Regul8

What Regul8 does

Regul8 (legal entity REGUL8 Ltd Pty) is an Australian private health supplement company founded in 2011 by Debbie Dickson and headquartered in Artarmon, NSW. The company sells a single product line of all-natural, plant-based, gluten-free, TGA-certified capsule supplements designed to support digestive health, stress relief, and related skin and energy outcomes. Its core offering is the Digestive Tune-Up, a three-step herbal-based program (Cleanse, Restore, Maintain) based on a "Weed, Feed, Seed" approach, supported by standalone SKUs including Relax ($70), Restore ($64), and Maintain ($88), with the bundled Tune-Up priced at $208.

Underlying the products is a proprietary micro-encapsulation technology that coats probiotic cultures with a gastro-resistant oil suspension to deliver 100% live cultures to the lower intestine, paired with a three-step synergistic formulation said to cleanse, restore, and maintain the gastrointestinal system simultaneously. The founder-formulated range is grounded in traditional western herbal medicine, and the company has invested over six years in product R&D prior to launch.

Regul8 monetizes through one-time purchases via a Shopify-hosted DTC e-commerce storefront, wholesale to a stockist network of skin clinics, health spas, and wellness centers across Australia, and international distribution partnerships spanning New Zealand, Hong Kong, Ukraine, Ireland, and the USA. Marketing is content-driven, centered on gut-health education, a gut quiz recommendation tool, customer testimonials, and social channels on Facebook and Pinterest, with clinic partnerships (e.g., Skin Correctives, Chakra Face and Body) serving as a practitioner-led channel. The company is bootstrapped, founder-owned, and has no disclosed external investors, parent entities, or institutional backing.

Name

Regul8

Legal name

REGUL8 Ltd Pty

Website

https://regul8.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Regul8 is an Australian, TGA-certified health supplement company that sells a proprietary three-step digestive health program (Digestive Tune-Up) and stress relief capsules directly to consumers via Shopify, through Australian clinic stockists, and via international distributors in five overseas markets.

Ownership category

akta.pro rank

Product category

Digestive Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)

Keywords

• Digestive health supplements
• Probiotic supplements
• Herbal medicine products
• Gut health supplements
• Micro-encapsulated probiotics

Headquarters

HQ city

Artarmon

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales (B2C E-commerce): Regul8 sells directly to consumers through their Shopify e-commerce platform. Products include Relax ($70), Restore ($64), Maintain ($88), and Digestive Tune-Up ($208). The company offers free shipping for orders over $99-$100.
2. Wholesale to Stockists: Products are sold wholesale to stockists including skin clinics, wellness centers, and health spas. Stockists receive marketing materials, education support, and access to online courses and formulation manuals.
3. International Distribution: Products are distributed internationally through a network of distributors in Australia, New Zealand, Hong Kong, Ukraine, Ireland, and the USA. The company actively seeks additional international distribution partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Regul8 sells herbal-based digestive health and stress relief supplement capsules, centered on a three-step program (Cleanse, Restore, Maintain) that cleanses, soothes, and repairs the gastrointestinal system. The range includes the bundled Digestive Tune-Up (180 capsules), standalone Restore and Maintain capsules, and the Relax stress relief formula, all utilizing micro-encapsulation technology to deliver live probiotic cultures to the lower intestine. Products are TGA certified, Australian made, all-natural, plant-based, and gluten-free, sold direct-to-consumer and through stockists and international distributors.

Product overview

Regul8 is a single-brand health supplement company offering the Regul8 Digestive Tune-Up system, a three-step herbal-based program for digestive health. The product range includes four core capsule supplements: Relax (stress relief), Restore (energy and gut repair), Maintain (probiotic/prebiotic balance), and the combined Digestive Tune-Up kit. All products are all-natural, plant-based, gluten-free, TGA certified, and Australian made, utilizing micro-encapsulation technology to deliver live probiotic cultures to the target area. The products originate from traditional western herbal medicine practices.

Differentiator

Problem solved

Functional benefit

Brands

• Digestive Tune-Up: A three-step herbal-based cleansing system for digestive health consisting of Cleanse, Restore, and Maintain products
• Relax
• Maintain
• Restore
• Cleanse

Products and services

• Relax – Stress Relief 60 Capsules A stress relief supplement formulated with traditional western herbal medicine ingredients (passionflower, lemon balm, rhodiola) to support the body's stress response, relieve mild anxiety and sleep disturbances, and maintain healthy digestive function. Sold to individual consumers for $70 per bottle of 60 capsules.
• Restore 50 Capsules Part of the Digestive Tune-Up program, Restore supports energy production pathways and helps relieve mild digestive discomfort by soothing and strengthening the gastrointestinal tract mucous tissue. Contains antioxidants to reduce free radicals. Sold to individual consumers for $64 per bottle of 50 capsules.
• Maintain 60 Capsules A micro-encapsulated probiotic supplement providing prebiotics and beneficial microflora (Lactobacillus Acidophilus, Bifidobacterium Bifidum) to the lower intestine for optimal gut flora balance. Contains lactoferrin derived from bovine milk. Sold to individual consumers for $88 per bottle of 60 capsules.
• Digestive Tune-Up 180 Capsules A comprehensive three-step herbal-based digestive health program (Weed, Feed, Seed approach) combining Cleanse, Restore, and Maintain capsules taken together to cleanse, soothe and repair the gastrointestinal system, remove unwanted organisms, and rebalance good bacterial cultures. Sold as a 180-capsule bundle for $208 to individual consumers and through stockists.

Quantifiable outcome

• Noticeable reduction in bloating and improved digestive function within 10 days
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Skin CorrectivescoreChannel Partner/ Reseller/ DistributorSkin Correctives is a skin clinic that has integrated Regul8 into their holistic skin revision programs. They report that Regul8 has made treating complex skin conditions more achievable by addressing gut health and cortisol regulation. Karen Meiring de Gonzalez, Owner/Director, provides testimonial about the product's effectiveness.
• Chakra Face and BodycoreChannel Partner/ Reseller/ DistributorChakra Face and Body is a wellness clinic that has adopted Regul8 as part of their holistic health focus. They report that the products have made a significant difference in treating client skin and gut health. Kiki Abouchakra, Owner/Director, provides testimonial about the products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BioGaia: Swedish probiotics specialist with patented Lactobacillus reuteri strains sold via consumer and partner brands. Comparable to Regul8 on probiotic technology focus, gut health positioning, and multi-market distribution through partners.
• Culturelle: Probiotics-focused consumer brand (i-Health/Chr. Hansen) competing in the same digestive health shelf space with similar Lactobacillus-based positioning. Directly comparable on product format (capsules), target consumer (digestive issues), and DTC plus retail distribution model.
• Align: Procter & Gamble's probiotic brand targeting the same IBS/bloating/regularity use cases as Regul8's Maintain and Digestive Tune-Up. Comparable on product positioning (probiotic digestive health), mass-market DTC approach, and consumer education-led marketing.
• Orthoplex (BioMedica): Australian practitioner-only supplement brand owned by BioMedica, with a digestive and gut-health range sold through integrative practitioners. Comparable to Regul8 on Australian origin, practitioner-led distribution through clinics, and overlap on gut-restorative product formats.
• BioCeuticals: Australian practitioner-grade supplements brand with a deep gut health and digestive portfolio. Most directly comparable to Regul8 given shared Australian origin, practitioner channel emphasis (clinics and integrative health professionals), and overlap on digestive/microbiome SKUs.

Broad incumbents

• Blackmores: Australia's leading supplement brand with a broad portfolio that includes digestive health. Comparable to Regul8 on Australian origin, TGA-style compliance positioning, and overlap in the digestive and stress/sleep categories, though Blackmores is far broader across the full supplement spectrum.
• Metagenics: Global practitioner-only supplements company with a strong gut health and microbiome portfolio. Comparable to Regul8 on practitioner-channel distribution (clinics and integrative practitioners), Australian practitioner presence, and overlap on digestive restore/maintain protocols.
• Swisse Wellness: Australian mass-market supplement brand (owned by H&H Group) with a digestive health line that overlaps Regul8's positioning. Comparable on Australian origin, gut-health product overlap, and broad retail plus international distribution, though Swisse spans far more categories.

Emerging players

• Seed Health: US-based synbiotics startup combining pre- and probiotics with patented delivery technology and a subscription model. Comparable to Regul8 on microbiome science-led positioning, proprietary delivery (micro-encapsulation/encapsulation) emphasis, and DTC channel focus.
• Microbiome Labs: US practitioner-grade microbiome supplement company focused on spore-based probiotics and gut-restoration protocols. Comparable to Regul8 on practitioner-channel go-to-market, gut-restoration methodology, and emphasis on technology-protected formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/regul8
• Pinterestpinterest.com/regul8
• LinkedInlinkedin.com/company/regul8

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regul8