disciplinary sports medicine and physiotherapy clinic offering physiotherapy, chiropractic, massage therapy, and sports injury rehabilitation — a directly comparable local peer to Active Sports Therapy.
• Marda Loop Physiotherapy & Sports Therapy: Calgary sports physiotherapy clinic providing manual therapy, IMS/dry needling, and sports rehab services to active Calgarians; directly competes for the same patient demographics as Active Sports Therapy.

Regional players

• Banff Sports Medicine Group: Alberta-based sports medicine clinic serving active and athletic populations in the Bow Valley; a regional peer with overlapping sports injury and rehabilitation services.
• Synergy Sports Medicine & Physiotherapy: Toronto-based multi-disciplinary sports medicine and physiotherapy clinic with a similar unified-team treatment philosophy; a regional peer offering comparable services in a different Canadian geography.

Emerging players

• Myodetox: Canadian boutique manual therapy and movement clinic brand focused on physiotherapy, chiropractic, and recovery services; an emerging premium-brand peer with overlapping target customers.
• Propel Physiotherapy: Canadian sports physiotherapy provider offering sport-specific rehab and performance therapy; an emerging player with overlapping athlete-focused service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ActiveSportsTherapy1
• Facebookfacebook.com/activesportstherapy
• Instagraminstagram.com/activesportstherapy
• Xx.com/astcalgary
• LinkedInlinkedin.com/company/active-sports-therapy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Sports Therapy