What GreenAcres Group does

GreenAcres Group is a privately held UK operator of natural burial grounds and ceremonial parks, headquartered in London (registered office at Empire House, 175 Piccadilly) with operational headquarters in Beaconsfield. The group runs six Living Memorial Parks across England — Chiltern (Buckinghamshire), Colney (Norfolk), Epping (Essex), Heatherley (Hampshire), Kemnal (Kent), and Rainford (Merseyside) — plus a dedicated Muslim cemetery, Eternal Gardens, housed within Kemnal Park. Each park is structured around five Park Experiences (Woodland, Meadow, Lawn, Orchard, Gardens) and offers a layered product catalogue spanning traditional graves, tree circles, communal gardens, ash vaults, columbarium towers, living memorial trees, living memorial bays and gardens, and Kemnal-only premium mausoleums.

The company earns revenue from three principal streams: one-time Exclusive Rights of Burial sales (on 10-year, 50-year, or Lifetime Term bases, with 10-month interest-free instalment plans available for pre-need customers); interment and ceremonial service fees (cremation £945-£1,295, burial services, weekend surcharges, hall hire); and ancillary memorial products and tributes (wooden memorials, plaques, Music Tributes, photo montages, DVD/USB keepsakes, video books, memory boxes). Pricing is published per park (Rainford and Kemnal sheets available) and varies materially by location and product tier, with high-end Kemnal mausoleum and Living Memorial Garden products reaching £26,795-£33,995 lifetime term. Distribution is direct-to-consumer via park site visits, a central contact centre (0203 745 8325), website enquiry forms, and a referral channel through funeral directors; community engagement is reinforced by monthly Bereavement Cafés at each park.

Operationally, each park sits within a consolidated GreenAcres Trust containing dedicated burial and maintenance funds, restructured in May 2025, with ground leases extending to 2082-2112. Technology integrations are limited to commodity SaaS — Obitus for live/on-demand funeral video streaming (28-day retention), Trustpilot for reviews, and Google Analytics — with the core technology being the physical parkland, ecological management, and trust governance architecture rather than any software platform.

Name

GreenAcres Group

Legal name

GreenAcres Ceremonial Parks Ltd

Website

https://greenacresgroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

GreenAcres Group is a UK private operator of six Living Memorial Parks plus the Eternal Gardens Muslim cemetery, selling natural burial rights, cremation and interment services, and memorial products to bereaved and pre-planning families across England.

Ownership category

akta.pro rank

Product category

Cemetery and Memorial Park Services

NAICS

Cemeteries and Crematories (812220), Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (81222)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Natural burial grounds
• Memorial parks
• Funeral services
• Cremation services
• Burial plot sales

Headquarters

HQ city

Beaconsfield

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Burial Rights and Plot Purchases: Exclusive Rights of Burial certificates granting rights to plots for burial or ash interment. Available on pre-need (advance) or at-need (after death) basis. Plots accommodate varying numbers of burials and ashes depending on type.
2. Interment Fees: Fees charged for burial services, ash interments, and scattering ceremonies. Additional charges apply for weekend services and burials.
3. Funeral and Memorial Services: Cremation services, memorial or burial services, and hall hire for wakes. Includes Music Tribute packages with photos and music.
4. Memorial Products and Keepsakes: Sale of memorial items including wooden memorials, plaques, vases. Keepsakes include DVD/USB keepsakes, video books, memory boxes, and digital downloads.
5. Visual Tribute Services: Photo tributes including Music Tributes, Themed Tributes, basic slideshows, and extra work charges for personalized edits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GreenAcres Group operates six Living Memorial Parks across England offering natural burial grounds, cremation services, and ash interment within woodland, meadow, lawn, orchard, and garden settings. The company sells Exclusive Rights of Burial for plots, provides funeral and memorial services including cremation, hall hire, video streaming, music and visual tributes, and offers pre-need funeral planning with a 10-month interest-free instalment plan.

Product overview

GreenAcres Group operates as a unified service offering through six Living Memorial Parks across the UK, providing natural burial grounds, cremation services, and memorial options within British woodlands and landscapes. The portfolio includes burial and ash interment services, funeral director coordination, video streaming for remote attendance, tribute services, and bereavement support. Core products include the six named park locations (Chiltern, Colney, Epping, Heatherley, Kemnal, and Rainford Parks), each offering various burial options such as Park Graves, Tree Circles, Communal Gardens, Ash Vaults, Columbariums, Living Memorial Trees, Living Memorial Bays, Living Memorial Gardens, Mausoleums, Traditional Graves, and Tribute Trees. Kemnal Park additionally houses Eternal Gardens for Muslim burials. Add-on services include video streaming, music and visual tributes, keepsakes, and pre-need funeral planning with interest-free installment options.

Differentiator

Problem solved

Functional benefit

Brands

• Eternal Gardens: A dedicated Muslim cemetery operating within GreenAcres Kemnal Park, offering Islamic burial services with specific facilities including Duo Lahd graves aligned to Qiblah direction.

Products and services

• Living Memorial Parks Premium parkland burial grounds and memorial parks offering natural burial and ash interment options across six UK locations in British woodlands and landscapes.
• Burial Services Burial services including full body burials and ash interments with various plot types and memorial options for individuals and families.
• Cremation Services Cremation services with options for memorial services and ash interment at park locations. Rainford Park cremation service priced at £1,145; Kemnal Park cremation service priced at £1,295.
• Funeral Director Services Funeral director services for arranging burials, cremations, and meaningful tributes for bereaved families.
• Pre-need Funeral Planning Advance funeral planning service allowing customers to pre-purchase plots and spread cost over 10 months interest-free with a 20% deposit and 9 monthly payments.
• Video Streaming Service Live and on-demand high-quality video streaming of funeral services, viewable on the day and online for 28 days via the Obitus platform.
• Music Tribute Beautifully crafted tribute of up to 25 photos timed to chosen music with fade transitions. Complimentary with service.
• Visual Tribute Photo montage services including basic slideshow and themed tribute with professional editing timed to music.
• Keepsakes Digital downloads, DVD/USB keepsakes, video books, and memory boxes preserving funeral service recordings and photos.
• Bereavement Cafés Monthly welcoming spaces held within parks for open conversation about death, sharing memories, and mutual support among bereaved individuals. Free tea, coffee and cake provided.
• Eternal Gardens (Muslim Cemetery) Dedicated Muslim cemetery at Kemnal Park following Islamic burial traditions including Duo Lahd graves aligned to Qiblah direction.

Quantifiable outcome

• Trust structure ensures long-term park maintenance through dedicated burial and maintenance funds

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• TrustpilotminorGTM or Marketing PartnerTrustpilot collects customer reviews for GreenAcres. Limited transaction information (name, email, order details) is shared to enable review invitations after purchase.
• Data Oversight LtdminorImplementation/ SI/ Consulting PartnerData Oversight Ltd provides data privacy support services for all GreenAcres companies, located at 20-22 Wenlock Road, London N1 7GU.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Co-op Funeralcare: The UK's largest funeral director with ~1,000 funeral homes and a growing crematoria and memorial park portfolio. Comparable as a mass-market death care incumbent with broader geographic reach but less premium/natural positioning than GreenAcres.
• Local Authority Cemeteries (e.g., City of London Cemetery): UK municipal cemeteries operated by local councils provide low-cost burial options across the country. Comparable as incumbent burial infrastructure competing for the same end-customer, although typically at significantly lower price points than GreenAcres' premium offering.

Direct peers

• Dignity plc: Listed UK operator of funeral services, crematoria and cemeteries with ~40 crematoria and a national funeral director network. Directly comparable as a multi-site UK death care operator offering burial, cremation and pre-need planning at scale.
• Westerleigh Group: UK's largest independent owner-operator of crematoria and memorial parks with dozens of sites across the country. Directly comparable as a multi-site crematoria and burial operator serving families in distinct geographic catchment areas.
• Funeral Partners: Private equity-backed UK funeral services platform operating ~150 funeral homes and a growing crematoria portfolio. Comparable as a multi-site death care operator with similar mid-market positioning and PE ownership profile.

Others

• Golden Charter: UK's largest funeral plan provider, offering pre-paid funeral plans through a network of independent funeral directors. Comparable as a UK pre-need planning infrastructure provider whose products overlap with GreenAcres' 10-month interest-free instalment pre-need offering.

Emerging players

• Pure Cremation: UK direct cremation specialist offering unattended cremation from ~£1,295 with nationwide attended service. Comparable as a modern, digitally-led UK death care alternative competing for the same eco-conscious, value-seeking end-of-life customer.
• Distinct Cremations: UK direct cremation provider offering unattended cremation services at lower price points. Comparable as a digitally-native, simplified alternative competing for the same modern UK customer seeking non-traditional funeral options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GreenAcresParks
• Facebookfacebook.com/GreenAcresCemeteries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenAcres Group