What Grinders Coffee does

Grinders Coffee is an Australian coffee roaster founded in 1962 in Melbourne, operating today as a wholly-owned subsidiary of Coca-Cola Europacific Partners (CCEP) under the legal entity Coca-Cola Amatil (Aust) Pty Ltd. The company sources green coffee from multiple origins (Brazil, Papua New Guinea, Costa Rica, Mexico, Honduras, Ethiopia, Nicaragua, Sidamo) and operates a primary roasting facility in Fairfield, Melbourne equipped with a 120-kilogram Brambati automatic roaster and a V400 Electronic Colour Sorter. Its product portfolio spans café-grade beans and ground coffee in 200g, 500g, and 1kg formats across blends (Classic, Foundation, Four Three Eight, Source, Crema, Espresso, Rich Espresso, Decaf) plus a premium at-home Café-Q sub-brand (Classico, Cremello, Darkoko, Organico), ancillary sustainable packaging (Aqueous Cups with sugarcane pulp lids), and coffee machines.

The business operates a three-channel GTM. B2B wholesale to café and restaurant partners is driven by a field sales team that bundles bean supply, equipment assessment, barista training, marketing support, and ongoing coaching through The Immersion program, positioning the relationship as a long-term partnership rather than a transactional supplier. B2C retail distribution runs through major Australian supermarket chains (Coles, Woolworths, IGA), Amazon.com.au, independent grocers, and direct e-commerce. Marketing is content-led, combining The Grind blog, social channels (Instagram, Facebook, YouTube, TikTok), The Immersion Podcast, community events, and event sponsorships (Santos Tour Down Under 2026).

The company holds ISO 9001, GMP, HACCP, Rainforest Alliance, EcoVadis supplier screening, organic certification, and home-composting certification for its Aqueous Cups. Sustainability is embedded in the operating model through the Reground partnership (since 2019), support for the Tierra Lenca Women's Cooperative in Honduras, and eco-certification of packaging. Headcount is 251-500, with key named personnel including Master Roaster Giuseppe Cianchi (since 2000, SCA-trained), Marketing Manager Laura Devries, and Brand Ambassador Jono Goldthorpe. Revenue is not publicly disclosed; the company is privately held within a publicly listed parent.

Name

Grinders Coffee

Legal name

Coca-Cola Amatil (Aust) Pty Ltd

Website

https://grinderscoffee.com.au

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Grinders Coffee is an Australian coffee roaster founded in 1962 and operated as a subsidiary of Coca-Cola Europacific Partners, sourcing and roasting blended and single-origin coffee for wholesale café partners and retail consumers across Australia.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Single origin coffee beans
• Café partnership programs
• Compostable coffee cups

Headquarters

HQ city

Fairfield

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Coffee Sales to Cafés: B2B supply of freshly roasted coffee beans and blends to café partners across Australia. Includes ongoing relationship support, training, and equipment matching services as part of the partnership.
2. Retail Coffee Sales: Sale of coffee beans and ground coffee through major Australian retailers (Coles, Woolworths, IGA, Amazon) and direct e-commerce to at-home consumers.
3. Coffee Machine Sales: Sale of coffee machines through the website with warranty support. Machines shipped via Australia Post and TNT, with 12-month voluntary warranty on defects.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Grinders Coffee is an Australian coffee roaster that sources green coffee from multiple origins, roasts and blends beans, and distributes both wholesale to cafés and retail to at-home consumers. The company sells coffee beans and ground coffee in 200g, 500g and 1kg packs under blends including Classic, Foundation, Four Three Eight, Source, Crema, Espresso, Rich Espresso, and Decaf, plus the Café-Q sub-brand for at-home use. It also offers sustainable Aqueous takeaway cups, barista training programs, and the Immersion wholesale partnership ecosystem.

Product overview

Grinders Coffee is a premium Australian coffee roaster founded in 1962, offering a comprehensive portfolio of coffee products and services. The core offering consists of café-grade coffee beans and ground coffee in multiple formats (200g, 500g, 1kg) across various blends including Classic, Foundation, Four Three Eight, Source, Crema, Espresso, Rich Espresso, and Decaf. The Café-Q sub-brand targets at-home coffee enthusiasts seeking café-quality experiences, featuring Cremello, Darkoko, Organico, and Classico variants. The company also provides wholesale partnership programs for cafés (including training academy, equipment support, and marketing assistance), educational content through The Immersion Podcast, and sustainable packaging solutions including home-composting certified Aqueous Cups with sugarcane pulp lids. Signature Sips monthly drink releases showcase seasonal coffee creations developed with café partners.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Sips: A signature drink series crafted in collaboration with cafe partners, featuring innovative coffee creations like Strawberry Crush, Golden Goddess, and Hazelnut Crème.
• The Immersion
• The Immersion Podcast
• Aqueous Cups
• Café-Q

Products and services

• Classic Beans 1kg Café Blend Wholesale and retail whole bean coffee blend (1kg) featuring Arabica beans from Brazil, Papua New Guinea, Costa Rica and Mexico with a touch of Robusta. Medium roast with nutty, milk chocolate, and caramel notes for café and at-home use.
• Foundation Beans 1kg Café Blend Whole bean coffee blend (1kg) sourced from Costa Rica, Mexico, Brazil, and Papua New Guinea. Medium roast with nutty, chocolate, and caramel notes, suited for café service.
• Four Three Eight Blend Beans 1kg Café Blend 100% Arabica dark roast whole bean coffee (1kg) with chocolate and malt notes and a roast bitter chocolate aftertaste, formulated to complement milk-based coffee.
• Source Beans 1kg Café Blend 100% Arabica Rainforest Alliance Certified and Certified Organic whole bean coffee (1kg) from Ethiopia Sidamo, Papua New Guinea, and Nicaragua with dried fruit and chocolate notes.
• Crema Coffee (Beans and Ground) Coffee blend available in whole bean (1kg, 500g) and ground (1kg) formats. Smooth and creamy blend with notes of cocoa, malt, and honey, balanced body and acidity with silky after-taste.
• Espresso Coffee (Beans and Ground) Classic and full bodied espresso blend available as whole bean (1kg, 500g) and ground (200g). Medium-dark roast with cocoa and nuts notes, fruity and chocolate flavours. Ground 200g version is Rainforest Alliance Certified.
• Rich Espresso Coffee (Beans and Ground) Vibrant and chocolatey espresso blend with dark chocolate and raisin notes, available as whole bean (1kg) and ground (200g). Medium-dark roast with smooth after-taste.
• Decaf Ground Coffee 200g Silky-smooth decaffeinated ground coffee (200g) crafted using 100% chemical-free Swiss Water decaffeination process. 99.9% caffeine free with stone fruit, nuts, and chocolate notes. Available at Woolworths and selected independent supermarkets.
• Café-Q Classico Coffee Beans 500g Café-Q sub-brand whole bean coffee (500g) curated by the Grinders Master Roaster for café-quality coffee at home. Bold yet well rounded blend with almond, milk chocolate, and caramel notes.
• Café-Q Cremello Coffee Beans Café-Q sub-brand whole bean coffee available in 500g and 1kg sizes. Light-medium roast with velvety milk chocolate and caramel notes and nutty honey aftertaste, curated for premium at-home experience.
• Café-Q Darkoko Coffee Beans Café-Q sub-brand whole bean coffee available in 500g and 1kg sizes. Dark roast with notes of dark cocoa and dried fruit and nutty malty aftertaste, designed as a strong and memorable premium coffee experience.
• Café-Q Organico Coffee Beans 1kg Café-Q sub-brand Certified Organic whole bean coffee (1kg) with smooth, medium-bodied blend, sweet acidity, creamy flavours, caramel and fruity chocolatey aftertaste.
• Aqueous Cups (Home Composting Certified) Takeaway coffee cups with unique water-based barrier coating eliminating polyethylene plastic lining, paired with Pulp Lids made from sugarcane pulp. Certified for home composting, biodegrades into CO2, water and biomass within 12 months at 25°C leaving no harmful residue.
• Coffee Machines Coffee machines sold directly through the Grinders Coffee website with 12-month voluntary warranty support. Ships via Australia Post and TNT for delivery Australia-wide.
• Home Barista Training Program Free video tutorials and guides for home baristas covering coffee knowledge, grinding styles, milk skills, espresso, plunger, stovetop, aeropress, and cold brew techniques.
• Wholesale Training Academy Training videos for café partners covering tamping, dosage time adjustment, milk texture and temperature, manual grinder, station setup, grinder adjustment, latte art, and espresso preparation.
• The Immersion Podcast Limited-release podcast series for Australian café owners, baristas, and hospitality professionals hosted by Brand Ambassador Jono Goldthorpe. Covers marketing, pricing, customer experience, and new technology for café operators. Available on Spotify and Apple Podcasts.
• Wholesale Coffee Partnership Program Long-term wholesale partnership program for café and restaurant partners across Australia, providing coffee supply, equipment assessment and matching, barista training, marketing support, and ongoing business coaching through The Immersion program.

Quantifiable outcome

• ~3.1 tons of greenhouse gases saved through Reground partnership
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RegroundcoreStrategic or Co-development PartnerSocial enterprise partnership since 2019 to divert ground coffee and soft plastics from landfill. Through this partnership, Grinders has saved approximately 3.1 tons of harmful greenhouse gases from entering the atmosphere and kept approximately 1.6 tons of ground coffee out of landfill. Coffee grounds are repurposed into compost used at Melbourne Zoo and in home and community gardens.
• Rainforest AlliancecoreStrategic or Co-development PartnerGrinders Coffee is a proud partner of Rainforest Alliance, sourcing certified coffees. The RFA is a rigorous international sustainability program with certification symbol recognized worldwide as a symbol of environmental, social, and economic sustainability. Grinders prioritizes certified coffees such as Rainforest Alliance.
• EcoVadiscoreStrategic or Co-development PartnerAll Grinders Coffee suppliers are screened via EcoVadis, a corporate social responsibility organization that ensures coffee is sourced ethically and environmentally friendly. This is part of Grinders' commitment to sustainable supply chain management.
• Tierra Lenca Women's CooperativecoreStrategic or Co-development PartnerCooperative of 18 female coffee producers in Honduras founded in 2015. Grinders supports the group through single origin coffee purchases and community projects, including building a micro-roastery and laboratory to allow the group to roast coffees to taste, improve quality for export, and retail coffees locally to benefit their families and communities.
• Santos Tour Down UnderminorGTM or Marketing PartnerGrinders Coffee is the Official Coffee Partner for the Santos Tour Down Under 2026 (January 16-25, 2026) in Adelaide. Branded as 'Grinders on Tour Café,' the company operates a pop-up café at the City of Adelaide Tour Village, serving hot and cold brews and snacks to cycling festival attendees.
• Australasian Bioplastics AssociationminorStrategic or Co-development PartnerCertification body that tested and approved Grinders Aqueous Coffee Cups for home composting certification. The cups were verified to biodegrade and disintegrate into CO2, water, and biomass within 12 months at 25°C +/- 5°C.
• Specialty Coffee Association of AmericaminorStrategic or Co-development PartnerMaster Roaster Giuseppe Cianchi was sent to Seattle to undertake roasting courses with the SCA of America, contributing to his expertise and the company's roasting capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@grinderscoffeeroasters3917
• Facebookfacebook.com/grinderscoffeeaus
• Instagraminstagram.com/grinderscoffee
• TikToktiktok.com/@grinderscoffeeroasters
• Xx.com/Grinders_Coffee
• LinkedInlinkedin.com/company/grinders-coffee

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grinders Coffee