Artemis Studios

What Artemis Studios does

Artemis Studios is a Berkshire-based performing arts education charity that delivers structured training in theatre, dance, and cheerleading to students aged 3 through adult. Founded in 2007 and registered as a charity (number 1202547) under the legal entity Artemis Studios Performing Arts Schools Ltd, the organization operates from a head office at South Hill Park, Bracknell, with additional training venues at Whitegrove Youth Centre, Birch Hill Community Centre, Bracknell Gymnastics Club, and Bucklers Park Community Hub in Crowthorne. Its product set spans Little Actors (4–7), Junior Theatre Company (8–14), Medusa Young Company (14–22), Youth Theatre (4–12), Artemis Street Dance Company competitive crews, and a cheerleading programme run from Tiny (age 3+) to Senior adult levels. The standalone Artemis College extends the proposition into full-time post-16 dance and musical theatre education funded by the ESFA.

The business operates on a multi-stream revenue model: an annual theatre membership of £110, termly class fees with split-payment options, exam fees charged at cost against awarding bodies (LAMDA, Trinity, BTEC, RSL), competition and event fees, holiday workshop revenue, uniform and costume sales, and charitable funding via donations and government bursaries. Pricing is explicitly subsidized for low-income families with scholarships and Free School Meal–eligible free workshop access, and the organization has publicly committed to a low pay / no pay goal for all classes by 2026. Distribution is direct-to-consumer through the company website and friendlymanager.com parent portal, supported by a freemium two-week trial (excluding competitive cheer) and event-driven demand generation through performances at the Wilde Theatre, competitions including the Dance World Cup and European Summit, and community appearances at The Lexicon shopping centre.

Sub-brands include Platinum Artemis Studios / Bracknell Cheer (consolidated via merger), Artemis College, and the Artemis Street Dance Company. Major partnerships cover South Hill Park Arts Centre as a primary venue, Bracknell Gymnastics Club for gymnastics and cheer, BCT (Bracknell College Trust) for college oversight, and the Disney Performing Arts programme enabling annual Florida performance trips. The leadership team comprises Founder and CEO Niki Robinson, Founder and Technical Director Stephen Harrison, and Head Teacher / College co-founder Rosie Hill, supported by an extended faculty of working performers. Quantified outcomes include a 100% exam pass rate (86% at Distinction in 2025) and a 2024 Dance World Cup silver medal with Team England for street dance.

Name

Artemis Studios

Legal name

Artemis Studios Performing Arts Schools Ltd

Website

https://artemis-studios.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Artemis Studios is a Berkshire-based performing arts education charity delivering theatre, dance, and cheerleading training for students aged 3 to adult through multiple community venues, with a full-time ESFA-funded college and integrated competitive teams.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (61161), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

akta.pro secondary industries

Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory) (EDAMANAJ), Portfolio & Audition Preparation (Arts School Admissions) (EDAMAAAK), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ)

Keywords

• Performing arts education
• Theatre training
• Dance classes
• Cheerleading programs
• Musical theatre

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Class Fees and Membership: Annual membership fee of £110 for theatre companies plus termly class fees. Cheerleading has separate fee structures with 12-week notice requirements. Revenue is term-based with split payment options available.
2. Competition and Event Fees: Fees for competitions, costumes, exams, and event participation. Exam fees charged at cost (£21-£100 per exam). Competition fees vary by event.
3. Uniform and Costume Sales: Kit packs included in membership (worth over £90) and bespoke costume manufacture/hire for shows.
4. Holiday Workshop Revenue: Summer camps, musical theatre intensives, and holiday workshops. Many workshops are subsidized or free for eligible students (Free School Meals).
5. Charitable Funding and Donations: Registered charity number 1202547. Receives funding through ESFA for college courses and may access government bursaries, Tax Free Childcare, and other family support schemes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Artemis Studios is a Berkshire-based performing arts education charity that delivers structured training programmes in theatre, dance, and cheerleading to young performers aged 3 to adult. It offers weekly classes, holiday workshops, competitive teams, and full-time college courses with recognized qualifications (LAMDA, Trinity, BTEC, RSL), operating from multiple venues across Bracknell and Crowthorne.

Product overview

Artemis Studios is a Berkshire-based performing arts education charity offering a comprehensive portfolio of programmes for young performers aged 3-24 years. The organisation provides integrated performing arts training across three core disciplines: Theatre (Little Actors, Junior Theatre Company, Medusa Young Company, and Youth Theatre), Dance (Artemis College full-time courses, Street Dance Company competitive crews), and Cheerleading (programmes from Tiny to Senior level with competitive teams). Additional offerings include holiday workshops, summer musical theatre camps, and Disney World performance trips. The company operates as a registered charity (1202547) with Ofsted registration, offering qualifications including BTEC, RSL, LAMDA, and Trinity credentials. Classes are held at multiple venues across Bracknell including South Hill Park Arts Centre, Whitegrove Youth Centre, and Birch Hill Community Centre.

Differentiator

Problem solved

Functional benefit

Brands

• Medusa Young Company: Theatre company for ages 14-22 focused on musical theatre
• Junior Theatre Company
• Little Actors
• Youth Theatre
• Artemis Street Dance Company

Products and services

• Little Actors (4-7 years) Performing arts theatre company for children aged 4-7 years, introducing them to acting and performance basics through structured sessions.
• Junior Theatre Company (8-14 years) Youth theatre company for performers aged 8-14, focusing on musical theatre and drama skills development with regular Saturday sessions.
• Medusa Young Company (14-22 years) Advanced musical theatre company for young performers aged 14-22, with productions at professional venues including the Wilde Theatre.
• Youth Theatre (4-12 years) Thursday theatre sessions for children aged 4-12 at Birch Hill Community Centre in Bracknell.
• Artemis College Full-time performing arts college offering dance and musical theatre education with BTEC and RSL qualifications, serving students aged 16-19 with ESFA funding support.
• Artemis Street Dance Company Competitive street dance crews including Legion (Senior) and Breakout (Junior), training in technique and competing nationally and internationally.
• Artemis Cheerleading Programme Cheerleading programme with teams at various levels from Tiny (age 3+) to Senior, including competitive squads and recreational classes.
• Holiday Workshops Seasonal performing arts camps during school holidays including summer camps, Easter workshops, and musical theatre intensives, with subsidized/free options for eligible families.
• Summer Musical Theatre Camps Residential and day camps for young performers featuring full musical productions including High School Musical, Matilda, and Seussical the Musical.
• Disney World Performing Arts Programme Annual international trip to Walt Disney World in Florida where students perform as part of the Disney Performing Arts programme.

Quantifiable outcome

• 100% exam pass rate with 86% Distinction in 2025
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• South Hill Park Arts CentrecoreStrategic or Co-development PartnerPrimary venue partner for Artemis College and Artemis Street Dance Company. South Hill Park serves as the main performance venue and training location. This is a long-standing partnership supporting the charity's performing arts education programmes.
• Whitegrove Youth CentrecoreStrategic or Co-development PartnerTerm-time venue for Saturday Theatre Companies sessions. Provides accessible community facility for performing arts training.
• Birch Hill Community CentrecoreStrategic or Co-development PartnerTerm-time venue for Thursday Youth Theatre sessions. Community partnership providing accessible local facilities.
• Bracknell Gymnastics ClubcoreStrategic or Co-development PartnerVenue partner for cheerleading and gymnastics training programmes. Provides specialized gymnastics facilities for cheerleading skill development.
• Bucklers Park Community HubminorStrategic or Co-development PartnerCommunity venue in Crowthorne for cheerleading training, expanding geographic reach of programmes.
• Education and Skills Funding Agency (ESFA)coreOthersGovernment body providing funding for college courses. Artemis College receives ESFA funding for full-time dance programmes, enabling accessible education for students aged 16-19.
• BCT (Bracknell College Trust)coreStrategic or Co-development PartnerArtemis College operates in partnership with BCT. BCT provides educational oversight and partnership for the full-time college programmes.
• NHSminorOthersReferral pathway for students requiring mental health support. Artemis provides mental health first aid and can refer to NHS services where appropriate.
• Awarding Bodies (LAMDA, Trinity, BTEC, RSL)coreOthersPartnership with recognized examination boards for student qualifications. Artemis students take exams in dance, theatre, and musical theatre with these accredited bodies.
• Wilde Theatre at South Hill ParkcoreStrategic or Co-development PartnerProfessional theatre venue for student performances. Hosts major shows including annual productions and student showcases.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tring Park School for the Performing Arts: Independent specialist performing arts school in Hertfordshire for ages 7-19 covering dance, drama, and musical theatre with full-time and Saturday school options. Comparable to Artemis on the integrated performing arts model and progression from junior to senior levels.
• Sylvia Young Theatre School: London-based full-time performing arts school for school-age and FE students, offering a comparable progression pathway from early years to professional training in dance, drama, and musical theatre. Most directly comparable to Artemis's integrated school-plus-college model.
• Laine Theatre Arts: UK performing arts college offering full-time professional training in dance, musical theatre, and acting with industry-recognised qualifications. Comparable to Artemis College on qualification-led training and progression to professional careers.
• Elmhurst Ballet School: Specialist dance and performing arts school for ages 11-19 offering full-time vocational training with recognised qualifications. Comparable to Artemis on the progression from youth dance training to full-time professional preparation.
• Perform (UK): UK-wide provider of weekly drama, dance, and singing classes for children aged 4-12. Closely comparable to Artemis's Little Actors, Youth Theatre, and Junior Theatre weekend programmes in terms of age range, termly structure, and community-class model.
• Stagecoach Performing Arts: UK-wide franchise network offering weekend performing arts classes for children and teens (4-18) in dance, drama, and singing. Closest direct peer to Artemis's term-time community classes model at multiple Berkshire-adjacent venues.
• Italia Conti Academy of Theatre Arts: Long-established London performing arts school delivering both part-time youth training and full-time vocational courses with recognised qualifications. Directly comparable to Artemis on the school-plus-college model.
• BRIT School: Free, state-funded performing and creative arts school for ages 14-19 in the UK, with specialist pathways in dance, musical theatre, and performing arts. Comparable to Artemis College on the full-time 14-22 performing arts pathway and qualification routes.
• Bird College: Independent performing arts college in southeast England offering full-time vocational and degree programmes in dance, musical theatre, and performing arts. Directly comparable to Artemis College's full-time dance and BTEC pathway.
• Pauline Quirke Academy: National franchise of weekend performing arts academies for children and teens, focused on drama, musical theatre, and film & TV. Closely comparable to Artemis's theatre-company model and progression from junior to senior levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/artemis.studios
• Facebookfacebook.com/artemisstudios
• LinkedInlinkedin.com/company/artemis-studios-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artemis Studios